Escolar Documentos
Profissional Documentos
Cultura Documentos
Communications Revolution
Andrew Lark
andy@andylark.com
andylark.blogs.com
Jan 21 2005
fuckedcompany.com corpwatch.org
internalmemos.com whistelblowers.com
vault.com rottentomatoes.com
Sept 2002
Shanghai
The WebMink
The Roller
Jonathan
Blog? things
Experiment & Ideate
Like to write
Great Archive...
Technology Changes Everything
LiveJournal - 5,861,527
(...2,528,043 active)
34m blogs worldwide (est.)
8m US bloggers
32m blog readers
5% Internet users using RSS
= as many stories
as AP sends out
each day
70 new users signed
up for NTT DoCoMo
400 new users came
to the Internet
Network
Effects
Copyright Lark Ventures
aka Linux
This is a aka Chat
Grassroots
Revolution aka Google
aka Skype
Why are organizations,
everywhere, whether political,
commercial or social, increasingly
unable to manage their affairs?
Open
2.Great Ideas Come Can Come
from Anyone
Source
3.The Group Mind is Smarter than
the Individual
Analysts
4.An Idea's Power is Proportional
to Its Audience
?
Employee
Communications
Knowledge Management
Why Measurement
Monitoring
Media Relations
External
Communications
Marketing
1. Listen-Up!
Creating The 2. Authenticity Matters
Participatory 3.
4.
Love Your S Webs
Communities Are
Communications Conversations
5. Publish Or Perish
Network 6. Measure & Manage
1
Listen-Up!
Engage & vs.
Participate Transmit
vs.
Advocate Control
Canaries
Bloggers in the
(the new constituency)
Coalmine.
Blogger As Employee
Recommenders
engadget gizmodo
Blogger As Ex-Employee
Blogger As
Pointer
Blogger As
Evangelist
Blogger As Leader
Blogger As Marketer
(& crazy evangelist)
2
Schwartz & Scoble
Authenticity vs. GM
Matters
vs. Boeing
Opacity vs.
Transparency
“Sunlight Is
The Best
Disinfectant”
Louis Brandeis - U.S. Supreme Court Justice
“A Blog, you see, is a
little First Amendment
machine”
Jay Rosen
“Well over 1000 (Sun employees) have been given
space for blogging. There's no restraint on what
they can blog about. We provide tools and expect
them to use them responsibly. Restricting what you
can write on a blog is the same as restricting what you
can say in an email or a phone call. And if they
aren’t speaking as an employee, well, we
live in a country that values free speech.”
Best-In-Class
Opaque
(Naked)
(voice & authenticity)
Behavior
Graveyard Aspiring
S Webs •
•
“Developers”
Educators
• Smart Mobs
• Recommenders
Email correspondence (grey lines) mapped to organizational hierarchy (black lines)
How To Search a Social Network, Lada Adamic, Eytan Adar
Pattern Recognition
“Information flows freely
from areas of high
concentration to low,
where it disseminates
rapidly across space and
time”
Communicator Editor
Traffic cop
in the Policy maker (& breaker)
Blogsphere Blog program Lead
Blog tracker and
conservationist
New spokespeople
New rock-stars
New intermediaries
Implications New channels & outlets
New conversations
News at the speed of
light
“You can’t have a weblog
if your style of writing is
that you finish your
pieces. Therefore, anybody
who works in a profession
Incompleteness which depends on
completed documents–
(a total rethink of outcomes)
journalism, academia, law,
engineers, medicine– it is
impossible to develop
community.”
David Weinberger
Real Challenges
First Amendment
SOX
Cost & Resourcing
Blog Success “Passion &
Factors Authority”
Scoble
Clear sense of the outcome
Be blogger friendly
6
Visits
Pull thought
Sales!
Track The Ecosystem
That’s The Measure Of Community Health!
Who is Pointing?
Who is Driving?
Who is Linking?
Who is Making?
Do you blog?
Do you podcast/
webcast?
Do you do search?
Your PN What’s your Ring tone?
Competency? Do SMS/Text?
Do you have a game , a
cartoon?
Do you RSS?
Mahatma Gandhi
Thanks!
please send me feedback, ideas, thoughts and corrections:
andy@andylark.com
andylark.blogs.com
408.656.9446