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Fuel for Your Business Success! The Driving Force behind World Trading Power! Your global business partner! KOTRA!
The world economy never sleeps. Neither does KOTRA. From New York City to Damascus, from Beijing to Khartoum, KOTRAs vast global network connects Korea to the rest of the world 24/7. KOTRA again proved its mettle during the recent financial crisis, steering Korea safely out of the economic doldrums with its creative strategies. At KOTRA, we are proud to support the globalization of your business and propel your enterprise to success. As an organization underpinned by strong international business expertise, KOTRA is everywhere that economic opportunities are, supporting and accompanying Korea on its way to a greater future.
CONTENTS
01 02 04 08 12 16 20 21
Prologue CEO Message Major Accomplishments Main Activities (Business Areas) Main Activities (Roles) Main Activities (FDI Inbound/Outbound) Ethical Management KOTRA Timeline / Organization Chart
CEO Message
Since being established in 1962 to assist with Koreas transformation into an export-driven nation, KOTRA has played an indispensable role in the growth of the Korean economy. During the 1960s-1970s, a period which saw rapid economic development in Korea, KOTRA spearheaded a campaign to develop export channels overseas, ultimately helping Korea become one of the worlds largest trading nations. During the 1990s in the wake of the Asian financial crisis, Invest KOREA, Koreas national investment promotion agency, was established, thus improving the systems with which to attract much-needed foreign investment that would help steer the nation out of the crisis. In the face of the recent global economic downturn, KOTRA has hosted large-scale trade shows such as Buy Korea which have breathed new vitality into the Korean economy. KOTRAs efforts to support partnerships and cooperation between Korean and overseas firms will continue unabated into the future. Going forward, the agency plans to increase its support activities toward global cooperation in promising business fields including knowledge services, the medical, biotech and green industries, and government procurement. In the coming years, KOTRA will also strive to stimulate international
exchange in skilled human resources through Contact Korea, a division newly established in 2008. Furthermore, KOTRA provides comprehensive support for inbound and outbound direct investment, and stands behind efforts to expand both exports and imports. As Korea looks forward to hosting the G20 Summit in 2010, becoming a responsible and contributing member of the international community is an important goal as a nation. To this end, KOTRA will spare no effort to support promising business projects with Korean firms, accompanying our clientele every step of the way on the path to success. The support you have shown KOTRA so far is greatly appreciated and we hope this support and interest will continue far into the future.
02 03
KOTRA
Major Accomplishments
A Successful
99
The worlds largest, economic network, consisting of 99 KBCs(Korea Business Center) located in 72 countries. We bring the news from economic scenes worldwide to keep your enterprises in Korea abreast with the latest developments around the globe.
04 05
KOTRA
Major Accomplishments
Major Trade Shows to Steer the Economy out of the world economic Crisis!
Buy Korea, the trade show hosted by KOTRA on major export products of Korea, provided it with opportunities and solutions to rise above the economic crisis sweeping the world. A US$ 27 million deal on airplane boarding bridges successfully negotiated with the BAA.
Supporting Multi-Party Cooperation with Global Corporations to Boost the Competitiveness of businesses!
A project for joint R&D between Korean SMEs and Qualcomm and Sanofi-Aventis and FDI in Korea is underway. Opportunities for direct transactions with global corporations such as Toyota. Marketing assistance toward Korean auto part makers such as GM Autoparts Plaza.
Inroads into Overseas Government Procurement Markets, Creating New Stable Export Channels!
KOTRA helped land an airport renovation project on seven UK airports, a five-year project worth GBP 6.5 billion. Government procurement support centers in three regions: North America (Washington DC), UN (New York City), EU (London). US Government Procurement Week hosted annually in Washington DC to promote cooperation between Korean and US government suppliers and help make inroads into the US federal procurement market.
06 07
KOTRA
A Global Business
We Support New Business Sectors and, Change the Paradigm in Overseas Marketing!
KOTRA has always been a trailblazer. Charting new economic frontiers never explored by anyone else before has always been our goal. Over the forty-eight years of its existence, KOTRA has been supporting SMEs expansion overseas. KOTRA regularly restructures itself to keep up with changing business environments and to support new business sectors. At KOTRA, setting new milestones for global business never stops.
2020
G-LEAD 2020 is a strategy by KOTRA for taking its role beyond the current role of a trade and investment supporter to that of a global economic partner, over a long term.
08 09
KOTRA
We Broaden Inroads into World Markets for Korean SMEs, in Newly growing Business Sectors
Projects
Recently, KOTRA has successfully assisted Korean firms in winning the nuclear plant project in the UAE. We are working on identifying other potential resource and power plant construction projects overseas for which Korean technology may be a vital aid.
IT Industry
We support overseas expansion of Korean converged digital technologies and solutions through various means. We have IT support centers in Silicon Valley, Tokyo and Beijing, and assist export of eGovernment consulting and project services. Globalization of intelligent transportation systems (ITS) is also our point of interest. Global Mobile Vision Korea Premium Tech Plaza Support for the ITS project in Colombia
www.contactkorea.go.kr
10 11
KOTRA
A Global Market
2,100
2,100 Korean SMEs are participating in a program in which they use KOTRAs network of overseas facilities as their branch offices.
12 13
KOTRA
Up-to-date Information on Overseas Markets and Effective Market Development Strategies for Greater Competitiveness for Korean Businesses
Information
Service
Support
www.globalwindow.org
Global Sourcing
KOTRA assists Korean businesses gain access to raw materials, parts and components industry by arranging supply deals from worldwide sources. Activities carried out by KOTRA in this area include developing strategies for promoting global sourcing and gathering and redistributing to Korean businesses supply offer information from firms worldwide. Collection of information on raw material, and parts and components supply offers Dispatching buying missions
Support
KOTRA Academy
KOTRA Academy fosters experts in trade and investment, by offering study programs ranging from basic business etiquette and manners to international marketing. The academy also offers hands-on onsite training to a selected group of interns to be assigned to overseas organizations and assist with their job search and career orientation. Overseas exhibition marketing e-trade marketing Overseas business schools Global marketing specialists FDI attraction PM
www.kotraacademy.com
www.gep.or.kr
14 15
KOTRA
A Reliable Investment
Korea, the New Global Investment Center in the Era of Borderless Investment!
KOTRA is the Trusted Bridge for Koreas Future as the New Global Center of Investment. Using customized strategies, KOTRA attracts inward FDI by leading global corporations and taking measures to change the investment environment in Korea more attractively. KOTRA also provides support to Korean firms overseas ventures, assisting them with setting up a company and other needed procedures and supplying local information related to the investment destination. As a global business partner to accompany your business on its way to success, KOTRAs work to enhance the national brand of Korea will continue into the future.
KOTRA, selected as the worlds best trade and investment promotion organization by the WTO and ITC. In 2009, KOTRA received the highest rating in a management evaluation for public institutions.
16 17
KOTRA
Investment
Attraction
Support
KOTRA has targeted FDI strategies that are tailored to the specific characteristics of each industry. We seek inward FDI from global corporations ranging from machinery and automobile manufacturing to the rapid-growing sectors of tomorrow such as biotech, IT and hightech industries. We also facilitate multi-party cooperation and partnerships between firms, universities and research institutions and global enterprises. Global Alliance Project Series (Novartis, Qualcomm, Johnson&Johnson)
Overseas
KOTRA hosts seminars on potential overseas investment opportunities. In addition to thoroughly-documented information on the investment environment, we also offer information on intellectual property right laws and assistance to Korean firms establishing a local corporation abroad, and support their bid for large projects overseas. Our vast array of overseas FDI services includes dispatching investment research teams to prospective investment sites to gather preliminary information.
www.investkorea.org
Assistance
Invest Korea Plaza is a business incubating facility for foreign-invested firms. Invest Korea Plaza offers office space at affordable prices, provides total support services by linking external organizations involved in FDI attraction such as investment attraction offices of local administrations, accounting firms and banks.
www.ois.go.kr
Tel. 1577-9524
Ethical Management
The Epicenter of Korean Economic Growth, KOTRA is Rewriting the History of World Economy!
1962 1995 1997 1998 1999
The Korea Trade Promotion Agency established.
Management
Renamed Korea TradeInvestment Promotion Agency. KISC (Korea Investment Service Center) opened. A new Foreign Investment Support Center established. The Office of Foreign Investment Ombudsman opens its doors.
2003
2004
2006
2008
2009
Social
Contributions
CRM - BSC introduced. Invest KOREA created. KOTRA receives the WTO/ITC Award for the Worlds Best Trade and Investment Promotion Organization. A new building to house IKP (Invest Korea Plaza) completed. Contact KOREA created. KOTRA receives top rating in the management evaluation, in the category of public institutions by the Korean Government.
Sharing
Activities
Office of the President
PRESIDENT
Comptroller-Auditors Office
Invest KOREA
Planning & Coordination Dept. Operation Support Dept. Personnel Affairs Team Customer Center Emergency Planning Team
Mainstay Industry Dept. SME Support Dept. IT Industry Dept. Exhibition & Convention Dept. EXPO Support Unit
Future Business Dept. Green Industry Dept. Overseas Investment Support Dept. Overseas Expansion Support Dept. Contact KOREA
Trade Information Dept. Local Information Dept. China Project Unit Japan Project Unit KOTRA Academy
Planning Team Defense Trade Team Information Analysis Team GtoG Support Team
20 21
KOTRA
Subway line no.2 (Gangnam Station) _ exit #6 Subway line no.3 (Yangjae Station) _ exit #7
From either subway station, take any of the buses listed below and get off at Nonghyup Hanaro Mart, Hyundai-Kia Motors. Kotra is located across the street.