Executive Summary

Prepared by Stephen Critcheld

Apple Market Marketing Package Drive Time: 5, 10, 15 Minutes 5 minutes 10 minutes Latitude: 36.64043 Longitude: -93.216644 15 minutes

2010 Population Total Population Male Population Female Population Median Age 2010 Income Median HH Income Per Capita Income Average HH Income 2010 Households Total Households Average Household Size 2010 Housing Owner Occupied Housing Units Renter Occupied Housing Units Vacant Housing Units Population 1990 Population 2000 Population 2010 Population 2015 Population 1990-2000 Annual Rate 2000-2010 Annual Rate 2010-2015 Annual Rate

8,287 47.1% 52.9% 39.0 $39,339 $21,725 $49,126 3,637 2.24 46.8% 37.0% 16.2% 5,472 7,349 8,287 9,182 2.99% 1.18% 2.07%

18,703 47.4% 52.6% 38.4 $42,738 $22,413 $53,220 7,597 2.33 48.4% 34.7% 16.8% 10,405 14,916 18,703 21,211 3.67% 2.23% 2.55%

34,407 48.0% 52.0% 40.6 $42,694 $22,510 $53,898 14,067 2.36 51.2% 28.5% 20.2% 16,723 26,748 34,407 39,323 4.81% 2.49% 2.71%

In the identied market area, the current year population is 34,407. In 2000, the Census count in the market area was 26,748. The rate of change since 2000 was 2.49 percent annually. The ve-year projection for the population in the market area is 39,323, representing a change of 2.71 percent annually from 2010 to 2015. Currently, the population is 48.0 percent male and 52.0 percent female. Households 1990 Households 2000 Households 2010 Households 2015 Households 1990-2000 Annual Rate 2000-2010 Annual Rate 2010-2015 Annual Rate

2,432 3,216 3,637 4,026 2.83% 1.21% 2.05%

4,082 5,950 7,597 8,679 3.84% 2.41% 2.7%

6,587 10,815 14,067 16,143 5.08% 2.6% 2.79%

The household count in this market area has changed from 10,815 in 2000 to 14,067 in the current year, a change of 2.6 percent annually. The ve-year projection of households is 16,143, a change of 2.79 percent annually from the current year total. Average household size is currently 2.36, compared to 2.36 in the year 2000. The number of families in the current year is 9,187 in the market area. Housing Currently, 51.2 percent of the 17,638 housing units in the market area are owner occupied; 28.5 percent, renter occupied; and 20.2 percent are vacant. In 2000, there were 13,145 housing units - 52.7 percent owner occupied, 29.6 percent renter occupied and 17.7 percent vacant. The rate of change in housing units since 2000 is 2.91 percent. Median home value in the market area is $135,409, compared to a median home value of $157,913 for the U.S. In ve years, median home value is projected to change by 1.87 percent annually to $148,561. From 2000 to the current year, median home value changed by 4 percent annually.
Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and 2015. Esri converted 1990 Census data into 2000 geography.

2010 Esri

5/25/2011

Page 1 of 2

Executive Summary
Prepared by Stephen Critcheld
Apple Market Marketing Package Drive Time: 5, 10, 15 Minutes 5 minutes Median Household Income 1990 Median HH Income 2000 Median HH Income 2010 Median HH Income 2015 Median HH Income 1990-2000 Annual Rate 2000-2010 Annual Rate 2010-2015 Annual Rate Per Capita Income 1990 Per Capita Income 2000 Per Capita Income 2010 Per Capita Income 2015 Per Capita Income 1990-2000 Annual Rate 2000-2010 Annual Rate 2010-2015 Annual Rate Average Household Income 1990 Average Household Income 2000 Average Household Income 2010 Average HH Income 2015 Average HH Income 1990-2000 Annual Rate 2000-2010 Annual Rate 2010-2015 Annual Rate $20,090 $27,146 $39,339 $46,617 3.06% 3.69% 3.45% $12,153 $15,475 $21,725 $23,848 2.45% 3.37% 1.88% $27,414 $35,005 $49,126 $53,979 2.47% 3.36% 1.9% 10 minutes $21,073 $29,336 $42,738 $50,103 3.36% 3.74% 3.23% $11,370 $16,274 $22,413 $24,723 3.65% 3.17% 1.98% $28,162 $38,498 $53,220 $58,533 3.18% 3.21% 1.92% Latitude: 36.64043 Longitude: -93.216644 15 minutes $21,614 $31,524 $42,694 $49,137 3.85% 3% 2.85% $11,875 $17,907 $22,510 $24,748 4.19% 2.26% 1.91% $29,391 $42,972 $53,898 $59,136 3.87% 2.23% 1.87%

Households by Income Current median household income is $42,694 in the market area, compared to $54,442 for all U.S. households. Median household income is projected to be $49,137 in ve years. In 2000, median household income was $31,524, compared to $21,614 in 1990. Current average household income is $53,898 in this market area, compared to $70,173 for all U.S. households. Average household income is projected to be $59,136 in ve years. In 2000, average household income was $42,972, compared to $29,391 in 1990. Current per capita income is $22,510 in the market area, compared to the U.S. per capita income of $26,739. The per capita income is projected to be $24,748 in ve years. In 2000, the per capita income was $17,907, compared to $11,875 in 1990. Population by Employment Total Businesses Total Employees

1,012 9,522

2,399 26,062

2,977 32,306

Currently, 90.7 percent of the civilian labor force in the identied market area is employed and 9.3 percent are unemployed. In comparison, 89.2 percent of the U.S. civilian labor force is employed, and 10.8 percent are unemployed. In ve years the rate of employment in the market area will be 92.8 percent of the civilian labor force, and unemployment will be 7.2 percent. The percentage of the U.S. civilian labor force that will be employed in ve years is 91.2 percent, and 8.8 percent will be unemployed. In 2000, 68.4 percent of the population aged 16 years or older in the market area participated in the labor force, and 0.1 percent were in the Armed Forces. In the current year, the occupational distribution of the employed population is: 60.0 percent in white collar jobs (compared to 61.6 percent of U.S. employment) 25.8 percent in service jobs (compared to 17.3 percent of U.S. employment) 14.2 percent in blue collar jobs (compared to 21.1 percent of U.S. employment) In 2000, 75.5 percent of the market area population drove alone to work, and 4.7 percent worked at home. The average travel time to work in 2000 was 18.3 minutes in the market area, compared to the U.S. average of 25.5 minutes. Population by Education In 2010, the educational attainment of the population aged 25 years or older in the market area was distributed as follows: 10.7 percent had not earned a high school diploma (14.8 percent in the U.S.) 37.3 percent were high school graduates only (29.6 percent in the U.S.) 6.9 percent had completed an Associate degree (7.7 percent in the U.S.) 13.5 percent had a Bachelor's degree (17.7 percent in the U.S.) 6.6 percent had earned a Master's/Professional/Doctorate Degree (10.4 percent in the U.S.)

Source: U.S. Bureau of the Census, 2000 Census of Population and Housing. Esri forecasts for 2010 and 2015. Esri converted 1990 Census data into 2000 geography.

2010 Esri

5/25/2011

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