SUMMER PROJECT REPORT ON

Study of Training Practices in the Indian Automotive sector to

understand the Current Scenario, trend and need gap For

Under the guidance of Mr. George John

Group Business Director Business and Industrial Research Division IMRB International, Chennai.

Submitted in the partial fulfilment of the requirement for the award of degree of Master of Business Administration

By Reshma Rajendran Roll No. 27109

BHARATHIDASAN INSTITUTE OF MANAGEMENT (SCHOOL OF EXCELLENCE OF BHARATHIDASAN UNIVERSITY) TIRUCHIRAPPALLI 620 014.

STUDENTS DECLARATION

I hereby declare that the project report titled Study of training Practices in

the Indian Automotive sector to understand the Current practices, trend and need gap Submitted in the partial fulfilment of the requirement for
the award of degree of MBA is our original work. This has not been submitted in part or full towards any other degree or diploma.

Name: Reshma Rajendran Roll No.27109

BHARATHIDASAN INSTITUTE OF MANAGEMENT (SCHOOL OF EXCELLENCE OF BHARATHIDASAN UNIVERSITY)

TIRUCHIRAPPALLI

ACKOWLEDGMENT
First and foremost I would like to thank The Almighty who has showered His blessings upon me and has helped me to complete the project on time by keeping me hale and healthy. I would like to express my sincere thanks and gratitude to Mr. George John, Group Business Director and Mr.V.Renganathan, Insights Director of BIRD Division, IMRB International, Chennai for providing me an opportunity to pursue this project in their organization and for their constant motivation, guidance and support throughout the project. I am also grateful to Ms. Nandini, Associate Research Manager for her valuable help and guidance throughout the project. I would like to thank the Director and all the Faculty members of BIM, Trichy, for equipping me with necessary knowledge to carry out my project. Finally, I would like to thank all the people from various organizations who provided me with valuable inputs and information for carrying out this project.

Executive Summary
The automotive industry is an established and an organized sector in India. There are several players in this sector with world class recognition for their products. This sector encompasses several sub sectors such as: Two-wheeler, Three-wheeler, Four wheeler (Passenger vehicles), Commercial vehicles, Auto-components market, and Original Equipment market and after- market sector. This sector is growing at a rapid pace and contributing largely to the Indian economy. To meet this increasing demand, skilled manpower is a requirement. It is well known that this industry recruits engineers for different job requirements and provide training and development. Though the industry is huge and organized, the training practices followed by the companies in this sector vary widely. The training practices followed in the automotive sector is very much unorganized and in the nascent stage unlike the other established sectors (For example: IT sector). To understand the current training practices, trends, need gap (if any) and to provide insights, this research has been carried out. The working professionals, management and the Institutes involved in providing technical training to the companies are the sources of information. By studying these, three objectives are to be met. One, to get a picture of the current scenario, trend and need gap in the training practices in the Indian Automotive sector. Two, opinion from the management side of the automotive companies is to be understood and their strategies planned for training. Three, the competitive landscape present among the institutes, providing technical training for the employees. This gives an overview of the current training practices in the Indian automotive sector. And also gives the employees opinion on the practices, their expectations and their intentions and plans for the future. With these insights the Management of Indian automotive companies as well as the Institutes can understand and plan their strategies accordingly.

Table of contents:
1. Introduction 2. Research Objectives 3. Research Design 3.1 Proposed Business Model 3.2. Research Methodology 3.2.1. Primary Research 3.2.2. Secondary Research 3.3. Information Areas 3.3.1. Employee / Working professional Module 3.3.2. Management Module 3.3.3. Competitive landscape 3.4. Sample details 4. Findings Quantitative Survey 4.1. Awareness 4.2. Current Practices 4.2.1. Employees undergoing / undergone training 4.2.2. Training Provider 4.2.3. Delivery set up 4.2.4. Individual Setting 4.2.5. Training Pattern 4.2.6. Schedule 1 1 2 2 3 3 4 4 5 6 7 7 8 8 9 9 10 10 11 11 12

4.2.7. Courses offered 4.2.8. Certification 4.3. Experience from training 4.3.1. Necessity of training 4.3.2. Satisfactory level Measurement 4.4. Expectations from a training program 4.4.1. Preferred Training provide 4.4.2. Preferred training set up 4.4.3. Preferred courses 4.5. Drivers and Barriers of training program 4.5.1. Drivers 4.5.2. Barriers 4.6. Intention to join 5. Findings Qualitative Survey 5.1. Awareness 5.2. Current Practices 5.3. Opinion on Training practices 6. Research Insights 6.1. To the Management 6.2. To the Institutes 7. Appendix 8. References

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