IMEX APPAREL

MANUFACTURER & EXPORTER OF KNITTED GARMENTS

ESCORTED BY: STUDENT ID: SUBMITTED TO:

AGHA ZUBAIR ALI KHAN SP10-MB-0012 Miss Zartashia Kiran Imran

ABSTRACT
Fashion refers to the styles and customs prevalent at a given time. In its most common usage, "fashion" exemplifies the appearances of clothing, but the term encompasses more. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the culture as a whole. Fashion designers create and produce clothing articles. Fashion is what we visualize. It is the inner feeling of every human being top resent him or herself according to their own thinking. Grooming of a person, through environment, their climatic conditions develop a kind of lifestyle. Fashion and lifestyle go hand in hand. There are various norms and patterns laid down by society, and as far as possible, one tries to adhere to them. Here fashion and society go together. A person who does not adhere to the changes in the society may be termedas either old fashioned or misfit and trends exist only where there is fashion. We see, hear and live fashion. Every human is aware of appearing as the occasion demands. The clothing industry has always been characterized by change and variety, but never so much as today until recent times, changes in styles of dress were very gradual and a popular fashion could have a very long life. At the same time, the variety and types of clothing produced were limited by the life styles and conventions of the day. Casual wear dresses is the general name given to a females dress worn for a market or college going. There by innovative designs were created to minimize the wastage of fabric as well

as to improve the aesthetic value of the garment and 6 different wear were created. Using the sketch of different types of simple casual wear was designed and the fabrics and color were chosen accordingly to the design. Manual technique was used to place and mark the patterns on to the fabric in such a way that very little of fabric was wasted. Each casual wear had to be cut according to the patterns with ease allowance and style features incorporated to the garments. The garment components were sewn together and it was finished with a suitable trims and fasteners. Hence six different casual wear garments were successfully stitched and finished. The 6 garments were exhibited for consumers approval. The survey method was incorporated. The data was collected using questionnaire and the results were very inspiring as design as design 3, 5 and 6 were very well accepted for their color and finish. The rest of the garment had very good rating and the respondents appreciated the design and the color combination. The garments were well accepted by the respondents and they found it to be trendy.

Table of contents
Introduction
How does apparel industry work? Marketing system in apparel Balance sheet Income statement Analysis of financial statement Conclusion 5 6 7 9 11 12 14

Introduction
The garment and apparel industry involves advertising, designing and selling of fashionable clothes. Each outfit fabricated has a specific theme, purpose and target market of its own. For classifying the upcoming trends, apparel world connects with the designers and marketers who keep track of all the essential requirement of consumers. The art and work related with the designers is not only restricted with the designing of clothes but also broadens to fashion accessories like shoes, bags, jewelry and many more. The interest in fashion apparel is on endless rise; accordingly the concerned opportunities and competition are there. As the apparel industry is growing more and more, there is an increasing need for much specialized and educated staff in the apparel world.

How does Apparel Industry works?

For effective functioning, Apparel industry requires versatile skills as well as equipments. Usually most of garment manufacturers specialize in fabricating 1 or 2 forms of outfits. Also, the Integrated manufacturers scheme and make garments in their own manufacturing plants and market their own clothing brands. Apparel manufacturing is one of the most sought after businesses today. With new fabrics, designers, technology coming up in the market, there is tremendous scope of further growth and advancements in the Apparel Industry.

Marketing system in apparel

Basically, The marketing strategies we formulate and implement for better outcomes, all related to Businessto-Business Marketing, Relationship marketing, and overall product marketing. In one sense, that entire tusk goes under traditional marketing but in fact Apparel and Textile products business has its way of communication. Apparel and Textile companies follow and practice a very special strategy to capture market nationally and internationally. Under this circumstance a new era is emerging in favor of Apparel and Textile product sectors. In one side it almost closer to traditional marketing tools, but a new marketing system is growing so faster. It could be a new Marketing Policies will be known as Apparel and Textile marketing a combination of technology marketing, product marketing and services marketing. Right now how many marketing systems we have, say we have Sports Marketing, Entertainment marketing, Retail Marketing, also we have Tourism ad Hospitality marketing as well as Product and Service marketing. Apparel and Textile could be a new one. A customized marketing policy is waiting for opening the window of Apparel and Textile sectors. But, the out come of Apparels and Textile is known as Product. Only that reasons every organization follow

Product marketing policies. Same, 4ps, Advertising, Branding, maintaining long-term relationship, Businessto-Business policies have been practicing. But if we look very closely just like a microscopic view towards this sector we will have a different system has been developing for long time. I want to label this as Apparel and Textile Marketing System creating a separate platform for this sector. Apparel and textile is only sector where processes of production, capacity, machinery, and compliance come first than the product. If we take the example of another product say cosmetic, toiletry, luxuries products, and food products we always consider the product ultimate end items we never think about the process and machinery. What we need a brand name for those products that all for marketing all those products. For these products a strong Brand name and strong product marketing is enough for promoting. But in Apparel and Textile sectors the product comes after process, capacity, and machinery. Although, a Brand name and product marketing existed in this sector, it is not strong enough for Apparels and Textile manufacturer to capture the market. To compete with others a company has to be technologically developed. Other wise it will loose all the possible market in home ground and international ground.

Balance sheet
As on December 2011
Current Asset & Liability Current Asset Cash Bank A/C Rec Notes Rec Inventories Finished Goods Work in Process Materials Prepaid Expenses Total Current Asset Fixed Asset Land Building Machinery & Equipment Less: Accumulated Dep Total Fixed Asset Total Asset 580600 1643000 220000 1019200 100700 183140 143300 (Rs) 101200 2020300 115850 70000

427140 14600 2779090

843800 1424400 4203490

Current Liability & Equity

Current Liability A/c payable Notes payable Short term loan Other current Liability Total C.L Equity Capital Balance Jan-1 Jan Net Income Total Liability & Equity 1058000 983550 843960 1827510 4203490 237900 360500 555000

1153400 164580 1317980

INCOME STATEMENT
Sales Less: CGS Gross Profit Less Expenses: Marketing Exp Administration Exp Selling Exp General Exp Other Exp Net Income before Tax Less Tax Net Income 3159280 (2058880) 1100400

80400 12320 98540 70580 189240

(426440) 673960 (37060) 636900

Analysis of Financial Statement

Gross Profit Margin:

GPM= GP/Sales * 100 => 1100400/3159280 * 100 GPM = 34.83

Return on capital Employed RoEE= Net Profit / T.A-C.L * 100 = 636900/4203490-1317980 * 100 RoEE= 22.07

Net Profit Margin

NPM= NP/ sales * 100 = 636900/3159280 * 100

NPM = 20.15

Quick Ratio
Q.R = C.A Inventory / C.L Q.R = 2779090-0 / 1317980

Q.R = 2.10

Asset turn Over

ATO = sales / F.A = 3152280 / 1424400

ATO = 2.21

Current Ratio
C.R = C.A /C.L = 2779090 / 1317980

C.R = 2.10

CONCLUSION
Design is organization when anything in designed; it is put together with some intent or goal in mind. Everything that is not entirely accidental is to some extent designed. Music is created; our tables and chairs are designed. Some designs are utterly simple, some astoundingly complex. Some designs succeed and become popular, some fail. Whenever anything is done with a purpose, it is a designer effort. Design is concerned with how needs are identified, related and in some cases stimulated. It affects the way in which ones material, energy, skills and other resources are employed to satisfy these needs. Design needs patience and planning. Fashion means many things to many people. It may be looking good, traffic stopper, stroke of genius, stunning, beautiful, sexy etc. Fashion is an art, it is a science. To be brief it is an artistic science and a science art of learning to combine color, form, pattern, texture for the final effect. The clothing industry has always been characterized by change and variety, but never so much as today until recent times, changes in styles of dress were very gradual and a popular fashion could have a very long life. At the same time, the variety and the types of clothing produced were limited by the life styles and conventions of the day. Casual tops are the general name given to a girls dress worn to a market or college, or a informal affair. Thereby innovative designs were created to minimize the wastage of

fabric as well as to improve the aesthetic value of the garment and three different garments were created. Using the sketch different types of simple casual tops was designed and the fabrics and color were chosen accordingly to match the designs. The block pattern method or the basic pattern without style features, with standard measurements, proportion for the bodice size was taken and manipulated according to the design being created for the casual wear. Manual technique was used to place and mark the patterns on to the fabric in such a way that very little of fabric was wasted. Each party wear had to be cut manually according to the patterns with ease allowance and style features incorporated to the garments. The garment components were sewn together and were finished with a suitable trim and fastener. Hence 3 different casual tops were successfully stitched and finished. The stitched garments were exhibited for consumer approval. The survey was done by questionnaire method. The results were very inspiring as the designs 1 and 3 were well accepted for their color and finish. The rest of the garments also had very good rating and the casual tops were appreciated by the respondent for the design, cut and the color combination. There was a positive approach by the respondents towards the designed casual wear as it had good fit and was found to be trendy.