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Table of Contents
1. 2. Business Overview.................................................................................... 1 Market Overview ..................................................................................... 2
2.1. 2.2. Customer Information ..................................................................................... 2 Market Information ........................................................................................ 2
3.
Objectives................................................................................................ 3
3.1. 3.2. Marketing Stages ............................................................................................ 3 Stage Success Factors ..................................................................................... 4
4.
Strategy ................................................................................................... 5
4.1. 4.2. 4.3. 4.4. Product .......................................................................................................... 5 Distribution .................................................................................................... 5 Prices ............................................................................................................. 5 Advertising ..................................................................................................... 5
5. 6.
1. Business Overview
Our Organization is specialized in software development using various technologies. Our Business can be summarized in the following: Custom ERP Solutions.. Develop custom ERP solutions which can serve small and medium businesses. Mobile applications.. Using various technologies like java to build mobile applications/solutions. Web applications.. Using various technologies to build Websites or any kind of web applications based on business needs. Custom Solutions.. using various technologies i.e. Java, C#, Oracleetc to develop any kind of custom solutions which can serve any industry i.e. Education, governments, Marketing, trading , Real estateetc
Our entity is just starting so it can be considered as a green/raw organization but what distinguishes us from the other competitors is: 1. Quality of services as weve a group of very talented programmers and consultants . 2. Strong project management as weve experienced, well-organized project managers who can study and analyze the required scope requirements, map it in the proposed solution and tested well to make sure it suits the business needs. 3. Cheaper prices as we currently believe in quality and building strong reputation in the market, we can guarantee low prices for our customers comparing to others. 4. Long relationships we believe in the long relationships as well, not just in deals. For that we care very well about customer satisfaction which leads to long relationships. We believe, from our experience, in market that in 2-3 years well be one of the leading entities in this industry.
2. Market Overview
We are specialized in the Information Technology development in various areas ERP Solutions, Mobile apps, Web apps, Custom solutions....etc i.e: Custom
We believe the demand in these fields will keep going, that why we made this marketing plan to be able to identify the business needs to be able to fulfil and enhance our procedures and standards to suits market changes.
3. Objectives
Objective is to create goodwill recognition for XXX as a service provider to emphasise on XXXs main role in the market and create a market share and hopefully a blue ocean where there are no recognized competitors in this line of business. To achieve this goodwill in a services industry, XXX must have elite services professionals and go through the marketing stages as follows.
4. Strategy
The strategy that should be followed can be only defined based on the budget allocated to marketing. In the conclusion part I will demonstrate Action points that will give an idea about marketing requirements and the things that should be available to emphasis on the marketing massages.
4.1. Product
This part yet to be finalized by the whole team as we need to identify what exact kind of services we can deliver, like: software development, Custom ERP solutions, Web Applications, Desktop Applications, mobile applications.....etc
4.2. Distribution
We have to deliver our services via many ways either remotely offshore or physically on-site.
4.3. Prices
This to be discussed in detail based on the estimation for products/services we can provide
4.4. Advertising
Profile: We should have our company/services profile which has a detailed overview of what services and capabilities we are able to like: Who We are Our Mission Our Services/product lines Our Vision Our processes/standards Our Partners/vendors (if any) Our Contacts
Try sharing this profile as much as we can among our communication network. This will ensures and easy access to market.
XXX Marketing Plan Version 0.2 Website: The use of the internet is essential in providing information and access to Marketing Plan for XXX. A fully functioning site will be developed that will enable perspective clients to see what kind of software development services are available. Search Engines Optimisation: To maximise the discoverability of the website Marketing Plan for XXX will arrange for links with the key internet search engine sites. Public Relations: We mainly can depend on this point especially in the initial stage where we are. During our communication network and public relations that we have, we can outrun from this stages to be able to build reputation in the market.
5. Marketing Approach
The marketing approach adopted should be using the informative tonality that will generate curious prospects. This can be conveyed by telemarketing and direct marketing approach.
Note: these action plan points need to be discussed in details to be finalized based on many factors like Budget, Availability, Staff....etc