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Six Reasons to Grow With Us
Our economic development team is fully committed to innovative economic development strategies that create a welcoming atmosphere for your businesses.
Business-Friendly Environment Premier Location Unrivaled Market Access Valuable Financial Incentives Superior Transportation Network Shovel-Ready Sites
And more we have strong growth with thousands of new jobs created, over $1 billion in private capital investment and room to grow!
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orthobonds laboratory is in the New Jersey economic development authoritys commercialization center for innovative Technologies incubator in North brunswick
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Find out what its like to live here and what makes the state such a special place to be.
read the magazine on your computer, zoom in on articles and link to advertiser websites. NewS aNd NoTeS >> our editors give you the inside Scoop on the latest development and trends in the state.
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201 1 Edition , volum E 1 ProofrEading managEr raveN PeTTy ContEnt Coordinator JeSSiCa walker Staff WritEr keviN liTwiN CoPy Editor Jill wyaTT mEdia tEChnology dirECtor ChriSTiNa CardeN graPhiC dESignEr raChael GerriNGer mEdia tEChnology analyStS ChaNdra bradShaw, laNCe CoNzeTT, MiChele NiCCore, MarCuS SNyder PhotograPhy dirECtor JeFFrey S. oTTo SEnior PhotograPhErS JeFF adkiNS, briaN McCord
www.njbin.org
Let us help you realize your entrepreneurial dream.
Are you an aspiring entrepreneur with an awe-inspiring business idea? Do you have the technical know-how to be competitive but need assistance transforming your idea into a commercial business? Are you an international company that wishes to expand into the United States market? If yes, you may want to consider locating your business in a New Jersey Business Incubation Network incubator. Experience the NJBIN advantage: A collaborative of 12 business incubators committed to providing resources and support to early- and expansion-stage companies looking to reduce the time it takes to commercialize and become self-sustaining. Located in the state that ranks among the top five that have the qualities needed to succeed in the New Economy; where knowledge, technology, and innovation are embedded in products and services. Specialized for technology, life sciences, food, environment, military and service/lifestyle businesses. Internationally focused incubators that assist nondomestic firms with introductions to key contacts, help with intellectual property protection, immigration and visa assistance, and more. Partnerships with universities and colleges that provide access to high-quality faculty and interns. Located in a major worldwide transportation hub.
Contributing WritErS MelaNie hill, kaTie kuehNer-heberT, aNiTa wadhwaNi, beTSy williaMS SEnior graPhiC dESignErS laura GallaGher, JeSSiCa MaNNer, JaNiNe MarylaNd, kriS SexToN, vikki williaMS
Staff PhotograPhErS Todd beNNeTT, aNToNy boShier WEb ContEnt managEr JohN hood WEb ProjECt managEr Noy FoNGNaly WEb dESign dirECtor FraNCo SCaraMuzza WEb dESignEr ii riChard STeveNS WEb dEvEloPEr i yaMel hall ad ProduCtion managEr kaTie MiddeNdorF ad traffiC aSSiStantS krySTiN leMMoN, PaTriCia MoiSaN i.t. dirECtor yaNCey boNd i.t. SuPPort tEChniCian bryaN ForieST SEnior aCCountant liSa oweNS aCCountS PayablE Coordinator Maria McFarlaNd aCCountS rECEivablE Coordinator diaNa GuzMaN offiCE managEr/aCCountS rECEivablE Coordinator Shelly Miller
intEgratEd mEdia managEr bryaNT GraNThaM
SalES SuPPort managEr CiNdy hall Color imaging tEChniCian aliSoN huNTer Chairman GreG ThurMaN PrESidEnt/PubliShEr bob SChwarTzMaN ExECutivE viCE PrESidEnt ray laNGeN SEnior v.P./SalES Todd PoTTer, Carla ThurMaN SEnior v.P./oPErationS CaSey heSTer SEnior v.P./CliEnt dEvEloPmEnt JeFF heeFNer SEnior v.P./buSinESS dEvEloPmEnt SCoTT TeMPleToN v.P./ExtErnal CommuniCationS Teree CaruTherS v.P./CuStom PubliShing kiM holMberG v.P./viSual ContEnt Mark ForeSTer v.P./ContEnt oPErationS NaTaSha loreNS v.P./SalES CharleS FiTzGibboN, herb harPer, Jarek SwekoSky ControllEr ChriS dudley ContEnt dirECtor/livability.Com liSa baTTleS ContEnt dirECtor/travEl PubliCationS SuSaN ChaPPell ContEnt dirECtor/buSinESS PubliCationS bill McMeekiN markEting CrEativE dirECtor keiTh harriS diStribution dirECtor Gary SMiTh ExECutivE SECrEtary kriSTy duNCaN human rESourCES managEr PeGGy blake rECEPtioniSt liNda biShoP
New Jersey Economic Development Guide is published annually by Journal Communications inc. and is distributed through the New Jersey Partnership for action. For advertising information or to direct questions or comments about the magazine, contact Journal Communications inc. at (615) 771-0080 or by email at info@jnlcom.com.
Read more about NJBIN graduate Amicus Therapeutics in the life sciences article. For more information, go to www.njbin.org or call 973-643-4063.
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Overview
a message From gov. chris christie and lt. gov. Kim guadagno
From metropolitan locations with port access to pastoral sites with vast open space, the Garden State offers an abundance of opportunity for residents, visitors and businesses. our workforce is among the best educated and our diverse range of industries makes New Jersey a destination for all business sectors. with a variety of recreational activities, miles of sandy beaches and an array of cultural experiences, it is no surprise that Forbes ranked New Jersey fifth best in the united States for quality of life. From day one of our administration, we embarked on an ambitious course to leverage these vital resources and remove the roadblocks that have historically stifled job creation, private investment and innovation in New Jersey. we established a permanent red Tape review Commission to reduce the bureaucracy that strangles economic growth and imposes costs on business and residents; we made significant strides to transform our notoriously poor tax climate; and we created the New Jersey Partnership for action to attract new business and help existing business thrive by zeroing in on relationship building and person-to-person outreach, promoting state incentives and resources, developing pro-growth policies, and assisting businesses in navigating state government and programs. with a focus on cultivating a more business-friendly environment and redefining New Jersey in the marketplace, the results of our efforts thus far are unmistakable. businesses like intrasphere Technologies and Catapult learning are relocating to our State. Global companies like Mx Solar are deciding to set up shop in New Jersey to expand their reach in the u.S. market. other businesses, like watson Pharmaceuticals, are expanding, and Fortune 500 companies from Coca Cola enterprises to honeywell international are also planning to remain and grow in New Jersey. These companies are witnessing a new reality in the Garden State, one that is supported by New Jerseys unique advantages and bolstered by our continuous, concerted efforts to make New Jersey a home for growth. when choosing where to grow your business, we hope you will agree that New Jersey is the ideal location to live, work and play.
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CAPE MAY
Cape May Court House
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Almanac
THiS way To liberTy
Liberty State Park is an 1,122-acre oasis in the middle of Jersey City. Once the site of a major water and rail shipping hub, the property had become desolate and abandoned before a major reclamation project transformed the area into a park that opened on Flag Day in 1976. The park includes ferry service to the Statue of Liberty (which is in New Jersey waters) and Ellis Island (just 2,000 feet away) as well as a marina, boat launch and picnic areas. The Liberty Science Center offers hundreds of exhibitions in eight galleries and films in the nation's largest IMAX Dome Theater. For more, go to www.libertystatepark.org.
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Solar-Powered SHoPPiNg
elizabeth is New Jersey's fourth-largest city. it is also one of the states most diverse communities, with 35 languages spoken within its borders. The city was named by Popular Science as one of america's greenest cities in 2008 for efforts that included the planting of more than 1,000 trees, implementing large-scale recycling programs and renovating all parks and green spaces. elizabeth is also a major retail center in the state. Jersey Gardens is the state's largest outlet mall, with more than 200 stores under one roof. in early 2011, the mall's owners announced plans to build the largest single-rooftop solar system in North america on the roof of the 1.3 million-square-foot shopping center. The 4.8 megawatt solar array will generate enough power to offset 11 percent of the electrical consumption of the mall.
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Hoboken Historical Museum, housed in 2,000 square feet on the citys waterfront, collects and displays artifacts in themed exhibitions on Hoboken history and offers educational programs, lectures, tours, and hosts films and plays. Past exhibits have included a focus on Hobokens relationship with the Hudson River and its history as a shipping destination.
P h o t o C o u r t E S y o f h o b o k E n C o v E C o m m u n i t y b o at h o u S E
a culTured Pearl
Newark is a center of culture, not only for New Jersey, but also for all of North america. one of its cultural showpieces is the New Jersey Performing arts Center, home to the New Jersey Symphony orchestra, New Jersey State opera, and a roster of other state dance and theater companies, national and international performers, and touring companies. The center, located on a 12-acre site in the heart of downtown Newark, includes a 3,000-seat opera house, 2,500-seat concert hall, 1,800-seat music theater and 600-seat dance and drama theater. Go to www.njpac.org for more.
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caPiTal ideaS
Trenton is New Jersey's capital, and the complex that surrounds the gold-domed capital building includes the war Memorial, the New Jersey State Museum and Planetarium. The planetarium features the state-of-the-art Full dome video, which lets visitors in the 150-seat theater experience the sensation of zooming through the solar system with digital images covering the entire 360 degree inner dome. Trenton also is home to the old barracks Museum, the only original French and indian war barracks still standing in the united States. it was base to hessian soldiers at the first battle of Trenton during the american revolutionary war.
P h o T o C o u r T e S y o F b a r b a r a S M a l l- S o o , PaT e r S o N F r i e N d S o F T h e G r e aT Fa l l S , i N C .
P h o T o C o u r T e S y o F r u T G e r S , T h e S TaT e u N i v e r S i T y o F N e w J e r S e y
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Business Climate
ompanies are taking notice of New Jersey. From the beginning of 2010 through the first months of 2011, nearly 50 companies chose to relocate or expand in the Garden State, creating or retaining nearly 10,000 jobs. Many of these companies have relocated from other states, drawn by New Jerseys commitment to lower the cost of doing business, a favorable regulatory environment and a range of state-backed financial resources. Under the administration of Governor Chris Christie, New Jersey has moved aggressively to improve its business environment, reducing state spending, transforming its tax climate and implementing programs that make it easier and more cost effective to do
business in the state. One example is the Red Tape Review Commission, instituted by the governor as a permanent panel to cut bureaucracy that drives up business costs. Education services provider Catapult Learning relocated from Pennsylvania to New Jersey in 2010, aided in part by state incentives. The company, formerly known as Sylvan Education Solutions, created 80 jobs in Camden. Intrasphere Technologies, a life sciences consulting firm, moved its headquarters from New York to Jersey City in 2010, creating 180 jobs to augment its staff of 120. In addition to the 20 Fortune 500 companies with headquarters in New Jersey, more than 1,100 multinational companies representing 40 nations do
business in the state, taking advantage of strategic access to local and global financial markets, a highly trained workforce, a distribution network of world-class seaports and airports, state-of-the-art energy and communications infrastructure, and elite research universities. The Christie Administrations aggressive economic agenda includes a three-pronged, public-private initiative called the Partnership for Action. Led by Lt. Governor Kim Guadagno, this interconnected and highly focused effort includes: Choose New Jersey, led by Tracye McDaniel, President and Chief Executive Officer
in good company New JerSey PlaceS HigH oN THe liST iN Several NaTioNal raNKiNgS
among the top 10 states for the attainment of bachelors degrees in the population ages 25-44. in the top five states that could move the united States to an economy centered on globalization and innovation, according to the kauffman Foundations 2010 State New economy index. seventh in the nation in the number of Ph.d. scientists and engineers per 1,000 workers. third in bioscience venture capital investments. Northern New Jersey ranks third in the United states for best waterborne commerce and southern New Jersey ranks fourth, according to Expansion Management magazine. second in the nation in Education Weeks Chance for Success index, which measures a states ability to give its children the greatest chance for success.
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The New Jersey Business Action Center, led by Linda Kellner, Acting Executive Director The New Jersey Economic Development Authority, led by Caren Franzini, Chief Executive Officer
Chubb
Becton Dickinson Medco Health Solutions Toys R Us Automatic Data Processing Quest Diagnostics
NRG Energy
a oNe-SToP SHoP For buSiNeSS At the heart of the states efforts is the New Jersey Business Action Center (BAC), which serves as a one-stop shop for companies of all sizes, advances the global competitiveness of New Jersey companies and promotes the state as a business investment location and vacation destination nationally and internationally. The BAC serves as a primary point of contact, walking companies through everything from state regulatory and permitting processes to financing and incentive programs to global business and trade services, engaging state agencies and departments as necessary. The BAC also offers site selection and location data and is the focal point for coordinating and advancing the states planning strategies. The efforts are paying off in new jobs and investment. Case in point: In fall 2010, Pinnacle Foods Group announced its decision to expand in Cherry Hill. The company is a leading producer, marketer and distributor of high-quality branded food products, including Birds Eye frozen vegetables, Mrs. Pauls frozen seafood, Duncan Hines baking mixes and frostings and other brands found in more than 85 percent of U.S. homes. This expansion represents a significant milestone for Pinnacle Foods Group, and we are pleased to be able to celebrate our commitment to growing and prospering in New Jersey, says Bob Gamgort, Pinnacle CEO. With the support of the state, New Jerseys highly skilled workforce and our excellent location, we are in a great position to better serve our customers and consumers. In February 2011, clothing designer
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alice + olivia by Stacey Bendet selected Secaucus for a 75,000-squarefoot facility to house its administrative offices and warehouse operations, a move that creates 70 jobs. The company offers a full line of clothing products for women, men and children and is sold in more than 700 retail locations and five freestanding boutiques across the country. The company had considered a site in Pennsylvania but chose New Jersey. The Christie Administration has made economic development and job creation a top priority, and alice + olivia by Stacey Bendets decision to set up shop in Secaucus is another indication that New Jersey is being redefined in the marketplace, says Kellner. As we continue to make our state a home for growth, our message is loud and clear New Jersey means business.
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rx for growth
New Jersey has growth formula for pharmaceuticals and biotechnology
Story by Melanie Hill
P h o T o C o u r T e S y o F b ay e r h e a lT h C a r e a G
or 15 of the worlds leading pharmaceutical companies, New Jersey is the perfect prescription for growth. Often referred to as the Medicine Chest of the World, New Jersey is a hub of pharmaceutical and medical technology enterprise, creating a $29.3 billion economic impact and employing more than 131,000 people. Household names with major operations in the state include Johnson & Johnson, Novartis, Merck and Bayer HealthCare. New Jersey has a decades-long heritage as a center of excellence for pharmaceutical companies, says Charlie Mayr, spokesman for Parsippany-based Watson Pharmaceuticals Inc. Were in a climate that has access to highlyskilled, global pharmaceutical experts, a supportive state government and the financial center of the world in New
York City. And because a global business has to be run in real time, its great to be located in the Eastern Time Zone. With $3.5 billion in global revenues, Watson Pharmaceuticals is the fifthlargest generics producer in the world, and also operates successful brand pharmaceutical and biologics businesses. In 2011, Watson Pharmaceuticals relocated its administrative headquarters to a 150,000-square-foot office in Parsippany, creating room for its current staff of 250 to double in size over the next few years. The move was supported by New Jerseys Business Employment Incentive Program (BEIP) and Business Retention and Relocation Assistance (BRRAG) grant. We did look at other options in a number of states, but Governor Chris Christie has been extraordinarily
bayer healthCare is one of the many leading pharmaceutical companies in New Jersey.
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a nUcleUs of innovation
New Jersey boasts the nations highest concentration of scientific professionals: 184,000 scientists work statewide, as well as 410,000 others, including engineers and other specialists. The state is No. 1 for the number of chemists, No. 2 for biochemists and biophysicists, and No. 3 for microbiologists. Source: BioNJ
supportive of businesses, addressing local issues, encouraging expansion and turning around the business climate here in New Jersey, Mayr says. Another recent success for the states pharmaceutical sector came when Otsuka America Pharmaceutical Inc. relocated its U.S. corporate headquarters from Maryland to New Jersey, creating 50 new jobs in the state. The company develops, markets and sells pharmaceutical, diagnostic and medical device products in coordination with its Japanese-based parent company, Otsuka Pharmaceutical Co. Ltd. Otsuka invested $2.5 million in its expansion, which involved moving to a new 67,000-square-foot facility in West Windsor. Overall, major pharmaceutical-related businesses are expected to make $2.6 billion in capital investments in the state over the next two years. In April 2011, New Jerseys status as the hub of the global pharmaceutical industry was reinforced when Bayer HealthCare announced that it would consolidate its entire East Coast
business in New Jersey. That move will add 500 jobs to the companys 1,000 employee workforce in the state. The company, which has facilities in Wayne and Montville, said several sites near the companys current locations are under consideration for the consolidated headquarters. About 300 of the additional 500 jobs will be from relocations, with the remaining 200 expected to be new positions.
reSourceS For THe iNduSTry Helping to promote bioscience development in the state is the HealthCare Institute of New Jersey, a trade association for the states research-based pharmaceutical and medical technology industry. Founded in 1997, the institute serves as a unified voice for the industry and seeks to build awareness of its impact on New Jerseys quality of life and economic well-being. Regional clustering doesnt just happen, says Donald H. Sebastian, Ph.D., New Jersey Institute of Technologys senior vice president for research and development. New Jerseys
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Number of the worlds top 25 pharmaceutical and medical technology companies that have major facilities in New Jersey
150,000
employment in the states pharmaceutical and biotechnology industries
400
New medicines and vaccines developed in New Jersey currently in clinical trials or awaiting Fda approval for heart disease, cancer and stroke
$29.3 billion
economic impact of the states biopharmaceutical and medical technology industries Sources: BioNJ and the HealthCare Institute of New Jersey
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life science industry is the perfect anchor for a cluster, but it takes a progressive attitude toward publicprivate partnering to foster innovation across a supply chain. New Jersey is also home to major health-care foundations that support breakthrough research across the spectrum of the industry, including: the Robert Wood Johnson Foundation, Christopher & Dana Reeve Foundation, Henry H. Kessler Foundation and the Healthcare Foundation of New Jersey.
a leader iN ScieNce Also working to enhance biotechnology in the state is BioNJ. This 265-member organization is an advocate for biotechnology companies through government collaborations, industry programs, events and purchasing programs. BioNJ also partners with service providers specializing in biotechnology and works closely with New Jerseys pharmaceutical industry. The industries work closely together but are in different places in their respective life cycles, says BioNJ President Debbie Hart. Because biotech is a younger, leaner industry, its financed much differently than the pharmaceutical community. Biotech companies advance research using bio-organisms instead of chemicals, setting themselves apart in the life sciences continuum. More than 300 such organizations are located in New Jersey, which boasts 184,000 scientific professionals, the highest concentration of any state in the nation. The state also is home to some of the worlds largest clinical research organizations, including Covance, Pharmanet Development Group and Quintiles. The industry was born here as a result of a tremendous talent pool, opportunities to collaborate with big pharmaceutical companies and opportunities for investment, Hart says. Its just a great place to be.
bayer healthCare plans to consolidate its entire east Coast business in New Jersey.
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orthobonds laboratory is in the New Jersey economic development authoritys commercialization center for innovative Technologies incubator in North brunswick
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ew Jersey has leveraged its long tradition of innovation into a high-wattage haven for life sciences and technology companies. Some 184,000 scientists and 400,000 engineers and other technical specialists call the state home, as do more than 300 biotechnology, medical technology and pharmaceutical companies with average revenues of $43.8 million a year, according to advocacy groups BioNJ and the HealthCare Institute of New Jersey. Each year, more than 22,000 students graduate with degrees in life sciences from New Jerseys state universities. Nourishing the growth of breakthrough companies in the state is a deep reservoir of resources, from incentive programs to cutting-edge university research assets to incubators to world-class technology centers. New Jersey has a very large life sciences industry, and we wanted to be closer to our customers, from the worlds largest companies to the smaller, emerging ones, says Samuel Goldman, co-founder and chief operating officer of Intrasphere Technologies. With grant assistance and other support from New Jersey state government, the company relocated its 150 employees from New York City to Jersey City in 2010, bringing its specialized, business-focused consulting services closer to the clients it serves. An additional 180 jobs are expected to be created within the next two years. Goldman says the
clockwise from top left: amicus Therapeutics was the first graduate of New Jersey economic development authoritys Commercialization Center for innovative Technologies incubator; intrasphere Technologies expects to create an additional 180 jobs within the next two years.
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1,700
Number of life sciencesrelated enterprises in New Jersey
7
ranking of New Jersey among states in the number of Ph.d. scientists and engineers per 1,000 workers
65
Percentage of life science workers in New Jersey with at least a bachelors degree
$90,000
average salary in the life sciences industry
Source: New Jersey Department of Labor and Workforce Development, October 2010
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intrasphere Technologies relocated its 150 employees from New york City to a Jersey City office in 2010.
location has helped Intrasphere Technologies attract some of the industrys best talent. We are a people-intensive organization, and we wanted a strong workforce, Goldman says.
New JerSey iNveSTS iN iNNovaTioN In support of the move, New Jersey awarded Intrasphere a Business Employment Incentive Program (BEIP) grant worth an estimated $12.4 million over 10 years. The grant was a key factor in the decision to move corporate headquarters to New Jersey and invest $965,000 in the relocation project. Goldman says the grant will allow the company to provide ongoing specialized training to staff. The amount we invest in training our people is an important part of what differentiates us, Goldman says. We bring a tremendous expertise to the areas we cover, such as drug safety and clinical disclosure, and it takes a lot of knowledge and investment in our people to make the right decisions. The more we have to invest in our employees, the better we become. Its a wonderful cycle. In Cranbury, biopharmaceutical company Amicus Therapeutics is developing a new class of small molecule, orally administered drugs known as pharmacological chaperones for a range of human genetic diseases. Founded in 2002 with a startup staff of seven, Amicus Therapeutics was the first graduate of the New Jersey Economic Development Authoritys Commercialization Center for Innovative Technologies (CCIT) Incubator. The 46,000-square-foot CCIT facility, located at the Technology Centre of New Jersey science park in North Brunswick, offers the largest number of wet labs in the state for incubation. Customizable office, production and plug-in ready wet and dry laboratory space is available to qualified tenants at below-market rent. Amicus Therapeutics also utilized the states Technology Business Tax Certificate Transfer Program. The program enables technology and biotechnology companies that have promise, but are not currently realizing a profit, to turn net operating losses and R&D tax credits into capital. Amicus, which now employs a staff of more than 100, also received funding from the Garden State Life Sciences Venture Fund, created by the New Jersey Economic Development Authority (NJEDA) and Quaker BioVentures to invest in emerging life sciences companies in the state. The fund has provided more than $90 million in co-investments in New Jersey companies. The shared space model is particularly attractive when you dont want to worry about infrastructure concerns like hiring an office manager or a security team, says Nicole Schaeffer, senior vice president of human resources and leadership development at Amicus. You need employees to be focused on science, raising money and developing partnerships.
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room to grow
New Jersey BusiNess iNCuBATioN NeTwork NurTures emergiNg ComPANies
Global giants arent the only companies finding a home in New Jersey. Thanks to the New Jersey business incubation Network, fledgling businesses have access to a statewide community of business experts and facilities dedicated to the success of early- and expansion-stage entrepreneurial companies. Newcomers affiliated with incubators receive critical support services, including coaching, access to capital, technical and business resources, and networking opportunities. incubators are imperative to create jobs, build a world-class workforce, promote entrepreneurship, and attract businesses and investors from around the world, says Jerry Creighton Sr., president of the New Jersey business incubation Network (NJbiN). NJbiN and member companies represent a crosssection of industries, including high-tech, life science/ bioscience, clean energy and business services. The incubators offer flexible office and laboratory space in a professional business environment. in 2009, NJbiNs 12 incubator members included 520 entrepreneurial client companies that created or retained more than 1500 jobs, collectively generating revenues of $320 million. The organization graduated 35 selfsustaining companies and brought $93 million in third-party funding to New Jersey. located on the Newark campus of the New Jersey institute of Technology, The enterprise development Center (edC) is the states largest and oldest high-tech and life sciences incubator and is home to nearly 90 companies. in 2010, the edC received the National business incubation associations Soft landings international incubator designation, which recognized it as a preferred facility for foreign-owned firms entering the domestic market. in 2009, Nbia awarded the Soft landings designation to an NJbiN member in North brunswick, the first renewal of the designation it earned in 2007. NJbiN is on a course of action to promote New Jersey as the place for business creation, by providing a solution needed to stimulate economic growth and job creation, Creighton says. Melanie Hill
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a durable industry
manufacturing sector builds on success in New Jersey
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New JerSey ecoNomic develoPmeNT guide
ith its highly skilled workforce, access to major ports and a fully integrated transportation system, sophisticated logistics assets and specially designed incentive programs, New Jersey has built a manufacturing powerhouse. The state is home to more than 20,000 industrial companies across a range of specialties, from chemicals to glass production, from value-added foods to pharmaceuticals. Manufacturing employs more than 338,000 people directly, supports another 137,000 supplier jobs and produces goods valued at nearly $44 billion. Chemical production alone is valued at nearly $19 billion.
New JerSey aSSeTS aTTracT iNveSTmeNT New Jersey is a perfect location to support our national distribution and growth, says Donna George, president and chief operating officer of Schr USA, which invested more than $15 million in its new 50,000-square-foot facility in Logan Township. Schr USA is a division of Italybased Dr. Schr Srl, Europes leading producer of gluten-free products. After graduating from the Rutgers Food Innovation Center incubator in Bridgeton, where the company set up its first test production in the United States, Schr looked at various locations throughout the Northeast. Schrs decision to stay and expand in New Jersey is linked to the states transportation assets its excellent freight lane and easy access to both the Port of Newark and the Port of Philadelphia and its commitment to create a robust business climate. Schr USA joins a growing list of innovative and global companies such as Unilever, Kraft Foods, Mars Snackfood, Lockheed Martin and Honeywell that have operations in the
diversified industries is a global provider of foam-fabricated products, with clients that include Ford, Mercedes and Toyota.
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Schr uSa invested more than $15 million in its new 50,000-square-foot facility in logan Township.
state. New Jerseys high concentration of people, business and wealth make it a highly desirable market for products produced in the state, and its prime location puts it within 24 hours of another 100 million consumers.
reTaiNiNg comPaNieS growiNg JobS Expanding manufacturers are also a sign of New Jerseys favorable business climate. When Diversified Industries outgrew its Pennsauken location, the company considered moving to a location in Pennsylvania, says Craig Kean, chief operating officer. Thanks to the job-friendly efforts of the county and state,
Diversified Industries chose to make a $5 million capital investment to remain in New Jersey. Diversified Industries is a global provider of foam-fabricated products, with clients that include Ford, Mercedes, Toyota, Xerox and Electrolux. Gloucester County provided site assistance to relocate Diversified Industries to the new facility in Woolwich. And the state provided assistance through the Business Employment Incentive Program program and a Business Retention and Relocation Assistance Grant (BRRAG). The project will create 30 new jobs over 10 years and retain nearly 70 others in New Jersey.
New JerSey STarS wiTH broadway A third-generation family business relocating to a new 75,000-squarefoot facility in Monroe Township, Broadway Industries is more than doubling the size of its current headquarters. The company relocated to New Jersey from New York in 2004, and has taken advantage of state incentive programs and training grants to help fuel its expansion in the Garden State. The company holds a number of patents for its paper and plastic packaging products including its kleerguard line that are used in several industries, including moving
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and storage, housewares, crafts and decor, and pharmaceutical industries. A BEIP grant helped support the additional manufacturing jobs created in New Jersey by the company. Id encourage any business owner to investigate the various incentive programs that the State of New Jersey makes available to help fuel growth, says Steve Kohn, Broadway Industries president. In addition to the BEIP grant, we successfully executed a customized training grant in conjunction with Middlesex County College. Both of these programs helped us to fund the hiring and training of new employees, allowing us to bring new jobs to New Jersey.
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New Jersey communities such as Jersey city have become destinations of choice for financial services companies.
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hen the conversation turns to a prime location for global financial services companies, with increasing frequency the accent is on New Jersey. Trading on its proximity to Wall Street, availability of a skilled workforce, lower business costs and superior communications infrastructure, New Jersey has become a destination of choice for financial services headquarters, major operation centers and data facilities. More than 246,000 people work in the states financial services sector, where long-time corporate citizens such as Prudential Financial Inc. have been joined by heavyweights such as Goldman Sachs & Co., whose 42-story Goldman Sachs Tower in Jersey City is the states tallest building. Prudential Financial is a global provider of a variety of financial services, including the Prudential Insurance Company of America, one of the largest life insurance companies in the United States. Prudential has called Newark home since it was founded there in 1875. About 8,000 people either work in Prudentials main office in Newark or at one of its campuses in Roseland, Woodbridge, Millville and Parsippany. Weve always been committed to New Jersey its part of our DNA, says Prudential spokeswoman Gabrielle Shanin. Prudential has plenty of company in New Jersey. The gleaming office complexes found in locales such as Jersey City and Hoboken offer easy access to Manhattan, but at lower real estate costs and an easier commute for workers. One such company that has made the move to Jersey City is SCS Commodities Corp. Founded in 1991, SCS is now the largest independent floor and over-the-counter energy brokerage service across multiple markets including NYMEX, CME Globex, ICE and the DME. The firm moved its operations from New York in spring 2011. SCS took advantage of a $2.7 million grant from the states Business Employment Incentive Program (BEIP) to help fund construction of new headquarters for its brokerage and trading floor. Evan Marya Soufarapis, SCS office manager, says the company chose to relocate to be closer to many of the financial firms that have operations in New Jersey and the move also made good business sense. More than 50 percent of our employees live in New Jersey, which makes commuting much easier, Soufarapis says. Everyone here is committed to supporting the New Jersey economy.
Incentive Program (BEIP) grant helped encourage Standard Chartered to make the move, as did support from the city of Newark, Millett says.
aTTracTiNg big-Name PlayerS The state is also making a name with financial services firms such as Citigroup Inc., UBS and Societe Generale. Depository Trust & Clearing Corp. (DTCC) has committed to bring 1,600 workers to 450,000 square feet in Jersey Citys Newport Office Center, which is in close proximity to its customers in the New York metro area, by 2013. DTCC, provides clearance, settlement and information services for equities, corporate and municipal bonds, government and mortgage-backed securities, money market instruments and over-the-counter derivatives. The company cited a number of advantages that New Jersey offered, including competitive costs for a long-term lease and access to highly-skilled financial and information technology workers. Data centers that serve the financial services industry have found New Jersey to be an advantageous locale, and not just because of availability of state-of-the art fiber optic networks and lower real estate and construction costs compared with other locations in the region. The centers proximity to Manhattan-based clients helps reduce so-called latency delays, minute fractions of seconds that it takes computers to communicate across vast distances. The state has seen a surge of data center locations, including a center in Mahwah that processes all the North American trades handled by the New York Stock Exchanges parent company. In Secaucus, a 338,000-square-foot Equinix Inc. facility houses the primary computer matching engines that pair buyers and sellers for Jersey City-based stock exchange Direct Edge. Equinix, a global provider of data center services, has three other New Jersey operations. And beyond cost considerations and technology advantages, New Jersey offers other benefits for financial services companies. Shanin of Prudential notes that Newark is a transportation hub, with both a major airport and public transportation, making it easy for employees to travel for business and to commute from all areas of the larger metropolitan region. The state also boasts world-class universities from which to draw recruits, including Princeton and Rutgers, the State University of New Jersey. Moreover, Prudentials employees can choose from a broad range of affordable housing, in a variety of settings urban, suburban or even rural farmland is just a short commute away, Shanin says. The area has abundant culture, and major sports teams play in New Jersey, including the Giants and Jets NFL football teams, the Nets NBA basketball team and the Devils NHL hockey team. In our business, our main asset really is our employees. And so in order for us to attract and retain the kind of top talent we need, quality of life is very important, she says. New Jersey really is a Garden State.
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STaNdard cHarTered baNK: coST aNd QualiTy In 2008, London-based Standard Chartered Bank moved its back-office operations team from its Americas headquarters in Manhattan to Newark. The main deciding factor was the commercial real estate cost and quality the real estate cost is less than half of Manhattan, says Matthew Millett, managing director and chief operating officer for the firms Americas operations. It is also much cheaper for everything else and easier to get things done. A $4.2 million New Jersey Business Employment
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or information and communications technology companies searching for the best locations to relocate or expand, New Jersey offers a wealth of opportunity. Verizon, which employs some 17,000 people in New Jersey, invested more than $1.5 billion in the state on advanced communications networks to carry high-speed voice and data. More than 31,000 information and communications technology (ICT) establishments are located in New Jersey, the second-highest concentration of ICT workers in the nation. This includes almost 5,300 companies employing 10 or more, according to figures compiled by the New Jersey Department of Labor and Workforce Development. And more than 55 percent of workers in this segment have at least a bachelors degree, and 20 percent have a masters degree or higher. More than 1,000 New Jersey
companies provide data processing, hosting and other gateway services, and a host of major communications providers are in the state, including Verizon and IDT. Northern New Jersey, with its proximity to the financial markets of New York, has become a prime location for massive data centers that serve financial services and other industries. Beyond the proximity to New York, the data centers can take advantage of New Jerseys lower real estate and construction costs, state-ofthe art fiber optic networks and trained workforce.
aN iNNovaTive edge The skilled, well-educated pool of workers is a key reason the ICT supercluster has blossomed. Rutgers, the State University of New Jersey, supplies a steady stream of workers to the industry through its 39-credit Information Technology and Informatics undergraduate program at the School
31,000
communications and iT companies in New Jersey
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companies in the sector employing 10 or more workers
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data processing, hosting and other gateway service providers in New Jersey
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Percentage of workers in the sector in New Jersey with masters degree or higher
rutgers university offers a degree program in information Technology and informatics. PhoTo by briaN McCord
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clockwise from above: rutgers university helps keep the states communications sector supplied with quality workers.; Stew Mohr, director of the information Technology and informatics program at rutgers; verizon has invested more than $1.5 billion in the Garden State on advanced communications networks to carry high-speed voice and data. verizons New Jersey corporate offices are housed in a historic art deco building in downtown Newark. More than 250 students are enrolled in the information Technology and informatics undergraduate program at the School of Communication and information at rutgers.
of Communication and Information. The program, which has more than 250 people enrolled at a time, trains students to evaluate, implement, use and manage information technologies for a range of organizations and corporations and unites the humanities and social sciences with practical, computerbased competencies, says Stew Mohr, director of the undergraduate Information Technology and Informatics Program at Rutgers. Mohr notes that the university constantly reevaluates the course of study to ensure that the academic
offerings remain relevant to the business demands of employers and that students are positioned to serve as industry leaders and innovators into the future.
riPe For growTH The growing clout of New Jerseys ICT supercluster was the key reason Indiana-based IT consulting firm Telamon Corp. chose to pack up operations at its regional hub in Levittown, Pennsylvania, and move its employees across the river to South Brunswick, N.J. The company needed the right
location to handle its rapidly growing East Coast client base. Easy access to new customers along the New Jersey Turnpike, along with New Jerseys generous state tax incentives and pool of highly-educated tech workers, made the decision an easy one for company executives. We are thrilled to have an opportunity for expansion here and feel this is going to add to Telamons growth potential in coming years, as well as support the local economy, says Stephanie Furhmann, president of the Telamon Technology Integration Group.
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Energy/Technology
rom utilities pioneering sustainable efficiencies to startups and tech and investment firms focusing on solar and wind power, New Jersey is leading the way for innovations in clean and renewable energy. New Jersey now ranks seventh in the nation for attracting venture capital investment in clean-energy projects. Solar and wind developments are also increasingly gaining traction in the state. In 2010, New Jersey Governor Chris Christie signed into law a wind energy bill that provides $100 million in tax credits for companies manufacturing components for wind turbines and a market-based incentive program for developers of wind farms off the coast. The state has also invested $322 million in nearly 6,000 solar power installations.
SPurriNg greeN iNveSTmeNT To reduce New Jerseys carbon footprint, the New Jersey Economic Development Authority created Clean Energy Solutions, a constantly evolving financing suite launched for new and existing businesses interested in joining an emerging green economy.
In September 2010, the program offered millions in financing funded by federal stimulus dollars to companies pursuing cogeneration projects. Longtime fossil fuel company NRG Energy, a Princeton-based independent power producer that has led dozens of cogeneration projects, is investing an estimated $13.8 million in a cogeneration facility that will combine heat and energy at the University Medical Center in Plainsboro. While the vast majority of our plants run on fossil fuels, we recognize the countrys need to move to a cleaner-energy economy, and were doing things in a lot of corners to make that happen, says David Gaier, NRG Energy communications manager. The new, state-of-the art hospital in Plainsboro will harness technology and design to create life-saving efficiencies, including high-tech robot spaces and smart operating rooms that respond to a surgeons voice commands to adjust temperature and lighting, and produce patient data.This high-tech, high-efficiency approach is also being
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applied to the buildings energy source, an on-site Energy Center comprised of a central utility plant, a Combined Heat & Power (CHP) facility and a thermal energy storage system that will produce electricity, steam and chilled water.
TaPPiNg NaTural reSourceS New Jerseys growing solar sector caught the attention of Italybased MX Solar, which is investing in its first U.S. operations in Somerset. MX Solar USA has opened its new, 138,000-square-foot production facility to design and distribute photovoltaic modules to the U.S. market. For large investors interested in experimenting with wind power, the New Jersey coast has proved particularly attractive. Internet giant Google and a group of technology and investment firms have set aside $1.8 billion to investigate building a network of deep-water transmission lines for future wind farms off the coast of northern New Jersey that will extend south to Virginia. The 7.5-megawatt Jersey-Atlantic Wind Farm was the first wind farm to be built in New Jersey and the first coastal wind farm in the United States. Located in Atlantic County, the project produces approximately 19 million kilowatt-hours of emission-free electricity per year, which is enough to power more than 2,000 homes.
new Jersey wind power a Number oF oFFSHore wiNd ProJecTS are uNder way
New Jersey has awarded millions of dollars toward development of advanced offshore wind projects off the atlantic Coast, and the state has a total of 17.5 gigawatts of commercially-viable offshore wind potential enough to power 4.8 million households. Projects under consideration or proposed include: a $1.5 billion joint venture by deepwater wind and PSeG renewable Generation to build 96 turbines 20 miles off the New Jersey atlantic Coast. a 20-megawatt project by Fisherman energy 3 miles offshore and a 330-megawatt wind farm 7 miles offshore. NrG bluewater winds 350-megawatt project more than 13 miles from the coast. a 700-megawatt offshore project by offshoreMw
Source: Offshore Wind in the Atlantic, a report by the National Wildlife Federation
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Port elizabeth
Photo CourtESy of fliCkr uSEr vitElonE
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Transportation
ew Jerseys economic might is in no small part connected to its vast transportation infrastructure that includes 38,000 miles of interstates and highways, port facilities at both ends of the state, and major rail and air service. There are almost 9 million people in our state and more than 8 million people in New York City, so to have a business in New Jersey puts you right at the doorstep to the largest economic market in America, says James Simpson, commissioner of the New Jersey Department of Transportation. Numerous railheads, a well-thoughtout highway system and large airports help make the Garden State one of the critical commerce corridors in the country. Plus, the state is home to two of the biggest seaports in the world. Simpson says the states transportation assets are a major reason companies select New Jersey for business investment. The market is right here and is easily accessible, and transportation truly is a key reason for success,
Newark liberty international airport is the 12th busiest airport in the united States.
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top export destinations for port of new york and new Jersey (PerceNTage oF 2010 exPorT volume)
China 27.2% India 8.4% Germany 3.4% United Kingdom 3.3% Brazil 3.3% South Korea 3.0% Belgium 2.6% Hong Kong 2.5% Netherlands 2.4% Italy 2.4% Source: Port Authority of New York & New Jersey
Simpson says. New Jersey is the place to do any kind of business, and particularly if you want to do business internationally.
From New JerSey To aNywHere New Jersey boasts a robust transportation network that offers businesses quick and convenient connections to national and international markets. The Garden State has the highest density of railroads in the nation. Newark Liberty International is the 12th busiest airport in the United States and 29th busiest in the world, while Atlantic City International Airport handled 1.4 million passengers in 2010, setting a new volume record. With its 24,000 aviation industry jobs, Newark Liberty is one of the largest employment centers in the state. In South Jersey, the terminal at Atlantic City International is being expanded, and the state is upgrading the airports connection with the Atlantic City Expressway, which provides direct access to Atlantic City and Philadelphia. The states port facilities give companies doing business in New Jersey prime access to international
markets. New Jersey is home to the third-largest container port complex in the United States, and the Port of New York and New Jersey, with much of the activity centered in Newark, Elizabeth and Jersey City, is a $30 billion powerhouse for the state. In 2010, the Port of New York and New Jersey handled 5.3 million loaded and unloaded 20-foot equivalent unit containers, or TEUs. Overseen by the Port Authority of New York & New Jersey, the port complex supports more than 230,000 jobs directly and indirectly and generates $12 billion in annual wages. The South Jersey Port Corp. oversees the Port of Camden on the Delaware River, a major gateway of commerce and trade that offers access to the Atlantic Ocean. The port complex, which includes four terminals, has 35 tenants and specializes in handling break-bulk and container cargo. The port is the nations leader in handling import wood products, and in January 2011, it unloaded the single largest cocoa bean shipment from West Africa, more than 18,600 metric tons. The port also handles high volumes of perishables, such as
bananas and pineapple. Del Montes facility at the Port of Camden is the companys largest fruit port and distribution center.
road ready New Jerseys strategic location within a days truck drive of 100 million consumers gives the Garden State an enormous distribution advantage. The New Jersey Turnpike is one of the best-known and most-utilized in the country, carrying interstate traffic between New York and Delaware, Simpson says. The Garden State Parkway connects the New York metropolitan area to Atlantic City. Other key thoroughfares in New Jersey are the Atlantic City Expressway, Palisades Interstate Parkway and Interstates 76, 78, 80, 95, 195, 278, 280, 287, 295 and 676. The famed George Washington Bridge that connects New Jersey to New York City carries 300,000 vehicles a day, the heaviest load of vehicle traffic of any bridge in the world. Transportation is certainly vital to New Jerseys economy, Simpson says, Our state is lucky to have so many hauling and travel options.
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New Jersey logisTiCs AdvANTAges ATTrACT Big-NAme ComPANies
a whos who of prestigious names and profitable brands have major warehousing and distribution facilities in New Jersey, including barnes & Noble, Toys r us and home depot. Coca-Cola enterprises is developing a state-of-the-art, environmentally sustainable distribution facility in South brunswick and is expanding its existing operations in Carlstadt, which will keep the company and its 1,000 employees in the state. The soft drink companys 240,000-square-foot South brunswick facility, scheduled to open in mid-2011, will employ 650 workers. The leed-certified facility will consume 20 percent less energy than traditional buildings, decrease water consumption by 35 percent and utilize delivery trucks that require 30 percent less fuel. in Newark, Pitney bowes expanded its mail services operations and opened the new international Mail distribution Center in March 2010, bringing 180 jobs to the city and plans to create an additional 25 jobs. Pitney bowes Mail Services is the nations largest provider of presort services, aggregating outbound mail from organizations and enabling more mailers to gain postage discounts. The 76,000-square-foot facility, located in Newarks enterprise zone, will process 50 million pieces of international mail per year. in February 2011, clothing design company alice + olivia by Stacey bendet brought distribution and administrative operations to Secaucus, where a 75,000-squarefoot facility will create 70 jobs and help serve the 700 stores that sell the companys products.
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Education
well Schooled
New Jersey places major emphasis on quality education
Story by Kevin Litwin
he strength of the Garden States economy is rooted in its highly educated and work-ready employee base, the product of heavy investment in its schools and a superior network of colleges and universities. New Jersey is home to 31 public and 33 private colleges and universities that combined have more than 440,000 enrolled students.
ruTgerS: a reSearcH PowerHouSe The public university system is anchored by Rutgers, the State University of New Jersey, a research powerhouse that in addition to its flagship location in New Brunswick includes campuses in Camden and Newark.
With undergraduate and graduate enrollment of more than 56,000, Rutgers draws students from all 50 states and more than 125 countries. U.S News & World Report ranked Rutgers in its top 25 for all public colleges and universities in the nation. More impressive, more than 200,000 of its 390,000 alumni live in New Jersey, where they help to supply the state with a highly knowledgeable workforce. The university offers more than 100 bachelors, 100 masters and 80 doctoral and professional degree programs across 175 academic departments, and it consistently awards among the highest number of doctorates annually among U.S. universities.
P h o T o C o u r T e S y o F F l i C k r u S e r o l eG d u l i N
rutgers, the State university of New Jersey, has an enrollment of more than 56,000 undergraduate and graduate students.
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clockwise from left: Montclair State university offers nearly 300 majors, minors, concentrations and certificate programs; Montclair State university is one of 31 public colleges and universities in the state; a student attends class at the College of Science and Mathematics at Montclair State university; below right: Princeton university topped Forbes magazines americas best Colleges list in 2010.
Rutgers research is leading to innovation in everything from cancer research to clean energy to airport security to supply chain management. The university drew nearly $434 million in public and private sponsored research in fiscal 2010 and is just one of 63 research institutions selected to be in the prestigious Association of American Universities. The New Brunswick campus alone is home to 175 specialized centers that focus expertise on everything from AIDS research to fiber optics to nannostructured materials to water resource management. The New Brunswick campus includes 29 faculty members who are members of the National Academy of Sciences, the National Academy of Engineering, and the Institute of Medicine.
PriNceToN breedS leaderS The state is also home to one of the worlds most well-known centers of learning, Princeton University. The fourth-oldest chartered higher education institution in the country, Princeton has alums who can be found in leadership roles at the highest levels of business, academics and government including two U.S. presidents and a Supreme Court Justice. The university, with enrollment of about 5,000 undergraduate and 2,500 graduate students, topped Forbes list of Americas Best Colleges in 2009. Princeton has major concentrations of research in engineering and applied sciences, natural sciences, social sciences and humanities. The universitys 1,355 research projects in its 2009-10 academic year drew more than $257 million in funding. The university is home to the U.S. Department
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of Energys Princeton Plasma Physics Laboratory, a 433-employee national center for research that will spearhead breakthroughs that make fusion a safe, economical and environmentally attractive energy source.
buildiNg a beTTer worKForce New Jerseys higher education institutions, large or small, public or private, all place a premium on turning out students that are workforce ready. The states 19 community colleges provide degree and certificate programs designed to give graduates skills that will transfer into in-demand jobs or allow workers already on the job opportunities to brush up on skills or acquire new ones. At Essex County College in downtown Newark, students can select from 60 different majors in high-demand fields such as business, allied health, engineering technologies, green energy and computer science. We offer an exciting journey that will transform your life and build a most promising future, says Edythe Abdullah, Essex County College president.
New Jerseys 31 public and 33 private colleges and universities provide the states employers with a highly skilled workforce.
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Bio New Jersey www.bionj.org Brick City Development Corporation www.bcdcnewark.org Burlington County Chamber of Commerce www.bccoc.com Camden County Improvement Authority www.camdencounty.com Choose New Jersey www.choosenj.com City of Asbury Park www.inapnj.com City of Hoboken www.hobokennj.org City of Millville www.millvillenj.gov City of Perth Amboy www.perthamboybusiness.com City of Vineland www.vinelandcity.org Elizabeth City www.edcnj.org Jersey City www.jcedc.org Mercer County Office of Economic Development www.mercercounty.org Mercer Regional Chamber of Commerce www.mercerchamber.org Monmouth County Economic and Workforce Development www.visitmonmouth.com New Brunswick Development Corporation www.devco.org New Jersey Business Incubation Network www.njbin.org New Jersey Chamber of Commerce www.njchamber.com NJM Insurance Company New Jersey Business & Industry Association www.njm.com Ocean County www.planning.co.ocean.nj.us Perth Amboy Redevelopment Agency PNC Bank www.pnc.com Princeton Regional Chamber www.princetonchamber.org The Port Authority of New York & New Jersey www.panynj.gov Trenton Urban Enterprise Zone www.trentonuez.org
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Livability
nderpinning New Jerseys attraction as a place to invest and grow a business is the unparalleled diversity the state offers as a place to live. The state boasts world-class arts and culture, big-city entertainment, professional and collegiate sports, natural beauty, boundless outdoor opportunities and some of the nations best beaches. New Jersey ranked fifth among states for quality of life on Forbes magazines Best States for Business 2010 report, and four New Jersey communities Franklin, Middleton, Piscataway and Wayne were on cnnMoney.coms Best Places to Live list in 2010. With all its advantages, attractions and lifestyle options, its no surprise that a 2010 poll by Rutgers University found that a majority of residents rated New Jersey as an excellent place
to live. The major attributes listed included beaches, overall natural environment, and a diversity of attractions.
THe arTS aNd culTure SceNe In a state that has a highly diverse population, its no surprise that New Jersey offers a highly diverse cultural menu that includes world-class art galleries, museums and performance centers. The New Jersey Performing Arts Center (NJPAC) in Newark is a showcase for performers, symphonies, dance troupes and theater acts of national and international stature, and is home to the New Jersey State Opera and New Jersey Symphony Orchestra. Downtown Newark has undergone a renaissance, keyed by the 80 galleries of the Newark Museum, which include permanent collections of African, American, Asian and Classical works; an 1885 Victorian-era home that is on
the National Register of Historic Places; natural science exhibits and a planetarium. The museum also anchors a vibrant downtown arts district featuring galleries, performance venues and live theater, such as the African Globe Theatre Works, an independent company that stages productions by and about people of African descent. New Jerseys universities offer more than high-quality education theyre also major centers of art and culture. At Rutgers, the State University of New Jersey, the Zimmerli Art Museum holds 60,000 works and is the thirdlargest university art collection in the world. Princeton University includes an art museum and a performance hall that hosts some 200 events a year, including the renowned Westminster Choir. Each summer, the Metropolitan Opera stages a series of free outdoor
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park performances in Montclair and Pennsauken. If musical theater suits you, youll enjoy the Papermill Playhouse in Millburn. If you prefer a play, the Shakespeare Theatre of New Jersey draws audiences of more than 100,000 adults and children annually for productions of the Bards classic masterworks on its main stage in Madison and its outdoor stage in Convent Station. In its 200,000-square-foot home in Camden, the Adventure Aquarium allows visitors to explore a West African river that features hippopotamuses, crocodiles, porcupines; to see more than 20 species of African birds in a free-flight aviary; and to be surrounded by sharks in a suspended 40-foot walkthrough tunnel. The sporting life is in high form in New Jersey, home to the Giants and Jets of the National Football League, who play their home games in the
$1.6 billion New Meadowlands Stadium in East Rutherford. The Nets of the National Basketball Association and the National Hockey Leagues New Jersey Devils also call New Jersey home. Major college sports include the Scarlet Knights of Rutgers, who play football in the Big East Conference. As would be expected from a state that attracts people from all over the world, New Jersey is a smorgasbord of cultural cuisine, from Italian to Portuguese, Mexican to South American, Caribbean to African, and often in the same neighborhood. The state has more than 23,000 restaurants, including 500 diners, making it the diner capital of America.
THe SHore aNd THe ouTdoorS New Jersey is known for a number of things, but perhaps most famously for its beaches 130 miles of coastline and fabled beach communities such as Ocean Grove, Point Pleasant Beach
and Wildwood, and such gems as Cape May recently ranked as one of the top ten beaches in the world by Trip Advisor. The entire city is a National Historic District with neighborhoods lined with restored federal townhouses and Victorian homes. At the other end of the state, the Sandy Hook Unit of Gateway National Recreation Area draws more than 2 million visitors annually to enjoy its historic landmarks, natural areas and ocean and bay beaches for swimming, fishing, scuba diving, surfing, wind surfing and bicycling. Asbury Park, the beach community where Bruce Springsteen, Southside Johnny and other rock luminaries first gained fame, has undergone a major transformation from the Boardwalk to the center city that includes more than $170 million in new development, new restaurants and shops, public attractions and development of upscale condominiums.
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From top: atlantic City boardwalk; emlen Physick estate in Cape May, the oldest resort community in the country
The storied Stone Pony and Wonder Bar entertainment spots now book more than 400 shows a year. And the historic Paramount Theater has undergone an extensive renovation and hosts numerous musical and entertainment acts. Asbury Park even has its own smartphone app, giving users a 365-day calendar for local events and listings.
Peace aNd QuieT Away from the urban areas, New Jerseys smaller communities offer an unparalleled quality of life set among some beautiful natural landscapes. Lambertville in central New Jersey traces its roots to 1705 and its neighborhoods are lined with gorgeous old homes, as well as antique shops, art galleries and locally-owned eateries. Montclair in northern New Jersey is home to the 246-acre campus of Montclair State University, along with 175 acres of park and 20 arts organizations that include the Montclair Art Museum. Away from major cities and the surf, New Jersey offers an abundance of opportunities to experience nature and the outdoors. The 70,000-acre Delaware Water Gap National Recreation Area offers 100 miles of scenic hiking trails, including more than 27 miles of the Appalachian Trail and a range of activities from kayaking and swimming to fishing and nature watching. Though it is a bustling state of more than 8.7 million people, New Jersey also offers plenty of elbow room. More than a third of the state is rural and sparsely populated and known for its scenic splendor. The Pine Barrens, for example, is a heavily forested area stretching across southern New Jersey that encompasses 1.1 million acres an amazing 22 percent of New Jerseys land area. New Jerseys nickname, the Garden State, is believed to have been coined in the 1870s to refer to its vast agriculture resources. Given all it has to offer, its no stretch to say the Garden State blossoms with opportunities to enjoy life to the fullest.
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State of Treasures
New Jersey is overflowing with cultural, recreational and entertainment attractions from one end of the state to the other. here are just a few examples of the many well-known gems and hidden treasures the Garden State offers: space, with 300 acres developed for public recreation. famous for its bear and lion cub breeding programs.
eaT aT raTS
one of the most romantic restaurants in New Jersey has an unusual name. rats restaurant in hamilton is an upscale eatery that features contemporary French cuisine. in addition to excellent food, the restaurant features rustic fireplaces, handcrafted cocktails, and eclectic beer and wine. rats has even been named Most romantic restaurant by Philadelphia Magazine.
beauTiFul SuNSeT
The best known destination along the Jersey shore for unobstructed sunsets is Sunset beach near Cape May Point along the delaware bay. it is noted for quiet settings and is ideal for families. Sunset is not a swimming beach, but is famous for millions of clear quartz crystals that can be found (and collected) along the beachs length.
liFe iS a beacH
ocean City is used to accolades. The South Shore destination is one of the states best family vacation spots and was voted New Jerseys No. 1 beach in 2009 and 2010. it was also voted the No. 1 beach for ecotourism, and Surfer Magazine has tagged ocean City one of americas Top 10 Surf Towns.
PleaSe do ToucH
one of the best hands-on, fun destinations for kids is the New Jersey Childrens Museum in Paramus. The attraction has more than 30 interactive exhibits that include a real fire truck, a real helicopter, play ballet studio, dinosaur cave and medieval castle. The museum is also available for special party activities and birthdays. Kevin Litwin
P h o T o b y d av i d S T e e l e C o u r T e S y o F r aT S r e S Ta u r a N T
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Gallery
Trump Taj mahal and Showboat casino resort in atlantic city Photo by brian mccord
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ecoNomic ProFile
buSiNeSS SNaPSHoT
New Jersey has a diverse and innovative economy that includes major pharmaceuticals, life sciences, financial services, advanced manufacturing, renewable energy, and transportation and logistics sectors. Twenty Fortune 500 companies are headquartered in the state, which also has operations for more than 1,100 multinational companies representing 40 nations. The state ranks sixth for foreign direct investment. with a Gross domestic Product of $482 billion in 2009, if it were a standalone country, New Jersey would rank as the 19th-largest economy in the world. edison: 99,967 woodbridge: 99,585 lakewood: 92,843 Toms river: 91,239 hamilton: 88,468 Trenton: 84,913 Clifton: 84,136 Camden: 77,344
PoPulaTioN
2010: 8,791,894 2000: 8,414,350 Change: 4.5% housing units: 3,526,453 Change From 2000: 6% Persons under 5 years old (2009): 6.4% Persons under 18 years old (2009): 23.5% Persons 65 years old and over (2009): 13.5% white Persons (2009): 75.8% Persons of hispanic or latino origin (2009): 16.7% black Persons (2009): 14.5% asian Persons (2009): 7.8%
TraNSPorTaTioN
Commercial Service airports: atlantic City airport www.acairport.com Newark liberty airport www.panynj.gov/airports/ newark-liberty.html
HigHwayS
More than 38,000 miles of interstates and highways, including interstates 76, 78, 80, 95 and the Garden State Parkway
labor Force
4,468,700
civilian labor Force
railroad
The state includes 1,000 miles of rail freight lines served by short line, regional and national railroads.
3,828,900
Nonagricultural employment
waTer
Port authority of New york/ New Jersey www.panynj.gov/ South Jersey Port Corp. www.southjerseyport.com Mean Travel Time to work: 30 minutes
$46,957
Per capita Personal income (2009)
$70,347
median Household income (2009)
HouSiNg marKeT
Median value for home or Condo (2009) Newark: $288,500 Jersey City: $361,000 Patterson: $316,000 elizabeth: $329,300 edison: $366,300 New Jersey: $348,300
87.4%
High School graduate or Higher
34.4%
bachelors degree or Higher
whats online
for more in-depth demographic, statistical and community information about New Jersey, go to newjerseyeconomicdevelopmentguide.com and click on demographics.
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more online
see more favorite photos and read the stories behind the shots at newjerseyeconomic developmentguide.com.
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