R.

VISWANATHAN

E-MAIL: visucharm1@gmail.com
Contact No : 09985440097

Research analyst with expertise in Business & consumer research

CAREER OBJECTIVE

To attain a responsible & challenging position in an organization that will offer me

an opportunity to use my knowledge/skills and opportunities for personal and
professional growth.

EDUCATIONAL QUALIFICATIONS

 MBA Specialized in Marketing from ICFAI Business School Kochi, during

the period of 2004-06 with CGPA: 6.63.

 B.Sc [Physics] from Bishop HEBER College, Bharathidasan University

Trichy during the period of 2001-04.

CAREER SUMMARY

• 2 years and 5 months of experience in the Business-consulting & research

field, Expertise in working in both desk research and on field executing
methodologies for clients like IOCL, Care Hospital, Team Lease and Makro care
have achieved recognition for excellent customer service delivery.

• Exposure to end-end research project management, from requirement

gathering to architecture of research study, execution, analysis and reporting
• Skilled at resource estimation, project scheduling and Delivery to the clients
• Proficient in PowerPoint presentations, Excel and report writing skills

WORK EXPERIENCE

Research Associate, MARCH Marketing Consultancy & Research,

Hyderabad, April 2006 – Present
Responsibilities:
∗ Understanding the client requirements and translating them to research
objective.
∗ Negotiating with clients on project value and deliverables.
∗ Preparing the project estimates & schedules.
∗ Planning the pilot strategy, preparing/conducting the preliminary scenarios
and cases to ensure smooth project execution.
∗ Analyzing data through tools such as Excel & SPSS.
∗ Report writing and presentation to the clients.
Achievements:

IOCL CSS & GATI CSS Project has won high accolade from client for on time
and quality execution on the survey.

PROJECTS HANDLED

Quantitative Projects:

• Location Analysis study for Care hospitals:

Duration 1months:
To identify the feasible locations in Hyderabad Urban Agglomeration (HUA)
Area to establish Health care units at three levels - peripheral, secondary and
tertiary levels.
• Annual customer satisfaction survey of Indian Oil Corporation Ltd:
Duration: 2 months
The Project involved customer satisfaction survey for 5 stakeholders - DO
retail, DO Consumer, SKO distributor, SKO retailer, DO Customer & Aviation
units. The survey is a all India study involved 296 towns and about 6000
respondents. I coordinated the studies for the entire India in cooperation with
respective INC RO centers in respective regions.
• A tracking study on Employment outlook Survey for Team lease:
Duration 5 quarters:
The study is a tracking and understanding the hiring expectations of the
private sector in India.
• GATI customer satisfaction survey:
Duration 21 days:
To arrive a C-SATRACK (Customer satisfaction track) for GATI clients, spread
across all over India across varied verticals. It was a fast track project
conducted in 16 Cities across India
• A Pre launch Study for Pharma Job Portal:
Duration 2months:
To find out an appropriate business model for launching a new pharma job
portal

• Background profiling of Student and Parent Community at INC:

Duration 2months:

The study aimed at understanding the influence of student background on

their performance.
Qualitative Projects:

• Neonatal Molecule Feasibility Study

Duration 30 days:
In-depth Interviews were conducted targeting Neonatologists and senior
pediatricians in Hyderabad.
• Assess the need for complementary products for Mintop
Duration 15 days:
In-depth Interviews were conducted targeting Dermatologists in
Hyderabad.

Training
Duration: 1 month
Undergone comprehensive training on market research services from eminent
professional trainers from academic and industry people from XLRI, IIMA,
IIMC, IIT, ICMR, IIMT etc

During MBA

• Summer Internship Project:

February 14, 2005 to May 21, 2005 - The project entitled as “A study of
the distribution system with specific reference to BERGER Paints”.
It was a Market Research on the distribution channel of BERGER PAINTS
INDIA LTD. It was a research done for BERGER Paints. The research was about a
comparative study of distribution channels in the paint industry with special
reference to Berger Paints.

COMPUTER PROFICIENCY

o MS Office – Word, PowerPoint, Excel

EXTRA-CURRICULAR ACTIVITIES

• 2001 to 2004 - Junior Red Cross member at Bishop Heber College.

• 1999 to 2001 - NSS Volunteer at Bishop Heber Higher Secondary school.

• Hobbies: Playing Cricket, Listening Music.

EMPLOYMENT DETAILS:

Current employer: MARCH Marketing Consultancy and research,

www.marchresearch.org
Current Designation: Research Associate
Current CTC:Rs. 3.72 Lakhs per annum
Notice Period: 1 Month
Current Location: Hyderabad

PERSONAL DETAILS

FATHER’S NAME : M.Raju

DATE OF BIRTH : 07-07-1983
AGE : 25
SEX : Male
Languages known : English, Tamil, and Telugu.
Permanent address :# 3/6, Ganapathi nagar,
Somarasampettai,Trichy-620102
PH: 0431- 2607744

Reference: Can be provided on request

DATE: R.VISWANATHAN