the appearance of the initiative reclaim solidarity

Concept: Schroeter und Berger and Daniel Ziethen

danielziethen@hotmail.com info@schroeterundberger.de

Berlin, 05.09.2011

LOGOs

concept

Some of the general assumptions and leading question we took as a guideline were: We decided on a universal approach which can be used internationally and does not have national or specific cultural connotations. For this reason we used a very simple, reduced and easy to reproduce design.

Conceptual: In addition, we thought of providing everybody with a wide set of tools and pre-produced materials, such as stickers, posters, pre-cut stencils, buttons, barrier tape etc. This set of tools would enhance the possibilities for usage and make it easy to start promoting without much effort. The website as the main public communication tool will contain a download section with logos, banners, gifs (little animated images for the web), available to everybody for the usage in the digital world. Moreover there will be an internal website (communication forum) , not open to the public, which will serve for internal discussion and private exchange of ideas.

Colour: In order to avoid any colour specific interpretations we decided to use black and white. Using other colours may lead to unwanted interpretations such as the colours of national flags or other colour codes, which we didnt intend or even didnt know about. A good side effect is that black and white is easier to reproduce, and does not require professional devices, or even a colour printer. In addition, the use of black and white in web design is rare and therefore an outstanding element.

Font: Following our concept of simplicity and easy reproduction, we decided to use the font Arial (true type font) which is available in Cyrillic, Greek, Arabic and Hebrew, and is preinstalled in most computers. As can be seen in the examples below, there are also designed versions, but the core of the logo is kept in a way that everybody can type it on their keyboard (i.e. with no need to download it).

Logo: We decided to take the known symbol the curly bracket but to deconstruct and interpret it in our way, so that it will represent solidarity: By only using one side, the brackets stay open, therefore becoming a symbol for openness, against exclusion, avoiding the expected closing border of the frame. The space after the bracket is a graphic tool which also emphasises the openness of the logo. The two additional digits in the graphic design further help in aligning the logo.

examples

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ARIAL

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