Product analysis On Air Conditioner (AC)

SUBMITTED BY Vishnu G Section: C Reg: No: T6001 SUBMITTED TO Prof. Madana Mohan

Contents

Introduction Industries in India Major Players Product Types Market Share Future prospects Questionnaire Conclusion

Introduction
An air conditioner (often referred to as AC) is a home appliance, system, or mechanism designed to dehumidify and extract heat from an area. The cooling is done using a simple refrigeration cycle. In construction, a complete system of heating, ventilation and air conditioning is referred to as "HVAC". Its purpose, in a building or an automobile, is to provide comfort during either hot or cold weather Portable air conditioners are movable units that can be used to cool a specific region of building in a modular fashion, not requiring permanent installation. Most portable air conditioners are refrigeration based rather than evaporative, and it is this type that is described in this section. Portable air conditioner units are often rented in emergency situations such as power failures at warehouses or data centers. All refrigerated type portable air conditioners require exhaust hoses for venting. Through this process of air intake, cooling and venting, air is continually cycled through the unit until the room reaches the desired temperature setting. Also, the refrigerant works to not only cool the air but also dehumidify air in the room, owing to the temperature decrease in the air which results in the saturation of the water content of the air, causing condensation when the air is returned to the room. The air will therefore be left without this zonal water content. The water loss rate is sufficiently high to require collection or drainage. The exact conditions for the condensation of the water from the air can be estimated using a Psychometric chart for air at room pressure. Air conditioner equipment power in the U.S. is often described in terms of "tons of refrigeration". A "ton of refrigeration" is defined as the cooling power of one short ton (2000 pounds or 907 kilograms) of ice melting in a 24-hour period. This is equal to 12,000 BTU per hour, or 3517 watt. Residential central air systems are usually from 1 to 5 tons (3 to 20 kilowatts (kW)) in capacity.

Industries in India
The Top lists of AC manufacturers that are profound in India are: LG India Samsung India ACs Voltas AC India Godrej Blue star India ACs Carrier ACs Onida AC Hitachi ACs The Top lists of AC Suppliers that are profound in world are Harvest Air Conditioner Limited Xigo Electric Co., Ltd. Shenzhen Yonan Air Conditioning Co., Ltd. Foshan City Nanhai Zuodan Electrical Co., Ltd. Asia Comfort Appliances Group Limited Shanghai VS Imp. & Exp. Co., Ltd. Delpho Tech. (Asia) Co., Ltd.

Major Players
LG Corp

LG Corp is the second largest Korean conglomerate company that produces electronics, chemicals, and telecommunications products and operates subsidiaries like LG Electronics, LG Display, LG Telecom and LG Chem. in over 80 countries.LG Corp founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947.In 1952, Lak-Hui became the first Korean company to enter the plastics industry. As the company expanded its plastics business, it established Gold Star Co., Ltd., (currently LG Electronics Inc.) in 1958.

Samsung Group

The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is South Korea's largest chaebol and the world's largest conglomerate by revenue with annual revenue of US $173.4 billion in 2008. The Samsung Group comprises numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest technology company by sales.

Voltas

Voltas Limited is an engineering, air conditioning and refrigeration company based in Mumbai, India. It offers engineering solutions for a wide spectrum of industries in areas such as heating, ventilation and air conditioning, refrigeration, construction equipment, materials handling, water management, building management systems, indoor air quality and chemicals.

Godrej Group

Godrej Group is one of the largest conglomerates based in Mumbai, India, involved in various industries that include appliances, precision equipment, machine tools, furniture, healthcare, interior solutions, office equipment, food-processing, security, materials handling and industrial storage solutions, construction and information technology. . The Group is headed by Adi Godrej and Jamshyd Godrej.

Hitachi

Hitachi Ltd. is a Japanese multinational corporation specializing in high-technology and services headquartered in Marunouchi Itchome, Chiyoda, and Tokyo, Japan. The company is the parent of the Hitachi Group as part of the larger DKB Group companies. Hitachi is the third largest technological company by revenue as of 2009.On the 2007 Forbes Global 2000 list, Hitachi was ranked number 371

Blue Star

Blue Star is India's largest central air-conditioning company with an annual turnover of Rs 2556 crores, a network of 29 offices, 5 modern manufacturing facilities, 700 dealers and around 2600 employees. It fulfills the air-conditioning needs of a large number of corporate and commercial customers and has also established leadership in the field of commercial refrigeration.

Product Types
Godrej
Two main product types: - Split AC and Windows AC

LG Corp
Three main Product Types: - Split AC, Windows AC and Multi

Voltas
Four main product types: - Split AC, Windows AC, Casette AC, Slimline

Samsung
Two main Product types: - Split AC and Windows AC

Hitachi
Two main product types: - Split AC and Windows AC both using direct efficient technology

Blue Star
Main Products are Windows AC, Hi-Wall Split AC, Cassette AC, Verticool Split AC& Concealed Split AC

Market share

Demand of Ac
5% 10%

15% 15%

Small Pvt sector Public Sectr Govt Med n large Pvt comp 15% Household Hospital small Business

19%

21%

Future aspects
Air conditioners are still on revolution .Different types of ACs are released to the market each month. Blue Star and LG Corp tops the chart followed by Voltas, Hitachi, Samsung and Godrej. Videocon and Carriers are also behind them. From the global market perspective, the world economic slowdown, or even in trouble in some countries and regions, these factors impact on the export of a huge air-conditioning in 2009, expected 2009 annual air-conditioning refrigeration export situation may be more severe than in 2008. Judging from the current production pattern analysis of the overall airconditioning, refrigeration air-conditioning throughout the year two years 2008, 2009 major policy adjustment should be a new air conditioner energy efficiency standards for the development and implementation schedule The key aspects what I found out was Rapid growth Affordability Higher temperatures More value added models Higher competition Global players Removal of Restrictions Higher R&D

Questionnaire on Customer satisfaction of Air Conditioner (AC)

Name: Age: Gender (M/F): Place:

1. What is your Occupation? a) Govt servant b) Business c) Engineer/Doctor d) Others (Please specify)

2. What is the Ac brand you are using? a) LG Corp b) Blue Star c) Voltas d) Others (Please Specify)

3. What is the reason for buying your specified brand? a) Price b) Quality c) Loyalty d) Others (Please Specify)

4. Do the advertisements affect your buying of AC brand? a) Yes b) No

5. Which type of Ac you are using? a) Split AC b) Windows AC c) Slim line AC d) Others (Please Specify)

6. Where you are using AC? a) Home b) Work area c) Automobiles d) Others (Please Specify)

7. Are you completely happy with the Brand of Ac you are using? a) Yes b) No c) No comments

Thank you for taking time to fill out the questionnaire with patience

Yours Sincerely Date: Vishnu G

Conclusion
Field work on Product Analysis of Air conditioner has been carried out on October 30 and 31 of 2010 on Secunderabad among normal people. A questionnaire has been carried out and a comparative study on different types of products on Ac has been identified. The Marketing Strategies identified for the growth of Ac in India are Facilitate growth in exports Benchmark Indian plants to the best in the world Understand best practices in operations and educate Indian players Participate in tradeshows, conferences in target markets Work with government to shape policies Ensure implementation of safety standards Ensure national level quality/performance standards Define clear procedures/paperwork for imports/exports