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Forum Presenters
Mike Saunders: CEO - DigitLab Kay Walten: President & CEO - Kay Walten Group, USA Akanksha Goel: Chief Enthusiast - Socialize, Dubai Marvin Tumbo: Founder - Social Light Media, Kenya Janalyn Froese: Online Marketing Manager - Singita Game Reserves Wesley Lynch: Founder & CEO - Realm Digital Steuart Pennington: CEO - South Africa The Good News! David Ryan: Managing Director - Rhino Africa Franois Muscat: Internet Marketing Consultant - WSI Andr Strauss: Digital Strategist - Tisco Media Angus Robinson: Executive Creative Director - Native Jacques Maritz: JM Media Facilitators Ruth Ibrahim: Co-Founder & Managing Director - Yellow Mesai, Tanzania Maggie Verster: Social Media Enthusiast For more information sponsorship & exhibition, please contact Ola Odejayi: (ola@gptrainingsa.com, +27 72 550 0562)
This Social Media & Tourism Forum will bring together a pool of innovative and savvy experts both within and beyond the tourism industry, who will provide insightful and practical guide to developing a successful and rewarding social media strategy for the hospitality, travel and tour industry! Dont miss it! Ola Odejayi (@olaodejayi) Programme Director +27 11 781 6222 +27 72 550 0562 ola@gptrainingsa.com
Chief Executive Officer - Dhevaraj Pillay Auditors - Russell Bedford SA (Jhb) Inc. Legal - DA Morris & Associates
8.00 >> Registration/Refreshment/Connect 8:45 - 9.00 >> Introduction/Welcome (Forum Moderator) 9:00 - 9:30 >> Opening Keynote - Social Media & Tourism- A Strategic Imperative! 9:30 - 10:15 >> Steuart Pennington: CEO - South Africa The Good News! Africas Global Competitiveness Benefits for Tourism!
Steuart will provide an overview of Africa & South African global competitiveness from a tourism perspective. He will focus on: SAs Global Ranking in the premier League of Nations Where SA does well/poorly Where SA has improved the most/slipped the most SAs Tourism Scorecard Africas growing competitiveness
12:45 - 13:30 >> Network Lunch! 13:30 - 14:15 >> Janalyn Froese: Online Marketing Manager - Singita Game Reserves Developing a Tourism Social Media Strategy - A Practical Case Study! 14:15 - 15:00 >> Wesley Lynch: Founder & CEO - Realm Digital Exploring the Benefits of Social Media for your business using Facebook Applications
10:15 - 10:30 >> Chat/Tea/Coffee/Snacks 10:30 - 11:15 >> Mike Saunders: CEO - DigitLab Social Reinvention - How will your business survive the social revolution?
Social Technology has thrown many businesses and industries into a state of flux as they feel the effects of this communication shift. Barriers to entry, an influx of new entrepreneurs, new platforms and a change in social interactions have business in a spin to keep ahead of the game and protect their competitive advantage. The fact is that todays competitive advantage wont be tomorrows. The Internet and social technology will make sure of that. Customers are beginning to choose a digital platform (e- commerce, social media or crowd-sourcing and group buying) to purchase from, search for and comment about your company. The interesting truth is that you can no longer ignore this business shift. Mikes presentation will help you understand how you can reinvent its products, systems and processes to successfully transition to a new world of social technology and social media.
Wesleys presentation will focus on: Identifying the latest social channels and platforms for your business Exploring Facebook Applications Web Engagement Management (Increasing fan engagement through Social Media) Various Case Studies How to use Facebook applications effectively!
15:00 - 15:45 >> Franois Muscat: Internet Marketing Consultant - WSI Travel & Tour multi-media - Participate to be Popular
Your multi-media travel strategy Segmenting your market Creating your content strategy mix
15:45 - 16:00 >> Chat/Tea/Coffee/Snacks 15:00 - 15:45 >> Jacques Maritz: JM Media Facilitators Traditional Media vs New Media Optimizing the power of media to drive hospitality, travel and tourism industry success
11:15 - 12:00 >> Marvin Tumbo: Founder - Social Light Media, Kenya Social Networking or Social Notworking? - Tourism and the Social Media Landscape!
There is a thin line between social networking and social notworking. Many have launched social media campaigns but only few have achieved the hallmark successes of social networking. The question then is how do we leverage the benefits of social network for the tourism industry? For Marvin, the answer is two-fold. First, is understanding that social networking is fundamentally not about the social technologies that power it but rather the social/conversational culture that companies adopt in this increasingly social space; and Second, it involves a dynamic combination of strategy, leadership, and execution. Martin will give you practical tips for engaging social media and insights into blogging, twitter and a host of other social media platforms.
Ever wonder whether new media (i.e. on-line media) will replace traditional media? Can we still use traditional media for tourism success? How do you optimise and build relationships within media? This presentation will answer the sort of questions. Jacques will provide practical insight into traditional mass media and the how the media functions. He will help you understand what you need to know and do, as a participant from the Hospitality, Travel & Tourism Industry in terms of leveraging & optimising media exposure. You will get better understanding of how to optimise certain new media aspects, how to compile media data and how to access the mass media for maximum hotel, travel & tourism success!
8.45 - 9.00 >> Welcome & Day One Recap (Forum Moderator) 9:00 - 9:45 >> Andr Strauss: Digital Strategist - Tisco Media Web Analytics & Optimization for Hotel, Travel and Tour Industry 9:45 - 10:30 >> Kay Walten: President & CEO - Kay Walten Group, USA Tourism Content Marketing- The Medium & Message in the Age of Participation
8 Steps to handle a crisis Nothing is local anymore How to survive the crisis Online PR strategies to diffuse the situation How to use Social Media in crisis Do it now - Your blog is your pressroom Claim your social properties: Use them to your advantage What employees need to know about Social Media Listen to everything with your River of Information
Kay will present a practical and insightful presentation on how social networks have changed ownership of brand messages. Brands are being defined by its users as much as by the brand owner. Using this change to your business advantage is part of a well-defined social media strategy. Different social networks invite different degrees of participation and messages. This presentation will help you understand how to utilize user-generated messages to your advantage to grow your business and market your destination.
14:15 15:15 >> Akanksha Goel: Chief Enthusiast - Socialize, Dubai Social Media best practices for event and festival promotion!
10:30- 10:45 >> Chat/Tea/Coffee/Snacks 10:45 - 11:30 >> Marvin Tumbo: Founder - Social Light Media, Kenya imeasure- Tourism + Social Media = ROI?
Social media has become an important part of any festival or event. Practices like streaming feeds from Twitter or providing text-to-screen commentary lets audiences participate in events and allows brands to collect feedback. However, there also exist the perils of potential negative feedback exposed to thousands of visitors. This session explores way to handle negative publicity risk & easy to use tools that can be leveraged to enhance a visitors event experience. Also drive innovation in event marketing as the speaker deep dives into global case studies & best practices.
It is proven that Social Media delivers Return On Investment and Jason Falls puts it best when he writes, Eyeball for eyeball social media delivers more cost-effective impressions, clicks, and site visits than any commercial, payper-click ad, or news article. Bank on that! Social Media is word of mouth on steroids and when you add Tourism into the mix, what you have is a lot of conversation shared among friends and with whole world at large about experiences in your country, in your hotel, with your staff, good or bad. And whether you have an official presence or not, these conversations about you are going on and will continue to go on. But with an official presence on social channels, it is important to have clear metrics in terms of what social media is turning over in exchange for the investment in time and resources both monetary and human. This presentation will help you understand the metrics with which to measure your social media investment from an ROI perspective. It will also enable you to better determining not only the investment to put in, but also how to coordinate all your social media activities for desired outcomes.
15:15 -15:30 >> Connect/Tea/Coffee/Snacks 15:30 - 16:15 >> Maggie Verster - Social Media Enthusiast Staying sane with/despite Social Media (SSSS)
How do you manage your brands social media strategy across so many potentially important platforms without going crazy? Should you twitter first and then Facebook or should you blog and then Google plus it? This talk will practically look at effective free tools and management frameworks that can help you automate and amplify your efforts without losing focus on what is really important building relationships that sell your brand!
16:15 - 17:00 >> David Ryan: Managing Director - Rhino Africa Social Media for Tourism Success Stories: Rhino Africa Safaris Case Study! General Discussion & Appreciation
11:30 12:45 >> Ruth Ibrahim: Co-Founder & Managing Director - Yellow Mesai, Tanzania The pro-active in Tourism Reputation Management 12:45 13:30 >> Lunch
Close of Forum
In the age of digital participation, you dont just do different things, you do things differently
Chief Executive Officer - Dhevaraj Pillay
11:00 >> Coffee/Tea/Snacks 11:15 >> 12:15 >> Effective Facebook strategies for Tourism businesses Facebook for business Is Facebook your target audience? Facebook plans and strategies for tourism businesses Twitter for destinations and tourism Taking Twitter apart what is it really and how do I use it Best practices for Twitter and how to make it work for you Using twitter in tourism
Kay is the President and CEO of Kay Walten Group, a North American Consulting Firm that focuses on social media marketing for tourism businesses. Kay Walten Group works with tourism destinations and businesses to define effective social media strategies within the framework of destination or business marketing plans. Kay has developed an Explore TourismTM Seminar series to empower tourism businesses and destinations through marketing education, networking and collaborative information sharing that is currently on tour in Mexico.
Chief Executive Officer - Dhevaraj Pillay Auditors - Russell Bedford SA (Jhb) Inc. Legal - DA Morris & Associates