One Day Training Workshop on

360 Degrees Marketing bringing your brand to life

March 25, 2010 Marriott Hotel Karachi

ATL
advertising
Brand experience

Background Focus
In todays competitive consumer environment, new as well as established brands are constantly faced with the challenge of getting their message across to their consumers in a manner which is compelling, meaningful and yet cost effective. Organizations and marketers often struggle with getting it just right each marketing touch point. The concept of 360 degrees marketing ensures that the consumer has an integrated and holistic interaction with the brand leveraging all the relevant touch points combining relevant consumer insights, meticulous planning and execution considerations resulting in a winning campaign . The Workshop would aim to address the conceptual as well as the practical aspects pertaining to the development of a successful 360 degree marketing plan tailored to the brand KPIs in terms of focus and investment behind

360

BTL RETAIL

PR

Promotions

Course Contents:
1. Embarking on the consumer journey: Understanding the consumer and the environment. 2. Positioning : What will your brand stand for? 3. Putting together the 360 Framework : Bringing the brand and the consumer together: 4. To go Above-the-Line or not? 5. Leveraging Above the line touch points 6. On ground activations: Planning and pitfalls 7. Retail Excellence 8. Do you need a Consumer Promotion ? 9. PRs new frontier : Word-of-Mouth, Viral Marketing and Social Media 10.Putting together the 360 degree marketing puzzle 11.Q&A

Who Should Attend:?

Marketing Managers/Brand Managers responsible for developing marketing plans and brand plans that deliver.

Facilitator Profile
Mr. Afzal Shahabuddin in a career spanning over 15 years has gained valuable experience in the areas of business management, brand management, product management, trade marketing, and sales and distribution in diverse industries including FMCG, Consumer Durables, Banking and Telecommunications. He obtained his Masters of Business Administration in Marketing from Institute of Business Administration Karachi and Bachelors of Engineering from NED University of Engineering & Technology During his career he has been associated with leading organizations like Coca-Cola, Gillette (P&G), Samba Bank, Philips and Nokia and besides Pakistan, has worked in other emerging South Asian markets like Bangladesh, Sri Lanka, Nepal and Maldives. He has a number of successful product launches to his credit. Mr. Afzal is has also been extensively involved in training, particularly during his association with Coca-Cola and Gillette.

General Managers/ Chief Executives who want to gain an understanding of how the concept of 360 marketing plan can contribute to outstanding business results.

Registration
M.Baksh Memon, Nasir Khan Khattak ACE Consultants Suite 406, 4th Floor, Park Avenue, Main Shahrah-e-Faisal Karachi Tel: 021 4388925, 4544809 Fax: 021 4388926 E-mail: Mohammad.baksh@consultace.com Nasir.khattak@consultace.com URL : www.consultace.com

Workshop Details
Date Venue Workshop City Timings Fee : March 25, 2010 : Marriot Hotel Karachi : Karachi : 9.00 am - 5.30 pm : Rs. 8,500/-

(Including Course Material, Lunch, Teas, Certificate ) Registration deadline :March 24, 2010

Management Development & Learning Centre