The secret of being blessed by the wealth you have created is to give a good part of it back to the society. Corporate Social Responsibility (csr) is the key word in many companies today. The author may be contacted by email at perform charity for self-projection. They will not donate if their names are not inscribed on temple walls or announced from the dais in public functions.
The secret of being blessed by the wealth you have created is to give a good part of it back to the society. Corporate Social Responsibility (csr) is the key word in many companies today. The author may be contacted by email at perform charity for self-projection. They will not donate if their names are not inscribed on temple walls or announced from the dais in public functions.
Direitos autorais:
Attribution Non-Commercial (BY-NC)
Formatos disponíveis
Baixe no formato PDF, TXT ou leia online no Scribd
The secret of being blessed by the wealth you have created is to give a good part of it back to the society. Corporate Social Responsibility (csr) is the key word in many companies today. The author may be contacted by email at perform charity for self-projection. They will not donate if their names are not inscribed on temple walls or announced from the dais in public functions.
Direitos autorais:
Attribution Non-Commercial (BY-NC)
Formatos disponíveis
Baixe no formato PDF, TXT ou leia online no Scribd
in Kautilyas )HJD=ID=IJH= V RADHAKRISHNAN PILLAI
Social Responsibility perform charity for self-projec-
tion. They will not donate if What would happen if we their names are not inscribed on were to hold our breath for a temple walls or announced from long time? Simply, we would the dais in public functions. suffocate. We have to let go of Our ancient thinkers under- our breath to let the next breath stood that the creation of wealth come in. The same is the case is through the network of with wealth creation. You have society and hence has to be to let go of the money in your given back to the society. hands for new money to come Man is a social animal and is in. In fact, if wealth comes to dependent on the society for his us, we have to understand that survival. While some people it is given by the Lord, to be have more wealth and some shared with the less privileged. less, the important point is that Unfortunately, the reverse is the wealth has to flow from the case; the more we have, the privileged to the less privileged. more we try to keep. The secret Equal distribution of wealth has of being blessed by the wealth been one of the main challenges you have created is to give a of many thinkers in the field of good part of it back to the Economics. Even the idea of col- society. lecting taxes is to ensure the What exactly do we give flow of wealth for the better- back? Just money? Many people ment of the society, to create a prosperous nation. The author may be contacted by email at If individuals keep distribu- radhakrishnan@atmadarshan.com ting their wealth to the right people, everyone including the India and Social giver will be highly benefited. Responsibility Corporate Social Responsibi- lity (CSR) is the key word in India has always been a so- many companies today. They cially responsible country. In understand that being a socially Indian culture we have been responsible company creates taught to give back more than trust among its customers. A what we get. In fact, working good brand image is created for the upliftment of the society and because of good values, the is considered to be a very noble company attracts more and virtue. more customers. It is our culture to donate The Tata group of companies Rs. 101 instead of Rs. 100 or is one of the best examples in Rs. 1001 instead of Rs.1000. Why this aspect. For over a hundred do we add that extra one rupee? years, this organisation has Our forefathers have taught us given back to the society much that it is an indication of our more than anyone could have intention to continue giving in expected. The foundations and future also. Further, that one the various trusts of the Tata extra rupee also signifies that Group have contributed to we should always give a little social causes in the fields of more than expected, more than education, employment genera- what we need to give. This tion, science etc. It is worthy of additional one rupee symbolises being taken up as a case study prosperity and abundance, an by any student of Management. overflowing that defies the We find the same kind of finality of a rounded sum. social responsibility in various Even after God Realisation, international organisations like some great masters work in the Ford Foundation, UNICEF, society, as they consider it their Commonwealth etc. The main responsibility to lead the soci- objective is to give back to the ety to a better quality of life, a society the wealth that also higher level of living. As busi- belongs to the society. nessmen, leaders and managers, we have a moral commitment building the Aryavarta – the In- to the people around us. dia of the golden era. In the Chinmaya Mission Pledge, Pujya Gurudev Swami Qualities of a Chinmayananda has used two beautiful statements, which rep- Responsible Society resent the Mission’s commit- Cleanliness: While making a ment to the society, of ‘giving blueprint of the society that he more than what we take’ and wanted to create, Kautilya em- ‘producing more than what we phasised cleanliness. No build- consume’. These are the ideals ing plans were cleared by the of our nation. governing bodies without en- suring proper cleanliness. Main- Creation of an tenance of cleanliness, sanitation Ideal Society and hygiene was a part of the house building regulations. The Kautilya was a master plan- following verse will give an idea ner of the society. He planned of how the roads were during out an ideal state in his mind that period. and also created a golden era in Indian history during this pe- “For throwing dirt on the road, the fine shall be one-eighth of a riod. The Arthashastra contains pana, for blocking it with muddy a large number of verses that water, one quarter.” (2.36.26) give us an insight into the kind of society that he had in mind. When we look at the condi- Most of the important concepts tion of the roads in India today, of cleanliness, respect to others, we should really feel ashamed taking care of the under-privi- of ourselves. Spitting, urinating, leged etc. were taken into ac- indiscriminate digging and gar- count, while creating the bage disposal on the roads are Kautilyan society. very common. However, things We will study a few verses, have been drastically changing which deal with the aspects in the last couple of years. Pun- Kautilya had considered, while ishments in the form of fine im- posed on the person throwing set up a benchmark for other dirt or blocking the road shows companies to follow. how much importance they had Women’s Employment – placed on the maintenance of Even during the 4th century, public property. It was not just when women did not have ad- a matter on paper, but was equate social rights, Kautilya, as implemented under strict con- a revolutionary thinker, in- ditions. cluded women’s employment in his plan for an ideal society. Shifting of Over-popula- References are made to rights tion: Migration to the country- given to women, especially mi- side was encouraged in order to nor girls, widows and elderly prevent overcrowding in the cit- women, throughout the Artha- ies. This also ensured wide shastra. There were special prop- spreading out of the population erty rights for women, too. across the nation, not just con- In the second book of the centration in particular cities or Arthashastra, the Chief Textile national capitals. Commissioner, while setting up “He should cause settlement rules for the textile industry, has of the country, which had been been advised to provide settled before or which had not been employment to women to the settled before, by bringing in people extent of allowing them to work from foreign lands or by shifting the from their own homes. The raw overflow of population from his own material would be reached to country.” (2.19.1) them in the morning and the Kautilya also encouraged finished or semi-finished pro- and invited people from other duct collected in the evening. places to come and settle down “Those women who do not stir in the countryside. He also un- out – those living separately, derstood that a man will not widows, crippled women – who wish shift alone. So he encouraged to earn their living, should be given shifting and migrating in work by sending his own female groups. This concept of build- workers to them with a view to ing new cities was encouraged support them.” (2.23.2) also for employment generation. Fairness in Treating a Jamshedpur, created by Jam- Conquered Territory – Many shedji Tata, as a residential set- have considered Kautilya as a tlement for his employees, has very crafty administrator, who conqueror should give them tax would do anything to actualise exemptions, gifts and also his dreams. This is not really honour suitable candidates. He true. The following verse will should not force anyone to give an idea about how he change to his own lifestyle; treated the people of a instead, he should be willing to conquered territory. adopt the dress, language and “The conqueror shall substi- customs of the local people and tute his virtues for the defeated their traditions. Instead of enemy’s vices and where the enemy breaking their places of wor- was good, he shall be twice as ship, he should show the same good. He shall follow policies which devotion to their gods and are pleasing and beneficial to the should himself participate in constituents, by acting according to their festivals and enjoy their his dharma and by granting favours amusements. The leaders and and tax exemptions, giving gifts and chiefs of the towns and various bestowing honours. He shall adopt communities of the conquered the way of life, dress, language and territory should also be given customs of the people and show due respect and their opinions devotion to the gods of that territory should be considered. Further, and participate in the people’s he should ensure that the ill and festivals and amusements. He shall the helpless are cared for. please the chiefs of the towns, In fact, a whole chapter of country, castes and guild; the ill, and the helpless shall be helped.” the Arthashastra, chapter 5, sec- (13.5.3-15) tion 176 of book 13, is fully devoted to this aspect and titled The conqueror shall add his ‘Pacification of the Conquered own virtues to those of the Territory’. defeated enemies. If he finds There is a lot that today’s good qualities in them, he shall corporate world can learn from try to acquire them. Today we these concepts in the Arthashas- find that after wars, the people tra. Internationally, there are of the newly acquired territory lots of mergers and acquisitions are not given any importance. (M & A) that are happening. Here, Kautilya suggests policies Once the new management which are pleasing and benefi- takes over, there is a cultural cial to the conquered popula- shock in the whole system. In tion, based on dharma. The most of the cases, people are told to leave the organisations tor of all, has to replenish the due to down-sizing and cost- pocket of his devotee – only, the cutting. giver must have absolute faith Here, Kautilya gives top pri- and indomitable courage.” ority to the people. He under- Gurudev here rightly points stands that the main asset of any out that modern Economics has organisation is its people. It is not dared to experiment deeply very important to keep them with the quality of giving. happy, even if they happen to Wealth always comes back ten- be in an acquired territory. fold to the person who gives, this is a natural law. Many good Give, Give, Give companies have the practice of Pujya Gurudev Swami Chin- giving 2% to 10% of the profit mayananda says, in his advice to social causes. Once a chair- to householders, “The secret of man of a Fortune 500 company getting is GIVE-GIVE-GIVE. was told about this concept of Worldly people of small keeping aside 10% of the pro- crumpled hearts can never fits for social projects. He understand it and modern eco- started thinking deeply. Asked nomics has not dared to what happened, he replied, “I expound it. Give away the last was wondering why the per- penny, and ten pennies must centage to give back to the soci- and will come. He, the Protec- ety is so little!”