Assignment IBMRS208R2

Each student team (maximum is four students per team) is required to make an assignment as coursework. The coursework is a report in which the team proposes some recommendation to solve the problems the Morgan Motor Company is facing. The report has to adopt the outline given. The problem definition must be agreed on by the lecturer. The following activities are required: Watch the video of the Morgan Motor Company. Formulate the problem(s), which this company is facing. Describe the Morgan Motor Company using Porters Value Chain model. Formulate at least five recommendations. The recommendations are argued through, are practical and can be implemented. The recommendations indicate in detail what actions (including target dates) should be taken and by whom. Indicate as clear as possible every used sources of evidence (literature, video, websites, expert views, et cetera). Use the Harvard reference system.

Outline report coursework

Title page
Including names, studentnumbers and class.

Table of content Chapter 1 Introduction BILLY This chapter introduces the problem. It has to give the reader a short and clear overview of our research. The structure of chapter 1 is as follows: 1.1 1.1 1.2 1.3 1.4 Presentation of the main issues. Goal of the study / report (recommend solutions). Problem definition (clear identification and understanding of the problem). Research design (how information was obtained and from which sources). Structure of the report.

Chapter 2 Literature review JASON In this chapter, the merits of the models and tools used for analysis are discussed. The models can be the Value Chain Model of Porter, Process charts, Fishbone or Ishikawa diagram are discussed. If you use other models, you have to discuss them as well. The structure of the chapter is as follows 2.1 2.2 2.3 2.4 2.5 2.6 Introduction. The Value Chain Model (perhaps other models). The merits of the Value Chain model (other models) Process mapping, describing an organisation Causal model, using the fishbone diagrams The merits of the fishbone diagram

2.7

Summary.

Chapter 3 Research Design SERGIY In this chapter, the research questions and data collection method(s) are discussed. In addition, the sources of evidence used and their reliability have to be assessed. This text of this chapter must show that you used and understood the essence of case study approach, in depth interviewing techniques and observation as instrument to collect data. In Saunders (2007) this is discussed. Furthermore there are more text on this issue. 3.1 3.2 3.3 3.4 3.5 Introduction. The research questions. Data collection method. Reliability of the source used. Summary

Chapter 4 the Morgan Motor company SERGIY and JASON This chapter describes the Morgan Motor Company using the Value Chain Model, fishbone diagram, and process mapping as an important frameworks. Use the following structure: 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 4.9 Introduction A general overview of the Morgan Motor Company. The companies strategy and long term perspective Global overview of primary process at Morgan Motor Company. Detailed process description of Morgan Motor Company The problems at Morgan Motor Company. Causes and consequences of problems Determining priorities. Summary.

Chapter 5 Conclusion and summary BILLY This chapter presents the conclusions and summary.

Chapter 6 The recommendation DEVERON This chapter provides the recommendations. The structure is as follows:

6.1 6.2 6.3

Introduction. The recommendations. Summary. DEVERON BILLY DEVERON

Bibliography Appendix

Use Harvard reference system

Pay attention to the following issues Language

* Readability (is jargon explained?) * Communication (does the message come across?) * Style * Spelling * Command of language

Report
Checklist Reports

Cover (Heading + Illustration) Title page(title, author, studentnumber client ,cluster, date) Table of contents (typographically clear) Preface (motivational opening, explicit aims, preview of contents per chapter) Body of report (logic, use of sources, structure) Figures (numbering, source, relevance to text) Conclusion (answered aims, can be read independently) Bibliography (alphabetical order, meets criteria) Appendices (number, title, source) Lay-out (margins, spacing, chapter, page division)

Make use of the following documents: Syllabus, Business Communication Semester 2 Grammar & Report Writing. Syllabus, Speak like pro Business Communication semester 1 Tasks 4 & 5. Saunders, et al Research Methods for Business students 2007 previous or later editions can be used as well.