Você está na página 1de 3

Cindy Scher-Hereth San Jose, California 95128 cshereth@hotmail.

com (408) 483-9791 ______________________________________________________________________________

Target Job Title Sales/Business Development Manager or Coordinator


______________________________________________________________________________

Performance Profile
Creative, accomplished, customer-oriented Sales and Business Development Manager with a proven history of consistent revenue growth; A combination of sales and marketing expertise allows me to successfully promote a companys vision within its industry and community resulting in increased visibility and revenue. ______________________________________________________________________________

Core Competencies
Designing Strategic Sales and Marketing Programs Developing Account Relationships and Closing Business Experienced in both Inside and Outside Sales Increasing Brand Awareness resulting in Increased Revenue Leading Sales and Marketing Departments and Teams Excellent Communication Skills Managing Sales Events such as tradeshows and conferences ______________________________________________________________________________

Professional History
Chief Marketing/Sales Officer (Contract Position) Innerlock Electric, Santa Clara, CA January 2011 Present

Built the foundation for marketing and business development activities for this start-up company selling to small and medium size businesses. Increased brand awareness within the retail community and in the public sector Negotiated first product placement in a local store chain Managed local and national PR activities including newspaper and television spots Inside and outside sales to build customer base

Senior Consultant/Owner CSH Consulting, San Jose, CA

March 2009 December 2010

Marketing and Business Development consulting promoting the revenue growth of small businesses and start-up companies. Assessed markets, devised sales and marketing strategies, and assisted with business plans and proposals Worked with several companies producing and selling products and services as varied as staffing, workplace ergonomics, residential and commercial electrical safety, and personal security Closed major revenue producing accounts building a path for future growth Director, Marketing and Business Development PM Greene Engineers, San Jose, CA March 2001 Jan. 2009

Developed strategies and created programs along with budget guidelines for the Sales and Marketing Department enabling the firm to remain competitive and maintain overall revenue growth of approximately 20-25% per year. Increased Biopharmaceutical business by 50% within two years; Expanded market focus to encompass Greentech (sustainable) business resulting in 25% growth in company revenue per year Designed and maintained new company website (http://www.greene-engineers.com), proposals and collateral materials Built relationships with editors of the San Jose Business Journal and other industry print media to broaden companys exposure and establish credibility in new industries Represented the company at several industry networking events, tradeshows and conferences (ie. IFMA, AFE, ISPE, etc.) Senior Product Manager Greystone Peripherals, Los Gatos, CA Nov. 1999 Feb. 2001

Managed sales program established to earn extra revenue for the company via liquidation of an overstocked product line. Successfully marketed and sold 20,000 overstock units to new and existing customers in a short time span resulting in increased operating revenue Redesigned website to enable customers to easily locate and purchase products on-line Senior OEM Account Manager Prima Technologies, Santa Clara, CA Sept. 1997 Oct. 1999

Managed top-tier OEM accounts for this niche storage distributor. Increased North American OEM sales by 100% over a one-year period ($500,000 to $1M) by transitioning prototype buyers into production customers Won sales contests for most revenue generated, outselling larger distributors such as Arrow Small Business Proprietor Impulse Treasures, Campbell, CA Sept. 1995 April 1998

Founded and managed all aspects of the business including sales, contract negotiation, marketing, accounting and merchandising. Steered the company to financial self-sufficiency within 4 months after start-up Expanded supplier base and lowered costs by negotiating to purchase directly from key manufacturers

Senior Technical Sales Rep Computer Modules, Inc., Santa Clara, CA

April 1991 Feb. 1994

Worked with manufacturers to market and sell highly complex computer board products. Produced several volume design wins for each of six manufacturers product lines Received outstanding salesperson award for territory growth from one of the companys largest revenue producing principals Negotiated an exclusive territory contract with the manufacturer of the companys most lucrative product line National Sales Manager Microbar Systems, Inc., Sunnyvale, CA April 1986 March 1991

Directed all sales, customer service and major account activities for this high tech firm. First sales team in company history to produce 50% revenue growth in one year Managed outside sales reps and inside sales team to successfully meet or exceed sales goals Received commendations from several major customers for superior customer service, specifically during a severe shortage/allocation situation Global Connector (Community Volunteer Activity) Global Womens Leadership Network, Santa Clara, CA

2008

Invited by conference sponsor to be an Outreach Liaison at the 2008 International Conference. Interviewed and introduced women leaders from Uganda, Nairobi and Kenya to local San Jose and Campbell businesswomen for development of import/export partnerships Facilitated the creation of these trade partnerships to enable the women from Africa to fund projects in their home countries

References and Education available upon request