ENGLISHPREMIERLEAGUEWEEKLYINTERVIEWS2011 12

16.3 million active footballers in Germany, where the y

Only sport has a long tradition

Germany

Ascomparedto p

India

Alreadywellestablishedin higherSECsinadditionto statesofNorthEast,Kerala, t t f N th E t K l Bengal&Goa 160 million Football Fans in India

Estimated with 20

million active footballers

ThefutureofthesportliesinIndia The future of the sport lies in India

EnglishPremierLeague
EnglishLeaguetelecastonESPN/StarSportshaschangedthefaceof footballinIndia Viewershipfiguresareincreasingathigherthen40%everyyear IndiankidsandyoungsterssupportaManchesterUnited,Chelsea, IndiankidsandyoungsterssupportaManchesterUnited Chelsea LiverpoolmorepassionatelythantheIndiancricketteam
MorejerseysofEnglishClubsseenthanIndianteam/IPL KidsaretakingupfootballasasporttoemulateTorres,Rooney g p p y

Why leverage this partnership in Whyleveragethispartnershipin India?

Indiaisthetargetforallfootballclubsandcompaniesduetoitswide consumerbase ThekidsandyoungpopulationinIndiaaccountsformorethan50%of thetotalpopulation Footballfanbaseisgrowingatphenomenalrateseveryyear Righttimeforsponsortobreaktheclutterofadvertisingincricketand Ri htti f t b kth l tt f d ti i i i k t d createuniquevisibilitythroughtheBarclaysPremierLeague

Whatwepropose
Syndicatedarticlesinleadingdailiesacrosskeymarkets 20sq.cmlogoofsponsortobecarriedwitheveryarticle Lowcostadvertisinginprint InterviewsoffootballsuperstarslikeRooney,Giggs,Lampard etc.to increaseinterestandreadershipofarticles

TheOffer

Minimum25 interviewsof Englishleague p y players

Acrossleading dailiesinIndia(1 English+Other g Regional

For38Premier Leagueweekends

Articlestobe carriedinsports pagesaspreview y onSaturdays

TheWriters

Lampard

Ryan Giggs

The Newspapers TheNewspapers

Publications
TheTimesofIndia Hindustan Matrubhoomi Aajkal GujaratSamachar Eenadu Shillong Times AssamTribune Sify TotalCirculation T t lCi l ti

Language
g English Hindi Malayalam Bengali Gujarati Telugu English English Online English

Circulation
44, , 44,28,000 21,00,000 14,00,000 1,65,000 1 65 000 15,50,000 15,00,000 7,50,000 7 50 000 1,35,000 10,00,000 1,30,28,000 8

COST PER INSERTION FOR A 20 SQ CM LOGO FOR THE ABOVE NEWSPAPERS + WRITERS FEES IS RS. 1.90 LACS PER INSERTION RS 1 90

BenefittoSPONSOR
UNIQUEVISIBILITY:Sportsotherthancricketenjoyunclutteredspaceandhenceget maximumexposureinprint LOWCOSTADVERTISING:20sq.cm.advertisingspaceatextremelylowprices

ASSOCIATIONWITHPremierLeague:Associatewithoneofthemostsoughtafter andfollowedsportingpropertiesinworldsportonayearlongbasis

ASSOCIATIONWITHFOOTBALL:Associationonayearlongbasiswiththeworlds mostpopulargame

PastSuccessStories
Standard Chartered did weekly interviews of Liverpool players and legends, successfully engaging the fans in India and popularizing their association with the team

PastSuccessStories
Tata Tea does weekly articles by Arsenal manager ARSENE WENGER to promote their annual football property Tata Tea Arsenal Jaago Re Soccer Stars

THANKYOU