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Walt Disney

The

Studios

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Introduction

The Walt Disney Company (commonly referred to as Disney) is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt Disney as the Disney Brothers Cartoon Studio the company was reincorporated as Walt Disney Productions, Ltd. in 1929, and became publiclytraded as Walt Disney Productions in 1938. Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel. Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.

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Introduction

The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known cartoon creation of the company, Mickey Mouse, is the official mascot of The Walt Disney Company.

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Introduction

Born Died

Occupation Company, Years active Political party Religion

Walter Elias Disney December 5, 1901(1901-12-05) Hermosa, Chicago, Illinois, U.S. December 15, 1966(1966-12-15) (aged65) Burbank, California, U.S. Interred: Forest Lawn Memorial Park , Glendale, California, U.S. Film producer , Co-founder of The Walt Disney formerly known as Walt Disney Productions 19201966 Republican Christian (Congregationalist)

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Introduction

Spouse Children Parents Relatives

Lillian Bounds (19251966) Diane Marie Disney Sharon Mae Disney Elias Disney Flora Call Disney Herbert Arthur Disney (brother) Raymond Arnold Disney (brother) Roy Oliver Disney (brother) Ruth Flora Disney (sister) Ronald William Miller (son-in-law) Robert Borgfeldt Brown (son-in-law) Roy Edward Disney (nephew)

Mickey Mouse

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Mickey Mouse is a comic animal cartoon character who has become an icon for The Walt Disney Company.

Mickey Mouse was created in 1928 by Walt Disney and Ub Iwerks and voiced by Walt Disney. The Walt Disney Company celebrates his birth as November 18, 1928 upon the release of Steamboat Willie.

The anthropomorphic mouse has evolved from being simply a character in animated cartoons and comic strips to become one of the most recognizable symbols in the world.

Mickeys Sidekicks

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Goofy Clara Clurk

Donald Duck

Pluto

Company Overview

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The Walt Disney Studios Park and Resort Disney Consumer Products Media Networks

Disneys Human Resources

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You can dream, create, design, and build the most wonderful place in the world, but IT REQUIRES PEOPLE TO MAKE THAT DREAM A REALITY Walt Disney

Disney is identifying the organizations culture as company which is rich in heritage, quality standards, and values that it believes are critical factors to its success.

Employee is the CAST that has the responsibility in each ROLE FOR THE SHOW. To make the Disney dream comes true, HR Department has so many programs through orientation and recruitment.

Creating and implementing those programs generate Disney into pretty much amount of cost, but at the same time it creates revenues for Disney.

Disney Planning Guide

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Step 1: Identify Your Meeting Objectives Step 2: Return On Objectives Step 3: Relevant Content & Activities Step 4: Venues & Transportation Step 5: Select Your Destination and Submit Your Request For Proposal (RFP) Step 6: Plan Your Budget Step 7: The Meeting Events Schedule Step 8: Meeting Day Step 9: Feedback & Measurement

Disney Corporate Culture

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Disney is rich in heritage, traditions, quality standards, and values that it believes are critical factors to it success.

Cast members share the values of honestly, integrity, respect, courage, openness, diversity, and balance.

These values are demonstrated through such traits and behaviours like making guests happy, caring about fellow cast members, working as a team, delivering quality, fostering creativity, paying attention to every detail, and having an emotional commitment to Disney.

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Orientation

Disneys orientation process is ongoing for all Disney cast members, beginning with the recruitment stage.

It continuously reinforces the values, philosophies, and guest service standards on which Disney has prided itself for so many years.

Employees at Disney called cast members. They do not work at a job; instead, they are cast in the role for the show.

Disney uses this terminology to immerse its employee in an environment that constantly reinforces the image Disney wants to project to the public.

Disney University

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Disney university is the corporate structure that teaches Disney courtesy, translates company policy, and train employees.

Disneyland also needed a training facility to introduce new employees to the buisness of entertainment as he imagined it.

Each university is responsible for training and development, employee activities, employee communications, researching and analyzing the organizations people needs, proposing plans to meet those needs, and continually researching the effectiveness of the orientation and trining programs

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Corporate History

Corporate History

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Ranking

Walt Disney Company


Most Profitable Industry World Ranking (2006) World Ranking (2005) Entertainment Industry Biggest Company (by employees) Ranking Summary

Disney Website Disney Mission Disney Vision Disney Synopsis Business Diversity Competitors Famous Characters

Most Profitable Industry

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16th biggest industry

World Ranking

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(2006)

Walt Disney at 63rd position in 2006

Earlier Ranking

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(2005)

Walt Disney at 54th position in 2005

Entertainment Industry

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Walt Disney the 2nd biggest entertainment company of the world

Biggest Company

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(by Employees)

Walt Disney the 40th biggest company having 133,000 employees

Ranking - Summary

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Most Profitable Industry Ranking : World Ranking (2006) World Ranking (2005) : : 63 54

16

Entertainment Industry Ranking : Biggest Companies (by employees) :

02 40

Disney Mission

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Mission Statement the Walt Disney company is committed to balancing environmental stewardship with its corporate goals and operations throughout the worlds

Disney Vision

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Vision Statement to make people happy

Disney Synopsis

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Founder Chairman CEO Profit Asset Revenue

Walt Disney and Roy Disney John E. Pepper, Jr $ 31.944 billion $ 2.533 billion $ 53.158 billion

Robert A. Iger

Employees133,000

Business Diversity

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TV Networks Motion Pictures Theatres Animation Park & resorts Media Networks Consumer Products

Competitors

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Studio Market Share

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Analysis Of Data

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All data is in million dollars

Profits

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All data is in million dollars

Profits

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All data is in million dollars

Profits

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All data is in million dollars

Famous Characters

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Famous Characters

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Famous Characters

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Famous Characters

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Famous Characters

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A Presentation by

Souvik Palui

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Project Details
Students Name Reg. No. Subject Pipeline College Toonskool Date Souvik Palui SCDE0900811 Production St. Xaviers 16.09.2011

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The End

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