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INTUITIVEDENIMFASHIONS ProposalandObjec<vesfor2011andBeyond

TableofContents I. II. III. IV. V. VI. Background MissionStatement Objec<ves Opera<ngCostsYearOne SeasonalSalesProjec<onsFirstSeasonofYearOne An<cipatedGrossSalesYearOne 3 3 4 5 5 6 6 7 8 7

VII. FiveYearSales/AccountMilestones VIII. Management IX. FurtherInforma<on AppendixA:HypothsisCurrentBookofBusiness

I.Background Denim jeans have long been a cornerstone of the mul<billion dollar global casual apparel market. Withrootsas aninexpensive andmassproducedworkgarmentforthelaboringclass, denim has evolved in recent years, edging intoprice point territories long reservedfor the higherendoftheapparelcostspectrum. In recent years, highendbou<que and lifestyle brandshave joined themarket to reinvent denim. Usinginnova<ons incut,detailingandtexture,amuchmore complex, expressiveand uniqueclass ofgarmenthas emerged. Withanincreasingpricepointandaggressivelifestyle branding,highenddenimhas becomeanindispensableanduniversally recognizedsymbolof status. WiththeaverageNorthAmericanowningsevenpairsofjeans,andwithmarketwide spending ondenimexceeding$15billionannually (as of2005), the appe<te for this universallyadored fashionstaple is enormous anddespitetherecenteconomicdownturn,demandfordenimis growing. TheWesterniza<on of consumer culturecon<nues tospreadthroughout anexpandingAsian market,andthereisanenormousopportunitytoprovide a denimapparelproductthatcarries theearmarks ofhigherendbrands ata muchmoreaccessiblepricepointcapturingagrowing, underservedsegmentofthemarket. This documentpresentsa frameworkastohow Hypothsiscanrealize its goalof becoming a majorplayerinthemul<billiondollardenimfashionindustry. II.MissionStatement Hypothsisis aninnova<vepurveyor offashionforwarddenim.Withanemphasis on quality, value and acute marketplace awareness, we will provide a high quality, soughtafer product at compe<<veprices. Webelieve intheinherent democracy ofdenim, andthatqualityjeans areaglobal birthright. We believe that the lifestyle aspira<ons and evolving sense of style expressed in denim shouldbeaccessibletoall. III.Objec8ves Hypothsishas theopportunity to becomea major player inthedenim jeanmarket through providing highquality, great designs at anaordable price. Wewill focus ontheyoung, hip, execu<ve, socialite crowd in the 20to35 age range. Asthe brandtakes hold in this ini<al market,wewill introduce alimitededi<online withmore reneddetailing,embellishmentsand packagingthatappealstoamoreexclusiveconsumerinahigherpricepointrange. Hypothsiswillgaintrac<onunderthemanagementofJohnCardenas,andDennisHodge.

John andDennis, arefashionindustry veterans.Cardenaslines havegeneratedsingleseason revenuesas highas $35million.Hodges abilitytocloseonsaleshave accountedforover$19.5 million. Theteams focus is to direct our inhouse designteam tocreate a lookthat iship, sophis<cated,andfashionforward. Early sales will be aimed at a clientele in the tristate area of New York, New Jersey, and Connec<cut. BothMr.CardenasandMr.Hodges networkofrela<onshipsinthisregion(retail accountswithearlierlines)willprovideasubstan<albaseofini<alorders. Revenuesinthefashionindustry aredrawnprimarily fromretail accounts at clothingstores; TheteamofMr.CardenasandMr.Hodge have currently over2318accounts na<onwide(see Appendix A for par<allist). Orders fromretailstoresaretypically noless thanonethousand dollars,sotakingordersfromjusta frac<onofhislistwill quickly leadtoposi<vecashowfor Hypothsis. Inaddi<onto wholesalesales toretailers, a Hypothsis websitewill oer directtoconsumer salesatretailpricing.Onlineorders willbuildacustomerdatabasefor the directmarke<ngof futurelines.Intheforeseeablefuture,a Hypothsiswebpresencewill reachconsumersthrough mobiledevices,socialmedia,andanyandallotheremergingtechnologies. GrowingIntotheFuture HereisabriefoverviewofthestepsinvolvedinachievingprotabilityforHypothsis:
1. Marke<ngtoAccounts.Duringtherstfewseasons, theteamwillpersonallytravelto

the various accounts to secure orders for the lines. Our personal presence and commitmenttothebrandwillhelpsecuremoreandlargerorders. linesdesignteamstodevelopandnalizeitemsforsubsequentseasons.

2. PreppingfortheNextSeason. Whileonthe roadselling,wewillcommunicate withthe 3. FashionShowResearch. Whileontheroad,wewill anendthemajorfashionshows in

NewYorkCity, LosAngeles,LasVegas, andelsewheretokeepinformedonthe latest stylesandtrendsaswellastravelingoverseas.

Hypothsisis looking further intothefuturethanjust developingits denimbrand. We lookto developnewlines andcreatetheaura ofsophis<ca<onbehindourline.Thegoal is toestablish a cultfollowingsimilartothewayApplehas done withits products.This will bedone through oering consumers a more intui<ve line of denim. Hypothsiswill be a pioneer inintui<ve denim fashions. Just as our name suggests we oer an explana<on of the observable phenomenonoffashion.This is whatsets usapart.Its notbenecial todesignbasedonwhat we believe,wemustdesignbasedonwhattheconsumerbelieves andfeels.This iswhywe call itintui<vefashion.Hypothsishasrecognizedauniqueopportunitytoprovidehighquality well pngdenimthatconsumersdesire. Hypothsiswilldeliver our denim as anexperiencethroughretailstores, onlineandresellers.

BaseduponHypothsisfounders previous experience withdenim,this strategy willallowusto enter the market and maximize revenues within a short amount of <me. It will also allow Hypothsisbranddenimtocompetewithotherbrands intheminds oftheconsumers.Wehave planned a carefully focused, targeted strategy surrounding our denim product launch. All marke<ngandsales materialsanddenim product willbedesignedtomaximize highlevelsof visibility.A product launchwillbeannouncedvialocal media andfollowedupwithscheduled promo<onstocon<nuethemomentuminto2012. BUSINESSSTRATEGYSNAPSHOT 1. Leverage Hypothsis rela<onships to capitalize on our specic niche and build momentum in an<cipa<onof wholesale andretail sales, andnew denim product expansion 2. Establish Hypothsis brand as the new denim standard through research, developmentandcupngedgedesignandmanufacturingprocesses. 3. Leverage Hypothsis customerbase, marke<ng, and current network to quickly establishitselfasaleadingdenimbrandonthemarket. 4. Locateand obtain primeposi<oning withinretailfashion stores as wellas inthe mindsofconsumers. 5. Developand evokea strategic viralsocialmovement behind the denim brandto establishawarenessandstayingpower. 6. Acquire capitaltoextendtheusefullifeofourdenimproductsgivingitwiderappeal inthemarket. 7. Aggressively sell denim products and promote the intui<veness of our denim products throughmul<plechannels.Toenlist customerswewill aggressively target throughourretailpartnersandthroughcelebrityicons. CAPITALREQUIREMENTS Basedon theopportuni<esiden<edthroughresearchandanalysis,andbuildingonHypothsis experience andwhatwefeel aresoundbusinessassump<ons,our ini<alcapitalrequirements are$500,000. Toimplementtheseplanswe requireaninvestment,loanorline ofcredittotaling$500,000for thefollowingpurposes: 1. 2. 3. 4. Manufacturingofdenimproducts Rampupproduc<onandinventorytomeetcustomerdemands. Supplydistribu<onretailoutletswithnishedproductforsaletoexis<ngcustomers. ReinforceCustomerSupportservicestohandletheincreaseddemandscreatedby theinuxofnewordersandbroadercoverageofexis<ngaccounts.

5. Augmentcompanystatosupportandsustainprolongedgrowthunderthenew marke<ngplan. 6. IncreaseResearchandDevelopmenttocreateaddi<onalfollowonproductsaswell astofurthernetuneourcompe<<veadvantages. Theini<alcapitalrequiredis$500,000.Thelevel ofsafetyis highforthis typeofinvestmentdue tothelist ofretail buyers wemaintain rela<onships withthat arecurrently onstandby.The numberofwholesaleswouldprovideanalmostimmediate ROIallowinginvestors tofeelsecure that nocapitallossesare sustainedthat wouldprevent any defaultsor risksofnonpayment. Ourcondence inachievingtheanachednancial projec<ons withinis high.Inaddi<ontothe opera<on of the business. In a worst case scenario liquida<on of products situa<on, the realizablevalueofthe collateralizednishedproductswouldbevaluedat$2,072,000basedon es<matedwholesalemarket rates ofour denimproductinnishedformatpreparedforsale, reducingtheamount"atrisk"to$0. Well<medfundingwill allowustoachieve ourmarke<ng,developmentandsales goals forthe immediatefuture.Ourprojec<onsforpostfundingsalesareasfollowsforthenext5years: UseofProceeds Theloanorequityinvestmentproceedswillbeusedtopurchaseourmaterials,manufacturing andproduc<onofourdenimproductlinesandtomaintainopera<onfacili<es. IV.Opera8ngCostsYearOne Hypothsisprojectsthefollowingopera<ngcostsduringitsrstyearofopera<on:
Inventory Marke<ng&Promo<on Execu<veSalaries OceSetupandOverhead TravelExpenses/RoadShows Designers(2) OceSpaceinVirginia(12months) OceSpaceinNewYork(12months) Secretary Website $800,000 $55,000 $130,000 $25,000 $10,000 $60,000 $12,000 $30,000 $20,000 $6,500 $1,148,500

V.SeasonalSalesProjec8onsFirstSeasonofYearOne Thefollowingisabreakdownofan<cipatedrstseason(scalquarter)sales:
COSTOFGOODS Costperjean: Unitsproduced: TotalCostofGoods: WHOLESALESALES Wholesalepriceperjean: Totalunitssold: WholesaleGrossRevenues: DIRECTRETAILSALES(Website) Retailpriceperjean: Totalunitssold: RetailGrossRevenues: NETPROFITS TotalGrossRevenues(Wholesale+Retail): LessIni<alCapitalInvestment NetProtsaferSeasonOne: $20 10,000 $200,000

$58 8,500 $493,000

$120 1,500 $180,000

$673,000 ($550,000) $123,000

VI.An8cipatedGrossSalesYearOne Thefollowingseasonal sales projec<ons foryear onearebasedonthecost /salesscenarios detailed in Sec<on V above. These sales gures are fully achievable through Hypothsis standingrela<onshipswithretailersna<onwide(seeAppendixAanached).
WholesaleOnly Fall $493,000 Winter $493,000 Holiday $100,000 Spring $493,000 Summer $493,000 YearTotals $2,072,000

Wholesale+RetailSales Fall $673,000 Winter $673,000 Holiday $150,000 Spring $673,000 Summer $673,000 YearTotals $2,842,000

VII.FiveYearSales/AccountsMilestones Mee<ngthe followingannualmilestones (evenmore conserva<vethanthose above)willstart Hypothsisonthepathtoprotsandposi<oninginthe denimfashionspace. Thesewholesale salesprojec<ons donotcontemplateouronlineretailstore,whichwillyielddoubletheprot margins.

Year

Sales 350accounts/eachordering$1,500(min). 350accounts/eachordering$2,000(min). 5Seasons,eachseasonisonedelivery.Eachaccountwitha minimumorderfor4or5deliveries.4ordersperyear,oneofthe seasonsisasmallandop<onalorder. 400accounts/eachordering$2,500(min). 5Seasons,eachseasonisonedelivery.Eachaccountwitha minimumorderfor4or5deliveries.4ordersperyear,oneofthe seasonsisasmallandop<onalorder. 500accounts/eachordering$4,000(min). 5Seasons,eachseasonisonedelivery.Eachaccountwitha minimumorderfor4or5deliveries.4ordersperyear,oneofthe seasonsisasmallandop<onalorder.*

Year1 $1,750,000 Year2 $2,800,000

Year3$4,000,000

Year4

$8,000,000

Year5$14,000,000

700accounts/eachordering$5,000(min). 5Seasons,eachseasonisonedelivery.Eachaccountwitha minimumorderfor4or5deliveries.4ordersperyear,oneofthe seasonsisasmallandop<onalorder.* *Reordersof$300$1,200wouldpropelHypothsisbeyondtheprojec<onsshownhere. Reordersof$300$1,200wouldpropelHypothsisbeyondtheprojec<onsshownhere.

15000000

11250000

7500000

3750000

0 Year 1 Year2 Year 3 Year 4 Year 5

VIII.Management JOHNCARDENASCoFounder Johnspentsevenyears as a designerandsalesmanageratAzzureDenim,where hewaspartof a teamthatrevolu<onizedhowdenimis washed. In2008,hejoineda premiummensclothing store,Chocolate(NewYorkCity),wherehe oversawdaytoday opera<ons.Priortothat,John helpedlaunchtheurbanclothinglineIndigoRed,whereheworkedas botha designerandthe general opera<ons manager. He has workedas a consultant for anumber of clothing and designcompanies throughoutNewYorkand NewYorkCity. Now resenled inVirginiaBeach, Mr.Cardenasis lookingforwardtopupnghisextensiveknowledge ofthefashionindustryand his many personal rela<onships at theservice of Hypothsis. His exper<se inall sidesofthe fashionbusinessgiveHypothsiseverychanceforuncompromisingsuccess.

DENNISHODGECoFounder Dennistarted inthe business onthegroundlevel withthehighendpremiumclothing stores Sammy fashionsstocking shelves. Dennissoonmoved to salesand begangenera<ngsteady revenues. Havingtheuncanny ability todrive sales Denniseventually becamemanger ofthe storewhere hemanageddaytoday opera<ons. It wasinthis posi<onthat Dennisbeganto emergeasa savvybusinessmanwhilemanagingpurchase inventoryfortheen<rechain.Under his management, salesincreasedsubstan<ally ashe averagedatotal of$6.5millionoforders annually.Dennisexper<se as abuyer allowedhimtostaytunewiththelatestfashiontrends. Hisabilitytoiden<fy withwhatsellsseparatesDennis fromanyone elseinthe market.Dennis beganworkingwithJohnatAzzureunder denimguruRubenCampos asa designerwherehe spent 5 years developinganddesigningclassicandinnova<vestyles accoun<ng inmillionsof dollars forthebrand. Dennis willbespearheadingour designandmanufacturingopera<ons. Hypothsiswillalsotakeadvantage of Dennisrela<onships inlm, televisionandnewmedia plawormstosteerouralterna<vemarke<ngeorts. Risk BusinessRisk&CostStructure Top businessrisks for Hypothsisas we expand inthedenim market include current lack of awarenessof economicslowing or recessionthepossibility ofexplosivegrowththatexceeds our ability to respondto the demand of our product due to the number of increases in demandforourproduct. Product posi<oning within retailstores isan important part of selling your product. If your product is not inthestoreat eye level youmay misstheability to capturetheeye of the customer within the golden 58 seconds it takes for customers to make their purchase decisions.

SHIPPINGRISKS Shippingis oneofthemostcri<cal factors whenitcomestoanywholesale andretailbusiness. Theabilitytogetourproducttothe retailers andcustomers canmakeorbreakthebusiness.As suchwehave examineda numberofways wecankeepoursupplychainseamless andmanage any shipping risks and increases in costs. Hypothsis execu<ves have es<mated based on previousexperiencewithshippingprices thatshippingacontainerwillrangefrom5kto7kbut may increasebasedonprice ofmaterials andtheoil. There isa interna<onal cononquotaof whatchinaships intothe countrydependingwhats already beenshippedthatmonththe cost offreightcanchange sodependinghowbusy thatmonthwilldeterminethecostoffreight.so that $1 scenarioper denim on10kjeansmay increaseto $2 dependingonwhat themonth quoteis looking like certain months there are more ac<vity and thereare other months it wouldwouldbethe baseof5k.Obtainingourownshippingcontainerreducesrisksofcustoms shipping delays. By obtaining a whole container we are not subject to hold ups that may normallyoccurwhensharingashippingcontainerwithotheritemsthatarenotHypothsis. Ourstrategyformanagingandminimizingshippingrisk: Problems BadStocking Wrongsizebeingshipped Messyplacedgetspick<cketsmissplaced,itemsnotbeingshipped Ordersnotbeingshippedon<me Warehousenotorganized.Takeslongertondstylesdelayingorders. Was<ngmanhourpay. Wronginventory.Inthecomputerwronginventorymakessalespeoplesale whattheycallintheindustrypaper.Whentheycheckthesystemisthere butthereisnonelef.

Sugges8ons Stockingshouldbeexecutedtoalmostperfec<on. Stylesshouldbestockedinaneatorderandworkersshouldcheckforsizes misplaced. Cleaningprocedureshavetobedoneattheendofeverydaynoexcep<on. Ordersgiventoworkersshouldbenishedattheendofday. Alistopalletsandindividualswhoworkedonthepalletshouldbeuse everydaytoreviewworkdonebyemployeesandtohaveandideaofwhatis comingoutthewarehouse. Asstylesgetorganizedetailinventoryshouldbetakenandgiventoxthe inventorycomputer. Afersignsgoupforeverystyle.Toiden<fyworkdoneweshouldgivepeople somesortofs<ckertoiden<fywhatsectortheyworkedon. Nowthatorganiza<onhasbeenexecuted,iskeytokeepthissameformatto keepconsistency

Endresult Toenhancetheac<vi<esonadailybasisinthewarehouse. Torearrangegarmentsandorganizestockforeasypicking. Morecommunica<onfromheadquarterstowarehousetoironoutall problems. Improveinventoryforsalesrepstohaveaccurateinforma<ontosell garmentsandnotpaper.

Posi8oningRisk We facea numberofminor risksinregards toproductposi<oningwithinretail stores. This is duetothelimitedamountofavailableshelfspacing. Ourstrategyforminimizingthisrisk: Currentlyretail partnershavecomminedtoprovidepremiumspacewithinthestore.This is due to exis<ng long las<ng rela<onships developed in the past between John, Dennis and the retailers. Hypothsis is expected to open an oce this year and increase our poten<al capacity for developingdenimproducts by leveragingexis<ngretailrela<onshipstogrowandexpandthe business through retailsupport. In conjunc<on with this, we willleverage exis<ng celebrity rela<onships and allocate modest amounts of capital towards marke<ng and PR but s<ll maximizeexposurethroughproductplacementopportuni<esathighproleevents. Although weexpect Hypothsis' denim products to be well acceptedin themarket at ini<al levels of produc<on, there is no assurance that we will be able to con<nue successfully marke<ng.Ifmarket acceptanceslows, retail margins andprotability may suer. This is not expectedtonega<vely impactourwholesalebusiness.We an<cipate opera<ngwithprotably inthe rstmonthofopeningthisfacility,withthe scal periodendingAugust,2012,Hypothsis predictsitsopera<ngresultsforthefullscalyearending[date]willbeprotable. Market opportuni<es for Hypothsis denim products have encouraged us to accelerate our expansionplans.Webelievethenetproceedsfroma line ofcreditor loanandcashowfrom opera<ons will be sucienttoallowHypothsistomeettheexpectedgrowthindemandforour products.Withthatinmind,thereis nominimumnancingamountthatmustberaised.There canbenoassurancethatsucientcapitalwillberaisedorthat futureproductsales willmeet ourgrowthexpecta<ons.Shouldeitherscenariofail tooccur,Hypothsis mayelecttoa)reduce expansion to a level consistent with a slower growth plan, or b) pursue other nancing alterna<ves. Implementa<on of either of the foregoing op<ons could delay or diminish Hypothsis' ability to respond swifly to market demand. It could also limit our growth and adverselyaectourprotability. Compe88on Hypothsis competes with na<onal denim companies, with greater nancial, produc<on, distribu<onandmarke<ngresourcesthanHypothsis.Althoughwebelievethatinmostofour market share will come from displacement of the brands produced by local compe<<ve

companies,therecanbe noassurancethatcompe<<oninthefuture will notincreasefromthe na<onalbrands orfrompresentornewregionallybaseddenimcompanies,manyofthem,like Hypothsis, currently planning] signicant capacity expansions. Furthermore, the market for denim con<nues to thrive, the major na<onal denim companies will likely devote greater resourcestothissegment. ProductStrategy Hypothsis sizes are true to scale. We take pride in the t and comfort of our garments. Manufacturers normallylimitaccesstoclothingcompaniesattherefacili<es.However,dueto Hypothsispersonalrela<onships basedondoingyears ofbusinesswithourmanufacturerwe havethecapability toworkwithhypothsisstepbystepgoingabove call ofduty to ensure an excellentproductisproduced. Qualityofdesignoverquickmassproduc<onis somethingthat willbeenforcedinall ourgarments.Becauseofthis rela<onshipwithourmanufacturerweare able toshif ata moments no<ceandadjusttothe consumersbuying trends. Hypothsiswill elevatethestandardofexcellence.Thiscombinedwith<melyworldclassfulllmentcreatesan environment ofsuccess.Wedonotunderes<mate thetaskofcrafing welldesigneddenim. We are determinedtoimplementprevioussuccessful strategies tostayaheadofthecurve and inspiretheconsumerstobecomestakeholdersandremainloyaltoourbrand. ProductLifeCycles Due to our planned eorts to create awareness, Hypothsis will acquire a strong market posi<on.Wefeelthatforthenext10years ourdenimbrandwillcon<nue togrowinawareness and health genera<ng prots at or above expected levels. Overall, we conclude that our products will con<nue to be viable in the marketplace during the next 15 years and that Hypothsis'futureplanningandproductrelatedac<vi<eswillensureastrongmarketpresence. ProductSelec8on/DevelopmentCriteria At Hypothsis, werealize that denim isgrowing steadily moreexpensive. Toassure the best possible product we have sourced several high quality denim manufactures which in turn providesbenetsincomparison toour compe<torspricing. Hypothsis canproduce lowcost highqualitydenimthroughoursuppliers andwhencapablewithinourownfacili<es.Currently howeverwewill useoutsidedenimmanufactures due totheirbodyofknowledge andmaterials useful toexpeditethedevelopmentofa Hypothsisdenimproduct.Providersare selectedbased upontheirexper<se,ac<ve par<cipa<on,reputa<onandsuccess intheireld,plus theoverall qualityoftheirproduct.Whenbenecial,weseektoblendthecomponentofseveralsuppliers tocreate anop<malhybridproductdeliveringthe greatestbenets toourcustomers.Itis our philosophy that a product must be improved by at least 5% every 12 months in order to maintainits compe<<veposi<on,marketvalueandpricepoint.Wemustmaintainourabilityto adaptastheenvironment,marketdemand,ourcustomers'needs,andourcapabili<eschange. IndustryGrowth The sale and consump<on of denim products con<nues to support a fashion market and Hypothsisandothercompe<ngproducers willcon<nue increasingtheirproduc<oncapaci<es in ordertomeetthis growth.There canbenoassurance,however,thatthegrowthwill con<nue at thepresent rate, or at all, andthedemandfor denimmay not keepupwithincreases in supply.Inthis caseHypothsis mayfaceheightenedcompe<<onandbeunabletosellsucient

quan<<es of our denim jean products to maintain our revenue volume and prot margin. Should this happened we are prepared with a backup plan to prevent losses while s<ll maintainingaprotmargin. Marke8ngPlan Responses from ini<al market research indicate that our denim will acquire an excellent reputa<onand we fully intend to capitalize on this informa<on. Inquiries from prospec<ve customers suggest that there is considerable demand for our denim products that we are prepared to meet. Rela<onships with retailers and manufacturers substan<ate Hypothsis readiness for considerable growth, consistent sales volumes, market expansion and accomplishment in our industry. Hypothsis' marke<ng strategy is to aggressively enhance, promoteandsupportthesignicantintui<vefashionquali<esuniquetoourproduct. SalesStrategy Hypothsisdenimsspecial appealasmen<onedinour Market Analysis sec<on allowsus to capitalizeonthefactthat ourdenimprovides amoreintui<ve truer t thanany other denim brandonthemarketduetoour manufacturerscupngedgeequipment andtheability ofour designers towork.As a result,oursales strategytypicallyresults is expectedtoyield$6million insaleswithinthe rst twoyears. Wearetarge<ngthe1835+ yearoldmale audiencewith special promo<ons a concentrated ad campaign, and marke<ng through community organiza<onstoproducesalesthroughtheseorganiza<onsmembers.. Distribu8onChannels Hypothsis' marke<ng strategy includes selling our product(s) through several channels and authorizedresellers anddirect toconsumers. Wewill bedrivingourintui<vedenimproducts throughretaildistribu<oncentersafertheproductmanufacturingprocessiscompleted. Retailers individuallyselected retailers extensive adver<sing with fashion blogs online, publica<ons that provide fulllment in exchange for ads and part of the proceeds. The determining factors in choosing these channels are access to customers, resellers minimal receivables handling and the greatest direct access to the greatest number of poten<al customers. Our mix of distribu<on channels will give us dis<nct advantages over our compe<<on. This means faster response to market shifsduetoretail partners maintaining their owndistribu<oncenters andwarehousingfacili<es.Wewillalsohave access tomarkets ourcompe<torsdontreachthroughcommunitypresenceinareas where wehave anexclusive rela<onship.Withalimitednumberofsaleschannels,Hypothsis'primarychannelis thelargest retailers with75%ofourchannels sales,and90%ofouroverall sales originate.Ourobjec<ve is toincreaseandmaintainhighsales volumes throughretail channels,whilerapidly expanding andincreasingsalesincommuni<esofinterestandincreasingsales. Adver8sing&Promo8on Our adver<singandpromo<onstrategy is toposi<onHypothsisasa leadingdenimfashionin themarket.Wewillu<lizethefollowingmediaandmethods todriveourmessage hometoour customers: Forthenext2 years,adver<singandpromo<onwillrequire$50,000.Wearrivedatthisgure basedoncurrentadver<singresponseratesandlaunchplansfor20112012.

On an ongoing basis we will budget our adver<sing investment at 7% of total sales. By consistently tracking the results of our adver<sing, we will be able to determine the eec<veness of our ad campaigns. This will allow us to adjust this budget alloca<on appropriately to ensure the highest possible return on our investment in adver<sing and promo<on. Publicity/PublicRela8ons(PR) During2011,Hypothsiswillfocusonthefollowingpublicitystrategies: Completeatleast25media contacts permonthincludinghavingthe product men<onedonradioshows. Have our products men<oned, included incompe<<ve roundups, andthe subjectoffullar<clesatleast4<mesperquarter. Publica<onuse toplacetheproduct inVibe, Complex detailsAllureInStyle Teen,Vogue,GQ,XXL,Esquire,YRB,HipHopWeekly,Blackmen

We will track, wherever possible,all revenuegeneratedfrom ouradver<sing,promo<onand publicity eorts.Wean<cipateatleast$1.2millioninsalestobegenerateddirectlyfromour promo<ons, and poten<ally an addi<onal $6 million in retail distribu<on channel sales in responsetoourads. Produc8on,Delivery&Fulllment Currently,produc<onis plannedtobeoutsourcedanddistributed amongour retail partners distribu<oncentersacross thecountry.Key considera<ons interms ofproduc<onanddelivery include transporta<on costs, availability of denim materials, adequate personnel to meet demand,produc<oneciency,costs associatedwithrawmaterials storage,must bemanaged closely. Duetoexpected rapidgrowth,an<cipated productintroduc<onsand sustainedlevel sales, our produc<on should be expanded within 36 months. At this point, our produc<on facili<es will need to expandand be distributed among several retailerstoreach projected sales. Compe88veAnalysis Hypothsis'denimproduct(s)oersmoretruetotintui<vefashiondenimdesigns.Ourfocus Ourtop3compe<torsare: [Diesel] YearsinBusiness MarketShare Price/Strategy Product/Service Features 32 14% $150 DenimJeans

Fit,Washes

[TrueReligion] YearsinBusiness MarketShare Price/Strategy Product/Service Features [7forallmankind] YearsinBusiness MarketShare Price/Strategy Product/Service Features 19 2% $290 DenimJeans S<tching and pocket design and twis<ng seamdownfromsidetofrontofleg 11years 3% $180 DenimJeans Fit

Key factors, such as Diesels leadership posi<on, True religions recent Q3 orders from the majors are down and sales trends problems in producing signicant amount of denim comparedtoourmanufacturers inthe marketwehave deviseda strategy thatwill allowus to takeadvantage over the compe<tors disadvantages and capitalizequickly ontheir narrowly focusedvision. This means that Hypothsis willfocus on innova<on anddiversica<on of its denimproducts allowingustoseize anopportunity thatisnt currently beingexploitedby our compe<tors. Ourstrategyis innova<onandintui<onourfocusis tointroduce as manydenimbrandproducts intothe marketaspossible.This will moveusintothe posi<oningofa topdenimcompany that develops various products intothe market.Our concernisnotcompe<ngdirectly withother manufacturers of denim products. We es<mate that due our retail partners size, visibility, number of loca<ons and brand equity within the community across the united states our compe<torswill notbeable tocompetewithdenimwe salethroughprivatelabel.Thisleaves only ourdesigns andposi<oningintheconsumermindstocompetedirectlywithcompe<tors. Compe<tors will have a problem being able to compete with Hypothsis on t pricing, availabilityofstock,andtheabilitytodiversifyitsdenimstyleoerings. Hypothsis denim styles will meet customer requirements by producing a superior png product,higherqualitydenimatcomparablepricing. Ourwill focusonposi<oningHypothsisintheminds ofprospec<vecustomers asthe besttrue toscalepngdenimonthemarket.This posi<oninginthe minds ofpoten<alcustomers gives Hypothsisadecidedadvantageasacompe<tor cannotclaim tohavethe samestandards or highestquality at thecomparableprices.Theyare thenleftocompeteonvaluealonewhich woulds<llresultinHypothsiscomingoutontop.

Sales andprot ranking for major compe<tors inthedenim industry have changedinrecent years. Thechangehas come about because of tougheconomic condi<ons havecausedthe industrytorecedeinterms ofsales.Althoughthe numberofsalesdecreased,therewass<llan increaseinthenumberofoveralldenimsoldandthose. Today,compe<<ve threats comefromincreasedfuelprices whichraise the costs of shipping, uctua<onsincurrencymarketsandthedecreaseinbuyingpowerofthedollar.These threats arecurrentlybeingresearchedbythe Hypothsis teaminprepara<onforandintroduc<oninthe market.Tokeepacompe<<veedge Hypothsis willresearchanddevelopnewdenimmaterial andmanufacturingtechniques thatwillallowustoprovideanevenhigherqualitydenimonthe market. In addi<on our ability to innovate and diversify our product oering and allow Hypothsistogainbrandequityamongcustomersthroughproductdiversica<on. DENIMCOMPARISONS Whatmakesusdierentfromourcompe<<on? Oursizesaretruetoscale.Wetakeprideinthetandcomfortofourgarments.manufacturers limit access toclothingcompany attherefacili<es. butsince thereisapersonal rela<onship basedonjohndoing yearsofbusiness .themanufacturer will workwithhypothsis handand handgoingabovecall ofduty to ensurea excellentproduct is producedquality ofdesignis somethingthatwill beduly notedinallour garments. Hypothsis will elevatethe standardof excellence.We will provideservicewithworldclass fulllment.Wedonotunderes<matethe taskofcrafinga welldesigneddenimandimplemen<ngstrategies tostay aheadofthe curve andinspire the consumerstorecognizeandremainloyal toourbrand.wespeakthelanguage of theconsumer.Inallcomparisons, Hypothsis'denimwill provide a bener pngdenimand deliverssuperiormaterialquality comparedwithnearlyall compe<<veproducts.Theonlyway compe<torscancompeteis inthearea ofposi<oningandmarke<ng.Duetothesebrands being onthe market for anumber ofyears,thereis a level ofbrandequity thatthey maintainwith customers.Wehoweverdontnecessarily perceivethis tobeamajorfactorintheeyes ofthe customers. Observa8ons&Conclusions Americans love aair with denim results in large amounts of denim purchases every year. Consumers are lookingforbenerqualitybenerpngdenimatreasonableprices.Inaddi<ona major part of the denim market consists of casual professional denim wear. This casual professional market is a market with disposable income and are dedicated to great png qualityjeans.Thisconsumeristheentrepreneurial consumerandexpectshis/herdenimtthe partofhisorherlifestyle. HypothsisCompe88veAdvantages Hypothsiswillmaintain ahigher quality, more completeproduct line, enabling customers to extendtheirini<alpurchaseandcon<nuetoprovideasophis<cateddenimfabricsandstyles. AbriefsummaryofHypothsiscompe<<veadvantages: Highestqualityintui<vepng,reasonablypricedonthemarket.

Lowercosthigherqualityestablishedmanufacturers/suppliers. Simpler supply chain for delivering products to retailers and nancial partners to assist in factoring allowing us to meet the demands of large retailers.

Hypothsis pricing philosophy is to provide a superior quality product at a compe<<veprice accordingtothevaluewe deliver,as well as whatthe market willpay.Througheconomies of scale,manyitemscurrentlyonthemarketcanbesoldwithlowerprices,yeta highernetprot. Rather than being strictly regional, Hypothsis will expand into the na<onal and eventually interna<onalmarketplace. Our capitaliza<on willallow us to fully address our markets with comprehensivemarke<ngandinnova<vestyles. RegardingourProduct,thedis<nc<vecompe<<veadvantagesHypothsisoersare: Experienceinthismarket. Sophis<ca<oninmanagementandnance.Weareabletorunanecientandlean structure,yets<llprovidequalityservicetoourclientsandcustomers. Duetothenatureofthisindustry,wewillbeabletorentocespaceand showroomsinmoremoderatelypricedbuildings. Asauniqueproductandservicecompany,wewillbeabletokeepourmarginshigh, allowingustoprovideinternalnancingforgrowthpossibili<es.

Approaching our goals aggressively will allow us to build an even stronger posi<on than indicatedinthisplan. Ourmost recenttestmarke<ngindicatesthat demandmay begreater than originally projected and willprobably experience asudden spike in2012. With careful monitoring, wewill be prepared to respond immediately tosuch shifs in the market, and protectour marketshareandprotability.As weexpandourInternetpresence toencompass onlinesales communityfeatures thatwill anractandholdloyalcustomersweexpecttofurther strengthenourmarketposi<on. We are excited about the prospects of turning this business into a recognized contributor mee<ngthe needs ofour customers,andgrowing withthem as themarket andtheir needs change. Today, the denimmarket hasgrownand remains rela<vely constant inthat growth, crea<ngdemandforourdenimlinesunderdevelopment. Strengths,Weaknesses,Opportuni8es&Threats(SWOTAnalysis) Hypothsis brings a considerable pool of product and marke<ng strengths to the denim marketplace. Intermsof product strength, Hypothsis denim has severaldis<nct advantages overthe compe<<on.Firstis its markedintui<vedenimor truet andsecondis its quality in rela<on to compe<tors. Third and foremost it is a much superior product sold at a price comparabletothatofthecompe<<on.Hypothsisgreateststrengthis the innova<veapproach ithastakentodesigningandbuildingits denimlines. Beinga smallercompany,Hypothsis has greaterexibilitythanitslargercompe<torstotrydierentmaterialsandmethodssince itdoes not haveto consult withanen<repanelof execu<vesor obtain unanimous approval from mul<pledivisions toimplementaviablenewcustomerapprovedsolu<on.This meansthatthe latest breakthroughs in design will be implemented and tested here before comparable

products are eveno thedrawing board at compe<<ve companies. Inmarke<ng, our most powerfulassetsarequalityandpricing. Weaknesses Becauseofits rela<velysmallsize,Hypothsis is notyeta householdnameamongprospec<ve customers.IfHypothsis hadthe resourcestoproducemoredenimproducts inthemarketmore widely,itwouldbepossibletoincreasesales revenues inthelucra<vemarketthatismadeup ofconsumers whoareanxious tondadenimbrandlike Hypothsis andarepreparedtospend whateverittakestoobtaintheproductinthefuture. We workclosely withour manufacturerstomakesureweprovidethehighestquality denim product onthemarket and we are <nkeringwith the ideaof replacing any illpng denim purchasedwithareceiptdatedwithin30 days ofpurchase. Thiscreates noreturnhasslesfor our customers and our retailers. This is something that may or may not be implemented. Controllingcosts andsales willplay a majorfactor inthis decision. Company weaknesses, at this <me, consistonly ofproduct availability onthemarket.However,wearetaking steps to introduceourproductinselectmajorretailchains,redcarpetevents,fashionshowsetc... We feelthese measuresshouldalleviate thisproblem. Hypothsis hasa substan<alamount of work to do in order to secure a por<on of the American market. Hypothsis is currently compe<ngwithdenimproducers whohavebeendesigningandproducingdenimforcustomers fordecades andwhose namesare nowalmostsynonymous withdenim.Bythe endof2012we shouldbeable toposi<onourselves tobe a substan<al playerinthedenimmarketandthereby reducethisweaknessconsiderably. Opportuni8es Theupsidepoten<alforgrowthandexpansionthroughnewdenimproduct introduc<ons will supportsubstan<alrevenueincreasesinthefutureas thebrandbecomes recognizedwithinthe market. Over the next two years, our denim products are expected to perform at rapidly increasinglevelsinthismarket. Basedoncurrentandprojectedmarketcondi<ons introducedintheProductStrategysec<onof this plan,itis apparentthatHypothsis willbeable toexpandanddevelopnewproducts,totake full advantageofcompe<tors lackofchange withinthe denimmarket.Allowingforunexpected or seasonaldrops insales,markettrends indicatethatHypothsisstands torealize asignicant jumpinrevenues,duetoawareness oftheadvantagesofourdenimjeans whencomparedto compe<torsinrealizingamorecomfortabletandintui<vedesign. Threats Hypothsiscurrently hasnomajor threatsbut should watch closely themarket for customer reac<onsandfeedback.Inaddi<oncompe<<onmay anempt toduplicate our strategy which mayposea poten<al threat.HoweverasHypothsisposi<onsitselfrmlyinthemarketwiththe right capitaliza<on we will be seen as the origins of this style of design within the denim industry.Byservingasthe pioneers ofthis type ofdesignbrandadop<onwillremainrmwith Hypothsisandour posi<oning in theminds of our consumerswill maintaina loyalty likeno other.

CustomerProle Hypothsiscustomersthemselves typicallyhave annualincomesof$40,000orhigher;condent andfashionconscien<ous andprofessionalminded. Hypothsismeets theirspecicneedswith thebest tdenimsolu<onby designinga denimproduct fromtheconsumers perspec<veof whatshouldtandfeelappropriate.Customers will appreciateareasonablypricedhighquality wellpngjean. Morethan75%ofourcustomersfallintotheseparameters: YoungProfessionals Age: AgeFocus: Income: Gender: Family: Geographic: Occupa<on: Aptude: 1635 2534 Medium/mediumhigh/highmedium/high MaleandFemale Bachelorormarried Urban,Suburban Whitecollar,Bluecollar Innovator

Integra8ngtheInternet Havingawebpresence isveryimportantforHypothsis because itprovides aninforma<onbase toeducatecustomers onourproducts butmoreimportantlyfor Hypothsisitprovides another outlet for retail sales. The Hypothsiswebsite wouldserveas aninforma<onsales tool more than anything. Customers can nd or request informa<on about the denim products and purchase online. We have built in a payment transac<on mechanism, as online sales will representasizablepor<onofourbusiness. We decidedtotakeadvantageofthe manybenetsofhos<ngawebsite,asitprovides acri<cal elementinourbusiness model.Themostimportantaspectofouronline presenceisthatakey func<on of obtaining informa<oncan be handledby the individual customer in addi<on by crea<ngacommunitybasedatmosphereonthewebsiteusers willtakeituponthemselvesto inform other users as to the benets of our products and become brand ambassadors or advocatesofourproducts. Hypothsishasiden<edseveralmarketsegments thatwill bebenerservedbyintroducingour Internet presence, and making product informa<on available onour website. These market segmentsareoursecondary focus,sothewebsitewill serve as apresales informa<onsource forcustomersandaplacewhereourretailerscanpurchasedirect. HypothsishasdeterminedthattheInternet is themosteec<vemeans ofmanagingretailer accounts. We will implement a secure, passwordprotected area of our website for procurement, wholesaler and retailer purchasing customer account histories and order

tracking. By automa<ng these processes and making them available online, we eec<vely reduceadministra<ve costsformerly associated with order entry and processing genera<ng, lingandmaintainingpapertransac<onrecords transac<onprocessing.Atthe same<me,this approachposi<onsustomosteec<velytrackandmanageourac<vi<es rela<ve tothemarket opportunity, enabling a swif response to suddenshifsin demand, new market trends, and changesincustomerrequirements. Socialmarke<ngtodayis anewagetermthatdescribes u<lizingsocial networkstomarketyour products. Thisinturncreates brandadop<onthroughbrandambassadors that take stake in your brand and become inuencerswithin themarketplace to promoteyour brandtotheir familyandfriends.This is aninexpensiveandhighlyeec<ve way tomarketwhendone right. Hypothsismustu<lizetheInternetasa tool andemployee the idea thatitis relevantinthe lives of allour consumer. This means using Twiner, Facebook, MySpace, YouTube, LinkedInand other social networkingsitesasavehicles wecanreach our consumers like we never could before.Thisopportunityisgreatbecausewe havedirectaccesstoconsumerona dailybasis.It also allows the consumers to get up to date informa<on about Hypothsis as it moves as a company releasing new products andpromo<ons throughour channels. Thiswillallowus to makethebrandsessenceandphilosophyclearandconcise. Marke8ngPlan&Strategy Hypothsis'marke<ngstrategy is toenhance, promoteandsupport the fact that ourproducts providea trueintui<ve t for menand women. Muchofthemarke<ng willbe doneby our retail partners.ThemainconcernofHypothsisatthispointwill beprovidingourretail partners with the informa<on needed to support the sales of the product and suppor<ng their marke<ng eorts. The overall marke<ng plan for our products is to prove the value of our denim product we can provide addi<onal marke<ng informa<on through our Hypothsis websiteinaddi<ontoinforma<ononthecompanyphilosophy. Hypothsisgoals aretoimplementmanydierentmarke<ngstrategies. Oneformofmarke<ng we willfocusonisentertainmentlifestyle marke<ng. We arewell awareoftheleveragethe entertainmentindustry hasonmass consumer.We willfostera strategicpartnershipwithour garments and trend seners advancing our proles across a wide range of crea<ve and commercialplaworms. This will beaccomplished throughcross pollina<ngour fashion brand with music entertainment and sports. Entertainment and Lifestyle marke<ng requires innova<ve thinking and a intui<ve grasp of what consumers are looking for. Product introduc<on, speciality promo<ons strategic partnershipandcelebrity spokespersonincludes mul<plicity of areas we willleverageto convey our products messagetoour consumer ina freshinnova<veanden<cingways. SalesStrategy Denim products shouldbe treated as quality wellpng lifestyle denim products withathe ability tolastbut alsoimproveover <me.Assuch, thetargetmarketsegments for Hypothsis primaryfocus arespeciccustomers ormarketsegment.Becauseofourdenims specialmarket characteris<cs,oursales strategyfocuses onconnec<ngwithas many retailers aspossibleand providing our products at compe<<ve wholesale rates allowing our retail partners a compe<<veadvantageoverotherdenimproducts.

Posi8oning Ourdenimproductswill be seenbythe consumerasa truepngdenimproductthatintui<vely tstheconsumer,looksgreatandisblends comfortablywiththelifestyleoftheconsumer.This is formenandwomenofall ages.Ourdenims uniquequalityadvantages canbeexploitedto arrive at a winning posi<on in the consumer's mind. In terms of market segmenta<on advantages, we can use emo<onal, ethnic and needbased appeal to arrive at a winning posi<onrela<vetoeachtargetedsegment. Reposi<oning denim products as an investment into their future and lifestyle," rather than somethingtowearoranextra expense.Ourgoalis togenerateinterest andresponse among prospec<vecustomers we have not reached before. Wecanreposi<on our compe<tors by capitalizingonourownsingularbestofmarketandprovidesthe truerintui<vetoeringis a posi<onthatonlywecanclaim. BuyingMo8ves Hypothsiscustomerstendtomakebuyingdecisionsfordenimfromthe ra<onal andemo<onal perspec<ve ofhavingadenimjeanproductthatprojects theirfashionforwardthinkingtothe worldaroundthem.Theres amajor dierencebetweenwearinga pair ofjeans andhavinga pair of jeans truly t no maner what you aredoing. This meansa night onthetown to a mee<ngwithclientsaferworkhours overcocktails.Nomanerifitsforthecasual individual or the casual self employed businessman or corporateemployee of the fortune 500 company Hypothsisbrandjeanswillnotonlytyoubutalsotyourversa<lelifestyle. Pricing Thepricesforour products are determinedrstandforemostby compe<<on, costs, andour suppliers. It is importanttoknowthatcompe<<veandperceivedvaluepricingisessen<al to ourmarketprole. Comparedtothecompe<<on,our pricesare compe<<ve asweprovidea higherqualityproductatacomparableprice. Distribu8onChannels Hypothsisdetailedlist ofdistribu<on/retail channels are listedinthe appendixsec<onofthis plan. Distributors One of the key elements designed into the Hypothsis marke<ng plan is the targe<ng of distributors. We will select distribu<on channels already in existence and staed with professionalspossessingappropriatebackgroundsandclientele. Hypothsis products are highly consistent with the nature of Macy's and Nordstroms and another of other retailers we have listed in our appendix we currently have previous rela<onships with.This strategic approachtakes fulladvantage ofthefact that theseretailers arealready involved withparallel products and services. We already havea track record of experience. By opera<ngwithinthesedistribu<on channels in this manner, wecanmaintain controlof our market. In addi<on, wecangenerategrowthat a reasonable paceandobtain excellentsalesresults.

Retailers OurDealerslookfortheseanributestoeec<velysellHypothsisproducts:: PricePointanrac<veandreasonable ProtMarginworthyofsalesemphasis Qualitydesign,construc<onandpackaging Adver<singandPublicRela<onscustomerawarenessanddemand Eec<veSalesMaterialseaseandexpeditesalesprocess Compe<<veAdvantagesfeaturesandbenets StockingandDeliveryavailablewhenneeded MarketStabilitymaintainprotmarginsandmarketposi<on

MediaObjec8ves Create and promote awareness of Hypothsis products among editors, industryanalysts,medicalgroups,retailbuyers,customersandowners. Establish an image of Hypothsis as a professional, completely reliable organiza<onthatishighlyposi<onedinthemarket. Maximize eciency in selec<on and scheduling of published ads in publica<onstocoverretailandfashionmarkets. Crea<ngFashionshows andreleasingthemthroughYouTubeandpromo<ng thesethroughoursocialmediaoutlets. Consistentlyreaches80%ofourtargetmarket Hasprovenhighlyeec<veandprotableinthepast Hasbeeneec<veforourbusinesspartners Iswheremostofourcompe<torsadver<se

Weconsiderthemediawehavechosentobethemosteec<vebecauseit:

MediaStrategy To get themost out of our promo<onalbudget, our media coverage will focus on thethe following. Wewillusethefollowingadver<sing/promo<onsources: InternetFashionRelatedBlogs Magazines Businesstalkradioinselectmarkets;PBSinselectmarkets. Searchenginesearchresultsbanneradsforkeywords:denim,fashion,style, etc. FashionstreetteamsandFlashMobsatretailloca<ons.

Adver8singBudget Forthenext12months,adver<singandpromo<onwillrequire5%oftotal sales.Wearrivedat this gure basedonourcompe<<veresearch,marketandindustryanalystforecasts.Wehave determinedthatadver<singinindustry publica<ons,consumerfashionmagazines,newspapers andthe Internetarenecessarytoreachtherightmarketachieveforecastsalesgoalsandcreate or claim mindshare, reinforce our company or product iden<ty, drive trac to our website, storesandgeneratemorerepeatsalesandincreasecustomerawareness. Publicity/PublicRela8ons Ourpublicityeortsareintendedtoaccomplishthefollowing:

Posi<onHypothsisastheleadingdenimprovider. IncreaseHypothsisreputa<onbrandrecogni<onamongretailmanagers, buyersandcustomersinthedenimfashionindustry. Sepngupbooths at major awardevents, Grammy,Emmy, Oscars,VH1 MTV,BET,Countrymusicetc.

PublicityStrategy During20102011Hypothsiswillfocusonthefollowingpublicitystrategies: Develop a sustained public rela<ons eort, with ongoing contact betweenkeyeditorsandtoplevelpersonnel. Developa regularandconsistent product update programforthe major target media, keeping key editors abreast of enhancements and new productintroduc<ons. Developaninternalnewslener tocover key sales successes, signicant marke<ng and manufacturing events, technical support and product development stories. Internally, the newslener willtarget all company personnelandsalesrepresenta<ves;externally,the piecewill targetkey customersandprospects. Develop a minimum of four ar<cles wrinen by key execu<ves to be placedinExaminer.com,AssociatedContentwithinthenext12months. Establishcontactwithtelevisionproduc<onstaforthe purposeofbeing included in product "roundups"product comparisons and men<ons withinthese televisionshows.Thisexposurebuildscredibilityandmarket acceptance. Produceacomplete companybackgrounder onHypothsis tobeusedas the primary public rela<ons tool for all target media and editorial contacts. This willalsobeeec<veforinclusioninpresskits,dealer kits andsalespackages.

MajorSalesAnnouncement Major contract agreements represen<ngsales volumes of over$1,000,000 will bewrinenup andreleasedtoselectedmedia,editorsandanalysts as soonas prac<cal aferagreements are signed. Ideally, these willbe joint announcements. Concurrently, ashortened version ofthe releasewill be mailedtoall internal andexternalsales organiza<ons, andpost tothe Press sec<onofourwebsite. PressRelease Hypothsiswill developa series ofpress releases ontheen<reHypothsisproductlineandits benets. We will prepare press releases for each new product introduc<on, research developments,par<cipa<oninmajorevents,awardsorrecogni<onforproductandpersonnel excellenceandperformance. EditorialVisita8on Over thenext 24 months we will invitethe most inuen<alreportersandeditorsfromlocal publica<ons andbroadcast media for avisittoHypothsis.Duringthevisit,eachoftheeditors willreceivea complete facility tour, product briengs, andan opportunity tointerview the chairman, president, product designer and marke<ng manager. If logis<cs or <ming is a problem,individualappointments canbearranged,ormee<ngs will bescheduledduringmajor tradeshows. Internal/ExternalNewsleaer We plantoproduce a newslenertoserveasaninforma<onalpieceforinternal personnel,the salesforce, and key customers. It will include sec<ons covering each major department or organiza<onwithinHypothsisanda message fromtheexecu<vesta.It alsohighlights major developments, suchas signicant true intui<ve t and style of our products, new products abouttolaunchandwheretondthem. EXITSTRATEGY Hypothsisis wellposi<onedtobecomealeadingdenim brandandreceivedstrong adop<on fromthemasses.Itis importanttonotehoweverthatthere are twoop<onswearelookingat threeop<onsforourexitstrategy Theanachednancialprojec<onsindicate thatthefullrepaymentofourloanor line ofcredit willbeachievablein 1 year. With the requestednancing, the resultsof our use of funds, productdevelopment,marke<ng,etc.will beincreasedprots generatedbyhighersaleslower COGS exis<ngcustomers upgrading to thenew products and new customers accep<ng new products. Wean<cipate repaying the loanas early asMay, 2012, butat thelatest by July or August,2012. IPO ShouldthehighlyunlikelihoodofHypothsis ndingitselfinaposi<ontonot maintainposi<ve growthwearepreparedtosell astockthroughshares ofHypothsis ontheexchangemarket. This op<on is the preferred op<on should Hypothsis need to exit through this strategy. However westand rmin Hypothsis belief that we willbe repay our loan as early asMay, 2012,butatthelatestbyJulyorAugust,2012

ExitthroughAcquisi8on Shouldthethreeprevious op<onsnottake placethelastop<onwill beacquisi<onby alarger company.Althoughwedontan<cipate havingtotake this approachHypothsis feels thatthis is alastresortop<onandthechanceofthisscenarioplayingoutisunlikely.

VII.FurtherInforma<on Forfurtherinforma<on,pleasecontact:

Ann:Mr.JohnCardenas 1533ChandonCrescent VirginiaBeach,VA23454 (757)5531177 Ann:Mr.DennisHodge 48St.Montgomery Woodbury,NY11797 Dennis@hypothsis.com (516) 4048767 Warehouse 13527SpringeldBlvd QueensNY11413

AppendixA HypothsisCurrentBookofBusiness Thefollowinglistrepresents thepres<gious retailoutlets withwhichHypothsis currently hasa rela<onship. The dollar amounts represent single month salesgures that canbeexpected basedonpastorders.
CompanyName MARKETMINIMALL 100DEGREES 1037SPORTSWEAR 1037SPORTSWEAR 119THSTREETFASHIONS 600DESIGNS 709BROADWAYASSOC. A.1.FASHION ABOVETHELAWCLOTHING FRESHWEARLAUNDALE AGAINSTALLODDS AGAINSTALLODDS AJFASHIONS ALWISSAM ALS ALBISA ALLSTAR ALLTHATFASHIONS ANTHONYS ARNOLDS NEWYORKMENSCLOTHING ATTRACTWEAR BAGGIO BALBOAMENSWEAR BALLERS BALLERS BANDLIINDUSTRIES BECKERS BENZERS BENZERS BIGBEN BIGBEN BIGJASINC BIGJASINC BigMoesUrbanClothesInc. BIGUPINTL BIRD33SPORTSWEAR BLOOMINGDALES BLUESTONE City NEWARK DURHAM BRONX BRONX NO.MIAMI CHICAGO BROOKLYN CHICAGO PHILADELPHIA CHICAGO WOODBRIDGE WOODBRIDGE NY DEARBORN WILMINGTON NY PASSAIC RICHMOND HARTFORD MINNEAPOLIS WESTPALMBC CHICAGO RALEIGH ATLANTA NY NY OMAHA PHILADELPHIA ROCHESTER ROCHESTER BROOKLYN BROOKLYN BRONX BRONX WILMINGTON CROSSKILL BALTIMORE NY HOLLYWOOD State NJ NC NY NY FL IL NY IL PA IL NJ NJ NY MI DE NY NJ VA CT MN FL IL NC GA NY NY NE PA NY NY NY NY NY NY DE NJ MD NY CA JULY $36,750 $3,057 $13,723 $13,723 $4,181 $13,879 $10,413 $7,952 $16,266 $85,004 $23,997 $10,178 $7,329 $62,852 $3,810 $17,047 $6,268 $15,379 $4,271 $1,352 $6,981 $7,676 $7,647 $12,951 $9,831 $20,279 $8,250 $10,203 $13,743 $8,899 $9,540 $12,223 $16,771 $7,972 $6,998 $13,110 $7,468 $18,034 $1,318

BLUZJEANZ BRAVA BREYERS BRICKCITYCLOTHING BROTHAZONE BROTHERHOODFASHIONOFNY BRUNDIDGECLOTHING BUTTERMANSPORT BUTTERMAN BUYWISE CABACHON CABACHON CARLOSSHOES&SPORT CARLOSSHOES&SPORT CARLOSSHOES/DBAINNERCITY BLUES CARLOSSHOES/DBAINNERCITY BLUES CARUSOCARUSO CDNSPORTSdbaOLYMPICTOWN CEMARENTERPRISES CENTERCITYSPORTS CESTLAVIE CHANGES/GOETZ&ROSEN CHARLOTTESVILLEPLAYERS CHELSEAJEAN CHELSEAJEANS CHON&CO CITYHIGH CITYHIGH CITYINTHESOUTH CITYLIGHTSBOUTIQUE CITYLIMITS CLINTONSMENSSHOP CONCRETEJUNGLE COTTONCOLLECTION D&DSPORTSWEAR DABRICKSURBANAPPAREL DABRONX DANNYKFASHION DANNYKFASHION DEMIKS DENIMEXCHANGE DESIGNERCLOSET DESIGNERWEARHOUSE DEVEROES DEVONS DICEPALYERSCLUB

NORCROSS SOUTHFIELD CHICAGO KINGSTON DECATUR SANFORD EUCLID ROSELLE ROSELLE NEWARK ROCHESTER ROCHESTER PATERSON PATERSON PATTERSON PATTERSON BIRMINGHAM PASSAIC SUNRISE TRENTON SOUTHFIELD BALTIMORE CHARLOTTESVILEE NY NY DISTRICTHEIGHTS NY NY RALEIGH WINSTONSALEM SANFRANCISCO NEWARK GREENSVILLE GAITHERSBERG BROOKLYN SMYRNA MEMPHIS NY NY SPINGFIELD HAMPTON FORTMEYERS WAYNE CINCINATTI MADISON MASSAPEQUA

GA MI IL NC GA NC OH NJ NJ NJ NY NY NJ NJ NJ NJ MI NJ FL NJ MI MD VA NY NY MD NY NY NC NC CA NJ SC MD NY GA TN NY NY MA VA FL MI OH WI NY

$1,987 $6,133 $15,704 $4,664 $2,250 $3,247 $7,854 $4,735 $1,771 $2,685 $10,823 $6,038 $9,308 $5,663 $8,707 $3,680 $1,622 $17,599 $5,103 $21,374 $10,324 $20,171 $7,798 $5,970 $7,137 $8,993 $8,652 $13,617 $11,735 $87 $10,704 $10,262 $1,316 $10,383 $11,222 $1,874 $750 $4,896 $5,574 $6,241 $48,330 $4,548 $26,572 $10,197 $7,542 $9,374

DJFASHION DJFASHIONII DOSOONCORP DONCALVIN DONNYSFUNKYBROADWAY DRDENIM DYNASTY DYNASTY EasttoWest EasttoWest ELITEURBANWARE EMPIRESPORTSWEAR EMPIRESPORTSWEAR EMPIRESTREETWEAR ENSTYLEDESIGN ENSTYLEDESIGN ESQUIRELTD. EXIT94 EXITO EXITO/NESS EXTREME FARAZ FASHIONAVE.OFNY FASHIONRETAILINC FASTBREAK/LORDS FINCHCO,DBANEXTURBANGEAR& MUSIC FIRSTSTOP/WALTONS FIVEPOINTSSPORTS FOCUS FOCUS FORGETMENOT FOSTERINC FOURMENINC FOUTAFASHION G.Q.MENSWEAR GANDINI GEAR2000 GELSEYSFASHIONS GIGILOS GREATTAHA GREATTAHA GULFWEST/PEKOSPORT GULFWEST/PEKOSPORT H2OGEAR H2OGEAR HARDKNOCKSPORTSWEAR HARDTAKNOCK

WILSON GOLDSBORO CHICAGO BROOKLYN DETROIT PHILADELPHIA BROOKLYN BROOKLYN Greensboro Greensboro FAYETVILLE BRONX BRONX TALLAHASSEE COLLEGEPARK STONEMOUNTAIN GREENWOOD RICHMOND BRONX BRONX NEWBRUNSWICK LOMBSRD DURHAM CLEVELAND IRVINGTON CHAGRINFALLS BRONX ATLANTA LAKEWOOD ATLANTA APTOS ATLANTICCITY HARPERWOODS BRONX N.CHARLESTON GRANDRAPIDS PORTSMOUTH BUFFALO PHILADELPHIA NY NY BRONX BRONX BRONX BRONX MT.VERNON CINCINATI

NC NC IL NY MI PA NY NY NC NC NC NY NY FL GA GA SC VA NY NY NJ IL NC OH NJ OH NY GA CA GA CA NJ MI NY SC MI VA NY PA NY NY NY NY NY NY NY OH

$3,153 $3,894 $12,768 $5,833 $17,548 $150,724 $10,155 $20,736 $8,305 $8,305 $15,698 $20,643 $20,643 $4,427 $2,485 $6,831 $4,977 $19,564 $23,388 $13,662 $17,578 $64,608 $30,140 $12,447 $4,377 $19,452 $8,356 $8,192 $75 $4,731 $565 $1,740 $55,146 $5,220 $3,174 $5,258 $9,917 $7,392 $11,877 $10,661 $9,611 $24,365 $24,365 $12,094 $4,228 $11,918 $8,984

HEADIITOE HEIRSMENSHOP HEIRLOOMVIEWINC HEIRSINC HIPHOP2000 HIPHOP2000 HIPHOPCITY HIPHOPCITY HIPHOPERA HIPHOPNEWDESIGNS HIPHOPNEWDESIGNS HIPHOPPLAYERS HIPHOPPLAYERS HIPHOPSPORTSWEAR HIPHOPSPORTSWEAR HIPHOPSPORTSWEAR HIPHOPSPORTSWEAR HIPHOPSPORTSWEAR HIS&HERS HOOKUP HOTPOINT HURRICANE HYPE HYPEOUTFITTERS ICESPORTSWEAR ILLUSIONS ILLUSIONS IMAGE IMAGE IMAGE IMANSPORTSWEAR IMANSPORTSWEAR INCITY/JOESARMY&NAVY INCITY/JOESARMY&NAVY INDEPENDENTWOMAN INDUSTRY INJEANIUS INTERNATIONALBODIES INTERNATIONALBODIES INTERNATIONALDESIGNS ITSABOUTTIME IZAKFARBIAZTRADING JACK&MANY/THESPORT JACK&MANYSPORT JACYS JALLOWFASHION JALLOWFASHION JAMJEANS

DETRIOT JERSEYCITY OKEMOS JERSEYCITY NY NY BRONX BRONX GODLLETTESVILL TRENTON TRENTON BRONX BRONX NY YONKERS YONKERS NY NY HYATTSVILLE ROHNERTPARK JAMAICA HOLLYWOOD NY NY NY JAMAICA JAMAICA ALBANY ALBANY STROUDSBURG NY NY IRVINGTON IRVINGTON CHARLESTON ARLINGTON PHILADELPHIA PATERSON PATERSON GEENVILLE VALDOSTA PHILADELPHIA EASTORANGE EASTORANGE PLAINFIELD BRONX BRONX BRONX

MI NJ MI NJ NY NY NY NY TN NJ NJ NY NY NY NY NY NY NY MD CA NY CA NY NY NY NY NY NY NY PA NY NY NJ NJ SC VA PA NJ NJ NC GA PA NJ NJ NJ NY NY NY

$15,992 $7,037 $15,479 $4,512 $11,580 $11,580 $13,921 $13,921 $6,830 $9,845 $9,845 $24,063 $24,063 $53,704 $17,634 $17,634 $70,757 $53,704 $118,840 $1,893 $4,268 $1,365 $7,386 $4,490 $7,744 $8,614 $15,629 $6,573 $6,573 $3,195 $23,727 $7,480 $18,781 $18,781 $5,532 $2,857 $12,625 $5,327 $8,003 $17,536 $6,270 $20,417 $8,278 $5,220 $4,351 $9,406 $11,206 $9,378

JAMJEANS JEANPLANET JEANMACHINE JEANPLACE JEANSTOPONFIFTH JEANSBOUTIQUE JEANSGLORY JEANSPLACE JERHICO JEYKEYTEYTRADING JEYKEYTEYTRADING JKASINTERNATIONAL JKASINTERNATIONAL JOESARMY&NAVY JONATHANSMENSWEAR JSSPORT JULIENS JULIENS JUMPINGAROUND K.O.N.Y.FASHIONS KAEMINS KANDYRUTH/TIPTOPMENS KANDYRUTH/TIPTOPMENS KENZAKO KETI/ONESTOP KODERCLOTHING KODERCLOTHING LADYBLUES LARKCLOTHINGSTOREINC LASTSTOP LEESFOURSEASONS LEGENDS LENNYSSPORTWEAR LEVTRAN/downtownlockeroom LimsMenswear LINKS LISAFUKIMITSU LONDONBOYSPORTSWEAR LONDONBOYSPORTSWEAR LONDONBOYSPORTSWEAR LONDONBOYSPORTSWEAR LONDONBOYSPORTSWEAR LONGRAP LOOKGREATFASHION LOOKINGGOOD LORDS LORDS LORDS

BRONX BRONX SCARBOROUGH BRONX BROOKLYN DETROIT FLORENCE NEWARK BRONX LONGISLANDCITY LONGISLANDCITY SAPPORO, BROOKLYN IRVINGTON CHICAGO ELIZABETH LINDEN LINDEN CHICAGO BURLINGTON ROCKYMT IRVINGTON IRVINGTON BROOKLYN BRONX NY NY ELIZABETH GRIFFITH SILVERSPRING SCHENECTADY NORFOLK MIAMI HANOVER Charlone WASHINGTON KAILUAKOHA BRONX BRONX BRONX BRONX BRONX WASHINGTON BUFFALO MONTGOMERY JERSEYCITY IRVINGTON JERSEYCITY

NY NJ ON NY NY MI SC NJ NY NY NY JAPAN NY NJ IL NJ NJ NJ IL NC NC NJ NJ NY NY NY NY NJ IN MD NY VA FL MD NC DC HI NY NY NY NY NY DC NY AL NJ NJ NJ

$8,357 $10,570 $18,730 $10,570 $7,381 $44,570 $4,479 $14,185 $10,515 $825 $825 $2,018 $2,018 $4,124 $9,816 $14,252 $1,545 $1,683 $4,349 $6,189 $4,470 $7,025 $13,161 $15,268 $16,609 $1,404 $1,404 $5,158 $4,959 $65,832 $4,071 $18,327 $5,622 $197,148 $55,293 $4,482 $6,239 $118,317 $10,570 $10,570 $10,570 $10,570 $169,182 $5,673 $3,696 $4,545 $11,501 $11,501

LORDS M&MSTEPINSTYLE M&MSTEPINSTYLE MSCHNEIDER,INC./JIMMYS M&MSPORTSINC MADFLAVORS MADFLAVORS MADINA MAGICSNEAKERINC. MAGICSNEAKERINC. MAKMAGIC MANHATTANS MASHIKOSSPORTSWEAR,INC. MATAIINC MAZALINTERNATIONAL MAZALINTERNATIONAL MBSPORTSWEAR MBSPORTSWEAR MEGATRENDS MELTINGPOT MENSCLOSET MENSINC METROPOLISWOMEN MICHEALFASHION MICHEALFASHION MIDTOWNRAGS MILLENIUMGEAR MILLENIUMURBANWEAR MILLENIUMURBANWEAR MILWAUKEEMARKETING MMKJ MOGEAR/EASYSPORTS MONTEGOBAY MONY MORLEES MOTOGRAB MQ&TCINCDBAMANPLUS MR.ALANS MR.JOES MR.SMITHSCLOTHING NAZFASHIONS NESS NEWERAWEAR NEWJAPSWING NEWSTYLECLOTHING NEWYORKCITYGEAR NEWYORKGEARINC NEWYORKNEWYORK

IRVINGTON PROVIDENCE PROVIDENCE BRIDGEPORT CHICAGO ROCHESTER ROCHESTER MT.VERENON PASSAIC PASSAIC BROOKLYN NORFOLK MIAMI RALEIGH BRONX BRONX NY NY KINGSTON MATTAPAN ORLANDO MOBILE CULVERCITY BRONX BRONX SANFRANCISCO BIRCHRUN WORCESTER WORCEESTER MILWAUKEE BALTIMORE PITTSBURGH JAMAICA Brooklyn JERSEYCITY MIAMI NY REDFORD NY GREENSBORO WILLMINGTON JAMAICA NEWARK KANAGAW.KEN WILMINGTON BROOKLYN ALBANY SUFFOLK

NJ RI RI CT IL NY NY NY NJ NJ NY VA FL NC NY NY NY NY NC MA FL AL CA NY NY CA MI MA MA WI MD PA NY NY NJ FL NY MI NY NC NC NY NJ JP DE NY NY VA

$4,377 $7,279 $2,243 $5,989 $33,221 $12,221 $12,221 $9,090 $15,436 $16,633 $13,474 $4,823 $13,993 $10,983 $7,560 $10,380 $50,550 $17,870 $3,090 $4,040 $7,203 $20,118 $3,392 $10,570 $10,570 $4,803 $11,087 $4,941 $1,925 $12,321 $9,224 $11,309 $4,755 $13,536 $4,969 $1,467 $8,142 $22,866 $3,527 $3,450 $13,734 $9,289 $11,999 $2,838 $22,761 $6,522 $11,451 $6,652

NEWYORKTRENDZ NEXTinLINE NHMEGASTOREINC/stadium NOLIMIT NOLIMIT NOTORIOUSIMAGE NYCITYGEAR NYSTYLESINC.dbaLIFESTYLES NYCSTYLZ NYCSTYLZE OKHWANG ONPOINTFASHION OOPLASPORT OOPLASPORT ORIGINALFASHIONSPREE OSCARS OUTTHEDOOR OUTERSKIN OXFORDSTREETF OXFORDSTRRET PARKSMENSWEAR PENERS PENNDEL/GIGLIOS PHATBOYZ PHATKAPS PINNACLEFASHIONS PLANETEARTH PLANETEARTH PLATEAU PLATINUMPROFILES PLAYERSCLOTHING PLAYERSIMAGE PLAYERSOFPALMBEACH PLAYERSOFPALMBEACH PLAYERZGEAR PLUSSPORTSWARE PLYMOUTHROCK PRINCECREATIONS PUFFERRED RABIEWEAR RAGGAMUFFIN** RAMATAZ RAWFASHION REFLECTIONS REFLEX REGINESoriginals RETAILCONCEPTS RICHIE/STYLESNPLAY2

ROCHESTER NY LOSANGELES CA NY NY ROCHESTER NY ROCHESTER NY CLEVELANDHEIGHTS OH BROOKLYN NY WASHINGTON DC MIDDLETOWN NY MIDDLETOWN NY NEWBRUNSWICK NJ SANFORD NC NY NY NY NY HACKENSACK NJ ATLANTA GA TOLEDO OH RALEIGH NC SANLETANDRO CA JACKSON MS PHILADELPHIA PA KANSASCITY MO PHILADELPHIA PA AURORA CO ANTIOCH TN DETROIT MI BRONX NY BRONX NY METATRIE LA PHILADELPHIA PA CHICAGOHEIGHTS IL CLEWISTON FL MagoniaPark FL WESTPALMBEACH FL ROCKYMOUNT NC SUMTER SC DETROIT MI PATERSON NJ YPSILANTI MI BRONX NY BROOKLYN NY NORFOLK VA SAINTANN MO CANTON MI SANTACLARA CA NY NY TORRANCE CA JACKSON MI

$15,085 $7,404 $4,383 $4,389 $3,236 $17,187 $8,200 $15,663 $3,761 $4,565 $9,965 $5,387 $2,553 $5,150 $7,335 $10,316 $12,543 $8,422 $515 $7,680 $6,230 $7,855 $23,606 $2,795 $7,179 $25,062 $64,323 $64,323 $6,993 $14,972 $3,362 $10,563 $3,884 $5,123 $8,927 $7,134 $7,374 $6,594 $19,617 $9,669 $15,973 $29,399 $8,985 $21,568 $2,226 $69,571 $3,144 $6,512

RICHIES/PHYSICAL NY RICHIES/PHYSICAL NY RICOSPORTS NY ROCKYSCLOTHING ROCHESTER RPMWEAR MASSAPEQUA RSCLOTHING/MANNEQUIN CLEARWATER RUBBLES BROOKLYN SAIBABASOFMIAMI MIAMI SALEH LOSANGELES SAMMYSFASHIONS BRONX SAMMYSFASHIONS BRONX SATURDAYSPORTSWEAR**DBAJANS NY SC&RTRADING JAMAICA SCHEME ELIZABETH SCHILLACISFASHIONS SPRINGFIELD SCORPIOFASHION PHILADELPHIA SEADREAMLEATHER RICHMOND SHELMAR/dbaCITYGEAR Brandenton SHINNINSTARZ HOUSTON SHOEGALLERY MIAMI SIDSPANTS GARDENCITY SIDSPANTS VALLETSTREAM SIGNATURES NEWORLEANS SIGNATURES NEWORLEANS SIMPLYCASUAL DETROIT SITNPHAT FTLAUDERDALE SJR OAKPARK SNEAKERVILLA READING SOWHAT ASTORIA SONNYS CARY SOURCESPORTSWEAR NEWARK SPEED NY SPEED NY SPORTTRAX NY SPORTSDOME STPAUL SPORTSINEFFECT JAMAICA SPRINTII ELMHURST SPRINTSSPORTS NY SPRINTSSPORTS NY STEADYFLOWCLOTHING RICHMOND STREETGEAR HEMPSTEAD STREETSMART HENDERSON STREETWISE BALTIMORE STRICTLYSPORTSWEAR DETROIT STRICTLYTHEBEST ST.CROIX STUDIO NWWASHINGTON STYLELAB CHICAGO STYLESNPLAY LANSING

NY NY NY NY NY FL NY FL CA NY NY NY NY NJ MA PA VA FL TX FL NY NY LA LA MI FL MI PA NY NC NJ NY NY NY MN NY NY NY NY VA NY NC MD MI VI DC IL MI

$2,860 $2,609 $7,707 $5,311 $4,490 $3,174 $1,092 $5,060 $3,729 $90,916 $90,916 $8,860 $1,041 $89,833 $3,423 $59,086 $37,530 $13,134 $4,757 $4,216 $53,604 $36,540 $6,860 $7,221 $32,018 $880 $177 $56,283 $897 $7,648 $98,059 $9,343 $9,644 $1,744 $7,754 $1,790 $1,979 $2,272 $2,272 $62,369 $7,740 $10,388 $13,271 $43,834 $1,268 $1,835 $1,365 $16,821

STYLZ STYLZ SUMMIT SUMMIT SUNAPPARRLPRODUCTS SUNNYMENSWEAR SUPERFLYCLOTHING TANTRUMS TECHSPORT THEBEAT/dbaeugenesmenswear THEBLAZE THEEDGE THEFASHIONINDUSTRY THEHANGUPSHOPPES THESOURCE THESOURCE/1030 THESOURCE/1037 THESPOT THESPOT THESPOTII THESTAGGSHOPPE THEVILLAGE THEVILLAGE TIMEBOMB TJSFASHIONS TONYSSPORTS TOPNYFASHIONS TOPOFTHELINEFASHION TOPWIN TRAFFIKCONCEPTS TRANDZ TRANDZ TRIPLEHTRADING TRIPLETHREAT TRUE U.S.WORLD/SINCITY UFARINC/NUWAVE UNDERGROUNDPALACE UNDERGROUNDPALACE UNDERGROUNDURBANWEAR UNIQUEKIDS UP&BOTTOMGEAR UPSANDDOWNS UPSCALEDESIGNS UPTOWNFLAVOR UPTOWNFLAVOR URBANFLAVOR URBANGEAR/PLB

JERSEYCITY ELIZABETH BRONX BRONX PHILADELPHIA FAYETTEVILLE N.CHARLESTON CHARLOTTE RICHMOND BALTIMORE HAZELCREST STJOHNS CONVERS INDIANOPOLOIS NEWARK BRONX BRONX BRONX BRONX BRONX SAVANNAH NEWBRITAIN NEWBRITAIN PITTSBURGH FAYETSVILLE CHICAGO JACKSONVILLE GREENSBORO TORRANCE ATLANTA BRONX BRONX FAIRFIELD LOSANGELES SANFRANCISCO ELIZABETH HOUSTON JAMAICA JAMAICA FREDERICKSBURG GREENSBORO GARDENA CHICAGO NEWPORTNEWS BRONX BRONX PHILADELPHIA PHILADELPHIA

NJ NJ NY NY PA NC SC NC VA MD IL ANTIGUA GA IN NJ NY NY NY NY NY GA CT CT PA NC IL NC NC CA GA NY NY CA CA CA NJ TX NY NY VA NC CA IL VA NY NY PA PA

$3,515 $3,321 $4,058 $4,448 $119,432 $11,002 $12,306 $25,334 $32,398 $2,868 $22,576 $1,485 $1,956 $10,932 $26,402 $18,482 $13,082 $15,437 $46,428 $15,437 $11,503 $3,935 $3,618 $5,258 $3,102 $18,716 $2,815 $11,548 $3,194 $13,647 $9,258 $9,258 $2,250 $3,680 $1,482 $10,596 $10,128 $9,647 $9,647 $6,045 $513 $3,534 $4,182 $12,087 $11,282 $13,160 $57,945 $22,630

URBANHYPEINC URBANPROFILE URBANTERRAIN URBANUNDERGROUND USABOUTIQUE VANDYKES VAULT VAULT VIAROMA VONADON WAKOEXIMINC/DBATRENDZ WALTONSLADIES WENDELS WILDSIDE WMWINVESTMENTGROUPINC WRECKSHOP YOYO YONCOINCDBAMATCH ZAMARIS

DURHAM JACKSONVILLE FLUSHING PHILADELPHIA ATLANTA CENTERLINE ORANGE ORANGE TROY BALTIMORE ALMONTESPRINGS BRONX CINCINATTI ORANGEPARK YOUNGSTOWN HARTFORD YONKERS KANSASCITY GRENNSBORO MONTHTOTALS

NC FL NY PA GA MI NJ NJ MI MD FL NY OH FL OH CT NY MO NC

$10,401 $1,908 $8,202 $15,508 $4,399 $24,252 $6,498 $6,498 $58,988 $13,452 $3,564 $22,559 $6,372 $4,200 $13,068 $3,351 $7,315 $26,055 $6,671 $6,418,630