KIOSK TENANTS DESIGN CRITERIA MANUAL

02.2011

1. INTRODUCTION
1.1 Baneasa shopping City 1.2 oBjeCtives of the design guide

2. GENERAL CRITERIA
2.1 types of KiosKs a - enclosed B - external C - open 2.2 views 2.3 dimensions 2.4 CoveR oR Roof 2.5 fLooR 2.6 CiRCuLation and aRRangement of meRChandising 2.7 seRviCes 2.8 seCuRity

3. SPECIFIC DESIGN CRITERIA

3.1 Lighting 3.2 signage 3.3 mateRiaLs

4. SUBMITTALS
4.1 geneRaL pRoCeduRe

1. INTRODUCTION
1.1 BANEASA SHOPPING CITY Baneasa Shopping City is located in Sector 1, North part of Bucharest, fifteen minutes by car from the city centre and 5 minutes by car from Otopeni International Airport. It forms part of the Baneasa Project, a mixed use urban development of offices, homes and retail, totalling 221 hectares of land in the most increasingly affluent sector of the city. Baneasa Shopping City is the flagship of the retail development called Baneasa Commercial Area which is being developed in two phases. Phase I includes a Carrefour Hypermarket complemented by Feeria shopping gallery and food court, a Moboexpert furniture store, a Bricostore DIY store, Metro cash and carry and other public facilities including parking spaces. Phase II, currently under construction, comprises IKEA international furniture retailer, Motor City, auto showroom and Baneasa Shopping City, a mall offering 65,000m lettable retail area on two levels with over 220 stores, a three level food court - unique in Romania - and an entertainment centre. Baneasa Shopping City will offer a great variety of local and international shops, fashion stores, unique boutiques, large and medium size anchors which along with the entertainment and food variety, will create the unique atmosphere for the centre. Internally the main mall is arranged on two floors so that all the areas of the mall are bathed in natural light from the large galleried rooflights above. Areas with seating and planting for relaxation whilst shopping are placed along each mall. Kiosk will be located throughout the centre in designated locations to enhance the shopping experience. 1.2 OBJECTIVES OF THE DESIGN GUIDE The purpose of these guidance notes are to provide an outline for kiosk tenants on the requirements set by the landlord, for all kiosks. Kiosks, as with the stores in the Baneasa Shopping City, are expected to be distinctive, elegant and unique, based on the latest design ideas, merchandising and display. In order to achieve this quality throughout the shopping centre from the stores to the kiosks, these design criteria have been established to ensure that the ideas, imagination and concepts of each tenant are harmonious with the spirit of the centre whilst providing an effective vehicle to present the tenants product or merchandise. The kiosk design criteria must be addressed by all kiosk tenants, whether their leases are long term or short term, and must be approved by the landlord.

Romanian translation

Romanian translation

2. GENERAL CRITERIA
2.1 TYPES OF KIOSKS In general terms, the kiosk should be one of three types; A. Enclosed The enclosed kiosk will form counters surrounding the kiosk manager. 2.2 VIEwS The objective of this criteria is to ensure that customers views and shop fronts within the shopping centre, are not obstructed by the kiosks. Kiosks should be designed to ensure that the customers are able to reasonably view through or past the kiosks above their counter level, to be able to see the surrounding stores and shopping centre signage. This is specifically important to enforce when the kiosks are fully stocked with merchandise, and therefore care must be taken to arrange merchandise in a way that will not further restrict these views.

B. External The external kiosk will be where the kiosk manager will stand beside the kiosk, with a service point at one end.

Romanian translation
correct - view through kiosk C. Open The open kiosk is where customers can freely move in and out of the kiosk, circulating between the merchandise and counters. incorrect - view obstructed

Romanian translation

2.3 DIMENSIONS Kiosks plan dimensions will vary across the shopping centre depending on the location and use, therefore kiosk dimensions will be defined and finalised by management. These dimensions must be strictly adhered to when considering the kiosk design, and placement of merchandise. The kiosk cover or roof must not exceed 2.7m in height from the finished floor level of the shopping centre. The counter heights of kiosks can range between 1.2m and 1.35m.

2. GENERAL CRITERIA
2.4 COVER OR ROOF The cover or roof of the kiosk, as stated in the dimensions above, should not exceed 2.7m in height. However, vertical elements in exceptional circumstances, may be allowed to protrude above this envelope, where a justified merchandising argument can be raised, and it is agreeable to the landlord. This cover or roof should house the lighting necessary to display merchandise, and agree with the guidelines set out under 3.1 Lighting, in this booklet. Kiosks which will be situated on the ground floor level of the shopping centre, should be designed with the possibility of being seen from above. Therefore a neat and presentable roof or cover design is required. 2.5 FLOOR The floors to the kiosk should be level, ie no steps or stairs are allowed. If a slight change in floor level is required, to accommodate services or the Type C Open Kiosks, special care must be taken to ensure that the change in floor level will not cause any accidental damage or a trip hazard. Ease of disabled access onto this raised floor must also be considered. 2.6 CIRCULATION AND ARRANGEMENT OF MERCHANDISING In the case of Open Kiosks Type C, adequate circulation should be provided to move between merchandising. Merchandising should be arranged in such a way as not to cause any accidental damage to any persons. Disabled access should be considered for all kiosk types. All merchandising must be contained within the designated area as stipulated by the landlord, and must not creep into the shopping centre circulation zones under any circumstances. When setting out the design of the kiosk, special consideration must be made to the point of sale position and rear counters. These areas must be designed in such a way that they can be keep neat and presentable at all times, as they will be seen by the customer. 2.7 SERvICES All services necessary to operate the kiosk must be considered at the outset of the design. These services should be carefully concealed and integrated to form part of the kiosk. Special care should be taken concerning any cabling which may run at floor level to avoid trip hazards. If water and drainage is required (in food units) a special arrangement must be made with the Landlord. It is important to note that water supply may not be possible in all locations. 2.8 SECURITY An elegant and interesting design solution should be found to secure and close the kiosks during unmanned times or after hours, while at the same time keeping the design intent of the shopping centre. This is to ensure that even when not in use, the kiosks form an interesting feature for the shopping centre.

Romanian translation

Romanian translation

3. SPECIFIC DESIGN CRITERIA

3.1 LIGHTING Lighting is an integral and important part of the kiosk design process, and a key factor to a successful kiosk. Designed and used properly it focuses the customers attention on merchandise and enhances the kiosks design by creating visual interest and excitement. Careful consideration must be taken when selecting lighting to ensure the best possible display for the merchandise of any particular kiosk. It is essential that all lighting is well coordinated with the lighting design of the shopping centre. Lamp colour and colour rendering should be neutral, tending towards the red end of the colour spectrum to match existing store tenants and the surrounding shopping centre lighting displays. 3.2 SIGNAGE The tenants sign is the signature and brand to the public; it sets the mood, the image and the personality of the tenant. In conjunction with the overall kiosk design, the signage can set the kiosk apart from the other kiosks. Signs will be very carefully reviewed on the basis of creativity, uniqueness and how well they integrate into the tenants kiosk design and the centres overall design philosophy. To create a cohesive graphic design for the kiosk and to establish a brand for the tenant, it is highly encouraged that the tenant consult a graphic designer. Tenant signs are vital to the successful functioning of a retail centre. Uncontrolled signs can create a visual jungle and fail in their goal to communicate effectively. The ultimate goal is to produce a colourful collage of signs, that tastefully inform, delight and stimulate the customers.

Romanian translation

Due to the variety of architectural treatments within the centre all signage should be carefully considered in relationship to its particular location. What may be appropriate in one location may not work in another. All signage proposals from the tenants are subject to the landlords approval. Full signage details covering form, size, materials, colours and fixing are to be supplied to the landlord and each sign will be evaluated on its originality and compatibility with the neighbouring signs and its image within the specific location.

Romanian translation

3. SPECIFIC DESIGN CRITERIA

3.2 SIGNAGE continued Each tenant must identify his kiosk by primary signage. Primary signage refers to the tenants sign above or adjacent to the kiosk. The number of signs each kiosk can have will be at the landlords discretion. Generally, each tenant may have two primary signs as described above where there is circulation on either side of the kiosk. Secondary signage may be used at the landlords discretion and should differ in size from the primary signage. The use of blade signage will be considered where there is no risk of accidental damage. The height of the blade signs should not exceed the 2.7m height restriction as set out in 2.3 Dimensions design criteria. No free standing board signage or printed vinyl banners may be used. For the temporary kiosks which are set up for occasional weekend markets, a frame work can be provided by the landlord. This will accommodate a temporary sign, which can be attached and removed easily. No kiosk signage may be fixed to the landlords bulkheads, demising wall, ceiling, or columns surrounding the kiosk. All signage is to installed and maintained at tenants own expense. All illuminated signs must be on during centre operating hours and to controlled by a timer switch. All attachment devices, cabling, clips, lamps and transformers and other mechanisms must be concealed from view. Signs dimensions, including support or backing fascia, must be carefully considered and be in proportion to the overall kiosk design. 3.2 SIGNAGE continued Encouraged signs - Three dimensional, layered composition signs are encouraged - Reverse channel halo signs - Internally lit fascia with projecting Plexiglas letters - Exposed neon signs in conjunction with reflective surfaces such as glass and stainless steel Cast metal letters either free-standing or raised or fascia surface Edge lit sandblasted glass with continuous light source - Gold leaf on glass or stone - Frosted film lettering or logo on glass, either as primary signage or as manifestation at eye level - Indirect illumination on non-internally illuminated signage Prohibited signs

Romanian translation

Cabinet or flat-faced signs are prohibited, whether these are a tenants standard or not, unless special permission from the landlord is approved. - Flashing or moving sequencing or audible signs. - No sign advertisement shall be exhibited, inscribed, painted or affixed to any part of the kiosk or have visibility from the mall unless specifically approved by the landlord. This includes movable and portable signs used for temporary display and signs advertising Sales. - Advertising placards, banners, pennants and film may not be attached to the kiosk without prior approval from the landlord. Any element not approved by the landlord will be removed by the tenant at his own expense. - Credit card signage, decals or stickers are not permitted on any surface facing the mall and may only be fixed on recessed surfaces. - No signs indicating prices may be located on the kiosk displays.

Romanian translation

3. SPECIFIC DESIGN CRITERIA

3.3 MATERIALS Encouraged materials Stone: cut stone such as marble, granite, sandstone, limestone, terrace and slate. All exposed faces to be finished. Hardwood: Any quality hardwood may be used which is kiln dried with a natural or clear stained finish or quality paint finish. All hardwoods must have fire resistance treatment. Metal: Stainless steel, brass, bronze, copper and chrome may be used if the finishes are polished, brushed, etched, sandblasted and textured. Aluminium may be used if finished with powder coat or anodised coloured finish. Glass: Glass must be clear safety quality glass. Etching and sandblasting is allowed if in limited areas and integral to the kiosk design. Considered Materials The materials below may be used providing the materials are fire safe according to the centres fire safety requirements. - Fabric: Fabrics may be used in areas where awnings or coverings are proposed, providing that the fabric is easily kept clean - Acrylic and Polycarbonate materials - Plastic laminate: Plastic Laminate may be used provided design installation is approved and should eliminate sharp edges and breaks in surface - Glass reinforced Plastic or Glass reinforced Gypsum - Louvers or Grilles if needed for equipment must be integrated into the design and should be as inconspicuous as possible 3.3 MATERIALS continued Prohibited materials - Rough cut timber: Permissible only in limited areas to act as an accent - Gypsum board: No gypsum board may be used on kiosks below 2.4m to avoid damage - Slat walls / Pegboard: No slat walls or pegboards are permitted in the display zone - Simulated materials: this includes plastic versions of brick, stone or wood - vinyl wall covering - Carpet: Only decorative carpets are allowed - Plastic plants are prohibited - UPvC: No frames of panels of UPvC may be used - Plywood panelling

Romanian translation

Romanian translation

4. SUBMITTALS
4.1 GENERAL PROCEDURE All tenants work, design and construction, is subject to the landlords approval. The landlord reserves the right to reject any kiosk design if the design: - does not meet guidelines given in this manual - in his opinion fails to meet the quality required - has insufficient information provided to enable a proper review - is in conflict with neighbouring kiosk, store and centre design Tenants should therefore discuss their design and raise any specific questions with the Landlord before beginning any preliminary design work. Similarly tenants should raise any questions with the landlord during their subsequent phases of kiosk design.

Romanian translation

Romanian translation