< Overview > DNSe 2.0 : Music That Comes Alive Samsung Electronics Co., Ltd.

is proven leader in semiconductor, nvergence technologies. Over the utation for improving customers nts. one of the fastest growing global brands, and a telecommunication, digital media and digital co years, Samsung has built and reaffirmed its rep lives with groundbreaking technological advanceme

In 2003, Samsung first launched its new sound enhancing technology, Digital Natu ral Sound engine (DNSe), after years of research on audio DSP and acoustics. Sin ce then, Samsung has continued to fine-tune this technology, investing in R&D on DNSe, to provide the ultimate in sound fidelity on Samsung products ranging fro m TVs, DVD players, stereo systems, and MP3 players. The aim of DNSe 2.0 is to restore the best sonic experience to the end user. The new sound engine yields higher quality sound with more natural effects than con ventional methods by reproducing the genuine stereo sound intended by the music co ntent creators. It achieves this by overcoming the limitations from earphones an d less-than-ideal speakers to offer realistic stereo and deep bass sounds. In addition, Samsung has sculpted ideal listening experiences that further compe nsate for the native restrictions of portable music and multimedia players. Usin g embedded technologies that include 3D, Street Mode, Clarity, and Concert Hall, Samsung has tweaked these functions into user-centric presets, ranging from Roc k to Classic, Vocal to Bass Boost, that further heighten the music experience. With any DNSe-enabled device, you can go on an aural journeyfrom the Met where sy mphony orchestras come alive to the hottest underground club where bass-enhanced music gets you dancing. Whichever type of music you listen to, Samsungs DNSe tec hnology will ensure that it comes alive in your ears. Samsungs DNSe 2.0 technology has already been implemented, through a firmware upg rade, in the YP-K3 MP3 player, which was released early in 2007. DNSe 2.0, as we ll as future upgraded versions of the sound engine technology, will be incorpora ted in all of Samsungs new MP3 players. More information on these devices will be available at a later date. Please visit www.samsungplay.com for more information on DNSe 2.0.

< Natural Stereo Sound > Stereo sound is important to music lovers because it translates what would other wise be a flat and unnatural sound to music that sounds as if it is being played live in your ears. However, by nature of the physical limitations of earphones, it is generally difficult to achieve a satisfying stereo listening experience b ecause of the unnatural channel separation to the left and right earbuds. Even s tereo speakers on portable devices pose an acoustic dilemma because they are too close together to simulate an ideal stereo environment. Achieving a genuine 3D stereo sound image requires the exact positioning of the left and right speakers as well as the listener in order to achieve the perfect balance of sound going to left and right. This means having some of the left cha nnel being heard in the right ear, and a portion of the right channel being audi ble in the left ear.

Samsungs DNSe 2.0 successfully achieves this optimal balance through proper signa l processing, enabling portable music devices with earphones or speakers to recr eate the ideal stereo image intended by music creators. Audiophiles can now enjo y the same acoustic fidelity on the go that they would achieve with their engine ered home stereo system.

< Deep Bass Resonance > The physical limitations of earphones or small speakers also limit the reproduct ion of a thick, full and meaty bass sound; often, only bass and upper bass regis ters are audible. Depending on the type of music you listen to and what the orig inal intent of the music creators are, this could lead to a less-than-satisfying listening experience. For instance, the low bass sounds in hip hop or dance mus ic provide the base for the music; the bass line is the groove of the song that people dance to. Without the deep bass sounds, the music would lose a dimension in its audible experience. To correct these limitations, DNSe uses a psycho-acoustic phenomenon called Miss ing Fundamental that allows users to hear the lowest registers of rich bass soun ds, even when it is physically impossible to do so. Nearly all sounds consist of a combination of several frequencies, the lowest of which, the fundamental freq uency, is often too low to be produced on portable music devices. DNSe calibrate s the other frequencies in a way that enables the ear to believe it is hearing d eep bass sounds. The processed bass overtones compel the brain to replace the mi ssing fundamental bass signals, creating the illusion of the low bass registers. In doing so, DNSe enables portable music devices with earphones or small speake rs to simulate the acoustic depth that could only be achieved with more sophisti cated equipment.

< Design Your Acoustic Experience > DNSe incorporates embedded technologies that tweak the sound in order to optimiz e the desired sound image. Using different formulations of technologies, Samsung has created numerous preset settings that enable you to easily customize your l istening experience according to genre of music or other desired acoustic circum stances. This audio post processing that takes place enables the music players to restore the best sonic experience for the listeners. By reproducing the genuine stereo sound intended by the music contents creators, audio enthusiasts can rest assure d that they can listen to optimized acoustics that enhance the type of music the y are listening to. The preset EQs breathe life into the portable music player. They tweak the music so that classical music paints sweeping vistas of soundas if you are in a concer t hall. So that hip hop music blares pulse-pounding bassas if youre dancing in the hottest club. Users will be able to conveniently select the preset that makes t heir music come alive, taking full advantage of all DNSe 2.0 has to offer, and e njoying music as it was meant to be heard.