INDEX

Sr. Page No. No. 1 2 2 12 3 21 4 32 5 41 6 47 General Information Particular

Production Department

Personal Department

Marketing Department

Finance Department

Future

Plan

7 48 8 49
9

Conclusion Suggestion

Bibliography 50

1. General Information
Sr. Page No. No. 1.1 3 1.2 7 Particular

Profile of the company

History and Development of the unit

1.3 8

Size of the unit & Form

of organization 1.4 9 1.5 10 1.6 11 Organization Structure

Location of the unit

Time Keeping system

1.1
Name.

Profile of the Company

AMUL INDUSTRIES PVT. LTD.

Phone.
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00-91-281-2387461/2387898 (R.)2451538 Fax. 00-91-281-2387762

Mobile. 00-91-98242 29871

Web Site. www.amulind.com

Year of Establishment. 1988 is the year of establishment.

Registered office. AMUL INDUSTRIES PVT. LTD. 2,AJI IND. ESTATE PLOT NO. 332333 RAJKOT-360 003. (GUJRAT) INDIA.
4

Number of employees. 500 employees in which 360 are skilled and 140 are un skilled Form of organization. Private Limited company Products. Connecting rods & Crankshaft Day off. Friday weekly off Bankers State bank of saurashtra, Gondal road, Rajkot-360 002. Auditors. Atul kalaria & co. Moti tanki chock, Rajkot. Legal Advisor. J.M. Shah Dhebar Road, Rajkot.
5

Managerial Group. Suresh Patel (M.D.) Chandulal K. Patel Nanjibhai N. Patel Nitinbhai K. Patel Girdharbhai N. Patel Dipalkumar N. Patel Manohar Parekh Personnel Atal G. Patel Marketing Nepal G. Patel Export In this company I have got information from various department like personnel, finance, manufacturing, marketing etc. I received good co-operation during my training period they have provide me best knowledge regarding theoretical aspects. I am very thankful to these members who have taken interest in my practical study and giving me valuable guidance. AMUL INDUSTRIES PVT. LTD. Was establish and registered as a PVT. LTD. In 1988. the companies registered office is at
6

2,AJI IND. ESTATE PLOT NO. 332-333 RAJKOT-360 003. and factory is also at the same place. It is the one of the largest manufacturer of Connecting Rods and Crank Shafts in India. They sold it in India as well as in the international market.

1.2 History & Development of the company

Each and every company has its own history and development. AMUL INDUSTRIES PVT. LTD. Was establish in 1988for manufacture the Connecting Rods & Crank Shafts. It was established in small factory but now a days they are producing most important products. On those days company had not any special machine and at that time company just made connecting rods and Crank Shafts but now company have all the machinery and company also manufacturing various type of product like Cam Shaft and others. Company have new technology and new machinery. Now they running their business successfully and smoothly. It is small scale industries but its product is most important. They are also export their product in foreign countries. They have good market value.
8

1.2

Size of the unit & form of organization

PRIVET LIMITED COMPANY

This AMUL INDUSTRIES PVT. LTD. Comes under deemed PVT. LTD. Company having a large work force. This company is a medium scale unit but this company also export their product in foreign countries. This company have 400 to 500 workers.

1.3

Organization structure
Board of Directors

Managing Directors

Production Finance Department Department

Personal Department

Marketing Department

Production Manager

Personal Manager

Marketing & Sales Manager ADM

Chief Engineer Accountant

Administrative Officer

Officer

10

Research Inspection Officer Accountant

Chief Manager Sales

Manager & Development

Assistant

Engineer Workers Quality Controller Researcher

Supervisors

Cleri cal

Staff Sales Assistant Corresponds Clerk

1.4

Location of the Unit

2,AJI INDUSTRIAL ESTATE, PLOT NO. 332/333, MAIL TAC CHOCK, RAJKOT 360 004 This unit is situated at Aji industrial zone. The promoter or establisher have selected this location because,

11

 Here this is industrial zone which is given by the government. He is getting backwards area incentives from the government is the form of subsidies, sales tax benifities etc.

Easy availability of labor from near by area and from Rajkot city.

1.5

Time Keeping System

Time keeping system is important for the businessman and employees. Time keeping system is a revelent data maintained by all manufacturing companies to meens measure man hour put in by its employees. The system can also be used to

12

improve employee controls.

relation

and

cost

The company runs in only one shift, it is begin from 8 am to 6 pm in which 12 pm 2 pm is the recess time for the workers.

2. Production Department
Sr. No. Particular Page No.

13

2.1 13
2.2

Introduction

Org. of production department

14

2.3 15 2.4 16

Products of the unit

Main Raw Material & Sources of R.M

2.5 17
2.6

Machinery used in production

Production Process

18
2.7

Uses of the Product

19
2.8

Installed & Utilised Capicity

20

14

2.1 Introduction
production management is the process of effectively planning, co-coordinating and controlling production. Production is nothing but converts the raw material in to semi finish goods or finish goods. In this ind. the production department is held by Kishorbhai Bhuva. And in this department Mirganga is section head of the department.

15

2.2 Org. of the Production Department

In AMUL INDUSTRIES Kishorbhai Bhuva is the head of the production department and his under Mirganga is the section head. Here we can see whole manufacturing process is divided into various stages. here we found 500 employees. They are working in different - different machine. Production organization structure is as follows : Production Department Production Manager Engineer Inspection Officer

16

Supervisor

2.3

Products of the unit

AMUL INDUSTRIES PVT. LTD. Is the one of the largest manufacturer of connecting rods and crank shaft. In gujrat this one of the best ind. For production of connecting rods and crank shaft. They are also manufacturing other products like, Rocker arm Cam shaft Bridge nozzle Shifter Shaft Hydraulic rod
17

But their main product is connecting rods and crank shaft.

2.4

Main Raw Material & Sources of R.M.

In each and every item made In the company there is more and more need of the used good R.M. in the process. If you used good R.M. in your production so good out put can be give us the good product. Similarly if used bad raw material in the process ,so it may be possible that your product can be reject by the other party who gives you order to make item. AMUL INDUSTERIES PVT. LTD. Always uses a good raw material in the production process. They never fraud with their product. Adico forge PVT.LTD. is the major supplier of R.M.
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These are the main R.M. used in their production Carbon Pig iron Alloy Steel Casting Oil lubricants & fuel
2.5

Machinery used in production

Machinery is also important for each and every business unit. It is most important factor of any production department. In AMUL INDUSTERIES PVT. LTD. They use such machines those are useful in production process that are given as follows : Flat Machine cutting Machine Rolling Machine Finishing Machine Drilling Machine Micro Analysis Machine

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C.N.C (Computer Numeric Control Machine) Types of C.N.C. Horizontal CNC Machine

Vertical CNC Machine

2.6

Production Process
Raw Material

Cutting

Heat Treatment

Hardness Checking

Shot Blasting

20

Machining

Oiling & Packing

2.7

Uses of the product

AMUL INDUSTERIES PVT. LTD. Producing connecting rods which are use in light vehicle like maruti 800cc, indica car. They are also manufacturing connecting rods which are suitable for medium vehicles like matador, DCM toyoto, swaraj mazada. They are also manufacturing connecting rods which are use in heavy vehicles like TATA, ASHOK LEYLAND. They are also manufacturing connecting rods which are use in export vehicles like

21

FORD, TOYOTA, TRACTOR.

PERKINS,

ROMANIA

Connecting rod is use to join the Crank shaft & piston.

2.8

Installed & Utilized production capacity

Installed capacity :- 262.50 Utilized capacity :- 242.20 GROWTH OF PRODUCTION IN LAST 3 YEARS The figure of last 3 years production of AMUL INDUSTRIES can be shown in the following table.

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YEAR (ending on march) 2002-03 2003-04 2004-05

35 30 25 20 15 10 5 0 2002-03 2003-04 2004-05

PRODUCTION (Rs. In crore) 19.65 22.56 31.11

produ-

3. Personnel Department
Sr. No. 3.1 22 3.2 23 Particular Page No.

Introduction

Org. of production Department

23

3.3 24 3.4 25 3.5 26 3.6 27

3.7

Recruitment

Section

Training & Development

Promotion & Transfer Policy

Wages And Salary 29 Employee Benefits 30 Trade Union 31

3.8

3.9

3.1 Introduction
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Human resources are the most important part of every company without labor the industry is like the organization with out any body or structure. All the plant of organization is implemented by personnel their for the success or failure of an organization is depend on efficiency of its personnel. According to Peter F. Druker The function of management is to manage workers and work. In AMUL INDUSTERIES PVT. LTD. Mr. Manohar Parekh is the personnel manager.

25

3.2 Organization of Personnel Department

Mr. Manohar Parekh is the personnel manager of AMUL INDUSTERIES. Its organization structure as follows: Personnel Department

Personnel Manager

Administrative Officer

Assistant

Workers

26

3.3 Recruitment
According to Flippo, Recruitment is the process of searching prospective employees and stimulating them to apply for the jobs in an organization. It refers to attempt of getting interest applicants so that the best one can be selected out of them. In AMUL INDUSTERIES PVT. LTD. , recruitment is done by giving advertisement regarding the vacancies in news papers. They also arrange campus interview.

27

3.4 Selection
Selection is the process of evaluating all the applicants and finally placing the right person on the right job so that the job requirements are met.

28

3.5 Training & Development

Training is the act of increasing knowledge and skills of a worker for doing specific job.

In AMUL INDUSTERIES PVT. LTD. Training is given but there is no any stipend by company. There is also training room in company but they give them training by external agency.

Development is one kind of training. For development of the workers company arrange various seminars by other agencies. The main purpose behind it is they learn about leadership, effective communication, decision making power etc.

29

Promotion & Transfer Policy Promotion:

Promotion is the advancement of any employee to a better job in terms of responsibilities, status, skills and salary. On the basis of seniority or merit both.

In this company a promotion is gives by persons seniority, honesty and his regularity.

30

Transfer Policy:
Transfer means to change the job without any change in status, responsibilities, duties, salary etc. of persons. It means it is movement of an employee from one job to another job at the same place where his salary, status etc. are same. In this company a transfer is given from one job to another job. It may be either temporary or permanent. Depending up on the need of departments.

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3.7 Wages and Salary

Company has much better relation between management and workers. They provide them salary on the basis of their work. For the official staff they provide them salary on the basis of their experience. Number of years when a person has been working. Here the salary which is gives by the company: For the worker - worker (wages) Minimum Rs. 80 (per day) or more

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 For the office staff - Office staff (salary) Minimum Rs. 1000 (per month) to Rs. 5000 or more For the Engineer - Engineer (Salary) Minimum Rs. 2000 (per month) to Rs. 5000 or more

3.8 Employee Benefits

AMUL INDUSTERIES PVT. LTD. Is providing good benefit. Company has under gone various beneficial programs for its employees. They are as under: 1 2 3 4 Uniform Industrial Shoes Safety Equipment Company loans
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Welfare Funds

The workers welfare facilities are very appreciable. Company provides them good canteens facilities with consesional rates.

3.9

Trade Union

There is no union of this company because management and workers of this company act as friends and family members. If the workers have any problem regarding working their problem is solved by administrative department.

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4. Marketing Department
Sr. Page No. No. 4.1 33 4.2 34 Particular

Introduction

Org. Structure of Marketing Department

35

4.3 35 4.4 36 4.5 37 4.6 38 4.7 39

Pricing

Channel of Distribution

Advertising

Sales Promotion

Major Competitors

4.1 Introduction
A market is group of buyer or seller, gathered to transact and interested in
36

negotiating the terms of exchange of goods and services.

Phillip Kotler defines marketing as, human activity directed at satisfying needs and wants through exchange process. Marketing means working with markets in order to actualize potential exchanges.

According to American marketing association, marketing is the process of planning and evaluating conception, pricing, promotion and distribution of goods and service to create exchanges that satisfy individual and organizational goals.

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4.2 Org. Structure of Marketing Department

Manager of this department is Mr. Atul Patel. Here, Amuls marketing org. structure is as follows: Marketing Department

Marketing & Sales Manager

Chief Manager Sales

Manager Research & Development

Quality Controller

Engineer

Researchers Sales Correspondence

38

Assistant

Sale

4.3 Pricing
Price in simple words means the value of any commodity in terms of money. Price is the only element in the marketing mix that the produces revenue another elements produce costs.

The pricing objective that the company considers while formulating its pricing policy is to obtain a grater market share and establish their brand name. They believe in providing good quality at lower prices. Mr. Atul Patel feels that first the customers should be habituated to their products and then they can think of price.

39

4.4 Channel of Distribution

Company

Managing Director

General Manager

Marketing Manager

Company Salesman
40

Customer

4.5 Advertising
This firm has mainly selected the print media for advertising their products. Company manufacturing industrial item so they are not give advertise in television for advertising. They use this magazine for it. This company sales their product with O.E.M. Acma magazine Auto finder / Product finder Auto expo Delhi. Auto micenice
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Company also takes part in auto mobile exhibition. Exhibition is most important tool for sales promotion.

4.6 Sales Promotion

Sales promotion includes those marketing activities other then personal selling, advertising and publicity that stimulates consumer for purchasing.

Such activities are displaced; Show, exhibition, demonstration and many other activities are done. In short all those activities done by the company that helps to increase to sales of the company can be called sales promotion activities.

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4.7 Major Competitors

Company has many competitors in market these are as under: 1. Fortuna 2. Amtek Auto These two companies makes same type of product as AMUL. Company have many customers these are as under: 1. Cammins India LTD.

43

2. Megha Field Controller

3. L & T John Deere LTD. 4. TATA Motors 5. Ashok Leyland LTD.

6. Mahindra & Mahindra Group 7. Simpson & CO. 8. Swaraj Oil Engines. 9. Kirlosker Oil Engines Eicher Tractors & Motors Hero Motors Greaves LTD. New Holland Tractors LTD.

44

Escorts Tractors

5. Finance Department

45

Sr. No. 5.1 5.2

Particular

Page No. 42 43

Introduction Org. Structure of Finance Department Capitalization Profit & Loss A/C & Balance sheet

5.3 5.4

44 46

5.1 Introduction
46

A firms success and survival depends upon how efficiently it is able to generate funds as and when needed. The Sanskrit saying : Arttah sachivah it means finance reigns supreme speaks volumes for the significance of finance function in business.

According to modern approach, financial management covers both actuations of funds as well as allocation. Thus, the main concerns of financial management are:

1. Investment Decision of financial plan 2. Financing decision or formation of capital structure of the enterprise.

5.2 Org. Structure of Financial Department

Manger of this department is Mr. Dilip Dangre.

47

Here, AMULS finance organization structure is as follows: Finance Department

ADM Chief Officer Accountant

Accountant

Clerical Staff

5.3 Capitalization

48

The term capitalization of the valuation of the capital includes the capital stock and debt capitalization is of three types which are as follows: 1 2 3 Over capitalization Under capitalization Fair capitalization

Here some information about capital and others. Share capital Reserve & surplus Own capital Secured Loans 3 crore 2.72 Lakhs 9.32 Lakhs 12.25 Lakhs

Capital
49

47.62%

Reserves

2.56%

Owned Capital 50.18% Loans Borrowing 49.82% Total Capital 100.00%

They are pay 8% tax on net profit

50

5.4 Profit & Loss A/C & Balance Sheet

Balance Sheet of AMUL INDUSTERIES. Liabilities
Capital Creditors ReserveSurpluses Secure Loans Unsecured loans Currentliabilities& provisions DifferedTaxliabilities

Amount

Assets

Amount
12,17,02,865 16,53,44,604 10,17,10,154

3,00,00,000 Fixed Assets 11,12,63,649 Debtors 2,72,00,730 Closing stock

9,32,41,376 Bank Balance 12,25,17,674 Cash Balance

39,25,265 1,62,591

2,07,69,374 Loans and advance

2,43,41,018

1,21,93,721

41,71,81,497

41,71,81,497

51