WADA Play True Partnership Logo

Logo Use & Guidelines

WADA Play True Partnership Logo Directives
The World Anti-Doping Agency (WADA) is the international independent
organization created in 1999 to promote, coordinate, and monitor the fight
against doping in sport in all its forms.

In response to the growing demand from its stakeholders for partnership

initiatives in the fight against doping in sport, WADA has developed the
Outreach and Education Partnership Program and guidelines, as well as the
WADA Play True Partnership Logo and directives.

These Guidelines and Directives provide guidance to WADA and its

stakeholders in collaborative anti-doping projects, and will serve to ensure that
all WADA education and outreach partnership activities:

1. Ultimately promote clean sport.

2. Are as accurate and reliable as possible.
3. Are independent and free of commercial bias.

By assisting in the efforts of partners and stakeholders in the fight against

doping in sport, WADA can distribute the anti-doping message on a broader
scale to its target audiences: athletes and their entourage, anti-doping
organizations, and governments. In turn, partners in the fight against doping
can raise the profile of their anti-doping initiatives by highlighting WADA's
participation.

The enclosed Play True Partnership Logo Directives help to ensure that WADA
is correctly represented on all print, web-based, and other visual
communication tools related to these programs.
Contents
Use Restrictions and Legal Guidelines .......................................................1

Review Policy and Violations ....................................................................2

Visual Guidelines for Designers

Basic Logo Presentations and Color Issues .............................3

Minimum Sizing and Protective Zone ....................................7

Sample Promotional Sizings and Positionings .........................8

Sample Layouts for Printed Materials.....................................9

Use Restrictions and Legal Guidelines*
1. The WADA Play True Partnership Logo may not be altered, cut apart,
separated, or otherwise distorted in perspective or appearance. The logo
must stand alone (e.g., it should not be incorporated into other logo designs).
Please refer to the visual guidelines that follow for more detailed sizing and
positioning restrictions.

2. The WADA Play True Partnership Logo may never be used in any manner
that would imply WADA endorsement of an organization, its products, or its
services. Neither the logo nor the WADA name may be used in any other
organization name, product name, program name, Web site title, or the like.

3. The WADA Play True Partnership Logo may never be used in a manner that
would disparage WADA.

4. Partners and other authorized organizations are responsible for their use of
the WADA Play True Partnership Logo, as well as any use by their
representatives, such as ad agencies and implementation contractors.

5. WADA will not endorse, directly or through implied endorsement, specific

commercial products, services, educational programs, or enterprises.

6. The logo may only be used for the purpose outlined in the Partnership Agreement.

7. Partners my not reproduce the WADA Play True Partnership Logo on any
materials (T-shirts, key-chains, etc.) or publications for which money is
charged without prior approval of WADA.

8. Partners agree to send WADA copies of all printed materials that depict the
use of the WADA Play True Partnership Logo.

* The guidelines presented in this document govern the usage of WADA's Play True Partnership Logo,
developed for the purposes of partnerships with organizations in the fight against doping in sport. In
some cases, WADA's corporate logo may be appropriate for use, and such use must be approved by
WADA's Communications Department.

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Review Policy and Violations
Review Policy
1. WADA must give final approval of programs/materials that feature the WADA
Play True Partnership Logo prior to production.

2. The submitted materials will be reviewed for compliance with the guidelines
within ten (10) business days of receipt of the materials.

3. Materials should be submitted to the WADA Communications Department.

Logo Violations
1. WADA actively monitors proper use of the WADA Play True Partnership Logo.

2. Failure to comply with these guidelines may result in termination of a

partner's affiliation.

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The WADA Partnership Logo
Basic Presentation
The WADA Partnership logo has two distinct basic forms:

Each logo makes use of the distinctive WADA logomark and tagline (play
true). Use of the full WADA partnership logo (left) or the simplified version
(right) will be subject to the discretion of the WADA Communications team,
and will depend on a number of factors related to the stakeholder and the
particular event or initiative being co-branded.

Color
In its basic form the WADA Partnership logo is available from the agency in
CMYK format. The distinctive WADA green must ALWAYS be depicted
reflecting the following CMYK component factors, or else respecting the
PANTONE designation specified should you be converting the logo for
two- or three-colour applications:

C: 60
M: 0
Y: 80
K: 0 PANTONE 360C

The preferred depiction of the WADA Partnership Logo is for one of these
colour versions to be presented on an open white background. For
applications requiring grayscale or other versions please refer to the usage,
sizing, and placement guidelines on the following pages.

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The WADA Partnership Logo
Color: Grayscale versions
There are two separate grayscale versions for use on white or black
backgrounds:

The grayscale-on-white version depicts ‘play true’ in 50% black. On the

grayscale-on-black version the gray elements are set to 30% black to ensure
legibility.

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The WADA Partnership Logo
Color: Basic application guidelines
The following examples are presented as color and tonality guidelines for how
and when the various WADA Partnership Logos should be employed.

Color Grayscale
On a white or light-coloured background: On a white or light gray background:

Default to black-only to Default to black-only to

avoid problems that may avoid problems that may
arise with green type. arise with gray type.

Colour Grayscale
On a black or dark-coloured background: On a black or dark gray background:

>50% Black <50% Black

Green or black type will only work with some Use the white-only logo on backgrounds that are
darker colors, but not others. Default to the white- 50% black and darker. On backgrounds less than
only version on darker colored backgrounds to 50% black use the black-only version.
minimize the risk of error.

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The WADA Partnership Logo
Color: Mixed-b
background Applications
In general, the use of the WADA Partnership logo over a mixed background
should be avoided wherever possible. It is the responsibility of the designer
to produce original layouts that provide an open white, black, or monotone
color background for logo placement and presentation purposes.

The following examples are presented as colour and tonality guidelines for
how and when the various WADA Partnership Logos should be employed
when used over a photographic, illustrative or otherwise mixed background.

Mixed Colour Applications Mixed Grayscale Applications

A safe-zone of black or white is the preferred usage of the
Partnership logo on a mixed or photographic background.
In the event that the artist chooses an opacity field in
Photoshop instead (last example), it must be set to at
least 70% opacity. This provides a background dark and
monotone enough to allow the cmyk version to be used.
In the grayscale version the opacity of the white area
(whether it is white or black is left to the designer’s
discretion) is again set to 70%, but because this results
in a light gray background, the black only version of the
WADA grayscale logo is employed as per the guidelines
on page 4.

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 The WADA Partnership Logo
Minimum Size and Protective Zone
Each version of the WADA Partnership Logo has been designed in letterhead
size and ‘smallest size’ versions. The smallest size version has been
designed with consideration to typeface legibility and minimum safely-
printable stroke weights. The WADA Partnership Logo may never be
reproduced smaller than the minimum size version provided.

General Sizing Guidelines

The letterhead version of each logo may be scaled-up as large as the
designer wishes. Where it needs to be scaled down the following guidelines
must be observed, with the minimum size never falling below the
established ‘smallest size’ version provided. In general, the letterhead logo
versions should be re-ssized in Illustrator or an equivalent software
application, and not in your page layout software.

The stroke weight of the

logo/partnership line
separator must never fall
below .5pt on a white
12mm
0.45”

background, nor below .65pt

when it is reversed out of
black (right).
0.7”
18mm

Similarly, the stroke weight around the

logo square must never fall below .65pt
when it appears on a black background.

Protective Zone
The WADA Partnership Logo should always be spaced a minimum distance
away from other logos or text. This distance should be equal to the size of
the ‘W’ on the simplified logo version.

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Sample Promotional Sizings and Positionings
The following are suggested layouts and proportional representations of how
the WADA Partnership Logo could be used in conjunction with a stakeholder
logo. Your usage should respect the basic parameters presented here, while
allowing yourself some degree of flexibility in your design approach.

Back

Front

YOUR BRAND YOUR BRAND

Front Back

YOUR BRAND

Minimum size requirements MUST be adhered to when producing

any type of promotional item (see previous page). Select your co-pro
items based on the possible Partnership Logo uses and applications.

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 Sample Layouts for Printed Materials
The WADA Partnership Logo is designed as a partnership or co-branding tool
between WADA and its anti-doping stakeholders. It is NOT intended for use as
a merchandising tool for commercial products and services.

Refer to the following layout samples as guides when producing educational or

conference materials that will employ the WADA Partnership Logo.

Brochures or
Pocket Folders

Flyers or
Pamphlets

Front Back

Please have someone from your organization discuss the position and sizing of
the WADA Partnership Logo on your materials before they start being
designed. Relative sizing will be dependant on a variety of factors and the
appropriate final size/location must be determined in conjunction with WADA.

In this manner you will save time and money on revisions with your graphic
designer, and avoid uneccessary back-and-forths between your production
department and the WADA Communications team.

WADA must give final approval of materials featuring the WADA Play True
Partnership Logo prior to production.