A STUDY OF PRODUCTS TO BRING ON GTC AND CUSTOMER EXPECTAIONS FOR Napsstrom Software Solutions

Project Report Submitted To University Of Pune, Pune In Partial Fulfilment of Requirement for the Award of Degree of

MASTER OF BUSINESS ADMINISTRATION

BY CHETAN J. BAREGAR

Under the Guidance of Dr. Mamta Mishra

SINHGAD COLLEGE OF ENGINEERING

DEPARTMENT OF MANAGEMENT STUDIES

VADGAON (BK), PUNE-41 (MAHARASHTRA)

Dedicated To My Granny Late. Smt.Sudha R. Baregar

DECLARATION

I, the undersigned, hereby declare that the Project Report entitled A Study of products to bring on GTC andcustomer expectations for Napsstrom Solutions written and submitted by me to the University of Pune, Pune in partial fulfilments for the requirements for the award of the degree of Master of Business Administration under the guidance of Dr. Mamta Mishra is my original work and the conclusions drawn therein are based in the material collected by myself.6163673130

Place: Pune

(Chetan J. Baregar)

Date: Friday, 21 October 2011

Research Student

CERTIFICATE

This is to certify that the Project Report entitled A Study of products to bring on GTC andcustomer expectations for Napsstrom Solutions which is being submitted herewith for the award of the degree of Master of Business Administration of university of Pune, Pune is the result of the original research work completed by Mr Nikhil D. Adhav under my supervision and guidance and to the best of my knowledge and belief the work embodied in this project report has not formed earlier the basis for the award of any degree or similar title of this or any other University or examining body.

Place: Pune Date: Friday, 21 October 2011

(Dr. Mamta Mishra) Research Guide

Certificate of the company

========================================================= CONTENTS =========================================================

1. Acknowledgement 2. List of Tables 3. List of Figures 4. Chapter 1: Introduction 5. Chapter 2: Profile of the Organisation 6. Chapter 3: Research Design and Methodology 7. Chapter 4: Data presentation, Analysis and Interpretation 8. Chapter 5: Findings and Suggestions 9. Bibliography 10. Annexure

ACKNOWLEDGEMENT I am overwhelmed while expressing my deep sense of gratitude towards al those who helped and guided me during the course of this project. I take this opportunity as privilege to express my deep sense of gratitude to Professor M.N. Navale, Honourable Founder President, Dr. (Mrs.) S. M. Navale, Secretary, Sinhgad Technical Education Society, Pune, Dr. A. S. Padalkar, Principal, Dr. K. C. Khare, Vice Principal, Sinhgad College of Engineering. They have been source of inspiration to me and I am indebted to them for initiating me in the field of research. I feel immense pleasure in expressing my sincere and profound sense of gratitude to NapsstromSoftware Solutions Mr. AmarjeetKamble (Development and Business Head), NamrataJadhav (Development Head), Mr. Paresh Khuperkar (Deputy General Manager-MarketOperations ), and ManasShinde (Senior Manager, New Product

Development) for their valuable inputs during the training period and constructive criticism during the course of summer project. I express my sincere and profound sense of gratitude to my project guide Dr. (Mrs.) Mamta Mishra, HOD, Department of Management Studies, SCOE, Pune for her inspiration and valuable suggestion during the course of this summer project and the preparation of this report.

Date: Place

ChetanJ.Baregar Research Student

LIST OF TABLES Page Number

Table Number Table number 1.1 Table number 1.2 Table number 1.3 Table number 1.4 Table number 1.5 Table number 1.6

Title of the Table Type of Product (category) Type of Product (on no. of sales) Price Range v/s Demand Price Range v/s Margin Users v/s non-users of SNS Popularity of SNSs

Table number 1.7 Table number 1.8 Table number 1.9 Table number 2.0 Table number 2.1 Table number 2.2 Table number 2.3 Table number 2.4 Table number 2.5

Reasons for not using SNS Time spent on SNS Use of SNS on mobile Popular features pulling people onSNS No. of people using Online Retaling Resons for not using Onlne retails Category of products brought online Frequency of online transaction

LIST OF FIGURES

Table Number Figure number 1.1 Figure number 1.2 Figure number 1.3 Figure number 1.4 Figure number 1.5 Figure number 1.6 Figure number 1.7 Figure number 1.8 Figure number 1.9 Figure number 2.0

Title of the Table Type of Product (category) Type of Product (on no. of sales) Price Range v/s Demand Price Range v/s Margin Users v/s non-users of SNS Popularity of SNSs Reasons for not using SNS Time spent on SNS Use of SNS on mobile Popular features pulling people onSNS

Page Number

Figure number 2.1 Figure number 2.2 Figure number 2.3 Figure number 2.4 Figure number 2.5

No. of people using Online Retaling Resons for not using Onlne retails Category of products brought online Frequency of online transaction

Figure Number Figure number 1.1 Figure number 1.2 Figure number 1.3 Figure number 1.4 Figure number 1.5 Figure number 1.6 Figure number 1.7

Title of the Figure

Page Number

LIST OF GRAPHS Figure Number Graph number 1.1 Title of the Figure Page Number

ABBREVATIONS GTC Get This Count SNS social networking site

EXECUTIVE SUMMARY IT and Networking have been the defining forces in business environment in the last decade of 20th century. These forces have now been amalgamated by a powerful agents called social networking and online retailing. Now its high time to unit these powerful agents into a single powerhouse called as social retailing. Multi-Brand retailing outlets have mushroomed across metros and other cities. Customer convenience for a one stop buy has been a defining reason behind the popularity of such outlets in the market.With increasing competition and world class manufacturing ethics, a monopolistic brand loyalty has now shifted to a oligopolistic brand loyalty. On similar lines Napsstrom software solutions has decided to implement the same real life solution on the web arena by launching a social retailing site where customers can enjoy the facilities of social networking for free and engage into online buying at the same shore. Such a shop will certainly act as a advertising platform targeting the humungous crowd visiting the social networking sites which can be compared as the window shoppers from malls .Advertising a product on such a site creates a completely new horizon , a set if new opportunities, tactics, marketing skills to vow the customer to your product. Visual marketing on such a platform is a cost effective, adhoc , innovative alternative. To make this solution viable, Napsstrom software solutions decided to make a pre launch research for the market response for the plans that have been formulated to make the social retailing site a success. The plan includes strategies to pull local shops and brand giant to display their products online.Napsstrom wants

1: To identify the potential shops & products which can fit into their scheme of ideas. 2: On the Buyer front the company wants to identify a mix of features expected by the social networking and online shopping customers. This research project caters to the above mentioned points and finds out the products that fall into the category which will benefit the seller to increase sales and the consumer buy providing best prices offers products and also features for the SNS.