COMMON SUBJECTS CP-301 Business Policy and Strategic Management

An Introduction to the business policy Nature, Objective and importance of business policy; An overview of strategic management; Strategic decision making; Process of Strategic decision making. Types of Planning systems corporate planning, strategic planning and long range planning; Strategy Formulation, Companys mission, purpose and objectives; Corporate strategy concept, significance and objectives; types of strategies; Environmental and organizational appraisal (internal & external), techniques of business environment analysis; Strategic alternatives and choice; Business ethics and corporate strategy, Concept of value chain and competitive advantage. Strategy implementation Designing organizational structure and activating strategies; Matching structure and corporate strategy, Structural, Behavioral and Functional implementation; concept of synergy. Strategy Evaluation Strategic evaluation and control, Strategic and operational Control; techniques of evaluation and control, Role of organizational system in evaluation.
CP-302 Business Legislation The Indian Contract Act, 1872: Essential of a Valid Contract, Void Agreements, Performance of Contracts, Breach of Contract and its Remedies, Quasi Contracts, The Sale of Goods Act, 1930: Formation of a Contract, Rights of an Unpaid Seller; The Negotiable Instruments Act, 1881: Nature and types, Negotiation and Assignment, Holder in Due Course, Dishonors and Discharge of a Negotiable Instrument, Arbitration; The Companies Act, 1956: nature and Types of Companies, Formation, memorandum and Articles of Association, Prospectus Allotment of Shares, Share and Share Capital, Membership, Borrowing Power, Management and Meetings, Accounts and Audit, Prevention of Oppression and Mismanagement, Winding up; An Overview of Consumer Protection Act, 1986 and cyber causes.

Human Resourse Management HRM-301 Management of Industrial Relations Industrial relations perspectives; Industrial relations and the emerging socio- economic scenario; Industrial relations and the state; Legal Framework of Industrial relations; Role of trade unions; Trade union and the employees; Trade union and the management; Discipline and grievance management; Negotiation and collective settlement; Participating management and co- ownership; Productive bargaining; Employee empowerment and Quality management; Industrial relations and technological change; ILO and industrial relations. HRM-304 Compensation Management Understanding of economic theory related to reward management; Competitive imperatives; Productivity, quality, service, speed, learning; Planning for improved competitiveness; determination of inter and intra industry compensation differentials; Internal and external equity in compensations system; Compensation packages; of chief executives, senior managers, R & D Staff etc.; Understanding different components of compensation packages; compensation practices of multinational corporations and governing different components of reward systems; Working of different institutions related to reward system like wage boards, pay commissions. HRM-305 Managing Interpersonal and Group Processes Group as a medium of learning: Developing and change; Group cohesiveness; Influence processes; interpersonal communication; Interpersonal awareness and feedback process; Interpersonal trust; group decision- making; Group synergy; Team building Fundamental Interpersonal relations orientation (FIRO-B) Career roles and identity; Competition and cooperation. HRM-306 Human Resources Planning and Development Micro level manpower planning and labor market analysis; organizational Human Resources Planning; Workforce flow mapping; Age and grade distribution mapping; Models and techniques of manpower demand supply forecasting; Behavioral factors in human resource planning- Wastage analysis; retention; Redeployment and exit strategies; Career management and career planning; Performance planning; Potential appraisal and career development; HRD Climate; Culture; QWL; HRD strategies; HRD in strategic organizations; Human resource information system; Human resource valuation and accounting.

Finance FM-302 Foreign Exchange Management Types of Foreign Exchange Markets and Transactions, Quoting Foreign Exchange Rates, Spread, Official and Free Market Rates, Cross Currency Rates, Forward Rates, Quoting Forward Rates; Organization of the Foreign Exchange Markets, Currency Futures; Currency Options; Currency Swaps; Corporate Exposure management; Foreign Exchange Risk; Alternative Strategies for Exposure Management, Exposure Management techniques, Organization of the Exposure Management Function; Parameters and constraints on Exposure Management; Forecasting Exchange Rates: Economic Fundamentals, Financial and Socio- Political Factors, Technical Analysis; Tax Treatment of Foreign Exchange Gains and Losses. FM-305 Working Capital Management Concept of Working Capital Management, importance of Working Capital, Kinds of working capital, Factors determining working capital, Estimating working capital, Requirements; Management of Cash- Motives for Holding Cash and marketable securities; cash System, Managing the cash flows. Types of collection systems. Cash concentration strategies, disbursement tools, Investment in Marketable securities; Forecasting Flexibility; Measures of Liquidity, Determining the optimum Level of cash balance- baumol Model, beranek Model, Miller Orr Model, Stone model; Receivable Management Determining the appropriate receivable policy, Marginal Analysis, Credit Analysis and decision, Heuristic Approach, Discriminant Analysis, Sequential decision analysis; inventory Management kinds of Inventories, Benefits and Costs of Holding Inventories, Inventory Management and valuation. Inventory Control Models, shortterm financing; Programming working capital management; integrating working capital and capital investment processes. FM-306 Management of Financial Institutions The nature and role of Financial system; Evaluating risks and return of Assets and Liabilities of Financial Institutions; invest rate Analysis; Interest rates in the Financial systems; Yield Curve; Risk and Inflation; Provisions of RBIs operations; Credit and Monetary planning; Insurance companies; Thrift Institutions; Capital Adequacy and capital planning; Strategy of Growth; Problems of time and cost over runs; Financial planning of Financial Institutional Financial Goals and Performa Statements; Development banks; Role of Development Banking in Industrial Financing Institutions in India Like IFCI, ICICI, IDBI, UTI, LIC, Mutual Funds, International Aspects of Financial Institutions FM-307 Security Analysis and Investment Management

Investment- return and risk; operations of Indian Stock Market; New Issue Market; Listing of Securities, OTCEI. Cost of investing in securities; mechanics of investing; markets and brokers; investment companies; market indices and return. Objectives of security analysis; investment alternatives; valuation theories of fixed and variable income securities; government securities; non security forms of investment; real estate investment instrument of money market; Fundamental and technical approach, efficient market theory, recent developments in the Indian stock market. Marketing MM-303 Product and Brand Management Product planning and management: Product concepts and levels; Product line and mix decisions; Product life cycle and marketing strategy implications. New Product development process: Developing Product strategy; financial analysis of Product management. Branding strategies: Importance of branding; branding terminology; Basic branding concepts- brand awareness, brand personality, brand image, brand identity, brand loyalty, brand equity; Product versus corporate branding. Major branding decisions: Selecting a brand name; brand extension decision; Family versus individual brand names, Multiple branding, Private versus national branding, Handling brand name changes. Brand positioning and re launch: brand building and communication. Branding in Specific sectors: Customer, industrial, retail, service brands, E- branding, branding for international marketing. Brand equity- sources & benefits, Designing Marketing program to built brand equity MM-304 Consumer Behavior Introduction to consumer behavior, Consumer behavior and marketing strategy; Consumer Involvement and decision making; Information search process; Evaluative criteria and decision rules; consumer motivation, Information Processing and consumer Perception; Consumer attitudes and attitude change; Influence of personality and self concept on buying behavior; Psycho- graphics and lifestyle; Influence of culture, Subculture and social class, Reference group Influence; Diffusion of Innovation and opinion leadership; Family decision making; Industrial buying behavior, Models of Consumer behavior; Consumer behavior Audit. MM-306 Retailing An introduction to the Retailing system. Retailing mix- social forces, Economic forces, Technological forces, competitive forces; Retailing definition, structure, different formats; marketing concepts in Retailing consumer purchase behavior, cultural and social group influence on consumer purchase behavior; Retail store location- Traffic flow and analysis, population and its mobility, exterior and layout, customer traffic flow and pattern, creative display; merchandise planning- stock turns, credit management, Retail pricing, return on per sq. feet of space; Retail promotions staying ahead of competition; supply chain management; Franchising, Direct marketing/ Directing selling, exclusive shops, Destination stores, chain stores, Discount stores

and other current and emerging formats Issues and options; Retail Equity; Technology in Retailing; Retailing through the Internet. MM-301 Advertising Management Advertising: Concepts, types, forms and impotence, role of advertisement in the Marketing process: Legal, ethical and social aspects of advertisement; Process of communication- Wilbur Schramms Model, Two- Step Flow of Communications, Theory of Cognitive dissonance and clues for adverting strategist: Stimulation of primary and selective demand adverting, planning and objective setting: Dagmar approach . determination of target audience; Building of adverting programme message, headlines, copy, logo, illustration, appeal, layout; Campaign planning; media planning; Budgeting; Evaluation- rational of testing opinion and aptitude tests, measurement of adverting effectiveness; adverting organization selection, compensation and appraisal of an Agency; Electronic media buying adverting and consumer behavior: role of Creativity in advertising.