. .

..

 023/2553

. .

..

. .
5 2553

, ,

2553

,

















,

(. . )

: 023/2553
: :
. .
: . .

: 1 2552-31 2553

: . .
1.)
.
2.)

138 128
(Accidental Random Sampling)

,
1 2 ,
,

1.
31-35
,

5,000-10,000

5,000

2.
3








,
1,359
593

3.
.


, ,

,
,


ABSTRACT
Project Code :
Project Title :
Investigator:
Project Duration :

RDG 023/2553
Ecology Development of travelling area for respond tourist
demand: Case in Nontaburi and Saraburi province.
Assist. Dr. Tawipan Puasansern
Rajamangala University of Technology, Thanyaburi Campus
1 June 2009 31 May 2010

From studying on the topic Ecology Development of travelling area for respond
tourist demand: Case in Nontaburi and Saraburi province aimed at
a) For study the important travelling area in provincial study, especially the core
travelling area such as Nam Tok Jed Sao Noi Rainfall Forest at Saraburi Province and
Koh Kred Area in Nontaburi Province
b) For searching the important problems in ecology in study area, especially the
core area that the things for travelling demand or satisfaction and what ecology demand
for traveller for better improvement travelling area and complementary with
environmental conservative for sustaining development. The sample size as the 138
travelers whom travel in Nam Tok Jed Sao Noi Rainfall area and 128 travelers in Koh
Kred Island. The accidental random sampling is the tool are the questionnaire for
ecotouism traveler demand and used mix the quantitative research and qualitative
research. In addition to there are investigate from textbook and related document
for researchs, articles work concerning with study area. Statistics for answering the
objective a.) and statistics use for answering the objective b.) as percentage,
frequency, medium and standard deviation. The studying result conclude that as
general founding with population characteristic data
1. In population the resercher founding that the traveler is female more than
male althought Nam Tok Jed Sao Noi Rainfall and Koh Kred Island and age median is

31-35 years which show the traveler in average as middle person and has mostly
educational level below bechalor degree, follow bechalor degree, master degree and
Phd. Degree. In career work found that both two area is mostly private business
persons and averate income approximately 5,000-10,000 baht for mostly traveler in
Nam Tok Jed Sao Noi Rainfall area
2. In general demand of ecotourism founding that Nam Tok Jed Sao Noi Forest
area and Koh Kred area, there are similar as there has average 3 times to travel and
advice from friends and relatives that they highly want to relax. The different part in
traveler demand in Nam Tok Jed Sao Noi and Koh Kred Island ared founding that the
traveler that come to Nam Tok Jed Sao Noi Rainfall has satified to fourish of ecology
environment and natural resource and travelling activity which fond of coming in Nam
Tok Jed Sao Noi Rainfall as swimming the most, follow with picnic and visiting history
and culture. But the traveler who travel Koh Kred Island has satisfied less than Nam
Tok Jed Sao Noi area. In activity they want to trave around Koh Kred Island by boat
and the most favorite activity is buying things, follow by perform meritorious, relax and
walking. For the average expenditure to travel Nam Tok Jed Sao Noi on 1,359 baht.
Whereas Koh Kred Island only pay 593 baht that show traveler in Nam Tok Jed Sao
Noi has expend money more than Koh Kred. When observing by researcher there has
relatives group or friend more than individual, but the traveler in Koh Kred Island often
expend by individual.
3. In other demand of traveler from open questionnaire found that traveler travel
in Nam Tok Jed Sao Noi area in Saraburi province has satisfied ecotourism in the good
satisfaction level. As Koh Kred area has satisfied in moderate satisfaction level. For
suggestion in ecotourism in nature has preserved well, but only improve ecotourism by
adding colorful in resting places, stores, and near area in Nam Tok Jed Sao Noi shoud
be natural harmonization and uplift the landscape between comminities and Nam Tok
Jed Sao Noi Rainfall harmonize with nature and beautiful update. The part in Koh Kred
area shoud improve the development ecotourism in Koh Kred by create ecotourism

within Koh Kred such as setting the natural agriculture garden plant, natural tree,
flowers plant and small park for relaxation both in middle Koh Kred and around it . But
in the present Koh Kred become the place focus on buying local wisdom and ignore to
improve beautiful ecotourism.

1
2
2
2
3
4
6
9
11
17
18
20
26
44
47
48
48

()

49
51
51
53
54
55
58
63

72

74
74
77

95
95
95
95
95
98
101
102
119
113

119
125
147
150

5.1 /
5.2
5.3
5.4

5.5

76
78
81
84
91

150

, ,
,

1.
,
2.

()

(Ecrodiminism Theory)

, , ,

(Traveller Demand)

, , , ,
, , ,

,

.. 2538


.. 2540

1.

2.

3.

4.
-

5.

6.


7.

8.

9.

10.



.. 2550
( , 2550)

8
85

()

()
.
( ) 2 2546

1.


2.

3.

4.

5.

6.

7.
8.

.








3

1.
(1.1) (World Tourism Organization WTO)
1925 International
Union of Tourist Publicity Organization WTO

480
6
1)
2)
3)
4)
5)
6)
(1.2) (International Civil Aviation
Organization ICAO)
7 1944


134
1)

2)

3)

4)

5)

6)
7)

8)

9)

10)
2.

(Organization of Economic and
Cooperation for Development OECD)
.. 1960

3.


1)
(Economic Cooperation in the Greater Mekong Subregion- GMS)

2)
(Bangladesh-India-Myanmar - Sri Lanka - Thailand Economic
Cooperation BIMST - EC)
3) (Mekong Ganga
Cooperation)
4) --
(IMT-GT)

2

1.
(1.1) (World Travel and Tourism Council
WTTC)
3
1)

2)
3)

(1.2) (International Air Transport

Association IATA) 1945

10

112 IATA
1)

2)
3)

4)

5)


2.
(2.1) (The Pacific Asia Travel
Association PATA) .. 1952


2,200 44

(2.2) (Caribbean Tourism

Association CTA)

11

(2.3) (East Asia Travel

Association EATA) .. 1966
8

(2.4) (International Congress and

Convention Association ICCA ) .. 1964

(2.5) (ASEAN Tourism Association ASEANTA )

.. 1971

1)
2)

12

1.


.. 2502 .
Tourism Authority of Thailand (TAT)

1)

2)

3)

4)

5)

6)

7)

13

8)

2.


(2.1)
1)
2)
3)
4)
5)

6)
(2.2)
1)
2)
3)
4)
5)

14

6)
7)
8)
9)
10)
11)
(2.3)
1)
2)
3)
4)
5)
6)
(2.4)
1)
2) (..)
3) (..)
4)

15

5) (.)
6)
7)
(2.5)
1)
2)
3)





1.


1) (Association of Thai Travel Agents ATTA)

(Inbound)
2) (Thai Travel Agents Association TTAA)

16

3) . (The Association of Thai Tour

Operators ATTO)

4) .
5)
6)
7) .
8)
9)
10)
2.

1)
2) (PATA Thailand Chapter)
3) (Association of Incentive & Travel Executive SITE)
4)
3.
1) .
2)

17

1.


1) (Association of Thai Travel Agents ATTA)

(Inbound)
2) (Thai Travel Agents Association TTAA)

3) . (The Association of Thai Tour
Operators ATTO)

4) .
5)
6)
7) .
8)
9)

18

10)
2.

1)
2) (PATA Thailand Chapter)
3) (Association of Incentive & Travel Executive SITE)
4)
3.
1) .
2)

1.

19

( 10 ) "


"
(Super Goal)

(1)



(2)

(3)





(4)

20

(5)



2.
2.1)

(1)


(2)



(3)

(4)

(5)

21

(6)


(7)

(8)

(9) (Code of Conduct)

(10)

2.2)



6

(1)
(1.1)


(1.2)

22

(1.3)


(1.4)


(1.5)

(1.6)

(1.7)

(1.8)

(2)
(2.1)

(2.2)


(2.3)

23

(2.4)

(2.5)


(2.6)

(3)
(3.1)

(3.2)

(3.3)

(3.4)

(3.5)

24

(3.6)

(3.7)


(4)
(4.1)


(4.2)


(4.3)



(4.4)

(4.5)

25

(4.6)

(5)
(5.1)

(5.2)

(5.3)


(5.4)



(5.5)

(5.6)


(5.7)

26

(6)
(6.1)


(6.2)

(6.3)

(6.4)

(6.5)

3.


6

(1)
(2)
(3)
(4)
(5)
(6)

1)

27

(1)


1 ()
2

28

(2)
(2.1)
-

-

(2.2)
-
5

10
-
400 5
-

5
-
5
-

-

29

(3)

(3.1)



(3.2) (Zoning)

(3.3)

(3.4)




(3.5)

30

(3.6)


(3.7) (EMS)

(IEE)
(EIA) ISO 14000
(3.8)



(3.9)

2.)
(1)











(Education)

31

(Interpreting)
(Training) (On The Job Training)
(Case Study) (Role Play) (Game Dynamic) (Brain
storming) (Discussion)

2




(2)
(2.1)




(2.2)
-


-

32

(2.3)

(2.4)

(3)
(3.1)


(3.2)



(3.3)

(3.4)



(3.5)

33

(3.6)



(3.7)

(3.8)

(3.9)


(3.10)

3)
(1)

34

(2)
(2.1)

(2.2)
-




-


-

35

-

(3)
(3.1)



(3.2)

(3.3)


(3.4)

(3.5)
.


(3.6)

(3.7)

36

(3.8)


(3.9)

(3.10)

4)
(4.1)



(Product)

37

(Self-guide)



(4.2)
-

38

(1) 10

(2)

(3)

(4)

(5)

(6) 50 5
10
(7)
10
(4.3)
(1)


(2)

(3)

39

(4)

(5)


(6)

(7)

(8)


(9)



(10)




(11)

(12)

(13)

40

(14)

(15)

(5)
(5.1)




-








(5.2)
(1)

41

(2)
-
5
- 50 5
10
(5.3)
(1)

(2)
ISO 9000
(3)

(4)

(Eco-service Label Green & Brown Label)
(5)
(6)

(7)

(6)
(6.1)

42

(6.2)
(1)
-

-

(2)



(6.3)
(1)


(2)

(3)

(4)


(5)

43

(6)

 2
(Ecotourism)
Ecotourism

Nature Tourism, Bio Tourism, Green Tourism
( sustainable tourism)
Globe 1990
"



" (, 2548)




(
, 2539 , 2548)


Ceballos Lascurain (1991)
"


"
Elizabeth Boo (1991) "


"

45

The Ecotourism Society (1991)

"


"
Western (1993) The Ecotourism
Society "

"
The Common Wealth Department of Tourism (1994)

(2538)

"
(2548)

" Ecotourism"
" "

46

Ecotourism

(sustainable tourism)

1. (nature based tourism)

2.





3.
(
)


4.
() ()

47

(nature-based destinations)

( niche market)

48

1.

2.

3.

4.

5.
6.

49

3






1.





/


2.

3.

50

(Ecotourism)

4 ()


1.

2. (Responsible
Travel) (no or low impact)

3.
( learning process)


4.

51

/ /

52

10

Earth Summit 2535
3

( , 2540
, 2548)





(, 2545
, 2548)

53

(Ecotourism)
(Sustainable Tourism)

1.


2.

3.

4.

1.

54

2.


() (
)

3.




NGOs
2

4.

55

The World Summit on Environment and Development Rio de Janeiro
..1992 UN
Agenda 21
()

"
" ""

56

(Carrying Capacity)
Carrying Capacity CC





Carrying Capacity

CC
1 / 2 / 500 /


1,800 2,500 /
1,800 / 2,500 / (

)


(
)
(

57

)
(

)
CC





Carrying Capacity

scenario

(sustainable tourism) (quality) (continuity)
(balance)
(Ecrodiminism)


Ecrodiminism

58

1.
2.,
3.

1.
2.
3.

OTOP

7

2-5

4

-

59

( 2 )
)
2224

5 2521

500 50
450
487.5 937.5

()

21 2523

- 1
540

2545





1

17,540

60

180-402
402
386 359

10
26





1,191
26

50

61

19


78 54 23
1




17

48

1 .
30 10
20

62

108 113

-
41 12

-
-
2
- 1
30
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. () ,

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) 6 39
6

5

()
2
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2 ""
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64

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1 2 3
4 5 6
7
2, 3, 4 5 50
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2,3 8

2,3,4,5


3, 5,6



"" (
)
()
5


5

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(
)
13.00 - 16.00 .
9.00 - 16.30 .

65

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""

1.30 09.00 17.00 . 50 .0-2584-5012, 08-18453800, 08-9033-5599, 08-1584-1900 350 - 3,000
1.30

20
2

( 05.00 - 21.30 . 2
30


10

66

22 ()

08.30 - 18.30 .
(.)




http://conservation.forest.ku.ac.th/ecotourdb/cgibin/frame_main.asp

- 08.00 .- 21.30
. 60
- 9
- , , ,
, ,
-

-
-
- 05.00-21.30 .

(2540)
4

(
)

67

, ,

(2541)

6

4 1,000








2

(2542)

68

(2543)

4
8
2541-2546

(2544)
3





7 310

4

69

(2544)




- 2544

76 56
48
52.63 35.53
8 2

(2545)




(ecology capital) (social and cultural capital)
(human capital)

(2545)
5

70

2551 700,000
20
(tourism of ASIA) Unseen Thailand

10 ( 2541
242,000 7
5 (Gross Domestic
Product, GDP) (, 2545
, 2548))

71

4.1





4.2

2

4.3



,

73

1)
(1)
(2)
(3)
(4)
(5)
2)
(1)
(2)
3)
(1)
(2)
(Secondary data)
(Documentary)
, , , ,

4.4
2


138
128
266
SPSS (Mean) (Descriptive Statistic)
(Percentage)
(Content Analysis)

(Survey
research)

5
1
2
3
4
5.1

75

5.1

58
80
138

42
58
100

58
70
128

30.95
12.35

45.3
54.7
100
34.89
13.64

93
30
3
3
129

72.1
23.3
2.3
2.3
100

71
47
6
1
125

56.8
37.6
4.8
0.8
100

14
17
40
34
29
5
139

10.1
12.2
28.8
24.5
20.9
3.6
100

12
26
37
21
26
6
128

9.4
20.3
28.9
16.4
20.2
4.7
100

76

5.1 ()

5,000
5,000 10,000
10,001 15,000
15,001 20,000
20,000

30
45
22
9
14
120

27
38
30
9
17
121

25
37.5
18.3
7.5
11.7
100

22.3
31.4
24.8
7.4
14.0
100

5.1
58 (80 )
42 (58 )

54.7 (70 ) 45.3
(58 )

30.95 12.35
34.89
13.64

72.1 (93 )
23.3 (30 )
2.3 (3 )

56.8 (71 )
37.6 (47 ) 4.8 (6 )
0.8 (1 )

28.8 (40 )

77

24.5 (34 ) 20.9 (29 )

12.2 (17 ) 10.1 (14 ) 3.6 (5 )

28.9 (37 )
20.2 (26 ) 16.4 (21 )
9.4 (12 ) 4.7 (6 )

5,000 10,000 37.5 (45 )
5,000 25 (30 ) 10,001 15,000
18.3 (22 ) 20,000 11.7 (14
) 15,001 20,000 7.5 (9 )
5,000 10,000
31.4 (38 ) 10,001
15,000 24.8 (30 ) 5,000 22.3 (27 )
20,000 14 (17 ) 15,001
20,000 7.4 (9 )
5.2

78

5.2

3.46
2.84
119
5
11
5
140

85
3.6
7.9
3.6
100

104
39
6

65.4
24.5
4.3

10

7.2

159

100

108
69
23
12
5
13
11
241

44.8
28.6
9.5
5
2.1
5.4
4.6
100

1,359.07

79

1,739.72
106
6
1
18
39
6
176

60.2
3.4
0.6
10.2
22.2
3.4
100

80

5.2
3.46
2.84
85 (119 )
7.9 (11 )
3.6 (5 )

65.4 (104 )
24.5 (39 )
7.2 (10 )
4.3 (6 )

44.8 (108 ) 28.6 (69 )
9.5 (23 ) 5.4 (13
) 5 (12 ) 4.6 (11 )
2.1 (5 )
1,359.07
1,739.72
60.2 (106
) 22.2 (39 ) 10.2 (18
) 3.4 (6 )
0.6 (1 )

81

5.3

3.19
3.57
72
7
26
18
129

58.5
5.7
21.1
14.6
100

63
37
16

46.7
27.4
11.9

19

14.1

135

100

51
6
41

16.4
1.9
13.2

48
61
45
59
311

15.4
19.6
14.5
19.0
100

82

593.71
607.48
34
1
45
54
42
1
5
182

18.7
0.5
24.7
29.7
23.1
0.5
2.7
100

5.3
3.19 3.57

58.5 (72 )
21.1 (26 ) 14.6 (18 )
5.7 (7 )

46.7 (63 )
27.4 (37 )
14.1 (19 )
11.9 (16 )

19.6 (61 ) 19 (59 )
16.4 (51 ) 15.4 (48 )
14.5 (45 ) 13.2 (41 )
1.9 (6 )
593.71
607.48
29.7 (54 )

83

24.7 (45 )
23.1 (42 ) 18.7 (34 ) 2.7 (5 )
0.5 (1 )

5



3.68 5.00

2.34 3.67

1.00 2.33

 5.4

36
(25.4)
21
(15.1)
28
(19.7)
43
(30.5)
26
(18.3)
33
(23.4)
25
(17.6)

68
(47.9)
62
(44.6)
70
(49.3)
68
(48.2)
67
(47.2)
71
(50.4)
62
(43.7)

37
(26.1)
54
(38.8)
39
(27.5)
28
(19.9)
45
(31.7)
36
(25.5)
50
(35.2)

1
(0.7)
2
(1.4)
5
(3.5)
2
(1.4)
4
(2.8)
1
(0.7)
4
(2.8)

3.98

0.74

3.73

0.73

3.85

0.77

4.08

0.75

3.81

0.76

3.96

0.72

3.75

0.80

0
(0.0)
0
(0.0)
0
(0.0)
0
(0.0)
0
(0.0)
0
(0.0)
1
(0.7)

 5.4 ()

3.78

0.81

3.51

0.84

3.78

0.87

3.98

0.76

3.74

0.75

3.96

0.82

3.90

0.85

28
(19.9)
17
(12.0)
32
(22.5)
37
(26.1)

59
(41.8)
52
(36.6)
55
(38.7)
67
(47.2)

50
(35.5)
62
(43.7)
48
(33.8)
36
(25.4)

3
(2.1)
9
(6.3)
6
(4.2)
2
(1.4)

1
(0.7)
2
(1.4)
1
(0.7)
0
(0.0)

24
(17.0)

58
(41.1)

57
(40.4)

2
(1.4)

0
(0.0)

40
(28.2)
38

62
(43.7)
58

35
(24.6)
40

5
(3.5)
6

0
(0.0)
0

(26.8)

(40.8)

(28.2)

(4.2)

(0.0)

 5.4 ()

40
(28.2)
39
(27.5)
55
(38.7)
51
(25.9)
53
(37.3)
53
(37.3)

60
(42.3)
61
(43.0)
54
(38.0)
52
(36.6)
53
(37.3)
54
(38.0)

37
(26.1)
36
(25.4)
27
(19.0)
31
(21.8)
30
(21.1)
29
(20.4)

5
(3.5)
6
(4.2)
5
(3.5)
7
(4.9)
5
(3.5)
4
(2.8)

0
(0.0)
0
(0.0)
1
(0.7)
1
(0.7)
1
(0.7)
1
(0.07)

3.95

0.88

3.94

0.84

3.87

0.88

4.11

0.88

4.02

0.92

4.07

0.89

51
(35.9)

53
(37.3)

30
(21.1)

6
(4.2)

2
(1.4)

22
(15.5)
19
(13.4)
13
(13.4)
20
(14.1)
-

54
(38.0)
56
(39.4)
56
(39.4)
54
(14.1)
-

60
(42.3)
56
(39.4)
56
(39.4)
58
(40.8)
-

4
(2.8)
9
(6.3)
9
(6.3)
9
(6.3)
-

2
(1.4)
2
(1.4)
2
(1.4)
1
(0.7)
-

4.22

1.74

4.02

0.93

3.63

0.83

3.57

0.85

3.58

0.87

3.87

0.52

89

5.4
3.87 0.52

3.98 0.74
3.73
0.73
3.85
0.77
4.08
0.75
3.81
0.76
3.75 0.80

3.78
0.81
3.51 0.84

3.78 0.87

3.98 0.76

3.74 0.75
3.96
0.82
3.90 0.85

3.95 0.88
3.94
0.84

3.87 0.88
4.11

90

0.88
4.02 0.92
4.07
0.89
4.22 1.74

4.02 0.93

3.63 0.83
3.58
0.87

91

5.5

27
(20.9)
22
(17.1)
22
(17.1)
29
(22.5)
19
(14.7)
23
(17.8)

3.95

0.69

3.81

0.73

3.74

0.78

3.92

0.77

3.60

0.80

3.67

0.83

70
(50.3)
63
(48.8)
57
(44.2)
65
(50.4)
46
(35.7)

31
(24.0)
42
(32.6)
45
(34.9)
31
(24.0)
58
(45.0)

1
(0.8)
2
(1.6)
5
(3.9)
4
(3.1)
6
(4.7)

0
(0.0)
0
(0.0)
0
(0.0)
0
(0.0)
0
(0.0)

47
(36.4)

52
(40.3)

7
(5.4)

0
(0.0)

92

5.5

3.57

0.83

3.77

0.87

3.82

0.80

3.52

0.86

3.98

0.74

3.67

0.78

20
(15.5)
28
(21.7)
26
(20.2)
19
(14.7)
32
(24.8)

41
(31.8)
51
(39.5)
59
(45.7)
40
(31.0)
64
(49.6)

60
(46.5)
43
(33.3)
39
(30.2)
60
(46.5)
31
(24.0)

8
(6.2)
6
(4.7)
5
(3.9)
9
(7.0)
2
(1.6)

0
(0.0)
1
(0.8)
0
(0.0)
1
(0.8)
0
(0.0)

18
(14.0)

57
(44.2)

49
(38.0)

4
(3.1)

1
(0.8)

93

5.5

3.83

0.75

3.82

0.72

3.83

0.76

3.83

0.75

3.65

0.78

3.68

0.73

24
(18.6)
22
(17.1)
25
(19.4)
25
(19.4)
17
(13.2)

62
(48.1)
64
(49.6)
60
(46.5)
59
(45.7)
56
(43.4)

40
(31.0)
41
(31.8)
41
(31.8)
43
(33.3)
51
(39.5)

3
(2.3)
2
(1.8)
3
(2.3)
2
(1.8)
4
(3.1)

0
(0.0)
0
(0.0)
0
(0.0)
0
(0.0)
1
(0.8)

16
(12.4)

60
(46.5)

49
(38.0)

4
(3.1)

0
(0.0)

94

5.5

23
(17.8)
-

63
(48.8)
-

39
(30.2)
-

4
(3.1)
-

0
3.81
0.76
(0.0)
3.76
0.53

 5






6.1

2
1

96

138 80 58
4.1 128
70 58
31
35

129

125

139

,
128




120 5,000 10,000
5,000
121 5,000-10,000
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.
3

60.2

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( 4.2)


65.4
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1,359




3
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63 37

,



,
(51%)

98

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593

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70
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(15.1%

(49.3%) (27.5%)
(19.7%)


(48.2%) (30.5%) (19.9%)


, ,


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(25.5%) (23.4%)

99

(43.7) (35.2%) (17.6%)

, ,
(41.8%) (35.5%) (19.9%)

(43.7%)
(36.6%) (12%)



(38.7%) (33.8%) (22.5%)

(47.2%)
(26.1%) (25.4%)

(41.1%) (40.4%)
(17%)
(40.8%)
(28.2%) (26.8%)
, , ,
, ,
, , , ,

( 4.4)

(39.4%)

(40.8%) (34.1%)
(14.1%)

100

(50.3%) (24.0) (20.9%)
70
(48.8%) (32.6)
(17.1%)

(44.2%) (34.9%)
(17.1%)

(50.4%) (24%) (22.5%)

/
(45%)
(35.7%) (14.7%) /

(40.3%) (36.4%) (17.8%)

(31.8%)
(31.8%) (20%)

,
, (45.7%)
(30.2%) (20.2%)

(45.7%) (30.2%)
(20.2%)

101

(46.5 (31.0%) (14.7)

(49.6%) (24.8%)
(24%)

(44.2%) (38%) (14%)

(48.1%) (31.1%) (18.6%)

(49.6%) (31.8%) (17.1%)

(46.5%)
(31.8%) (19.4%)

(45.7%) (33.3%) (19.4%)

(43.4%)
(39.5%) (13.2%)

(46.5%) (39.5%)
(13.2%)
(48.8%)
(30.2%) (17.8%)

6.2

3
1,359

102

6.3
18

1.

( 26 )
2.
( 15 )
3.

103

(
13
4.

( 11 )
5.


( 13 )
6. ( 5 )
7.
( 1 )
8.
( 1 )
9.
( 3 )

1.

( 27 )
2.

( 21 )
3.
( 15 )
4. ( 8 )
5.

( 7 )

104

6.
(
6 )
7. 4
8.
( 3 )
9.
( 3 )
10. ( 2 )
11.
( 2 )
12. (A.T.M) ( 2 )
19
1.)

( 25 )
2.)
(
10 )
3.)

( 7 )
4.) ( 5 )
5.)
( 3 )
6.)

( 2 )
7.)

( 2 )
8.)
( 2 )
9.) ( 1 )

105

10.)
( 1 )

(Accidental Random Sampling)

.

.
.
.
.
.
.
.

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.
.

106

.
.
.
.
.
.

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108

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. 2548. . http://www.forest.go.th/WEFCOM /Part2TAT.html
. 2548. . http://www.mots.
go.th/office.php?OfficeId=5&Action=policy
. 2548. . http://www.mots. go.th
/office.php?OfficeId=5&Action=vision
(2542)
. 2005. Ecotourism. http://encyclopedia.thefreedictionary.com/ecotourism
. 2545.
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groups) .
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110

, 2540, ,

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http://www.dnp.go.th/NPO/html/Tour/Eco_Tour.html
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(2544), . 2544. .
3(2) : 139-154.
, 2543, ,
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111

References
Avijit Gupta (1988), Ecology and development in the Third World, (Paperback - Aug 18,
1988) Barth, Hans Karl. 1977. "Types of Semi-arid Ecosystems: Stress and Stress
Potential." Applied Sciences and Development 10: 59-80. Special issue on the occasion
of the UN Conference on Desertification. Institute for Scientific Co-operation, Tbingen.
Bennett, John W. 1976. The Ecological Transition: Cultural Anthropology and Human
Adaptation. Pergamon Press, London.
-Bennett, John W. and Roy F. Ellen (eds.) 1979. "Social and Ecological Systems." ASA
Monograph 18. Academic
Crowe, Beryl. 1972. The Tragedy of the Commons Revisited. Science 166: 1103 1107.
Reprinted in: Robert L. Smith, ea., The Ecology of Man: An Ecosystem Approach
Harper & Row, New York: pp. 391-198.Douglas, Mary. 1970. "Environments at Risk."
TLS 30.10.1970, pp. 1273-1274. Reprinted in:
Durkheim, Emile and Marcel Mauss. 1963. Primitive Classification. Cohen & West,
London.van Dyne, George (ed.). 1969. The Ecosystem in Natural Pesource
Management. Academic Press, New York.
"Ecotourism: The New Face of Travel: Year In Review 1998." Encyclopdia
Britannica. 2009. Encyclopdia Britannica Online. 24 Nov. 2009
http://www.britannica.com/EBchecked/topic/178278/ecotourism>.
Holling, Crawford S. 1969. "Stability in Ecological and Social Systems." In: Diversity and
Stability in Ecological Systems. Report of Symposium held May 26-28, 1969.
Brookhaven National Laboratory, Biology Department, Upton, N.Y.
- 1973. "Resilience and Stability of Ecological Systems." Annual Review of Ecology and
Systematics, 4: 1-23.

112

Jacobsen, T. and R.M. Adams. 1958. "Salt and Silt in Ancient Mesopotamian
Agriculture. Science 128 (3334): 1251-1258.
Kuhn, Thomas. 1962. The Structure of Scientific Revolutions. The University of Chicago
Press, Chicago.
- 1972. Structuralism and Ecology Barnard College, New York.
Lewis, James K. 1969. "Range Management Viewed in the Ecosystem Framework." In:
George van Dyne 1969, pp. 97-188.
Odum, Eugene P. 1969. "The Strategy of Ecosystem Development." Science 164: 262270.
- 1975. Ecology: The Link Between the Natural and the Social Sciences. 2nd edition.
Holt, Rinehart and Winston, New York.
Ophuls, William. 1977. Ecology and the Politics of Scarcity. W. H. Freeman and
Company, San Francisco.
Passmore, John. 1974. Man's Responsibility for Nature. Ecological Problems and
Westem Traditions. Charles Scribner's Sons, New York.
Richerson, Peter J. 1977. "ecology end Human Ecology: a Comparison of Theories in
the Biological and Social Sciences." American Ethnologist, 4: 1-26.
-1982a. "Ecology in Perspective. The Human Context of Ecological Research
International Social Science Journal 34 395-410,
-1982b. "Dryland Ecology in a Developing Country: the Organizational Dimension."
Annals of And Zone 21.
Tracy A. Farrell a1 and Jeffrey L. Marion, Identifying and assessing ecotourism visitor
impacts at eight protected areas in Costa Rica and Belize, School for Field Studies, 16
Broadway, Beverly, MA 01915, USA
Vayda, Andrew P. and Bonnie J. McCay. 1975. "New Directions in Ecology and
Ecological Anthropology." Annual Review of Anthropology 4: 293-306 Palo Alto; CA.
Vandermeyer, John N. 1972. "Niche Theory." Annual Review of Ecology and
Systematics. 3: 107-132.

()

114

1
1.

2. ............................

3.




4.




/

......................................................
5.
5,000
5,00010,000
10,000-15,000
15,00020,000
20,000
6. .....................
7.
,

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8.

115

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10. ?
..................................
11.

..........................

116

2
2
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117

11


12

13

.
.
.
.
.
14

.
.
.
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15

16

17

118

18.
?
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.................................................................................................................................................
.................................................................................................................................................
19. ?
.................................................................................................................................................
.................................................................................................................................................
.................................................................................................................................................
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.................................................................................................................................................
.

119

()

120

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1.

2. ............................

3.




4.




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5.
5,000
5,00010,000
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7.
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121

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11.






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12

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14

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15

16

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124

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19. ?
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125

126

: . .

Ecology Development of travelling area for respond tourist demand: Case in Nam
Tok Jed Sao Noi, Saraburi province and Koh Kred, Nontaburi province.
:
. .
Ecology Development of travelling area for respond tourist demand: Case in Nam Tok
Jed Sao Noi, Saraburi province and Koh Kred, Nontaburi province.
. .

: . . 1)

. 2)



138 128
(Accidental Random Sampling)

,
1 2
, ,

1.
31-35

127

,
5,000-10,000

5,000

2.

3







,

1,359 593

3.
.

128

, ,



,
,

129

Abstract
From studying on the topic Ecology Development of travelling area for respond
tourist demand: Case in Nontaburi and Saraburi province aimed at a) For study the
important travelling area in provincial study, especially the core travelling area such as
Nam Tok Jed Sao Noi Rainfall Forest at Saraburi Province and Koh Kred Area in
Nontaburi Province b) For searching the important problems in ecology in study area,
especially the core area that the things for travelling demand or satisfaction and what
ecology demand for traveller for better improvement travelling area and complementary
with environmental conservative for sustaining development. The sample size as the 138
travelers whom travel in Nam Tok Jed Sao Noi Rainfall area and 128 travelers in Koh
Kred Island. The accidental random sampling is the tool are the questionnaire for
ecotouism traveler demand and used mix the quantitative research and qualitative
research. In addition to there are investigate from textbook and related document for
researchs, articles work concerning with study area. Statistics for answering the
objective a) and statistics use for answering the objective b) as percentage, frequency,
medium and standard deviation
The studying result conclude that as general founding with population characteristic data
1. In population the resercher founding that the traveler is female more than
male althought Nam Tok Jed Sao Noi Rainfall and Koh Kred Island and age median is
31-35 years which show the traveler in average as middle person and has mostly
educational level below bechalor degree, follow bechalor degree, master degree and
Phd. Degree. In
career work found that both two area is mostly private business persons and averate
income approximately 5,000-10,000 baht for mostly traveler in Nam Tok Jed Sao Noi
Rainfall area
2.In general demand of ecotourism founding that Nam Tok Jed Sao Noi Forest
area and Koh Kred area, there are similar as there has average 3 times to travel and
advice from friends and relatives that they highly want to relax. The different part in

130

traveler demand in Nam Tok Jed Sao Noi and Koh Kred Island ared founding that the
traveler that come to Nam Tok Jed Sao Noi Rainfall has satified to fourish of ecology
environment and natural resource and travelling activity which fond of coming in Nam Tok
Jed Sao Noi Rainfall as swimming the most, follow with picnic and visiting history and
culture. But the traveler who travel Koh Kred Island has satisfied less than Nam Tok
Jed Sao Noi area. In activity they want to trave around Koh Kred Island by boat and the
most favorite activity is buying things, follow by perform meritorious, relax and walking.
For the average expenditure to travel Nam Tok Jed Sao Noi on 1,359 baht. Whereas
Koh Kred Island only pay 593 baht that show traveler in Nam Tok Jed Sao Noi has
expend money more than Koh Kred. When observing by researcher there has relatives
group or friend more than individual, but the traveler in Koh Kred Island often expend by
individual.
3. In other demand of traveler from open questionnaire found that traveller
travel in Nam Tok Jed Sao Noi area in Saraburi province has satisfied ecotourism in the
good satisfaction level. As Koh Kred area has satisfied in moderate satisfaction level.
For suggestion in ecotourism in nature has preserved well, but only improve ecotourism
by adding colorful in resting places, stores, and near area in Nam Tok Jed Sao Noi
shoud be natural harmonization and uplift the landscape between communities and Nam
Tok Jed Sao Noi Rainfall harmonize with nature and beautiful update. The part in Koh
Kred area should improve the development ecotourism in Koh Kred by create ecotourism
within Koh Kred such as setting the natural agriculture garden plant, natural tree, flowers
plant and small park for relaxation both in middle Koh Kred and around it . But in the
present Koh Kred become the place focus on buying local wisdom and ignore to improve
beautiful ecotourism.

131

/Introduction

150

,
, ,

132

/AIMS
1.
,
2.

/Material and method

4.3.1

4.3.2 ,


4.3.1

1)
(1)
(2)
(3)
(4)
(5)
2)
(1)
(2)

133

3)
(1)
(2)
4.3.2 (Secondary data)
(Documentary)
, , , ,

4.4
2

4.4.1
138 128
266
SPSS (Mean) (Descriptive Statistic)
(Percentage)
4.4.2 (Content Analysis)

/


.




138 80 58 4.1

134

128
70 58
31
35

129

125

139

,
128




120 5,000 10,000
5,000
121 5,000-10,000
10001-15,000

135

3
60.2 (
4.2)


65.4
/24.5

(44.8%) (28.6%)
(9.5%)



1,359

3
72 ( 4.2)
( 26)


63 37

136

,
(51%) (41%)



593

(47.9%) (25.4) (25.4%)
70
(44.6%) (38.8)
(15.1%

(49.3%) (27.5%)
(19.7%)

137

(48.2%) (30.5%) (19.9%)


, ,


/ (50.4%)
(25.5%) (23.4%)
(43.7)
(35.2%) (17.6%)

,
,
(41.8%) (35.5%) (19.9%)

(43.7%)
(36.6%) (12%)



(38.7%) (33.8%) (22.5%)

(47.2%)
(26.1%) (25.4%)

(41.1%) (40.4%) (17%)

138

(40.8%) (28.2%)
(26.8%) ,
, , ,
, ,
, , ,
( 4.4)

(39.4%)

(40.8%)
(34.1%) (14.1%)

(50.3%) (24.0) (20.9%)
70
(48.8%) (32.6)
(17.1%)

(44.2%) (34.9%)
(17.1%)


(50.4%) (24%) (22.5%)

139

/
(45%)
(35.7%) (14.7%) /

(40.3%) (36.4%) (17.8%)

(31.8%) (31.8%)
(20%)

, ,
(45.7%)
(30.2%) (20.2%)
(45.7%)
(30.2%) (20.2%)

(46.5
(31.0%) (14.7)

(49.6%) (24.8%) (24%)

(44.2%) (38%)
(14%)
(48.1%)
(31.1%) (18.6%)

140

(49.6%)
(31.8%) (17.1%)

(46.5%) (31.8%) (19.4%)

(45.7%) (33.3%)
(19.4%)

(43.4%) (39.5%) (13.2%)

(46.5%) (39.5%)
(13.2%)

(48.8%) (30.2%)
(17.8%)

3
1,359
,

141

6.2
18

1.

( 26 )
2.
( 15 )
3.

(
13 )

142

4.

( 11 )
5.

(
13 )
6. ( 5 )
7.
( 1 )
8.
( 1 )
9.
( 3 )

1.

( 27 )
2.

( 21 )
3.
( 15 )
4. ( 8 )

143

5.

( 7 )
6.
(
6 )
7. 4
8.
( 3 )
9.
( 3 )
10. ( 2 )
11.
( 2 )
12. (A.T.M) ( 2 )
19

1.

( 25 )
2.
( 10 )
3.

( 7 )
4. ( 5 )
5.
( 3 )

144

6.

( 2 )
7.

( 2 )
8.
( 2 )
9. ( 1 )
10.
( 1 )
/Results and Discussion

(Accidental Random Sampling)

.

145

.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

, ,

.
.
.
.
.
.
.

146

, ,

, ,

/References
.................................................................................................................................................
.................................................................................................................................................
.................................................................................................................................................
.................................................................................................................................................
.................................................................................................................................................
.................................................................................................................................................

147

148

023//2552

:
12
------------------------------------------------------ ..
1 1 30 2552

()

1. 8,500
2.
5,000
3. 15,000
4.
2,000
5. 1,200
6.

32,200

()

9,200
6,300
16,000
2,000
1,200

17,700
11,300
31,000
4,000
2,400

18,000
12,000
35,000
5,000
4,000

300
700
4,000
1,000
1,600

35,200

66.400

75.000

81,000

149

2 1 2552 31 2553

()

1. 17,700
2.
11,300
3. 31,000
4.
4,000

()
8,000
10,000
17,000
6,000

25,700
21,300
48,000
10,000

24,000
21,000
47,000
9,000

(1,700)
(300)
(1,000)
(1,000)

5. 2,400

8,000

10,400

9,000

(1,400)

6.

66,400

49,000

115,400

110,000

(5,400)

..
29 2495
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. .

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