Critique of Emerging Giants: 1.

The title emerging giants could be more indicative of the Western world versus the Pacific. The primary focus of this article is on American companies competing internationally. 2. The article does not discuss companies in Western Europe. The same opportunities and challenges exist for corporations in other Developed countries. 3. More statistics could have been included to support the article. A table of foreign companies and their associated growth rates in selected industries would have depicted the overall changing structure of these companies. 4. Figures for American investments in overseas operations and the market share composition of domestic versus international could have painted a picture of how American companies are faring in these markets. 5. The article primarily focuses on international companies who have matured. It would have been interesting to see figures of the percentage of upstarts from different world regions. The entry of small, innovative companies has also changed the global landscape. America and Western Europe have traditionally been the sources of new companies. The changing aspects of international entrepreneurship would have been interesting. 6. The article does not mention how the support of their governments either add to or subtract away from their competitive advantage. Governmental issues such as tax rates and the policies towards foreign direct investment in other countries directly influence how domestic versus international investment encourages growth. 7. The article could have expanded on the acquisition of American assets during the late 1990s versus just providing a few sentences on what transpired. The pullback of American companies led some companies to establish themselves and later compete against these same companies. 8. The article references skilled labor being developed overseas. It would have been interesting to see the composition of some emerging countrys labor force and how it is being affected in terms of wages. 9. The article does not mention the models that American countries are taking to enter foreign markets. A large percentage of companies make acquisitions and partnerships to enter these foreign markets. 10. The article takes a slant toward foreign competiveness and scarcely mentions the degree of competiveness US companies bring to foreign markets. The transition of knowledge from US

corporations to foreign subsidiaries has made a difference in how companies are able to compete in their domestic markets. 11. The table on Emerging-Market Companies could have added information regarding profits. It is not sufficient for a company to generate revenues. The Profitability of each of these companies directly contributes to the resources they are able to employ in the development of these markets. 12. The article could use more headings which would transition the reader into the articles next flow of thought. 13. More discussion could have taken place regarding the copy of technologies and innovations from companies in developed worlds. Often these small companies backward engineer software or other technical innovations thereby side stepping the capital costs required to develop their products. 14. The article mentions some of the issues facing American countries of the years. Specifically, the article mentions the competition during the 1960s and 1970s from Western Europe. It is difficult to place this into context. 15. More parallels could have been developed between the entrance of Western Europe companies during the 1960s and 1970s and the entrance of new companies from todays emerging markets. Did the composition of these new rivals have any commonalities with what transpired in Western Europe? 16. The article does not address where the leaders of these new companies are coming from. Are some of these companies led by talent bought from the developed nations? 17. The article does not mention how these foreign companies were funded during their startup phases. Some comments could have been made in regard to the privatization of foreign industries and this has developed or subtracted from foreign investment activity. Positives 1. The article addresses the increased profit margins foreign competitors often encounter in developed markets. 2. The article does a good job in pointing out the humble origins of some of these companies. 3. The article discusses how some professional talent being developed in foreign markets can rival the quality of expertise that mature economies enjoy.

4. The article discusses some of the composition of these foreign markets and how big an opportunity they have if the strategies are set right. 5. The article discusses the speed at which US companies must react to foreign competition and how they cannot simply win based on their capital base. The nature of this competition is often based on more than simple economics. 6. The article does give as examples, at least to some degree, basic figures of what markets and what scale some of these foreign companies possess. 7. The article gives mention to the growth of these foreign companies in domestic markets. 8. The article highlights some of the problems, resistance, some of these companies encountered when expanding into other markets. 9. The article mentions how US companies are already adept at managing costs and able to execute on this capability as a differentiator. 10. The article brings some concrete examples of how these companies operate within their own markets. How brutal the competition can be but also how some of these companies have philanthropy campaigns as we tend to think of companies in developed economies as being oriented towards social causes.