SUBMITTED BY: GROUP-3 AKILA.R AKKSHAYA.K KAVIPRADHA MANJU.A PRIYADHARSHINI.N VINOTHINI.

INTRODUCTION: The founder of The Chennai Silks is Shri.A.Kulandaivel Mudaliar. Though he started with modest beginnings, he envisioned a grand future, one that would transcend time for generations to come. It was his vision that revolutionised a humble weaving unit into what is today, a conglomerate with diverse business interests. His extraordinary spirit continues to inspire us to scale new heights of success in all our endeavours. Heritage Nearly five decades have been witness to our transition from modest khadi stores to the largest textile kingdom in Tamilnadu. We strongly believe that it is our time tested heritage that has made us what we are today. Our rich legacy has not just taught us the finer points of business, but also helped us see beyond business. It was one man's penchant and passion for the art of weaving that initiated the group in 1962. Today, as we look back at a glorious past look forward to a fine future, we shall ensure that we continue to stand the test of time for generations to come.

Vision & Value At TCS, it is our unique value system that has made us what we are today. An ethical approach to business ensures integrity in all our dealings, making us synonymous with reliability and trustworthiness. Our core focus has always been to make sure that each person connected with us- our vendor, employee of customer finds our association fulfilling as well as fruitfull. As we change with the times, we will ensure that our values stay constant, because more than anything else, we will remain a group that values its values to come.

The Chennai Silks The largest textile kingdom in Tamilnadu, The Chennai Silks (TCS) has proven to be a shopper's delight for generations of families. It has a widespread reach with sprawling showrooms in Chennai, Coimbatore, Tirupur, Erode, Trichy, Karur and Ernakulam. With a franchisee

showroom in Paris (France), The Chennai Silks continues its endeavours to reach out to customers, beyond barriers and beyond boundaries.

TCS has always been known to extend an exclusive and exquisite collection that keeps pace with the discerning customer's taste. It has the most exhaustive collection of clothing for men, women and children, under on roof. These include Wedding Silks, Designer Sarees, Cotton & Silk Sarees, Chudidars, Dress Materials, Traditional & Western Wear, Suitings & Shirtings, Formal & Casual Wear, Dhoties, Sherwanis & Children's Wear. With clothes for every season and every occasion, TCS has indeed become the favourite family shop.

The advanced supply chain Management makes automatic updation of stock, and therefore greater precision in inventory control. With on-time supply, TCS enjoys a smooth rapport with its vendors, a relationship that has always been governed by ethical business practices & hasslefree online payments.

Testifying to authentic products of TCS, are the Silk Mark and Handloom Mark. In compliance with International Quality Management Systems, the Chennai & Coimbatore stores are certified with ISO 9001:2000

About thechennaisilks.com thechennaisilks.com is e-commerce arm of the The Chennai Silks. They deliver across more than 200 countries. thechennaisilks.com is able to offer a wide range of genuine products at very reasonable prices, confidence of buying from a trusted source and the convenience of returing in our Showrooms. Coimbatore III Location 958 - 972 , Cross cut road, Coimbatore- 641012.

Sq.Ft.

64,000 Sq.ft

Started at

2008

Floors

4 Floors

Collections

Synthetic Sarees, Silk Sarees, Fancy Sarees, Shirting/Suiting, Gents / Kids Readymades, Handloom, Furnishings and Dress Materials

Note

Our Sree Kumaran Thangamaligai Jewellary showroom is located along with our Textiles Showroom.

FLOORS IN CHENNAI SILKS: There are 4 floors including ground floor. The ground floor consists of sarees and salwar. First floor consists of traditional silks. Second floor consists of home furnishing, kids wear, infants wear. Third floor consists of mens wear, gents readymade, shirting, suiting, cut piece and ethnic wear. GROUND FLOOR: The Ground floor comprises of reception, delivery, saree and Salwar section. Apart from that they also have cosmetics (nail polish, eye liner, and lipstick), fancy watches and branded watches (only sonata). It also includes night wear ranging from 245 to 700, ladies inner wear, matching blouse material, Salwar materials, sarees- synthetic, ambar, grape silk, cotton sarees like Pathi, Kanpur etc, OBSERVATION: There are two people standing in the entrance for welcoming the people. When the customer enters the shop they are warmly greeted and guided to make their purchase.

Customers are only guided and they themselves select their own materials or dresses. The price ranges are displayed boldly on each section so the customers make their purchase according to their status. On the way from saree to Salwar section there is cosmetics, fancy watches and branded watches. Teen age girls are attracted towards nail polish, lipstick, and lip glosses which are reasonably priced.

More crowds were there for fancy watches rather than branded watch. Because only sonata watch was available.

FIRST FLOOR: The first floor comprises of silk sarees, designer sarees, fancy and bridal sarees. All traditional collections like Kanchipuram, Aranya, Vivahaa Pattu etc.. OBSERVATION: Branded sarees Advertisements Quality Preference towards grand designer sarees Price advantage

SECOND FLOOR: The second floor comprises of bags for kids, kids magic, children readymade, infants, home furnishing and accessories. Kurtis for girls, pattu Pavadai for kids, perfumes, bangles, chains, coolers etc.. OBSERVATION Kids are more attracted towards colours More varieties are there, both sales person and parents are helping them to choose

Demanding consumers

THIRD FLOOR: The third floor comprises of mens wear, gents readymade, shirtings, suitings, cut piece and ethnic wear. They also has Vitomine jeans that is manufactured by them. They also have exclusive collections like extra large and tiny sizes. OBSERVATION Branded Varieties of materials available for shirt pieces Consumers often asks instant feedbacks from the salesperson

CONCLUSION We observed how consumers are influenced while purchasing the products by various factors.