Cartazine

U M B E R

IAL EC SP VIE MO

THE ART

OF CARDS

The box pops open: your message flips up as a pop-up. Your Promo-Cards will be used and kept for longer.

D CARD
Brand-new promotional idea: the Pop-N Play card box.

A dream factory for your promotion campaigns.

The experts in playing cards open the world of motion pictures to you.
Where the world of playing cards meets the world of movies, a whole new world of appealing ideas opens up: a mass of profitable scenarios for your marketing, your merchandising and your promotion campaigns.

You probably already knew that you could set up attractive marketing promotions with playing cards. Promo-Cards can convey your brand, your dealers, your products, and your claims And its logical that people keep and use playing cards like these for a long time. But from now on were going a step further. Were going to make Promo-Cards an even more valuable item. Something that people really want to use, want to look at and want to keep. Something that people can show to their friends That is where this brand-new idea comes in: the Pop N Play card box. A little box whose lid pops open on one side, so that a pop-up scene flips up. What scene? Thats up to you. We can brainstorm it with you, if you want. You can leave the brainache to us. We will make sure it is durable and of high quality with more than a touch of class. And the playing cards? Theyre in the box under the pop-up: two packs of cards, well protected by the strong, solid card sides of the box. And that box has six sides, so you can get your message over any way you want. Printed in colour on glossy card: both attractive and permanent. A new trump card for all your promotional activities. Promoted by Carta Mundi, a world-class player in card games.

As a world-class player in playing cards, Carta Mundi has licences for films with worldwide success. And the glow of that success can spread to your company and to your products. We do, after all, develop a vast range of very creative products with playing cards from our licences. Sometimes retail products that are sold. But very often promotional products which can support films but they can also support you. And they can stimulate your imagination, encouraging new ideas for your promotional campaigns. This Cartazine 4 gives you a number of highly successful scenarios; cases from all over the world. The next time you are in the cinema and see the big screen magically turning silvery white, you could then suddenly see a sales opportunity that is actually a dream, but a realistic and realizable one. Other marketers all over the world have already seen this dream come true. Now its your turn. But how? Thats what youre going to see OK, Action!

Die Another Day? Yes, because James Bond is more alive than ever.
And so are promotional products.
1. Campaign in Belgium Matt black metal box with black velvet interior. Pure sophistication. Content: four cinema cards and two packs of cards (the one with photos of Bond films 1 to 10, the other: films 11 to 19). An original gift idea, selling for 32 in the cinema. Distribution: in all cinemas of the Kinepolis Group in Belgium. Number: 5,000 boxes with two packs of cards. Period: end Nov-Dec 2002, on the release of Die Another Day. 2. Action in Singapore Free pack of cards with film photos from Die Another Day: redememed at point of purchase with the two cinema tickets, paid with a Visa Gold Card. Distribution: the cinemas of the Golden Village chain in Singapore. Number: 5,616 packs of cards Period: as from November 2002, on the release of Die Another Day. 3. Action in Griekenland A heavyweight campaign: 2,25 kg! Thats how much each bright red cardboard box weighs with its contents: the stylish magazine Status, a youthful furniture folder, the magazine The Games about the Olympic Games in 2004 in Athens, a pack of cards (with photos from Die Another Day), a key ring (with a miniature of James Bonds car in that film), and last but not least a whopper of a magazine/catalogue Best of the Best 2003, beautifully printed on glossy paper, with a description of lots of prestigious products and brands. Distribution: via the kiosks in Greece. Number: 42,000. Period: end 2003.

James Bond with retail products. We have the trump card, taken from 007s successes
James Bond celebrated two things in 2002: the 40th Anniversary of the first Bond film Dr. No in 1962, and the release of the 20th film: Die Another Day. Twenty films in 40 years: certainly reason enough for bringing out several creative products. Heres a summary:
1. Collectors poster tube with three printed sheets 2. Collectors box with two packs of cards 3. Luxury Box with three packs of cards 4. Video box with three card games

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Case of BN in France. Disney playing cards go down well.

For BN, the well-known brand of childrens cookies in France which the Cocodile agency were looking for in a little gift to enclose in the blister packaging of the triple pack. This was made by creating a perforated sheet (11.5x17.8 cm) of six playing cards (3.8x6.4 cm). These were personalised in three different versions, all three based on Disneys new film Jungle Book 2. On the front of the triple pack Mini BN one could read: CADEAU: tes Cartes Mystres Le Livre de la Jungle 2 (Your Jungle Book 2 Mystery Cards) as well as a reference to the release date for the new film Au cinma le 5 fvrier 2003 (In the cinema on February 5th 2003). On the back of the triple pack there was a reference to the other BN packs, plus the announcement Collectionne 3 Jeux de Cartes Exclusifs (Exclusive Collection of three Playing Cards): Le Dfi, Flush Royal, Jeu de Prdiction.

Game Animal Noises: each player has to get rid of his cards as quickly as possible. If a player realizes that one of his opponents has a card of the same family, he has to make the animal noise chosen by the opponent before the opponent does.

Distributie: KIABI chain of stores. Number: 5,000 happy families games based on Disneys Treasure Planet and 10,000 bridge games based on Harry Potter (Movie 2). Period: november 2002.

Case of Salinher in France. Harry Potter and Disneys Treasure planet fit well with their sweaters.
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Case of Waterstones and Ottakars in UK. Harry Potter makes every pack of cards magical.
And he conjures up success. Harry Potter and the Order of the Phoenix is the long awaited fifth book about Harry Potter. It is due to be published in the UK, Harrys home country, on June 21, 2003. Two British chains of bookshops are already running a special promotional campaign, both with Harry Potter cards.

Waterstones: order the book in advance, get a free pack of Harry Potter cards.
Ever since the announcement of the release date it has been possible to fill in an advance reservation form in the Waterstones bookshops; with a down payment of two pounds that will be deducted from the actual purchase price. The reverse of the form states Free pack of playing cards with every order, and shows a Harry Potter pack of cards (with images from the second film). The same pack of cards also exists as a retail product.

Ottakars: Order the book in advance, get a free HP Happy Families card game.
The same offer as above but for people ordering in advance, the Ottakars bookshop chain are giving away the Harry Potter Happy Families card game; a family game with images from the second book.

Salinher in France is a textile manufacturer with licences for Warner, Harry Potter, Cdric, Bob the Builder, An exclusive marketing campaign was set up for the KIABI chain of stores with free card games from Carta Mundi. When a Harry Potter sweater was purchased the customer received a free Harry Potter bridge game (Movie 2) of 55 playing cards. When a Disney sweater was purchased the customer received a Disney Treasure Planet Happy Families game with 33 cards.

Distribution: Videostores (Stockholm region). Number: 3,000. Period: end of March 2003.

IN THE SPOTLIGHT

COMING SOON

Case of the Swedish film industry. All 2003 films cast in a single card game.
People were already playing cards in Egypt some 6,000 years ago, and yet their use remains infinitely versatile also for promotional purposes! Take for instance the brilliant idea that the SW film industry, the Swedish film industry and film distributors came up with. They have brought out a pack of cards with a film poster shown on the back of every card: altogether these are the posters from all the films to be released in Sweden in 2003 on video or on DVD. In-ge-nious. That just goes to show the wealth of possibilities a pack of cards has to offer. There are between 52 and 55 cards, on which you print an equal number of messages. And with the many different card games you get a high repetition for your target audience. That ensures that all these messages are repeatedly imprinted on the memory, and in the end, memorised. What a splendid opportunity for your promotional campaigns, your brand, your products, your message! What a treasure trove of ideas all of which we would like to unlock for you.

Months before Disneys Finding Nemo appears, you can already catch the card game.
The film. The release of the latest Disney-Pixar film Finding Nemo will take place at the end of November, or the beginning of December this year. Its an enchanting film about a little fish that ends up in the aquarium in a dental practice after being kidnapped from the open seas. And then the hunt for Nemo starts. The game: 2 in 1. This is a largesized pack of cards with 33 cards measuring 8 cm by 12 cm. Very nice to look at too, with a beautiful card box with glitter foil bubbles! You can play two games with these cards: a memory game for younger children and an exciting game of Who has Nemo? This latter game is similar to Donkey: whoever finishes with the Nemo card is the winner.

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English slap-stick comedy with Mr Bean as Johnny English.

The film. Johnny English is a hilarious parody of the James Bond films, and was released in April 2003. Rowan Atkinson, world famous as Mister Bean, stars in the leading role. He is brilliantly supported by Nathalie Imbruglia, John Malkovich and Ben Miller.

The games. Carta Mundi has introduced two Johnny English products onto the market, both on poker size playing cards. The first product is a standard pack of cards in poker format, with images from the Johnny English film on the faces of the cards. The second product is a luxurious box with two packs of cards also in poker format. Both games show the same Johnny English film images on the face, but have a different back. In addition the box also contains a personalised Johnny English poker dice game.
Distribution: includes high street multiples, independent shops and promotional partners, and perhaps your company too Region: UK. Period: 2003.

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USA - Carta Mundi Inc. 10444 Wallace Alley Street - Kingsport, TN 37663 Tel.: +1 (0) 423 279 9200 - Fax: +1 (0) 423 279 9201 e-mail: info.USA@cartamundi.com www.cartamundiusa.com FRANCE - Carta Mundi France s.a.r.l. 72, rue Regnault - F-75013 Paris Tel.:+33 (0) 1 4424 58 58 - Fax: +33 (0) 1 4424 58 59 e-mail: info.France@cartamundi.com www.cartamundi.com NETHERLANDS - Carta Mundi b.v. Rietwijkerstraat 36 - NL-1059 XA Amsterdam Tel.: +31 (0) 20 615 95 36 - Fax: +31 (0) 20 615 95 18 e-mail: info.Nederland@cartamundi.com www.cartamundi.com ASIA - Carta Mundi Asia Pacific Pte Ltd. 27 West Coast Lane - 127757 Singapore Tel.: +65 (0) 6 773 63 06 - Fax: +65 (0) 6 234 27 06 e-mail: info.asia@cartamundi.com www.cartamundi.com GERMANY - ASS/Spielkartenfabrik Altenburg GmbH Leipziger Strasse 7 - D-04600 Altenburg Tel.: +49 (0) 3447 582 0 - Fax: +49 (0) 3447 582 109 e-mail: info@spielkartenfabrik.de www.spielkartenfabrik.de - www.ass-spielkarten.de

UK - Carta Mundi Ltd. Chapel House - 3 Chapel Street Guildford, Surrey GU1 3UH Tel.: +44 (0) 1483 303 121 - Fax: +44 (0) 1483 303 205 e-mail: info.uk@cartamundi.com - www.cartamundi.com SPAIN - Carta Mundi Espaa SL Calle Tarragona 161 - Planta 18a - E-08014 Barcelona Tel.: +34 (0) 93 228 78 92 - Fax: +34 (0) 93 228 78 99 e-mail: info.espana@cartamundi.com www.cartamundi.com SCANDINAVIA - Carta Mundi Nordic AB Sickla industrivg 7 - S-131 34 Nacka Tel.: +46 (0) 8 514 436 40 - Fax: +46 (0) 8 511 755 70 e-mail: info.Nordic@cartamundi.com www.cartamundi.com HUNGARY - Carta Mundi Kft Dek Ferenc u. 10 - H-1052 Budapest Tel.: +36 (1) 318 94 30 - Fax: +36 (1) 318 09 18 e-mail: info.Hungary@cartamundi.com www.cartamundi.com SWITZERLAND - AGM AG Mller - Urania Verlag Bahnhofstrasse 21 - CH-8212 Neuhausen am Rheinfall Tel.:+41 (0) 52 674 03 30 - Fax: +41 (0) 52 674 03 40 e-mail: info@agm.ch www.agm.ch

CARTA MUNDI HEADQUARTERS Belgium - Carta Mundi n.v. Visbeekstraat 22 - B-2300 Turnhout Tel.: + 32 (0) 14 42 02 01 - Fax: + 32 (0) 14 42 82 54 e-mail: info@cartamundi.com www.cartamundi.com
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