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General Information Production Department Personnel Department Marketing Department Finance Department SWOT Analysis Suggestions Future Plans Conclusions Bibliography

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Highlights Company Profile Size & Form of Organization Time Keeping System Location Justification Objectives

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Name of the Unit

: The Times of India

Address of the Unit : The Times of India Star complex, Opp. Alfred High School, Rajkot-360001 Registered Office : The Times of India RMD, Sakar-1, Opp. Gandhigram Railway Station, Ahemdabad Address of Production Unit : The Times of India Bijalpur Ahmedabad. Established Year : 1838 Form of Organization : Proprietary Concern

Size of Organization

: Large Scale Industry


: Bannet & Coleman


: HDFC Bank Ltd.

Company Profile

A Brief History The first edition of The Bombay Times and Journal of Commerce, later to be called The Times of India, was launched in Bombay in 1838. After several years of changes, evolution and growth in the papers character, Bennet, Coleman & Co. Ltd., the proprietors of The Times of India Group, was established with the principle objective of publishing newspapers, journals, magazines and books. Today, Bennet, Coleman & Co. Ltd. is Indias largest media house. The times group is a multi-edition, multi-product, multi-media organization and has to its credit several leading publications. Among the publications are The Times of India, The Economic Times, Navbharat Times, Maharashtra Times, Femina and Filmfare. The group also has interested in the entertainment and media industry in the form of Radio Mirchi, Planet M, Times Music, Times Multimedia and Times Zoom Channel.

Story of The Times

1838 1839 1850 1852 1857 1860 1861 1890 1892 The Bombay Times and Journal of Commerce is launched with J.E. Brennan as editor, published on Wednesday and Saturday only. Brennan died, George Buist was new editor. Converted into daily Absorbs The Bombay Stanard I Bombay Telegraph & courier Buist ousted after proposing harsh and bloody reprisals against Indians following the revolt of 1857 Bombay Times agrees to sell Reuters in India Name changed to The Times of India under editor Robert Knight who gave it a national character. Editor Henry Curwen bought Times of India in partnership with Charles Kane. Curwen wills shares to Thomas Jewell Bennett Curwen died, Bennett became the editor. He entered into a partnership with F.M. Coleman to form joint stock company Bennett, Coleman & Co. 1907 1946 Times of Indias first price war under editor Stanley Reed price cut from 4 annas to 1 anna; circulation rises five times. Ramakrishna Dalmia bought out Bennett, Coleman & Co. for Rs. 2 crore. 1950 Son-in-law Shanti Prasad Jain gets BCCL as dowry from Dalinia; Delhi edition launched, K. Gopalswami first Indian editor. 1952 1959 1961 1972 Filmfare Launched Femina Launched The Economic Times Launched Illustrated Weekly launched

1984 1986 1991 1993 1996 1998 1999

Samir and Vinnet join BCCL Editor Girilal Jain Resigned, Arun Shourie assumed charge BBC leatures Times of India among worlds six great newspaper. BCCL starts producing Television software Times of India crosses 1 million mark in circulaiton BCCL enters music software with Time Music Ashil Jain dies, Indiatimes.com launched; BCCL wins bids for 12 FM channels; Times FM to be re-launched in 2000, BCCL enters music retailing business with Planet M


Times of India crosses 2 million in circulation

2003-04Times of India entered in Television field with Times Channel Zoom

Size & Form of Organization

In every country, Government adopts different policies in measuring the size of the unit. The Indian Government has adopted the basis of investment to measure the size of a business. The unit can divided into three categories: Small Scale Industry Medium Scale Industry Large Scale Industry

The unit having investment up to 3 crore is known as Small Scale unit. The unit having investment between 3 crore and 5 crore is known as Medium Scale Unit. So the Times of India comes under Large Scale category. The business can be mainly classified as under: Sole Proprietorship Partnership Firm Joint Stock Company Private Limited Company

As per the form of the organization Times of India comes under. Proprietorship Private Limited Company.


Time Keeping System

Each and every unit must have its own Time keeping system. Since time keeping system is must for every company to measure the regulations of its employees. In Time keeping system the arrival and leaving of employees are recorded. In Times of India there is a reception counter where a separate register kept where all the entries are kept of the entrance of all the employees. There is a separate timing maintained for office and labors. The plant works 24 hours, So for labors two ships are there morning and night. The morning labor working hours are 9: 00 a.m. to 8: 00 p.m. I have break is given from 1: 00 to 2: 00 in the afternoon. The night labor working hours are 8:00 p.m. to 4:00 a.m. with 1 hour break in 1: 00 to 2: 00


For office employees, the working hours are 11: 00 a.m. to 7: 00 p.m. For Editorial Department, the working hours are Its starts, from evening 4:00 to night 2:00 For production employee, the working hours are starts, from evening 8: 00 onwards.


Location Justification
Any industry which is established at a particular place where it funds less cost of production than the other places is known as industrial location. Location means a place where raw material, labor power, transportation, capital etc. are easily available. The unit is located near Ahmedabad. Industry is an activity which converts raw material and semi finished goods into finished goods for sale. The success of business depends on the process of organization and planning. Any entrepreneur has to consider this entire factor requires careful analysis because the location is once chosen cant be changed often. Frequently changes in location leads to losses. Why this company is located at Sarkhej-Gandhinagar Highway? There are some particular reasons which are given below NATURAL FACTORS:-



Water is a very important factor of any types of industry.


Power is a important factor for any types of industry. As THE TIMES OF INDIA having fully automatic process so power is very important for them, Their machines are very large and running with the help of power. So they want power at low cost. RAW MATERIAL:

For most of the industry cost of raw material is the main cost. If raw materials are available from the nearest area them the cost of production will be less and this ultimately affects profit. ECONOMICAL FACTROS:-

Cheap and skill supply of labor is necessary for every industry. The company is free to take labor area but the labors are available in nearly area, it is direct affects to the profit of the company. This plant is fully automatic so they have required workers. There are many workers working in the industry. TRANSPORTATION


The industry must be located at a place where cost of transportation becomes less. Transportation facility is easily available for TIMES OF INDIA. The location about TIMES OF INDIA is good about transportation.


Availability of market is the most important factor which is always considered by an industrialist. Market is a place where consumers and sellers are purchase or sell the goods. TIMES OF INDIA newspaper is easily available in Ahmedabad. INTERSTRUCTURE

The plant is located at Sarkhej Gandhinagr Highway area so all the required industrial facilities are provided to the plan.


The main objectives of the TIMES OF INDIA are: To earn profit for shareholder. To expand the Business. To create wealth. To create viewer ship and leadership. How it is different from others: Has social responsibility National interest Welfare of the society



Sr. No.
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Introduction Organization Chart Production Planning Production Process Availability of Raw Material Inventory Management Information About Machines Installed Production Capacity Plant Working Hours Quality Control Waste Management

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21 22 23 25 28 29 30 31 32 33 34


Production is the basic activity of all industrial units. All over activities revolve around this activity. The end product of the production activity is the creation of the goods and service for the satisfaction of human wants. The production activity is nothing but the step by step conversion of one form of material into another either chemically or mechanically. In a chain of manufacturing activities, the finished product of the processor sometimes becomes the raw material for the other manufacturing firms falling in the next sequence. MEANING: The meaning of the term Production and production management should be noted carefully. According to E.S. Butta Production is a process by which goods services are created. According to H.A. Harding Production Management is concerned with those processes which convert the inputs into outputs. The inputs are various resources like raw material, men, machine, method etc. and the outputs are goods and services.


Organization Chart
General Manager Manager Assistant manager

Supervisor/ Incharge (Machine)

Machine Operator


Production Planning
Production planning is an essential prerequisite to production control. It involves management decisions on the resources that the firm will require for its manufacturing operations and the selection of these resources to produce the desired goods at the appropriate time and at the least possible cost. According to Alford and Beatty, production is defined as The technique of forecasting to picturing ahead, every step in a long series of separate operations each step to be taken in the right place of the right degree and at the right time and each operation to be done at maximum efficiency. It includes raw materials without raw material without that production can not be done and after the process as storage has to be done.

Raw Materials: Raw Materials required for the production of news papers are News print, Butter Paper, Computers, Printers, Ink, Litho plates etc. these are some basic requirement of production. To maintain steady flow of raw materials, warehousing, preservation, costs control etc. for managing all these functions various departments are created so that work becomes easy and everyone could perform it accurately with fully concentration.


Storage: Storage of Raw Material is to be done by production department. They have to maintain all stocks and have to plan in advance regarding it so that steady flow of raw materials can be maintained. After News papers printed daily at early morning vendor sand agents of agencies come to take their lots so storage regarding printed news papers is not done as papers are printed they are packed and vendors and agents take their delivery.


Production Process
The production process of a News paper industry can be generally decided into three:

Editorial Prepress Press

Editorial: Information is gathered by the reports which are appointed by Times of

India both regarding happening and non-happening stories. All this information reached what is called the desk through an extensive online system developed in house by Times of India. The news and information is edited here and decisions are taken as to where the page layout is arrived at and the stories are then placed on the specific pages. This process is called page making or page preparation. This prepared page then transmitted to the prepress department for further processing.

Prepress: Transfer of all images into a film substrate is done in a prepress. The

prepared pages which are transmitted to the prepress department are of a butter paper of A3 size. In a prepress pasting of those papers are done to make a full page. After pasting, the full page or film is fixed on litho plates which are made of aluminum. For exposure of this film on litho plates which are heated


by the heater so that letters on a butter paper are exposed on litho plates. Plates processing involves department of the image on the plate. Automatic alarm rings when this process ends and litho plate are washed with the chemicals and then it passes to press department for printing.

Press: Press involves physical transfer of image from the plate to newsprint

using Web offset machine. After litho plates come from prepress department special gum is pasted on litho plates so that due to atmosphere it does not damages. Then these plates are folded on both sides (2) and then they placed on plate cylinder in machinery. After that machinery starts and letter on plates are embossed on blengage and the letters which are embossed blengage are printed on newsprint. Plates on machinery are fixed number wise and if front page is colored then it prints out from color unit in which combination of 4 colors makes 1 picture. First newspaper prepress from Black colored unit then to Blue after that Magenta and lastly through Yellow. From one side black and white papers are printed and from other unit color papers are printed. In between where they both meet there folding machine is attached so that full paper automatic as number wise folds and comes out. Digital counting display is also attached with folding machine due to it paper counting is done automatically and when 100 papers are printed and comes out one strip falls down which indicates a lot of 100 papers has printed.


Availability of Raw Material

The Times of India purchase Raw Materials for Newspaper are as under: Glaze Paper for Magazine Hase Paper for Newspaper SMP GNP UPM RAMA

The Times of India imports Glaze Paper from Canada, Russia, Japan and Italy. Rama papers come from within India and it also depends on the rate of paper they will also take it from local market.


Inventory Management
Inventory means stock of Raw Material, work in progress and finished goods. Inventory management is the planning and controlling of inventory in order to maintain a reasonable level of inventory in order to ensure smooth flow of production and minimum investment in inventory. There are various techniques of inventory management. In the Times of India paper are procured daily and that daily paper is converted into finished goods i.e. Newspaper. Thus, The Times of India does not using specific technique for inventory management but daily inventory is maintained.


Information About Machine

Times of India has imported machineries. They are using the best qualitative machineries for printing of newspaper. Time of India uses the following machineries for newspapers. The main machine is used for the printing is Newsline-45. It prints 45000 copies per hour. Time of India has installed 3 Newsline-45. Another machine used for the printing of newspaper is Orient line. It prints 35000 copies per hour. Two binding machines are there for magazine. One machine named Komoroi 35 which is kept in spare. It is imported from Tokyo. It gives 25000 copies per hour.

So, we came to concluded that Times of India is having sufficient machines for the printing of newspaper.


Installed Production Capacity

Times of India is manufacturing 14,00,000 subscribers in Ahmedabad. Along with that they are producing 6,00,000 copies more and from them 5,00,000 copies can easily be sold.


Plant Working Hours

Generally printing of Newspaper is started in night. So, in Times of India newspaper printing starts from 11:00 p.m. to 4:00 a.m. and that one hour break is given between 1:00 to 2:00 a.m. But plant works 24 hours because when newspaper is not printing at that time printing of magazine is going on. So, that way plant works 24 hours.


Quality Control
In Times of India raw material which is purchased is inspected to see that it is not damaged. The final newspaper which is produced is inspected to see that they meet with standard set. And due to this quality control Time of India newspaper is having the best quality and therefore it is the most popular newspaper in Ahmedabad just because they are providing the best quality at a reasonable rate.


Waste Management
Waste management has several dimensions-engineering, economic, geographic and social and management. Its basic purpose is to minimize the overall waste in a given system. Waste here refers to waste of all kinds of resources but especially the material resources which constitute a significant portion. Some waste is inevitable in any conversation process of inputs into outputs. To reduce, waste we have therefore to minimize the use of resources. Resource management and waste management are thus supportive to each other. The Times of India can easily manage the wastages of papers and also they use it in an efficient manner. It may happen least time.




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Introduction Organization Chart Recruitment, Selection & Induction Training and Development Wage & Salary Administration Promotion & Transfer Policy Benefits to the Employees Provident Fund Scheme Personnel Records Grievance Handling Procedure Industrial Relation

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37 39 40 43 44 45 47 48 49 50 51


The Concept of personnel management underwent a systematic change. It is a process of planning, Organizing, Directing and Utilizing the Human Resources in productive and efficient manner. The personnel Management is viewed as a part of management function, which is concerned with the people in the organization and the relationship with the organization. Prof. Thomas G. Spates offers the following definition: Personnel Administration is a code of ways of organizing and treating individuals at work so that they will each get the greaest possible realization of their intrinsic abilities thus attaining maximum efficiency for themselves and their group and thereby giving to the enterprise of which they are a part its determining competitive and its optimum results. According to French personnel management is the recruitment, selection, development, utilization and accommodation to human resources by organization The human resource of an organization consists of all individuals regardless of their role who are engaged in any of the organization activities.


The society of personnel Administrative of USA defines personnel management as An art of acquiring, developing and maintaining a competent work force in such a manner as to accomplish with the maximum efficiency and economy the function and objectives of organization.

Organization Chart

Manager (HR)

Chief Executive Officer




Recruitment, Selection & Induction

Recruitment: Recruitment forms the first stage in the process which continues with selection and increases with the placement of the candidates. Recruitment is the discovering of potential applicants for actual or anticipates organizational vacancies. In the other words it is a linking activity bringing together those with the jobs and these seeking. There are various factors affecting recruitment. The Size of the Organization: The employment conditions in the community where the organizational is located. The effect of past recruiting efforts Working conditions and salary and other benefits etc.

The Times of India adopts three methods for recruiting personnel, i.e.


Direct Method Indirect Method Third Party Method

Selection: Selection is the second step in the process of procurement of people. It is the process of choosing the individuals who possess the necessary skill, abilities and personality to successfully full specific jobs in the organization. Thus in other words it is a problem of matching a man to the job. Selection process begins with screening of applications and ends with hiring decision and placement. The Times of India follows the following procedure for selection: Initial Screening Interview Preliminary Selection Final Selection

The company formulates interview committee for selection. Here, interview is taking by Director or HR head and if in case of production employee test is also being taken. Induction: Induction may be defined as The determination of the job to which an accepted candidate is to be assigned and his assignment to that job. It is matching of what the supervisor has reason to think he can do with the job demands. It is a matching of what he imposes and what he offers in the form of 37

pay roll, companionship with the other promotional possibilities etc. A proper induction of a worker reduces employ turnover, absenteeism and accident rates and improves moral. HR manger is giving induction to every new employee for an hour.

Training & Development

Every organization needs to have well trained and experienced people to perform the activities that have to be done. Training is a process of learning a sequence of programmed behavior. It is application of knowledge. It gives people awareness of the rules and procedures to guide their behavior. The Times of India is well aware about the need of training for its employee. Training is depends on the nature of the job in the company. It means all information regarding the job. It defines the scope of job, activities, responsibilities and relation with the other jobs. It provides both organizational and functional information. It means job analysis and it is provided by the HR manager to the new employee in Times of India.


Wages and Salary Administration

Wages and Salary administration is one of the most important functions of a professional personnel man and organization to manager a business is to balance a variety of needs and goals, which requires careful judgment. The most pivotal point in the character of employment of an individual in a productive organization is to secure for him and his family the basic material needs of life with inspiration to improve the conditions of living. Salary and Wages received by an employee in the organization therefore assumes priorities of consideration. The Times of India has good wage & salary structure. It provides good salary to their employee and provides incentives along with bonus at Dewali.


Promotion & Transfer Policy

Promotion: A promotion is the transfer of an employee to a job which pays more money or one that carries some preferred status. Promotion involves a change from one job to another that is better in terms of status and responsibilities. Thus from the aforesaid definitions it is clear that promotion involves the following three basic elements: Better Job and Status Greater Responsibilities Increase in Pay and Perks


So according to collection or total points promotion are given but in The Times of India due to new and fresh company they havent given any promotion as well as not having the performance appraisal system due to not completing a year. Transfer: Transfer is process placing employees in positions where they are likely to be more effective or where they are likely get more job satisfaction. This transfer is a process of employees adjustment with the work time and place. Transfer is a lateral shift causing movement of individuals from one position to another usually without involving any marked change in duties, responsibilities and skills for compensation. But transfer is done because The Times of India is a newspaper of Bennet, Coleman & Co. Ltd. which has many other newspaper like Economic times, Maharashtra Times & Magazines like Filmfare and Femina so transfer are done between the different offices or presses in different states.

Benefits to The Employees

Incentives: It is called payment by result. Incentives are paid in addition to wages and salaries. Incentives are included in salary in Times of India. Fringe Benefits: Provident Fund Facility is provided to each and every employee of Times of India. As well as canteen and the recreation facility on a designation basis.


Non-monetary Benefits: Non-monetary benefits like challenging job responsibility, recognition of merit, motivation, leadership are provided by Times of India.

Provident Fund Scheme

Provident Fund Scheme has been introduced in 1962. The Govt. has made the law that any company must follow the provident fund schemes after the establishment of 5 year plan. In the scheme the firm orients the certain percentage of employee salary and on that 12% of interest is paid. This amount is deductible from salary. The employee can get this entire accumulated amount at the end of the job if he retired. The standard of provident fund is 0.33%.


Time of India provides the benefits of provident fund scheme to each and every employee.

Personnel Records
A record is a piece of writing or a chart which provides ready information and which confidence for future references or use. The importance of record and reports for the management of an organization can not be over emphasized. The personnel records that are maintained in a company are past records, reference letters, leave records and attendance records etc.


Times of India keeps file individually for all personnel for report purpose. The officer continuously observe the personnel.

Grievance Handling Procedure

A grievance of not attended to or the grievance holder not satisfied than they can be negative effect on the moral of the workers and also it will reduce the workers productivity. Thus, a companys grievance handling procedure should be effectively executed in a company.


In Times of India disputes among the workers and management is settled through negotiations. The relation of the unit with outside and neighboring units is also excellent. This is the main and major part to get success in the present competitive world. In Times of India, there hasnt any case of grievance arises but if it arises then it will be taken car by the head of the department.

Industrial Relation
Industrial relations are concerned with the relationship between management and workers and the role of regulatory mechanism in resolving any industrial dispute. The company is succeeded in maintaining peaceful industrial relation. In Times of India no strikes or any disputes has raised. It


show that the management is powerful efficient and clever enough to identify the problem of workers.



Sr. No.
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Introduction Organization chart Product Planning Pricing Policy Distribution Policy Advertising

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7. 8. 9. 10. 11. 12. 13. 14. 15.

Marketing Research Market Segmentation Competitors of The Unit Sales Promotion Contribution to The Society Market Readers Circulation Satisfying Consumer Demand Brand Management

62 63 65 66 67 68 71 72 73

From the ancient time human always has been working to satisfy their needs and wants. The six basic needs of human are food, clothes, shelter, physical needs, medical needs, entertainment needs and educational needs. In ancient time, people used to exchange different goods to satisfy their needs as the monetary aspect was not prevailing at that time. But as years go by, people realize the importance of other than basic needs like status, social needs etc. Today is the era of globalization; people have become more concerned regarding their all kinds of needs. In previous era, there were very limited options to satisfy their need but today to satisfy a single need more than 25 options are available in the market. The marketing concept is a customer oriented backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organizational goals.


Marketing is the process of planning and executing the conception, pricing, promotion and distribution of goals and ideas to create exchanges with target groups that satisfy customer and organizational objectives. Philip Kotler

Organization Chart

Vice President

Chief Manager

General Manager

Assistant Manager


Product Planning
Product planning is the process of determining that line of product which can secure maximum net realization market. It is an act of marketing out and supervising the search, screening, development and commercialization of new product, the modification of existing lines, and the discontinuance of marginal or unprofitable items. Marketing is typical seen as the task of creating promoting and delivering goods and services to concept holds that consumers will favors those product that offer most quality, performance or innovative features.


Managers of Times of India favors on making superior newspaper and improving them overtime. They assume that buyers admire qualitative and well made newspaper and can apprise quality and performance.

Pricing Policy
Pricing is very critical decision in marketing management. The term price can be defined as Monetary value of anything at purchase or selling point. The pricing decisions are handled in a variety of way in different companies. According to Philip Kotler, Pricing is the only element in the marketing mix that creates sales revenue the other elements like products, place are the art of cost.


Various factors affect a decision of price. Pricing is one of the important elements for getting success in todays business world. Decision concerning price to be followed to a period of time may be called a pricing decision. Times of India considers all the following factors while deciding the prices. Objective of the Business Market position Analyzing Competitors cost, price & offers Distribution policy Estimating Demand Social & Ethical consideration Selecting a pricing methods Selecting the final price

Pricing is decided by the top management. They are using skimming pricing. The price of The Times of India is just Rs. 2.50/-

Distribution Policy
The marketers use distribution channel to display or deliver the physical products or services to the buyers or users. These are physical distribution channels and services distribution channels. They include warehouses, transportation vehicles and various trade channels such as distributors, wholesalers and retailers.


Distribution channels should be set up properly otherwise its result would in the failure of the product. Channels should be chosen according to their efficiency, controllability and adaptability. Distribution channel is the combination and sequence of agencies through which are or more of marketing flows move. It may be defined as a pathway composed of intermediaries, also called middleman who perform such functions as needed to ensure smooth and sequential flow of goods and services form the manufacturing ends to the consuming ends in order to achieve marketing objectives of a company. Broadly distribution channels may be classified as non-integrated and integrated.

Channel Choice
Manufacturer - Consumer Manufacturer - Retailer - Consumers

Manufacturer Wholesalers Retailers - Consumers Manufacturer Wholesalers Retailers - Consumers


Times of India has good distribution channel that they have their own office in Ahemedbad so from over there newspapers agencies can collect the newspapers and distributes to the final consumers.

One of the most representative & widely accepted definition has been given by the Definition committee of the American Marketing Association i.e. AMA. According to it, Advertising is Any paid form of non-personal presentation & promotion of ideas, goods or services by an identified sponsor. It is paid communications because the advertiser has to pay for the space or time in which his advertisement appears. The advertiser or sponsor 54

(seller) wants to persuade & includes the readers, viewers or listener to take some action viz. to buy the advertised product so that the advertiser can have profitable sales. Advertising aims at creating, maintaining & increasing sales of the products of the enterprise. It informs the customers existing & prospective about the products of the company draw their attention to the product and encourage them to buy the products of the enterprise by creating the will and desire in their minds to purchase the goods. The Times of India has always kept a low profit and is a firm believes of Quality speaks for itself. Further before it is going to launch in Ahmedabad, mouth publicity had been done by the newspapers. So, it doesnt need advertisement but there is a special campaign going on named Satta Paltai and for that they are doing the advertisement by hoarding boards, wallpapers, pamphlets etc.

Marketing Research
Marketing Research has been variously defined by marketing researchers. According to crisp marketing research is The systematic,


objective and exhaustive search for and study of the facts relevant to any problem in the fields of marketing. According to Green and Tull, Marketing Research is the systematic and objective search for and analysis of information relevant to the identification and solution of any problem in the field of marketing. However, by far, the most widely accepted definition of marketing research is the one given by The Definition Committee of the American Marketing Association. According to it, Marketing Research is, The systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services.

Market Segmentation
Market segmentation is a method of achieving maximum market response form limited marketing resources by recognizing difference in the


response characteristics of various parts of the market. In a sense, market segmentation is the strategy of divide and conquer, i.e. dividing markets in order to conquer them. To whom should we sell our products and what should we sell them? It is strategic choice concerned with Doing the right things as opposed to tactical choice, Doing things right. Market segmentation emblems the marketers to give better attention to the selection of customers and offer an appropriate marketing mix for each chosen segment or a group of buyers having homogenous demand. Each subdivision or segment can be selected as a market target to be reached with a district or segment can be selected as a market target to be reached with a distinct marketing mix. Now a day, newspaper has become a necessity. Mens primary needs are food, water and shelter is necessity to satisfy. But my personal belief that in todays era except food, water and shelter one more thing is there i.e. Newspaper is also a primary need. Sun does not rise without newspaper thats what I believe. Market Segmentation of Times of India through geographical it is spread in all over Ahmedabad in Urban and rural area. Age: 10 +

Gender: Both male and female Geographical: Rural and mostly in Urban Class: Doctors, Lawyers, Officers, Students, Teachers

Competitors of The Unit


In todays world, there are competitors in each and every field whether it is in the field of food items, industrial goods or newspaper. Competitions has its own demerits and advantages. Competitions is indirectly beneficial to customers as customers achieve quality goods at reasonable prices. Hence the first priority for any firm is not to attain maximum profit but to services in the market. Times of India faces tough competition form its rivals firms. Their main rivals are: Gujarat Samachar Sandesh Divya Bhaskar


Sales Promotion
Sales promotion is an important instrument in marketing to lubricate the marketing efforts. Today, sales promotion is necessity and not merely a luxury or a fashion. It is expenditure; it is an investment which can be pay rich dividends. It is an integral part of the marketing effort. According to William J. Stanton, Sales promotion is exercise in information, persuasion and influence. According to Philip Kotler, Promotion encompasses all the tools in the marketing mix whose major role is persuasive communication. In short, sales promotion is the bridge or a connecting link covering the gap between advertising and personal salesmanship, the two wings of promotion. For sales promotion, Times of India gave an attractive guide book of the whole Ahmedabad. Those subscribers who are having telephone, Times of India has given telephone diary. Along with that Times of India has also given free calendars, Quarranty bond, Posters, NRI guide & Panchang. Discount or price cut-offs are given to the dealers by Times of India for the purpose of sales promotion. They also organize seminars for the college students.


Contribution to The Society

Times of India contributes to the society by following ways; Provides Employment: Time of India provides employment to large no. of employee as it works continuously and also raises standard of living by paying them satisfactory returns. Provide Donation: Times of India is giving donation frequently in funds like prime ministers fund and other funds. There is no specific time or occasion. Some income of advertisement is charitable to womens welfare organizations.


Market Readers
T.I. E.T. 14 6 19 I.E. F.E. B.S. 20 2 1 10 3 3 Ohters G.S. Sandesh Phoolchab

As in Saurashtra most of the people follow the vernacular newspaper as Gujarati is the mother tongue and due to it more local newspapers are preferred. Though due to awareness the rend is changing now, as we can see in the above diagram Gujarat Samachar is a leader in a market with 20% but Times of India is also chasing and the market covered by 19% while of Indian Express is of only 3% Economic Times also progressing with 10% compared to Financial Express of just 3%.


Interested sections read by different segments

C.N. 3 12 36 Eco. Bus. Pol. Sports 4 12 10 Edi. Acad. Others

10 13

Considering the general public they are mainly related to the current news so they prefer those newspapers that are catering current as well as local news. Therefore the highest rate of area of reading is of news i.e. 36% people are also wanted news related to their business which is 12% and for leisure time they wanted to read something about sorts which is 13%. There are only 10% who are interested in Economic news. And especially for English Dailies among English Readers there are 10% readers who are interested in editorial page.


Reasons Affecting Buying Decisions

13 49 38

Language Local New s Subscription Slice 4

As here in Saurashtra the major problem is of language i.e. most of people prefer Gujarati newspapers that are why in above figure we can see that almost half of the samples have given the reason of language which affects their buying decision. And also people are habituated to the local news because of their mentality that they are not related with the international news, thats why 38% of them are selecting newspapers which are providing more local news. Here in Saurashtra there is a trend of subscription schemes because 13% are also selecting newspapers on such schemes.


Circulation is a very important part of publishing industry. Circulation not only ensures that the product reaches the end customer, i.e. the readers on time but also ensures increase in circulation sales volumes by consistent and innovative circulation marketing efforts through scheme based promotions. Circulation system of Times of India is very good. FMCG (Fast Moving Consumer Goods) companies take immense pride in their distribution setups. But when it comes to distributing a newspaper, the network is more complex, more intriguing, and more rigorous than any FMCG product. Newspaper reach millions of homes, day in day out, at 6:30 or 7:00 in the morning.


Satisfying Consumer Demand

As print media is a growing challenges The Times of India looks forward to satisfy the following of the consumers at the fullest which are:

Save time Give me what I want, when I want and the format I want in My need will change so keep pace with me.


Brand Management
Brand management was introduced in late 80s The strategies for the brand management are:

Brand reality evaluated objectively Individualizing the customer Promoting the power positioning Humanizing the identity Other similar success stories are : Filmfare Business Today The Times of India (Delhi & Banglore)




Sr. No.
1. 2. 3. 4. 5. 6.

Introduction Organization Chart Finance Planning Capital Structure Working Capital Management Price Determination

Page No.
76 78 79 81 82 83


Finance is the foundation some of every business in the present day setup. No business can be started without adequate finance nor can be developed. The success of every business depends upon adequate source of finance. The financing of sole and partnership is not difficult as the main source of finance is their own contribution and financial requirements. Are also limited. In the present modern requirements are large volumes of finance which can be contributed by few inventors.

Finance management is a managerial activity which his associated with planning and controlling of companys financial resources. The financial resources are always scare and limited which needs proper planning and control in order to achieve the best result out of the complex situation of risk and uncertainly prevailing in the business world. Financial Management is an area of financial decision making, harmonizing individual motives and enterprise goals. - Weston and Brigham

Financial Management is concerned with the effective use of an important economic resource, namely capital fund. Ezra Solemn & Cringle John J.

Financial Management is concerned with such matters as how a business corporation rises its funds and how it makes use of it.



Organization Chart
General Manager

Chief Manager

Sr. Manager




Financial Planning
Capital is a life blood of a business. No business, however small it can be carried successfully without proper arrangement of capital. Since incorporation of a business, funds are invariably required off and on to carry on the various activities of the concern. Meaning: Finance planning means deciding in advance, the financial activities to be carried on to achieve the basic objectives of the firm. The basic objectives of the firms are to get maximum profit out of minimum efforts or to maximize the wealth of the corporation to its shareholders in an efficient manners. So, the basic purpose of the financial planning is to make sure that adequate funds are raised at the minimum cost and that they are used widely. In The Times of India, there is a Finance & Account Department for financial planning. This department plans, organizes, directs and control the Finance & Account of company. The main functions have to be performed by this department are:

Dealing with financial institutes, banks etc. for the dealing of sources of funds Optimum utilization of funds Cash flow management Lease and Hire purchase


Capital Structure
In order to start and function a company smoothly, desired capital is required. The finance is needed from the date of promotion of the date of incorporation and commencement. Correct estimate of finance is a necessary condition for functioning. Current and future needs. Capital structure of a company refers to composition or make up of its capitalization and it covers all long term capital resources, loans, reserves, shares and bonds. Capital Structure of a company refers to the composition or make up of its capitalization and it includes all long term department, preference shares capital and share holders fund. Gerestenberg

Capital structure includes long term 72epts.. Preference shares, capital reserve and surplus etc. I.M. Panday So by that way finance can be procured form various sources like by issuing equity shares, preference shares, financial institutions and banks these are some of the external sources whereas an internal sources includes rising funds from relative, friends, directors and through plough back etc. The Times of India have sufficient sources of funds or capital structure.


Working Capital Management

Current assets, by definition, are assets normally converted into case within one year. Working capital management usually concerned to involve the administration of these assets namely cash and marketable securities, receivables and inventories. James C. Von Horne

Working capital means current assets such as cash, accounts receivables and inventories etc. minus the current liabilities (Net working capital concept). The management of current asset is an important as or rather more important than the management of fixed assets because the fate most of the business very largely depends upon the manner in which their working capital is managed. The working capital is used for the purpose of Raw Material, payment of salaries to the employees; day-to-day expenses like payment of tea bill; electricity bills other administrative expenses etc. In The Times of India working capital plays an important role. The management of working capital is done in such a way that the firm does not faces financial crisis because the security of finance will create disturbance in the working of the firm.


Price Determining Chart

DVC Act (per copy) Total DVC Copy Circulation Revenue

20 Paisa * 20 Pages 1 Lac. Circulation* Rs. 4 Rs. 2.5 30% *1Lac Copy

4.00 4,00,000.00

Loss Other Exp. Loss Response Revenue (7Pages) *460cc* Rs. 400(35%ad=7page) PBT OH+AFC etc

-2,25,000.00 5,70,000.00 -8,35,000.00

11,20,000.00 2,69,000

The above chart shows that how the price is determined for the newspaper and how advertising holds to cover losses into profit. The net profit of The times of India is 1500 crore (approximately). It publishes 20 lacs copies per day from 8 different sector.




SWOT Analysis
If you do not know where you are going you can take any road. This famous quote epitomized the attitude of people and their lack of planning. It is primarily because of lack of strategic direction. As a result it is hard to look at the actions and determine where you are and where you want to go. This is where SWOT analysis plays an important role. SWOT is an acronym for Strength, Weakness, Opportunities and Threats. SWOT analysis is universally accepted as an effective method of identifying your strengths and weakness, and examining the opportunities and threats you face. It is a process in which you can gather and assess, in an orderly manner, information that will become the basis of your development plans. Strength: It is one thing to discern attractive opportunities and another to have the competencies to succeed in these opportunities. Each business needs to evaluate its internal strength and weakness periodically. Best Quality at Low Price: The major or the biggest strength of The Times of India is that it provides newspaper at the best quality than any other Gujarati newspaper in


Ahmedabd. And the price of this newspaper is just Rs. 2.50/- along with latest magazines which no other newspaper is providing.

Popularity: Another strength of The Times of India is that it has got popularity in Ahmedabad and those are the subscribes of The Times of India newspaper feels proud when they read this newspaper. In short, every one knows The Times of India in Ahmedabad. Good Working Environment: The Times of India is having good working environment for bottom level as well as middle level management. So it may affect the moral of any employee. Weaknesses: The business does not have to correct all the its weakness nor should it gloat about all its strengths. No Advertising:


Major weakness of The Times of India is that they are not doing advertising. And because of that people of Gujarat dont know about this newspaper except Ahmedabad. Limited to Ahmedabad: The Times of India newspaper is published only in Ahmedabad so they should look forward to other big cities of Gujarat.

Less Staff: In The Times of Indias finance department, there are a few numbers of employees working over there. They are not having sufficient staff for finance & Account department. Opportunities: It is an area of buyers need in which company can perform profitability. The companys success probability depends on whether its business strengths not only match the key success requirements for operating in the target market but also exceed those of its competitors. The Times of India is having the opportunity to enlarge its selling in whole Gujarat. The quality of The Times of India newspaper is the best at very nominal value so if it enlarges its selling towards Saurastra region, definitely the selling of THE TIMES OF INDIA will high. They are also having the opportunities to start any magazines or news channel in Gujarat. Because


Ahmedabad people fully trust THE TIMES OF INDIA and it is starts a news channel them it may get good response. Threats: It is challenge posed by an unfavorable trend or development that would lead in the absence of defensive marketing. Action to deterioration in sales or profit. Generally for any of the industries, its competitors are the biggest threat. So for THE TIMES OF INDIA. Gujarat Samacher, Sandesh and mainly Divya Bhaskar are the major, threat, Along with that its less awareness in Saurastra region may become a threat for it.


I would like to give my views to the company so are as: 1. They should try to provide other bulletins of Times to the other cities. 2. Company should also concentrate in Research & Development programs. 3. Efforts should be made to increase the productivity and to provide the newspaper at cheaper rate. 4. They should do some advertisement to aware the people of other cities of the state about the newspaper. 5. They should provide various types of schemes to attract more readers. 6. They should have to maintain good communication with the people.


7. They should have to attract new generation for their product by organizing different types of seminars, tours etc.



Future Plans
THE TIMES OF INDIA is looking forward to enter into infotainment industry. Look for more sanitation of Radio Mirchi. They are also looking forward to expand planet M




I am thankful to The Times of India for giving me all the required information required during the visit in the most successful newspaper unit. All the managers, staff members and workers were polite, lend and quite helpful. I am thankful to all the mangers of different departments for giving me information by spending their precious time. Especially I am thankful to Mr. Mukund Shukla (HOD) who guide about The Times of India. It was a great experience to visit THE TIMES OF INDIA. I wont forget it for life time.


Thus, it can be concluded that the company reach the target of perfection.