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Who am I? Who made it happen? What did we do? The team The NGO The project Challenge Strategy Creative What did I get out of it? What next?
Who am I?
I am an Associate Director at Landor in New York where I lead a number of client relationshipshelping to develop brands with ambition and purpose.
Im very excited to do this project with TIE working for a small NGO in Brazil it allows me to use my communications skills in a rewarding way, Im able to learn about an important growth market and work with interesting people in a completely different non-corporate environment.
The Team
Agency:
Tristan
Michelle
Raphael
Clarice
Priscilla
NGO:
Luciana
Michelle
Taciana
Philipe
Etson
The NGO
Centro Escola Mangue is a non-profit entity that develops environmental and educational activities focused on the preservation of the mangroves in Recife. They have worked in the local community since 2003. Today CEM has sponsorship from the Petrobras Environmental Program to develop projects in schools from four different areas of Pernambuco. They are looking to further develop their partnerships to promote the work they do among a broader audience in Recife.
Thank
you!
Drink
coee
with
us
The NGO is looking to build awareness among a broader middle class audience
Strategy
Insight
Insight: target audience is blind to the mangroves and the role they play in their life (physical presence in Recife, natural ecosystem for food, natural habitat for animals, beautiful part of scenery, name of music Mangue Beats, name of street Via Mangue)"
Campaign Idea
"
"
"
"Engage "
"
"
"
SHARE
ENGAGEMENT
INTEREST
AWARENESS
Creative Work
Creative Brief
Develop creative concept that focuses on the positive aspects of the mangroves Create work that people will share (focus on social media) Make it fun Show that the mangroves are amazing Start conversations Drive traffic to Centro Escola Mangues Facebook page and blog"
Back of buses
Back of buses
Ad Concept
Twitter Page
Copy
_________"
Eco bag
Sail
Design Motif
Mascot
T-shirts
stickers
Media Plan
Thank
you!
Its
been
fun
tristan.ramsdale@landor.com