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sooo... I AM GOING REBRAND THE KEMPER MUSEUM OF CONTEMPORARY ART>

there are three locations that the kemper has - the original building, warwick and 41st, and crossroads.

ORIGINAL BUILDING

WARWICK & 41 ST

CROSSROADS

there are three locations that the kemper has - the original building, warwick and 41st, and crossroads.

The kemper is a great place with its ne fancy dining. there has a handy gift shop with art work from local artists...

It shows a lot of internationally acclaimed contemporary art with its permanent collection.

And has 12 featured art exhibits every year there are always new exhibitions with visiting international artists.

he kemper aims to stimulate dialogue, to foster understanding and appreciation of modern and contemporary art, and to present signicant works of art as educational resources. But, with everything that the kemper is, III pose the question what more could they be?

ART APPRECIATION ... dialogue

resourcefulness

MODERN

he kemper aims to stimulate dialogue, to foster understanding and appreciation of modern and contemporary art, and to present signicant works of art as educational resources. But, with everything that the kemper is, III pose the question what more could they be?

CONTEMPORARY

...
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We believe that the arts foster


exchange, debate, and greater understanding of the human experience.

The Kemper Believes that the arts foster exchange, debate, and greater understanding of the human experience. Again, I would pose the question, what more can the they go fore? - put this in later slide...

ESSENTIALLY

ESSENtially the Kemper aims to... (*click)

enrich lives, offer cultural diversity, and an overall aesthetical experience.

Enrich lives

Cultural Diversity

Aesthetical

enrich lives, offer cultural diversity, and an overall aesthetical experience.

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The audience, of course, are its visitors. Currently, the Kemper invites anyone and everyone it aims to attract people who are attracted to art in general.

HI. I go to museums. Especially modern, contemporary ones...

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There are always your typical museum goers who dont need a lot of persuading to go and appreciate art.

I like art... in general...

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There are people who are semi-interested and are always open to passively look through the gallery.

We were just passing by...

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And there may be the casual visitors who are just curious...

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other notable museums of contemporary art have similar missions are the Art institute of Chicago

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and the contemporary Milwaukee Art Museum.

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These organisations all have a great deal in common, and generally have similar approaches for maintaining

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Its safe to say, the Kemper is already a wonderfully successful Organisation in many ways.

BUT
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but...

BUT
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but...

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from a design stand point, there seems to be a lot of missed opportunity. For example, their current design system is not terribly cohesive.

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these are two current examples of different pages on their website... HAND OUT THE EXAMPLES OF HANDOUTS. asses them briey.

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its logo which is of course an important aspect of the companies visual identity does not seem to do justice for an organisation that is so versatile, energetic, and full of national and international diversity. The Kemper should be proud of, and promote the fact that they offer such a versatile, aesthetic, contemporary, visually and mindfully engaging and informative experience.

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These are various brochures, sign up forms, and a map that are currently produced by the Kemper. I think its safe to say that current design system is lacking in visual and conceptual cohesion...

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With all that the kemper museum of contemporary art has to offer, I think it should consider creating a design system that does matches the versatility, energy, and diversity of the organisation.

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With all that the kemper museum of contemporary art has to offer, I think it should consider creating a design system that does matches the versatility, energy, and diversity of the organisation.

We believe that the arts foster


exchange, debate, and greater understanding of the human experience

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as far as the mission of the kemper goes, I believe that it ought to be more aggressive in nding a wider audience by being more outgoing and active than they currently are.

We believe that the arts foster


exchange, debate, and greater understanding of the human experience further more we aim for a wider audience to partake in this versatile, educational, and aesthetic experience.
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as far as the mission of the kemper goes, I believe that it ought to be more aggressive in nding a wider audience by being more outgoing and active than they currently are.

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So what MORE could the kemper aim to do and claim to be? Id venture to say that it can be more (*CLICK) energetic, versatile, diverse, interchangeable...

ART APPRECIATION ... dialogue

resourcefulness

...

ENERGETIC DIVERSE

MODERN

So what MORE could the kemper aim to do and claim to be? Id venture to say that it can be more (*CLICK) energetic, versatile, diverse, interchangeable...

CONTEMPORARY

Interchangeable VERSATILE

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Enrich lives Cultural Diversity Aesthetical experience Engage/Interact Innovate/Educate

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In essence, the Kemper seems to be pretty solid... though, in an effort to cater to a wider audience, perhaps they might think about encouraging art that uses new media that is interactive, or developing programs or artifacts that are more directly educational to the general public inovative education for art appreciation.

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as far as visual inspiration goes, Im generally looking at, interchangeability motion (which reect the versatility and diversity of the museum, also a minimalistic/modernist approach that is colourful and energetic seems appropriate.

MOTION/CHANGEABLE

INTERCHANGEABLE

MINIMALISTIC

COLOURFUL/ENERGETIC

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as far as visual inspiration goes, Im generally looking at, interchangeability motion (which reect the versatility and diversity of the museum, also a minimalistic/modernist approach that is colourful and energetic seems appropriate.

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There is a lot of photography and sculpture in contemporary art, as well as more traditional art forms. Also, contemporary art is often bold, visual, and clever.

CLEVER/EVOCATIVE/BOLD...

ARTSY

SCULPTURAL

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There is a lot of photography and sculpture in contemporary art, as well as more traditional art forms. Also, contemporary art is often bold, visual, and clever.

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The Kemper is a wonderful little gem for contemporary art lovers in Kansas City but it should be a gem for art lovers and non-art lovers for the entire country and the world! Further more, the visual identity of the Kemper should address its vitality, artistic diversity, and aesthetic experience it should be visually appealing, energetic, interchangeable and more!

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The Kemper is a wonderful little gem for contemporary art lovers in Kansas City but it should be a gem for art lovers and non-art lovers for the entire country and the world! Further more, the visual identity of the Kemper should address its vitality, artistic diversity, and aesthetic experience it should be visually appealing, energetic, interchangeable and more!

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The Kemper is a wonderful little gem for contemporary art lovers in Kansas City but it should be a gem for art lovers and non-art lovers for the entire country and the world! Further more, the visual identity of the Kemper should address its vitality, artistic diversity, and aesthetic experience it should be visually appealing, energetic, interchangeable and more!

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The Kemper is a wonderful little gem for contemporary art lovers in Kansas City but it should be a gem for art lovers and non-art lovers for the entire country and the world! Further more, the visual identity of the Kemper should address its vitality, artistic diversity, and aesthetic experience it should be visually appealing, energetic, interchangeable and more!

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The Kemper is a wonderful little gem for contemporary art lovers in Kansas City (click for colors slowly...) but it should be a gem for art lovers and non-art lovers for the entire country and the world! Further more, the visual identity of the Kemper should address its vitality, artistic diversity, and aesthetic experience it should be visually appealing, energetic, interchangeable and more!