NORTHVILLE, MI 48168-3273 248.449.9088 ~ MAP58@COMCAST.NET ~ 248.420.1500 ~ WWW.LINKEDIN.

COM/IN/MIKEPERUGI

MICHAEL A. PERUGI

MARKETING/INTERACTIVE/BRAND MANAGEMENT EXECUTIVE

Focused, highly adaptable, results-driven professional with substantial executive-level experience providing innovative marketing, brand, interactive and product strategy within multiple environments. Expert in utilizing cross-functional groups to develop and execute projects with award-winning results. Consistently exceeds established goals through insightful strategies and initiatives that expand market penetration, advance brand awareness, and increase profitability. Proven history of successful product development and launches involving CPG, automotive OE/aftermarket, interactive, audio/emerging technology, and financial services. Builds and leads teams with collaborative, team-centric mentality and access to training/professional development to maximize productivity and performance. Entrepreneurial risk taker, able to confidently implement leading-edge concepts leveraging brand strategy with logic. Exceptional presentation skills and media trained with frequent invitations to speak at well-known conferences. Takes the initiative to consistently analyze market trends and consumer wants/needs to determine best course of action in all strategy, campaign, and online tool development. Member of the Digital Marketing Committee of Association of National Advertisers (ANA), American Marketing Association, and Association of MBA Executives, and one of founding members of 313digital. Core Competencies Sales/Marketing Strategy Development ~ Brand Management/Building ~ Business Development ~ Negotiations Relationship Cultivation ~ Interactive Development ~ Sales Management ~ CRM Marketing ~ Launch Coordination ~ Loyalty Programs Product Development/Strategy ~ Sponsorships ~ Communication Strategy ~ Incentives ~ Sports Promotion ~ Leadership Training ~ Trade shows ~ Merchandising/Licensing ~ P&L ~ Budgeting ~ Business Solutions ~ Process Improvement Social Media ~ Automotive ~ Collateral Production ~ Publishing ~ Presentations ~ Market Research/Analysis

CAREER ACCOMPLISHMENTS
C E N T S T R A T LLC Acquired clients as representing appliances, furniture, media, intellectual product planning facilitation, academia, government and medical specialties and automotive suppliers. Recruited targeted talent to provide discipline-specific service for each area serviced by the company. CHRYSLER Developed Dealer Ad Association online program to key in market-specific selling opportunities. Allowed dealer specific markets to serve their banners for specific promotions. Provided new media mix choice for dealers in their associations. Increased interactive spending from 0 to 5% of their mix initially. Increased consumer exposure to brands by more than 150% by devising owner services interactive portal, designed to enable cross-functional groups to integrate operations/services in modules to better utilize traffic and to offer a non-telephone venue for customer interaction and feedback. Negotiated contracts and managed deal with National Hockey League, aligning local dealer advertising associations nationally with their respective teams, facilitating work with key consumer brand groups as co-sponsors. Implemented Uconnect Telematics product strategy and project for Chrysler Group, leading 300-member team in developing/integrating sales, processing, and subscriber-enablement systems. Recovered more than $3M in legacy systems payments from prior five years by overhauling financial/product processing system for Sirius to offer hands-off, six-sigma reconciliation system cross-functional operations integration. o Reduced missing subscribers and need for several accounting employees for optimal operations. Generated more than $3B in profits from launch of Most Awarded Vehicle. Increased sales 75% within three months by consolidating prior vehicle lineup and vehicle relaunch. Attained the highest segment rate in 2003 by launching the first factory-installed Sirius satellite radio. Enabled transition of Boston Acoustics speaker brand from home product to automotive audio option. Over 40% initial take rate in new vehicle introduction of a branded premium speaker system.

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CAREER ACCOMPLISHMENTS (CONTINUED)
Received request to speak at NAA Automotive Symposium on Interactive Integration with Newspapers, 2007; and Driving Interactive-imedia Summit, 2007. Earned multiple awards and honors, including: o More than 50 awards in 2004 for Chrysler 300 for managing vehicle launch team for marketing. o Forrester Research naming Dodge website one of top automotive websites in 2000. Automotive News - Dodge Adventurer.com Magazine being named Top 10 CRM Auto Website. o Best Website Award from GLIMA (Great Lakes Interactive Marketing Association) co-winner. o Silver/Best Branded Website award from North American International Automotive Advertising Awards in 1998, 1999, and 2000. o POPAI Award for Neon launchs use of neon lighting/signage in dealerships in 1995. o Michigans Leading Technologies Award for Dodge Neon CD-ROM Catalog in 1995

PROFESSIONAL EXPERIENCE
C E N T S T R A T LLC , Northville MI, Principal and Operating Officer 2009 Present Direct the acquisition, development, definition, execution, and evolvement of partners missions, vision, and strategies within multiple business units, collaborative partner organizations, and new business ventures encompassing 14 disciplines. Provide end-to-end business solutions (e.g., strategic planning, global sales strategies/execution, digital marketing, operations creation, organization development, new business/venture development, customer satisfaction, and training/development) to boost revenues, reduce expenditures, and limit risk within government and business organizations. Ensure positive, quantifiable ROI and returns on results via innovative strategy development and implementation. Formulate and facilitate the establishment of brands comprised of corporate identity, knowledge, and skills. Utilize outside-the-box thinking and methodology in establishing goals and initiatives. Developed company business model. Business model was based on a collaborative discipline approach of talent on a project needed basis operating under one Brand. C H R Y S L E R , Auburn Hills, MI 1984 2008 Mgr. Interactive Retail, Owner Services, & Stakeholder Integration (2006-2008): Devised and implemented online tools for vehicle management and an owner communications program as part of newly developed Interactive and Owners Services. Directed cross-functional, corporate, non-branded operations integration. Created innovative business and marketing strategies and initiatives for Sirius Satellite Radio and Hughes Telematics partnership operations. Maintained control of financial functions, including P&L of $170M+ and up to $9M marketing budget encompassing interactive and Sirius operations. Oversaw budget/business planning for branded vehicle operations/Mopar, among other ongoing operations within the Owner Communications Program. Published owner magazines in collaboration with cross-functional brand teams and Meredith Publishing; analyzed magazines effectiveness with owners and led integration into online environment. Scheduled all direct-mail programs across brand and Mopar parts and service operations. Ensured proper corporate budget management of more than $26M through effective leadership of internal/Meredith teams in recreating/developing more strategic and brand-specific program. Brand Manager, Chrysler 300/ 300M, LHS, and Concorde Marketing (2000-2006): Directed the development of insightful marketing strategies, brand marketing plans, pricing, and launch production initiatives. Supervised crossfunctional launch team of more than 100. Consumer Communications Manager Dodge Division (1995-1996) and Dodge Durango & Dakota (1997-2000) Marketing Plans Manager Dodge Dakota Quad Cab (1997-2000) / Internet/Interactive and CRM Marketing Manager Dodge Division Communications (1995-2000) / Marketing Plans and Merchandising Manager Dodge Neon (1993-1995) /Wholesale Promotions Manager Mopar Parts Division (1989 1993) / Warranty Planning and Training Mgr. Service and Parts Div. (1988 1989) / Program Development Manager, Chrysler Service Contracts (1984 1988) / Field Merchandising and Marketing Manager, BIC Corp. (1981 1984)

EDUCATION
U N I V E R S I T Y O F D E T R O I T , Detroit, MI, M.B.A. in Finance and Economics; B.S. in Marketing Management S C H O O L C R A F T C O L L E G E , Livonia, MI, A.A.S. in Marketing/Applied Management U N I V E R S I T Y O F M I C H I G A N , Ann Arbor, MI, Executive Management Education and Team Building Skills