Escolar Documentos
Profissional Documentos
Cultura Documentos
8
Tuesday, October 18, 11
We
Live
and
Work
in
a
Trust
Starved,
Dont
Bore
Me,
Dont
BS
Me,
and
Denitely
Dont
Sell
Me
Society!
Tuesday, October 18, 11
This
is
avoidable.
Tuesday, October 18, 11
10
Fresh Start
h"p://www.chrisbrogan.com/start-fresh/
Tuesday, October 18, 11
11
12
15
You
17
Tuesday, October 18, 11
Human
Experiences
Tuesday, October 18, 11
18
Were not
8
Tuesday, October 18, 11
Lifestyle.
8
Tuesday, October 18, 11
19
Tuesday, October 18, 11
20
22
13
Reason 1.
14
Reason 2.
15
It
didnt
go
as
planned
.
.
.
16
Tuesday, October 18, 11
Reason 3.
26
24
24
26
27
18 04/01/10
Tuesday, October 18, 11
Be
Relevant
32
40
34 04/01/10
36 04/01/10
Tuesday, October 18, 11
44
OUT: Its not about what I can do for you. Its ALL about how amazing I am.
8
Tuesday, October 18, 11
Cody.Phillips@garygreene.com
IN:
All
About
Them IN:
ConversaFon IN:
Sharing
+
Solving
+
Serving
Tuesday, October 18, 11
46
Demographics
Psychographics
~VS~
Tuesday, October 18, 11
Social Context
29
Professional Context
20 04/01/10
Or
This
Tuesday, October 18, 11
To
Adract,
Connect
and
Loyalize,
Focus
On
These
Three
Unmet
Human
Needs
1.
A
Sense
Of
Signicance 2.
A
Sense
of
Certainty 3.
An
Improved
State
of
Being
42
Tuesday, October 18, 11
43 04/01/10
Understanding >
60
Context
Conversion Including
context
in
your
markeFng
messages
isnt
dicult.
Dont
get
me
wrong,
it
takes
eort
and
commitment,
but
its
not
hard,
it
a
mader
of
execuFon
and
habit. Heres
A
Simple
5
Step
Process 1.
Evaluate
your
markeFng
messages.
Examine
what
you
write,
what
you
say,
how
you
present,
how
you
market
and
adverFse. 2.
Look
for
the
loosely
dened
and
fuzzily
described. 3.
Figure
out
how
and
where
to
add
context. 4.
Add
context. 5.
Re-create,
Re-Launch,
Re-Engage
and
reap
t h e
rewa rd s .
C o ntex t
>
C l a r i t y
>
Understanding
>
Trust
>
AdracFon. 61
Tuesday, October 18, 11
I've
learned
that
people
will
forget
what
you
said,
and
people
will
forget
what
you
did,
but
people
will
never
forget
how
you
made
them
feel.
~
Maya
Angelou
62
epetition
http://www.flickr.com/photos/yushimoto_02/4251723517/
44 21 04/01/10
OUT
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Tuesday, October 18, 11
20 04/01/10
Contact
Become
Preferred,
Referred
&
Rewarded ConversaFon and ConnecFon
65
Social Media
The
Future
has
already
happened.
Its
just
not
evenly
distributed.
-
Adrian
Slywotzky,
Mercer
Consultants
73
Tuesday, October 18, 11
hdp://www.GapingVoid.com
Tuesday, October 18, 11
75
Tuesday, October 18, 11
People Trust People Who Are Trusted By People They Trust. Social Proof Scores . . .
"When
you
choose
the
paradigm
of
service,
it
turns
everything
you
do
from
a
job
into
a
giu."
Tuesday, October 18, 11
77
78
Every
morning
in
Africa,
a
Gazelle
wakes
up.
It
knows
it
must
run
faster
than
the
fastest
lion
or
it
will
be
killed.
Every
morning
a
Lion
wakes
up.
It
knows
it
must
outrun
the
slowest
Gazelle
or
it
will
starve
to
death.
It
doesn't
mader
whether
you
are
a
Lion
or
a
Gazelle...
when
the
sun
comes
up,
you'd
beder
be
running. But
dont
run
with
your
eyes
and
your
imaginaFon
closed
.
61
80
Facebook is an AnF-Secret-Agent-Strategy
95
Tuesday, October 18, 11
95
Tuesday, October 18, 11
84
85
56
Winging
It.
89
Tuesday, October 18, 11
56
ore Ah Ha
93
Be The Source
96
96
56
Stay
PosiFve
Tuesday, October 18, 11
Learning
is
always
rebellion.
Every
bit
of
new
truth
discovered
is
revoluFonary
to
what
we
believed
before.
100
LOVE
Change
101
Tuesday, October 18, 11
Thank
You.
8