SUMMER Training Report

On Marketing Strategy and Customer Retention in Real Estate

Submitted in partial fulfillment of the requirements of Masters of Business Administration Affiliated to Maharishi Dayanand University (Rohtak) Session 2010- 2012 PROJECT GUIDE : Ms. Meera Wadhwa

Submitted to: The controller of The examination

Submitted by: Shashank Aggarwal MBA 3rd semester

D.A.V Institute of Management

FARIDABAD

ACKNOWLEDGEMENT
Perseverance, inspiration and motivation have played a key role in the success of any venture. This summer project is aimed at developing an understanding and implementing the concepts that have been learnt in first year of MBA. Due to the fact that the knowledge required was not in the literature, it was imperative that the people who guide were very resourceful and knowledgeable. A deep sense of gratitude for the above reason is thus owed to Mr. Sanjay Grover (Branch Head, Sales and Distribution Inception Estate, (Faridabad) for his Continuous guidance and motivation at various stages in the project. Finally a note of thanks is due to all those, too many to single out by names who have helped in no small measure by cooperating during the project and by providing constructive feed backs. To begin with I would like to offer my sincere thanks to Mrs. Meera Wadhwa (project in charge) for her guidance.

(Shashank Aggarwal)

PREFACE

As a part Masters of Business Administration curriculum Project Report has to be undertaken in the 3rd semester. The objective of the report is to study the increasing need customer relationship and its retainment towards Real estate. Commercial and residential estate This report is an outcome of sincere efforts to understand the procedure of sales. It gives me a feeling of immense pleasure to share my experience on my learning with others.

TABLE OF CONTENTS
Sr. No.
1 2

Particulars
Executive Summary Objectives of the study

Page No. 4 5

Industry Introduction

6-8

Company Profile Company History Mision and Vision

9-10

Research methodology

11-12 14-20

Data Analysis

Recommendations

21

Conclusion

22

9 Limitations of the Study

23

10

24
Appendix Bibliography

EXECUTIVE SUMMARY

Someone has rightly said that practical knowledge is far better than classroom teaching. During this training I fully realized this and came to know about how a customer chooses among a varied range of properties at different locations available to him. The report contains first of all brief introduction about the company. Finally there comes data presentation and analysis in the end of the project. I also put some of my suggestion that they will help Inception Estate ltd. to move a step forward to being the very best.

OBJECTIVES OF THE STUDY

The objective of my project report is to study the advertising and marketing strategy of Inception Estate ltd and its effect on real estate investors existing and who are going to invest in future. In other words, my aim is to study the Advertising Effectiveness of Inception Estate ltd.

1. To learn about the sales process

2. To do hardcore selling

3. To analyse the need of customer

4. To study the process of sales and marketing

5. To search proper location as per the need of the client

6. To satisfy the need of both customers and organization.

INDUSTRY INTRODUCTION
The Real Estate Boom: A genuine Euphoria
Indian real sector has seen an unprecedented boom in the last few years. This was ignited and fueled by two main forces. First, the expanding industrial sector has created a surge in demand for office-buildings and dwellings. The industrial sector grew at the rate of 10.8 percent in 2006-07 out of which a growth of 11.8 percent was seen by the manufacturing sector. Second, the liberalisation policies of government has decreased the need for permissions and licenses before taking up mega construction projects. Opening the doors to foreign investments is a further step in this direction. The government has allowed FDI in the real estate sector since 2002. FDI was deemed necessary in the view of making the sector more organised and increasing professionalism. farmers. The villages adjacent to the metro cities have experienced sky-rocketing land prices. This has induced farmers to sell their land for good money. The real estate boom in India was inextricably linked to the countrys economic stability, which had made India a preferred investment destination. According to former Planning Commission Advisor Tarun Das, a price index for the housing market to track price movement must be incorporated. The government must ensure that there is no shortage of funds. Sebi's(Securities Exchange Board of India) recent harbinger of permitting real estate mutual funds in both private and public sector will go a long way in attracting funds from small investors who emphasize on certain return. Another impediment that can be eased on the discretion of government is the existing tax laws and other complex regulations relating to multidimensional real estates such as industrial parks and SEZs(Special Economic Zone). India is on the verge of becoming one of the fast-growing economies, driven by many factors including multinational entrepreneurialism, buoyant local stock markets, robust economy-changing demographics and the overall emergence of India on the global stage. With great demand for housing for India's huge population and for commercial and industrial premises for its booming economy, large-scale real estate projects were launched across the whole country. This transformed the real estate business into one of the most lucrative sectors in the country. A sector which attracted venture capital, and diversified sources of funding including overseas, and private domestic funds and private equity funds. To create an environment friendly to foreign investors, foreign direct investment to up to 100 per cent was allowed in 2005 in townships, built-up housing and construction development projects with the liberalisation of FDI regulations. The inflow of funding catalysed the organised development. However, in 2008, the global meltdown in real estate produced a corresponding downturn in the Indian real estate sector. 7

Needless to say, the real estate sector plays a significant role in the Indian economy: it is second only to agriculture in terms of employment generation and substantially contributes to the gross domestic product of the country. Almost 5 per cent of GDP is contributed by the housing sector, and in the next few years it is expected to rise to 6 per cent. Moreover, the construction sector has also been responsible for the development of over 250 ancillary industries such as cement, steel, paints, brick, timber, building materials, etc. A study by a credit rating agency ICRA shows that the construction industry ranks third among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of the Indian economy. A unit increase in expenditure in the real estate sector can generate a fivefold increase in income. With the downturn in the economy, and being a capital-intensive industry, the real estate sector started to face a liquidity crunch emanating largely from banks' cautious approach to financing the real estate companies. This approach was reflected in lower loan-to-property value, construction-linked payment and financing only for projects nearing completion. Further, real estate developers also had to cope with other sources of funding, such as private equity and stock markets, drying up considerably; receivables from residential projects under construction getting blocked; falling demand and buyers deferring payments until they took possession of properties. The resultant fall in valuation in the past few months coupled with high interest rates and low availability of money had put real estate developers on the defensive and kept homebuyers away. The true test of the professionalism in the real estate sector has to be seen now. In the past a seller's market existed, in which it was only necessary to market products or think about what kind of products to make. But now the market has perceptibly shifted towards the buyer and products must be designed to respond to market requirements. Because the demand in the affordable housing segment is encouraging, real estate developers now need to concentrate on profits through highvolume, low margin deals instead of high-margin and high-quality transactions. This will mean designing affordable housing options suited to average Indian families whose disposable income is steadily on the rise. In the residential segment, the first quarter of 2009 witnessed the launch of residential projects with some price rationalisation. However, the price corrections are more pronounced in new launches than existing projects, which are mostly sold to end-users or investors, and whose costs are covered. Further, the correction in prices, cuts in bank interest rates and smaller unit sizes per apartment - owing to a shift from luxury to low-cost housing - has led to increased affordability for homebuyers. The current scenario has also opened up new locations for residential development, which were otherwise not very attractive to homebuyers. Far-flung suburban locations, where land is relatively inexpensive, have witnessed the launch of aggressively priced projects in the recent past. With a huge latent demand for housing units in India, the residential sector is a strong driver to lead the recovery in the real estate market in terms of sales volume and asset pricing. As far as the commercial segment is concerned, with a substantial surplus of office space, demand for rentals has declined overall. This has been compounded by subdued absorption levels and a decline in pre-lease activities across the country.

Rents are expected to correct in varying degrees, creating considerable opportunities for occupiers and investors. The market is expected to improve some time in late 2010 based on a better global capital spending environment and stabilisation in other sectors of the economy. Certain reports estimate that the IT and ITES sector alone will require 150 million ft2 of office space across urban India by 2010. In the retail segment, while rentals are being negotiated downwards, revenue-sharing models for new lease agreements are also being explored. Furthermore, with the liberalisation of the foreign direct investment policy to allow single brand retailing in India (though to a limited extent) coupled with price correction in rentals and growth of organised retail industry, India is enjoying a flurry of tie-ups between the foreign brands and Indian real estate developers and the scope and depth of investment in the retail segment seems to be expanding. The growth of the organised retail industry across India is likely to generate an additional 220 million ft2 of retail space by 2010. While the government has taken various steps to develop the whole industry, there is a further need to streamline government policies and introduce reforms to boost

the real estate sector. Industry experts are advocating a further substantial cut in interest rates and greater ease in credit financing. The government has already announced two stimulus packages, in December 2008 and January 2009, which included cuts in key lending rates and classification of loans up to US$41,670 (approximately) per house, per family, as priority-sector lending. These stimulus packages were crucial steps in the right direction and the momentum needs to be maintained by the recently elected new government.

Things have already started to look up for developers in the past few months. Three major developers INCEPTION ESTATE, Unitech and Indiabulls Real Estate have raised around US$1.6 billion through the financial markets, indicating the beginning of a revival of investor confidence. These funds are largely being used to complete ongoing projects and lowering of debt obligations, which would improve the companies' balance sheets and their stock performance and ultimately strengthen the whole sector. Recent stock market activity in India and aggressive capital raising mechanisms including qualified institutional placement - adopted by developers reflect the growing positive sentiment and the efforts of recent months and an increasingly stable global environment. The downturn has motivated developers to adapt by restructuring debt, disposing of non-core assets and refining their product mix. Significant loan restructuring by the financial institutions and a reduction of interest rates have resulted in more robust financial statements among real estate companies. The

companies are also successfully managing to cut debt and attain liquidity either through non-core asset sales or share sales to investors. At present, the ideal course should include the restructuring of loans and increasing demand by reducing prices, offering customer-friendly financial structures, rebuilding foreign investors' confidence, introduction of innovative real estate products and widespread policy measures by the new government to strengthen the real estate sector in India. The revamped sector would definitely experience a boom again and it is envisaged that the value of the real estate sector in India would grow to over US$100 billion in the next 10 years with improved stock of housing loans and mortgage penetration, reduction of risks for venture capitalists and private equity firms and rationalisation of the real estate regime. The real estate sector in India is on a growth path. The development in the real estate market encompasses growth in both commercial and residential spheres. Further, it has been estimated that there would be shortage of 26.53 million houses during the Eleventh Five Year Plan (2007-12), which provides a big investment opportunity, according to a report by the Technical Group on Estimation of Housing Shortage. The popularity of the Indian real estate sector is also highlighted by a report Emerging trends in Real Estate in Asia Pacific 2011 published by PriceWaterhouseCoopers and Urban Land Institute. The report focuses on various places where developers such as Ansal Properties and Omaxe are building commercial and residential developments. These places include Jodhpur, Agra, Punjab, Uttar Pradesh, Haryana, Madhya Pradesh, and Rajasthan among others. Indian Real Estate: Investments During 2010-11, the Indian real estate and housing sectors received US$ 1.12 billion in foreign direct investment (FDI), according to the Department of Industrial Policy and Promotion India (DIPP). Further, the industry also witnessed growth in private equity (PE) investments as well. Around 20 deals worth US$ 1.32 billion took place during January-May 2011, as compared to 22 deals worth US$ 483 million during the same period last year, according to Venture Intelligence, a research service focused on PE and mergers and acquisitions (M&A). Some of the major deals that were undertaken during the first five month of the current calendar year include investment of US$ 320 million by Jeff Morgan Capital in Compact Disc Indias film city project, investment of US$ 318 million by Warburg Pincus in Oceanus Real Estate and Ascendas Indias investment of US$ 190 million in Phoenix Infocity. Further, US$ 86 million was invested by Tata Realty in Peepul Tree Properties. Indian Real Estate: Major Developments

Phoenix Group, an infrastructure company, plans to invest around US$ 44.68 million in six real estate ventures in Hyderabad.

10

Mumbai-based infrastructure and real estate company Atlanta is looking for a partner to buy 26 per cent stake in a US$ 2.12 billion entertainment township project it is developing at Suvali near Surat in Gujarat. Patel Realty India Ltd, a wholly-owned subsidiary of Mumbai-based publiclyheld Patel Engineering Group, plans to launch 3-3.5 million sq ft of projects valued around US$ 66.48 million during 2010-11 across the country. Phadnis Group plans to invest US$ 176.68 million in sectors such as real estate, hospitality and infrastructure in the next three years. India Property Fund, managed by NRI investor Purnendu Chatterjee's TCG Real Estate and US-based Vornado Realty Trust, will be investing US$ 60.32 million in two residential developments in national capital region (NCR) and Mumbai. Shapoorji Pallonji Group has floated a US$ 500 million private equity (PE) fund, mainly focussed on real estate. Real estate company Ambuja Realty is planning to set up three more tourist resorts in West Bengal and Sikkim on the lines of the Ganga Kutir model in West Bengal. Real estate industry has grown to over US$ 2.49 billion in Chhattisgarh with the state government collecting revenue of US$ 181.65 million from stamp duty and registration fee on land transactions. Real estate developer INCEPTION ESTATE has decided to develop its US$ 226.18 million Infopark project spread over 54 acres comprising of an IT block, a luxury hotel, a retail chain, service apartments and recreational facilities in three phases. The Government of Punjab has approved the master plans for the planned development of eight towns - Sultanpur Lodhi, Hoshiarpur, Tran Taran, Sangrur, Bhaga Purana, Rama Mandi, Kotkapura and Fatehgarh Sahib. DBS Affordable Home Strategy Ltd, in association with SAATH, a nongovernment organisation, will launch a 3,800 residential housing project in US$ 8,985-US$ 22,464 bracket under the brand name 'Umang Vinzhol' in Ahmedabad. Puravankara Projects Ltd has announced US$ 379.68 million luxury residential project at Pallikaranai in the suburbs of Chennai. Chennai-based real estate developer, True Value Homes India Pvt Ltd (TVH), plans to invest around US$ 178.39 million over the next three years to develop around 12 projects, majority of which will be in the residential segment. Tata Housing Development Company Ltd plans to invest nearly US$ 22.22 billion in developing another 40 million sq ft of housing across India in the next three years, including around US$ 77.80 million in low-cost and affordable housing.

Indian Real Estate: Government Initiatives

11

The Government has undertaken various initiatives to help the sector grow in the recent past. Some of the major government initiatives include:

Allowing 100 per cent FDI in townships, housing, built-up infrastructure and construction development projects through the automatic route, subject to guidelines as prescribed by DIPP Allowing 100 per cent FDI under the automatic route in development of Special Economic Zones (SEZ), subject to the provisions of Special Economic Zones Act 2005 and the SEZ Policy of the Department of Commerce

In the Union Budget 2011-12, Mr Pranab Mukherjee, Union Finance Minister presented various initiatives for the real estate sector, especially focusing on affordable housing. Some of these initiatives include:

Raising the limit on housing loans eligible for a 1 per cent subsidy in interest rates Widening the scope for housing under "priority-sector lending" for banks, making interest rates cheaper on them Earmarking substantial amount to the Urban Development Ministry for spending on extension of Metro networks in Delhi, Bangalore and Chennai Allocating US$ 20.03 million for the urban infrastructure development project. The Urban Development Ministry received US$ 1.5 billion, an increase of US$ 68.53 million from the last fiscal 2010-11. Increasing allocation for Bharat Nirman to US$ 12.89 billion. Bharat Nirman consists of 6 flagship programs, the Pradhan Mantri Gram Sadak Yojana (PMGSY), Accelerated Irrigation Benefit Program, Rajiv Gandhi Grameen Vidyutikaran Yojana, Indira Awas Yojana, National Rural Drinking Water Program and Rural telephony.

Indian Real Estate: Road Ahead The affordable housing segment is expected to play an important role in the growth of the real estate sector in India in 2011, on the back of increasing demand for such housing, according to the Confederation of Real Estate Developers' Associations of India (CREDAI). "Affordable housing will be a key factor in driving the sector and we have already started working on progressive solutions in this area for effective and customised implementation of such projects," CREDAI Chairman Kumar Gera said. Further, growth in the infrastructure sector is also expected to accelerate real estate activities, in commercial as well as residential segments, during this year.

12

Real Estate Companies of India

Real Estate market in India has developed remarkably in the past few years. The potential of the Indian property is proved by the growth of the major real estate companies of India. Infrastructure development, commercial real estate, residential complex, retail space development market is continuously booming with various activities. In the India real estate sector,the Indian government has approved a FDI of 100% which has given a boost to the Real Estate Companies. People from all parts of the globe are interested in buying the Indian property. The list below provides the name of the best Real estate Companies in India.

List of Top 10 Real Estate Companies of India

Ambuja Realty Group:
Bengal Ambuja Housing Development is a joint venture between Ambuja Housing and Urban Infrastructure Company Limited and West Bengal Housing Board. Ambuja has taken the Real Estate Development through the companies like AHUICL,ARDL,AAHUIL,BAMDL and many others. The company aims at homes at an affordable price built on strong base and which brings you close to Nature.

INCEPTION ESTATE Building:

This is a booming real estate company of India. The biggest real estate company of India is launching their most talked about project at the hottest location like Delhi. The company will make dream homes for the Delhilites at a low price. The company is one among the key determinants for real estate companies. The company is a trend setter in the industry of real estate. The company has developed 42 million square feet of quality retail space in urban locations and metros in India.

Sun City Projects:

This is among the leading real estate companies in India. It has executed a a profusion in the sector of urban real estate projects varying from Group Housing to Townships to luxury apartments, shopping malls and complexes for office and amusement parks. For any query related to real estate the company can be contacted in New Delhi.

13

Merlin Groups :
The company is a major real estate company in India for the past three decades. The company has attributed Townships and office buildings in Kolkata, Ahmedabad, shopping malls,Hospitality ,Clubs etc in other destinations. It has also in its credit many prestigious Commercial and residential complexes.

Magicbricks :
The key leader in the real estate sector is this property site. It is also the number one property site of India. All the solutions related to real estate is at awaiting the click of a mouse. Just click any of the cities say Pune, Kolkata, Ranchi,Bangalore etc. You can also avail the property rates of various destinations like Kolkata, Chennai etc from this real estate site.

Ghar4u :
It is one among the top real estate companies in India. This Indian real estate company is a complete guide for anything related to real estate. The company has organized process in the field of Real Estate Marketing. The brochures provided by the company helps to make right choice for buying a home. The company provides tips for selling a house or renting a house.The company has a wide network in Jaipur,Visakhapatnam and Hyderabad.

NK Realtors:
A significant name in the Real Estate industry is NK Realtors. Rich portfolios of real estate projects are in the kitty of the company. The company has delivered excellent quality work in the real estate sector. The company has its base in Kolkata. The company offers services like flats,bungalows,commercial,retail,Ware house etc.

14

99acres.com :
This property site provides all the updated information about the real estate matters like Property Alerts,Property Dealers,Property Buyers etc. It is a one stop destination for real estate in Ahmedabad, Nagpur,Coimbatore etc. One can choose from a variety of options for residential apartments from various cities.

Mittal Builders:
This company is engaged in real estate business for the last five decades. Property development activity is the agenda of the company. It has made significant achievements in the cities like Bangalore, Pune, Secunderabad ,Nagpur and many others.The company's remarkable residential projects are Mittal Park,Darya Mahal etc in the areas like Juhu Beach,Marine Drive etc.

K Raheja Constructions :
This real estate company plays a major role in the real estate development business. The company was awarded one among the top ten Construction company-'Best Construction & Real Estate Sector Implementation'.The company has in its credit real reality business,retailing outfits,hospitality sector. The company has its offices in Mumbai, Pune, Chennai,Bangalore etc

Inception Estate :
A significant name in the Real Estate industry is Inception Estate. Rich portfolios of real estate projects are in the kitty of the company. The company has delivered excellent quality work in the real estate sector. The company has its base in Kolkata. The company offers services like flats,bungalows,commercial,retail,Ware house etc.

15

COMPANYS HISTORY
INCEPTION ESTATE PVT. LTD.

Inception Estate is India's largest real estate company in terms of revenues, earnings, market capitalisation and developable area. It has a 24-year track record of sustained growth, customer satisfaction, and innovation. The company has approximately 238 msf of completed development and 423 msf of planned projects, and has pan India presence across 30 cities. 16

INCEPTION ESTATE's primary business is development of residential, commercial and retail properties. The company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, mitigates any down-cycles in the market. Inception Estate has also forayed into infrastructure, SEZ and hotel businesses.

Development Business The development business of INCEPTION ESTATE includes Homes and Commercial Complexes The Homes business caters to 3 segments of the residential market - Super Luxury, Luxury and Mid-Income. The product offering involves a wide range of products including condominiums, duplexes, row houses and apartments of varying sizes. INCEPTION ESTATE has 216 msf of developed area under homes and residential plots. INCEPTION ESTATE is credited with introducing and pioneering the revolutionary concept of developing commercial complexes in the vicinity of residential areas. Since its inception in 2007, INCEPTION ESTATE has successfully launched commercial complexes and is in the process of marking its presence across various locations in India. The development business at present has 391 msf of development potential with 25 msf of projects under construction.

Annuity Business The annuity business consists of the rental businesses of offices and retail. With over six decades of excellence, INCEPTION ESTATE is a name synonymous with global standards, new generation workspaces and lifestyles. It has the distinction of developing commercial projects and IT parks that are at par with the best in the world. INCEPTION ESTATE has become a preferred name with many IT & ITES majors and leading Indian and International corporate giants, including GE, IBM,

17

Microsoft, Canon, Citibank, Vertex, Hewitt, Fidelity Investments, WNS, Bank of America, Cognizant, Infosys, CSC, Symantec and Sapient, among others. INCEPTION ESTATE pioneered the retail revolution in the country and brought about a paradigm shift in the industry by redefining shopping, recreation and leisure experiences with the launch of City Centre in Gurgaon in 2000. The Retail Malls business is a major thrust area for INCEPTION ESTATE. Currently, INCEPTION ESTATE is actively creating new shopping and entertainment spaces all over the country. The company has land resource of 92 msf for office and retail development, with 17 msf of projects under construction. INCEPTION ESTATE has acquired AMAN Resorts to expand its presence in the hotel business internationally. It also has a JV with Hilton hotels for the development and management of hotels pan-India. INCEPTION ESTATE plans to develop worldclass hospitality properties under the luxury, business, leisure & recreational segments of the hospitality industry. It has a development potential of 12 msf for its hotel business. For better implementation and execution of its projects, INCEPTION ESTATE has created a set of execution enablers such as Laing O'Rourke for construction. INCEPTION ESTATE has a strong management team running independent businesses, though complementing each other in cases of opportunities of mixed land use. INCEPTION ESTATE's mission is to build a world-class real estate development company with the highest standards of professionalism, ethics and customer service and to thereby contribute to and benefit from the growth of the Indian economy.

The Inception estate was founded in 1987. We developed some of the first residential colonies in Faridabad such as Nehru Nagar , which was completed in 1988. Since then we have been responsible for the development of many of Haryanas other well known urban colonies, including Jeevan Nagar, Jeevan nagar Extention, Sanjay nagar, Sai colony, Inception Miles, Inceptors xpect Hills, Greater kosi city, Pratap Extention, Sarooupur Extention. Following the passage of the Haryana Development Act in 1957, the state assumed control of real estate development activities in Haryana, which resulted in restrictions on private real estate colony development. We therefore commenced acquiring land at relatively low cost outside the area controlled by the MCF , particularly in the district of Faridabad in the adjacent state of Haryana. This led to our first landmark real estate development project Inception Enclave, which has now evolved into Inception City in Alwar. Inception City is spread over 900 acres in Alwar, Rajasthan and is an integrated township, which includes residential, 18

commercial and retail properties in a modern city infrastructure with schools, hospitals, hotels and shopping malls. It also boasts of the prestigious Inception Golf and Country Club with night golfing facilities.

Awards
INCEPTION ESTATE is adjudged the most respectable company by Estate World
INCEPTION ESTATE has been entrusted with the honour of being the most respected real estate company in India in real estate category by Estate world magazine, in an awards event held at The Oberoi, New Delhi on 08 February 2011. Omaxe has received a number of awards from the industry as recognition of its continued commitment and efforts towards achieving excellence in concept and construction quality. Svedala, Udyog Ratna', Pride of the Country', Arya Vaidya Sala' & Industrial Award' are some of the many prestigious awards that have honored Omaxe in the past years

Vision, Mission & Values

19

INCEPTION ESTATE Vision

To contribute significantly to building the new India and become the worlds most valuable real estate company.

INCEPTION ESTATE Mission

To build world-class real-estate concepts across six business lines with the highest standards of professionalism, ethics, quality and customer service.

INCEPTION ESTATE VALUES

Sustained efforts to enhance customer value and quality Ethical and professional service Compliance and respect for all community, environmental and legal requirements.

RESEARCH METHODOLOGY

DATA COLLECTION INSTRUMENT For collecting primary data

structured questionnaire were used. Separate questionnaire were made for conducting survey among customers SAMPLE TECHNIQUE - Quota sampling

20

SAMPLE SIZE 40 DATA COLLECTION METHOD Survey method. Though every effort was put in to make this report authentic in every respect, there were few uncontrollable factors that might have had their influence on the final report. The various limiting factors are-: While making this report few typing and compilation result may have crept in which have not been able to get rectified. Also the major part of the data collect is primary in nature and hence the data may be subject to some human errors. Since the basic objective of the project is to find out the customers perception and compare it with that of the private insurer, it involved collection of the information that is confidential from the point of view of interviewee. Thus some individuals were tentative in giving such kind of information. report. This has rendered minor impact on the conclusion of the

Also, not many people have actually applied for claim settlement ever in their life insurance company. As a result of this conclusion

with regards to the claim settlement has not bee able to serve its purpose.

DATA COLLECTION TOOLS

After identifying & formulating a research problem and determining the objectives of research, a researcher has face the problem of data collection. It is the first step in statistics of the goal of the study. The information collected should be both accurate and relevant as per requirement of the researcher, who has to work out a suitable data collection method. Data collection method can be classified into two methods:

21

1. Primary sources 2. Secondary sources

Sources of Primary Data

I. Interview methods Depth Interview Mail interviews Telephone interview II. Delphi technique III. Focus group interviews

SECONDARY METHODS
I. Data not originally collected for use in the research project under consideration, but rather for use by some other person or for some other project are termed Secondary data.

Sources of secondary data

1.Magazines 2.Websites 3.Newspaper 4.Business journals 5.Directories 6. previouse records

22

Advantages of secondary data

I. Useful in case of exploratory researches. II. Helps in understanding the problem III. Economical IV. Easy to obtain. V. Enables to identify deficiencies in the data & make primary data specific. VI. Act as basis fir comparison after primary data collected.

DATA ANALAYSIS

Commercial and Residential Properties

Out of 50 Quesnnaires filled by the customers there are 22% woman and 78% man

23

People know about Inception Estate through 75 % Friends 15% Advertisements 10% Other Sources

friends advertisements other sources

Feature of Inception Estate forced people to deal with Inception Estate is 15% Advertisements 40%Goodwill 35% Quality Deals 10%Schemes

24

advertisement Quality Deals schem es goodwill

Peoples first choice of Estate company when they want to invest BPTP 45% Triveni 10% Inception Estate 30% Oberoi buildtech 5%
BPTP Inception Estate Tarang Triveni Oberoi OTHERS

Tarang 8% OTHERS 2%

25

Inception Estate is popular and is better than the other companies due to.

Advertisements 25%

Service 60%

Schemes 15%

26

ADVERTISEMENTS

Service

SCHEMES

Inception Estate minimum return on investment Less than 30% 30% - 70% More than 70% : : : 15% 25% 60%

0-30 30-70 70-100

27

Type of investment mostly like by people in Inception Estate is

Actual personal use Financial physical investment

: :

65% 35%
Actual personal use Financial Gains

28

Project most liked by investors of inception Group Housing Hold Resi. Plots Commercial Industrial Society : : : 55% 38% 2%

Group Housing Free hold comm. Ind.

29

RECOMMENDATIONS

By virtue of its Plans, Projects, Facilities, schemes and advertising strategy Inception Estate is successful. In grabbing the highest market share in vintage Faridabad, but there are still some recommendations from my study point of view is that Inception Estate needs to make its marketing plans and quick development of projects and quick possession service to be more stronger than other Estate organizations to Dominate the market in future too.

30

Inception Estate should introduce cheaper projects to meet middle society demands and as well as needs to develop projects having good highway connectivity than the others because its competitor Triveni group had implemented it in their plans. Inception Estate should advertise more not only on local media but also on national media.

CONCLUSION
The conclusion of my study is that Inception Estate Advertising has a major impact its investors. People like its schemes very much. Inception Estate had created a very good image on the mind of the new investors in real estate. Inception Estate

31

has adopted a very good strategy by inviting existing investors to invest in their new projects at discounted rates. The another they required to do is to increase their budget for advertising spectally on television. Inception Estate needs to work on Industrial colonies seeking the customer neds of big roads and map designing.

LIMITATIONS OF THE STUDY

The main factors that have been adversely affected the trustworthiness of the report are: The information about some new scheme differs from one source to another.

32

Due to busy schedule of supervisors, optimum guidance was not available.

Due to time constraint the study is being restricted to the limited time period.

As I was a trainee in the company the many secrets and the important facts, figures and information has not been provided.

BIBLIOGRAPHY

ON-LINE WEBSITE : . o WWW.GOOGLE.CO.IN o WWW.AIRTEL.COM

33

NEWSPAPERS: o Times of India (15 Oct 2006- 2 Nov 2006) BOOKS:

o Estate Management, Dr. S.L. Sharma and

Dr. R.L. Gupta, Third Revised Edition, Kalyani and sons.

34

35