Escolar Documentos
Profissional Documentos
Cultura Documentos
Methodology.............................................................................................................................vi
Abbreviations .........................................................................................................................viii
Global Economy........................................................................................................................1
Telecom Technologies............................................................................................................15
Mobile Industry........................................................................................................................19
Telecom Software....................................................................................................................26
Communication infrastructure................................................................................................30
References...............................................................................................................................37
We forecast the current growth to continue Wi-Fi will predominantly remain a premise
and the teledensity to reach 13.8 by technology. VSAT would see demand from
September, 2006. Rural teledensity would government (Distance learning, remote
reach 2.2. Growth in urban sectors is health centres, defence), Media and Banks.
expected to be less while on the other hand Metro Ethernet would grow gradually over
C circle and rural sectors will witness next few years. The MET will come within
maximum growth. NLD and ILD tariffs are major cities. The competition along with
expected to reduce. lower deployment cost will result in the
reduction in the monthly rentals in case of
On the regulatory front National Telecom DSL. A gradual and low-level consolidation
Policy 2005 is expected to be released in a of cable operators is expected
few months and will affect major changes in
the Indian Telecom scenario. Heavy subsidy Major transmission technologies are WiMax,
from the government for mobile operators VSAT and DWDM. We predict that there
foraying in the rural sector is expected. FDI would be trials for WiMax as a back haul
in telecom sector is expected to increase for technology for Wi-Fi & VSAT as a backhaul
encouraging rural telecom growth. Wi-Fi technology to CDMA.
coverage is going to increase by next year.
The core technologies covered are
Telecom Technologies IP/MPLS, Managed switches, Soft switches
and Enterprise switches. MPLS will be
The recent past has seen many upcoming complimenting the ATM network and Frame
technologies in the field of telecom. We Relay. Market drivers for the Enterprise IP
have divided them into the following Communications will be collaborative
categories:- applications, IP Telephony, B2B
• Access applications, video services and content
• Core distribution. The managed switches will
• Transmission replace routers. Soft switches together with
• Application media gateways would be the key to the
replacement of central office (CO).
Enterprise switch market revenue will be
The Access technologies include EvDO,
fuelled by an increase in the average selling
GPRS, EDGE and WCDMA. In case of
iii
The Indian Mobile market is expected to Telecom Software has become a major
grow by 60% and we would have source of competitiveness for telecom
approximately 97 million subscribers by service providers. Investments in telecom
October 2006. Most of the growth will come software are critical for differentiating one s
from the Circle B and C which are expected services and products and ensuring all the
to grow by 7% and 9% respectively month- services are properly billed for and there are
on-month. The Mobile teledensity would no revenue leakages.
reach a mark of 8.8 from the current levels.
All operators would enhance their coverage The main components of telecom software
in semi-urban and rural areas to grab the that we have considered in this white paper
untapped market. are as follows:
• Billing
Both GSM and CDMA Players have set their • Revenue Assurance
sight on 3G rollouts and they would deploy • Fraud Management
test WCDMA and CDMA-EVDO networks • Infrastructure Management Services
respectively which would enhance their 3G • CRM
business case. The ARPU would continue to • Business Intelligence.
drop by about 5% while tariffs will decrease
further by 15%. VAS would account for more Billing is and will remain the biggest
of Mobile revenue and gaming and component of investment for telecom
enterprise solutions will lead the pack. operators. The trends in Billing are as
Operators will come up with new charging follows:
techniques and bundled schemes to • Increase in Convergent Billing to
promote the uptake VAS. increase
• Content Based Billing to accelerate
Broadband and Internet • Outsourcing of Billing Systems will
start.
The section deals with forecast on:
International Bandwidth, National Backbone, After Billing, Revenue Assurance (RA) and
Access, application and Regulation Excess. Fraud Management Systems (FMS) will be
the biggest drivers of investments in telecom
Capacity will bring down prices of software. The emphasis will be on plugging
international bandwidth. Competition will Non-Technical Fraud since it constitutes the
increase in ILD market. National Backbone largest chunk of fraud prevalent nowadays.
expansion by NLD operators will continue.
New Players will enter into NLD market by Another emerging trend in the telecom
leasing capacity from other operators. software market will be the Managed
Services and we expect an increase in
On access side the major focus will be on Service Outsourcing this year. In case of
DSL and other technologies such as cable customer care we forecast a growing trend
and Metro Ethernet and Wi-Fi. We will see towards self-care and Electronic Bill
iv
Our Research Methodology has both Short term and Long term Components
vi
Figure 4.2: Present status of Indian Telecom market and reasons for focus on rural telecom__ 13
Figure 5.1: The mapping of Wireless Access onto the Indian Market _____________________ 16
2
vii
Britain s GDP is growing for the past 50 The inflation has reached its 15 month low
consecutive quarters. For 2004 as a whole, and in 2006, inflation will likely reach 4.6
UK GDP rose by 3.1 per cent, its fastest rate percent. The central bank has been raising
of growth in last four years. In Q2 2005 it rates for the last 9 times and now it is going
grew at the rate of 1.5 per cent. We forecast to discontinue the same.
GDP growth in the range of 3 to 3.5% for
2006. Brazil is second largest exporter and
importer in Latin America. Mexico's
South East European Countries economy, the largest in Latin America is set
to grow by 3.7 percent in 2005 and another
SEE countries include Albania, Bosnia- 3.3 percent in 2006.
Herzegovina, Bulgaria, Croatia, Macedonia,
Romania and Serbia and Montenegro. The Inflation is likely to reach 4.6 percent in
average GDP of these seven countries is 2005, slightly less than the 4.7 registered in
close to 5% till Q2 of 2005, which is a slight 2004. In 2006, it will fall further to 3.7
decrease from previous year. The area has percent. Mexico is by far the largest exporter
a high domestic demand which is keeping it and importer in Latin America, accounting
up even when the rest of other Western for 44 percent of all exports and 51 percent
Europe economy is going down. The major of all imports. Trade with neighbouring
driver for this region is Albania and Bulgaria, United States has surged and Mexico is now
which have a steady growth rate of 6% and the second-largest U.S. trading partner. The
5.8% respectively. United States is also key for Mexico,
accounting for 90 percent of the country's
On a whole Europe is plagued by the total exports.
dampened economic growth throughout the
world. The main reasons for this stagnant While Mexico's manufacturing and banking
growth are rising crude oil prices and some sectors are considered competitive, the
internal problems faced by different country's oil sector is still marred by a lack of
countries of Europe. However as the growth foreign investment due to continued
of some of Eastern European countries have restrictions. Mexico is the largest oil
not been affected much so overall growth producer in Latin America, but its oil
2
After a flat performance in 2003, the Japan after elections is set to implement two
manufacturing output expanded at a robust stage increase in income tax. The first stage
pace in 2004, increasing to 5.1%. In July is to be implemented in January 2006. This
2004, manufacturing output surpassed the will cut into private consumption, decreasing
previous peak set in June 2000. its growth from 1.8% in 2005 to 1.3% in
Manufacturing output growth slowed in the 2006
first quarter of 2005, rising by 3.5%.
In China the whole demand increased fast in
In 2006 the forecasted growth is to be the first half of 2005, but at the same time
moderate in almost every sector but still it is the supply increased faster. As a result,
expected to expand at a decent rate. inflation rate declined and the profits of
enterprises went down.
GDP is anticipated to rise by 3.3% in 2006.
Inflation in 2006 is expected to remain We forecast the growth rate of GDP in the
unchanged from its earlier rate of 2.7% in next year will be less than this year by about
2005. one point, that is, at 8.5% in 2006, as the
government s efforts to curb over
The housing sector is expected to take a investment. Despite government s effort to
step back over the next year and a half. With cool down some overheated sectors the
long-term interest rates forecasted to growth was 9.5% in 2004, highest after
3
10
11
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Regulatory Issues 3G pilot project and further growth will be
based on performance. Hence we see no
The Indian Telecom industry is waiting 3G finalization of tender by next three
eagerly for National Telecom Policy 2005 quarters.
which should be released in the next few
months. The issues of focus in NTP 2005 Rural Telecom
would include Spectrum policy, focusing on
spectrum availability for rural operators. Rural Teledensity is expected to reach 2.2
Strengthening of several institutions like by next year (September), hence showing
TDSAT would also be included. an overall 25% growth from that of current
teledensity of 1.74. The focus on Rural
For the faster telecom penetration in the Telephony is evident from the fact that the
rural sector, government may this year offer operators are geared up with their
direct financial support in the form of subsidy expansion plans. BSNL will drive the growth
to the rural operators. Discounts on tariffs, due to its coverage mainly. Operators will
licenses and spectrum charges may be see their further subscriber growth in C
offered. Infrastructure sharing would be circles and rural villages on the national
greatly encouraged. highways and railway tracks this year.
Aggressive expansion plans, effective
Even though a lot of thought has gone into distribution channel and drop in handset
the issue of implementing Number prices (low cost handsets) will be the drivers
Portability in India, Number Portability of Rural Telecom. Business Models for
implementation is inevitable but not Rural Telecom would be more Risk dividing
expected before the year 2007. The Number and revenue sharing and so they would be
Portability implementation would see a steep unlike the Standard operating models which
rise in Customer retention cost. Also we are existing in the urban sector.
expect 3G technology would first come as a
Economic Class
Differentiation
Results -
2
Challenges for the
Demand Driver Emerging Market
Base - Size
Figure 4.2: Present status of Indian Telecom market and reasons for focus on rural
telecom
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Private Operators will go for risk optimization is much lower than that of Urban Business
by dividing their revenue and risks Models, operators would either seek help
simultaneously, offering bundled services of from subsidies/funds or would want to allow
voice and data with the former acquiring FDI for investment in Telecom Sector.
90% of the share. Also as these areas have Players like Reliance and TTSL may go for
low population and low ARPU, we expect FDI but not more than 50%. Further, at a
the network planning to have large coverage time when global telecom majors are
and low capacity solution. Distribution of struggling to cope with their losses and the
Existing Unutilized Capacity in Coverage rollout of 3G networks, which has been a
Distribution and Distributed Low capacity non-starter for close to a year now; India,
Call Traffic Switching Management will be with its telecom success story, represents
some of the Solution strategies for rural an attractive and lucrative destination for
penetration. Use of innovative Access investment. The year 2005-06 should
Transmission like Satellite Back Haul may witness an increase in FDI investment. The
be used. Use of New Frequency Spectrum FDI hike will have a long-term affect on
supporting Higher Coverage like CDMA 450 telecom scripts and there is likely to be a
MHz may also be considered. Multilingual number of new listings on the bourse.
handsets supporting rural language at prices
near Rs.1000-Rs.1500 are expected to Currently, the Indian stock markets are
come in the market. At present the sharing starved of investment options in telecom
of access and infrastructure is 26% and this since the sector has only four listed entities:
will further increase in the coming year with Bharti, MTNL, VSNL and Tata Teleservices
the Government also starting to share for (Maharashtra). The FDI hike could also
the same in order to benefit growth in these impact the option for a fresh ADR issue
areas. where existing investors could offload part of
their stakes.
Investment Scenario
Technology Growth
Investors can look to capture the gains of
the Indian telecom boom and diversify their We expect that Wi-Fi coverage in India will
operations outside developed economies increase in the next year. Wifi is not going to
that are marked by saturated telecom be an operator technology and we expect
markets and lower GDP growth rates. Till the demand in Wifi to be Institutional and so
recently, the industry believed that while the the supply has to be the same. The number
hike in Foreign Direct Investment (FDI) limits of Wi-Fi hotspots as expected is most in the
was necessary, it was not a sufficient metros and Bangalore, the growth in the
condition for growth of the telecom sector. forthcoming year can be contributed to
With most of the regulatory uncertainty government s move to delicense the 2.4GHz
getting over, there is heightened interest in and 5.1 GHz band. The next year should
Indian telecom. A much deeper thought into see Dishnet, BSNL, MTNL, Sify, Bharti and
this issue, asks us to analyze two basic Tata significantly targeting the Wi-Fi market.
questions At the back the operator would be going for
Revenue sharing with the Institutes. Besides
• Who wants FDI and for what benefit? this standalone operators like Microsense,
• How much FDI is feasible and by when? Convergent Communications and Tomasco
are drawing up their own Wi-fi deployment
As per our study, we expect that FDI would plans. It is expected that there will be 15-20
be driven mainly for Rural telecom and GSM fold increase in number of hotspots. Almost
players Idea, Hutch, Bharti and other small all the major cities will see the presence of
players may benefit. Since the Rural market hotspots. But Wi-fi entering into rural market
is unexplored and the return on investment is not likely in near future.
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Rs. 15000). The people who would be
Telecom Technologies availing the services of EvDO would be the
high income group. The offering of handsets
India as a market has a huge potential, but on instalment basis as usually done by
at the same time very dynamic. The diversity Reliance and Tata might increase its taker.
of the market in terms of socio-economic,
demographic factors is very high. This In all, we would see more number of cards
diversity along with the competition among sold than the handsets.
the service providers has resulted in lot of
technological advancements. This section GPRS
divides the technologies into the following
four categories and analyses the trends that GPRS will grow in circle A, circle B and in
they are going to follow. circle C to a considerable extent in India.
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Figure 5.1: The mapping of Wireless Access onto the Indian Market
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Market drivers for the Enterprise IP
DSL Communications will be collaborative
applications, IP Telephony, B2B
The advantage of DSL is the already applications, video services and content
existing infrastructure (Copper cable) of the distribution. The major concerns that have to
incumbents. The incumbents have vast be taken care of, is high QOS expectations
reach and making additions of one i.e. minimum bandwidth requirements,
component at the ends (DSLAM) can minimum delay variation (Jitter in voice and
provide DSL. Thus DSL would continue to video applications) and class of service
have its own place. Bharti and VSNL are flexibility.
other major players favouring DSL. The Managed Switches
competition along with lower deployment
cost will result in the reduction in the The managed switches will be replacing
monthly rentals. routers while switches will have inbuilt
routers. Managed switches will see an
Cable upward growth compare to last years.
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Gaming, Music & Education would be the developing applications. Thus J2ME will
major drivers have good prospects in the next year.
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
market would have approximately 97 Million
Mobile Industry Subscribers at the end of September 2006.
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
investment. GSM players extend their GPRS Revenue Sources
and EDGE Coverage which would form their
basis of a Business Viability of 3G Services. The total revenues of the Mobile Sector in
2004-05 were $5.2 Billion (Rs 23,284
GSM Expansion in Rural areas would be to Crores). Voice accounts for more than 90%
provide Voice Services while those of CDMA of the revenues. Other Value Added
Players would be for both Voice and Data Services account for around 6% of the total
Services. CDMA2000-1x and maybe EVDO revenue ($ 312 million).
would be used to fill the gap of unavailability
of DSL Services in Rural areas. The The total mobile revenues are expected to
bandwidth demand will come from Rural grow about 58% to $8.2 Billion driven by
Manufacturing units, Educational Institutes addition of new subscribers due to increased
and Cyber cafes. population coverage, especially in semi-
urban and the rural areas.
Operators have taken some initiatives for
growth in the Low-ARPU markets by offering The ARPU has reached a Rs 390 mark, but
bundled handsets with free talk time equal to this has been taken care by decreasing
cost of handset. CDMA players have an Operational expenditures per subscribers of
upper hand in this segment as they have all operators. The OpEx has declined from
always offered Bundled handsets at cheap Rs 845 per subscriber per month in 2000 to
rates, and GSM players are going to find it Rs 180 per subscriber per month in 2005.
tough to match them. More Cheap Handset Further reduction in the cost of operating
players are expected to make an entry in an networks and personnel costs on account of
extremely price-conscious market. Rural increasing subscriber base will have an
cellular coverage will still be dominated by effect on the Operational Expenses to the
BSNL but private players will selectively range of 10-15%. Further Decrease in
target rural markets. ARPU will be of the range of 4-5% due to
Low ARPU customers increasing across all
GSM players will undertake WCDMA trials in networks.
select Metros, but not in Rural areas. CDMA
Players will try to deploy CDMA 1xEVDO The tariffs in the Indian cellular market have
Solutions in the rural areas on trial basis. declined and have stabilized at the Re 1
mark and we might see a further decline of
Market Structure 15-20% in the tariffs. Major players might be
able to absorb the costs due to large
The Number of Prepaid customers have far number of calls being made inside their
exceeded the postpaid customers during the network, which come out of the ADC and the
initial phase. Although the ratio has been an IUC Domain. With a revenue share regime
individual operator strategy, Operators have for ADC in-sight, Operators will reduce tariffs
begun focusing on postpaid subscribers to and pass on some extra benefits to the
keep lower churn rates and higher ARPU. subscribers. In spite of regulations,
Operators will try to encourage On-net
The growth rate of Postpaid has been Calls.
double that of Prepaid for 3 Quarters now.
The ratio of Prepaid to Postpaid has
changed from 74.5: 25.5 in September 2004 The market will see benefits for the
to 72:28 currently. Clearly the higher uptake Integrated Players like Bharti, Reliance and
of postpaid is a clear sign of a maturing BSNL who have their own NLD and ILD
market. GSM players have begun offering backbone and can push the rates
easy credit and attractive schemes on southwards.
Postpaid, while CDMA Players Look focused
on their Prepaid Offerings. The tariff decline would see an increase in
the Average Call Holding Time and thus
would lead to an increase in the overall
traffic on the networks. This would definitely
lead to a revenue enhancement, however
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
the increase in traffic will be much more than also going to force operators reduce
the increase in the revenue. roaming costs.
Operators will try to open new sources of Gaming is an area typically unexplored by
revenue. Currently VAS accounts for 6% of Indian operators. More games are expected
the total Mobile revenue. We expect this to come through; however, it will still take
figure to rise to at least 10% of the Total some more time for Multiplayer Network
VAS revenue. GPRS which accounts for 5% based games to come because of
of the Non-Voice Revenue would increase unavailability of supporting networks.
its share partly because of wider reach and However, this will be seen mostly in the
more because of a gradual shift from a Flat Metros and Circle A.
Rate Unlimited Access to Volume based
billing. More and more content will come up on the
The Roaming revenue would come under Operator controlled portals and they will
immense pressure due to competition from have to come up with bundled schemes of
CDMA Players and BSNL. India One is Multiple downloads for a lower charge per
download to encourage usage.
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Broadband and Internet
The next year will see more actual Growth in the demand will be driven by IT/ITES sector.
terms of number of subscribers. But the We will see further reduction in IPLC prices
target of government of 6 million broadband by 45 to 55%. Price reduction will be more
subscribers is unlikely to be met at the end on higher capacities like STM-1 and DS-3.
of year 2006. This year the operators will Total bandwidth consumption will increase,
concentrate more on increasing penetration primarily driven by growth in IT/ITeS sector
as well as creating a need for broadband. and increase in broadband penetration. We
Operators will try to position broadband as a can see innovative pricing techniques like
value addition on plain internet service in usage based billing on IPLC in the next
terms of applications as well as data rate. year.
Competition will increase in ILD voice
Positioning of broadband will change from market because of private players and
medium of fast Internet access to a medium BSNL s ILD plans. Internet telephony will
which passes rich entertainment experience continue to be the major chunk of ILD voice
in the metro areas. In the emerging markets market. We predict that Internet telephony
it would remain as plain internet access will have 50 to 55% market share. Taking
medium. serious note of this trend we will see more
ILD operators coming up with Internet
This section takes a look at four areas of telephony services.
broadband in India and these are: Access,
National Backbone, International Bandwidth
and Regulation for the time frame of Oct 05
to Oct 06.
NLD Market
We will see new players like Hutch-Essar in
the market. Hutch Essar will operate on the
Figure 7.1: Factors affecting Reduction non-facility based model, using existing
in bandwidth prices infrastructure of NLD players. VSNL will
focus more on NLD plans because of its
falling share in ILD market. BSNL will
We will continue to see an excess capacity continue to expand its NLD infrastructure.
scenario in International bandwidth coming NIB II is already live, and now BSNL is
to India. The same is because of two new planning on VAS on the network for Major
cables viz Falcon and SEA-ME-WE4 will Cities. Private NLD operators like TATA will
begin operation in this year. There will be be concentrating on eastern part of the
more capacity on eastward route. The country. As the cellular operators will
excess capacity will bring down the prices concentrate on Circle B & C they will be
by 45-50%. As far as demand is concerned sharing infrastructure of players like BSNL,
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
GAIL, Railtel etc who are having good government is on the cards in the Telecom
infrastructure in rural and eastern parts of Policy (NTP-2005) which is due for such as.
the country. Enterprise segment especially The tax rate on computers has been
BFSI sector will prefer to use MPLS for reduced to 4% from the previous level of
network connectivity. We can see reduction 12% and would fall further in accordance
in price of domestic leased line. In the with the WTO guidelines of 0% tax rate.
enterprise segment trend to use VoIP for
inter office communication will continue to Applications
grow which may affect NLD traffic but overall
NLD traffic will grow because of growth in The growing reach of broadband services in
teledensity, increase in broadband terms of installations and affordability will
penetration, and possible implementation of prompt the operators to focus on delivering
flat STD rates. more value for money in terms of increasing
the applications and services. The major
Regulations applications that will be launched in India for
the next one year will be Entertainment
Regulations in India are still considered to based applications like IPTV and Video on
be not favourable for the growth of Demand due to the changing in the
broadband. TRAI, the apex regulatory body, consumer mindset towards entertainment
has given certain recommendations for based services. Operators like BSNL and
growth of broadband in India in Broadband MTNL along with reliance after increasing
Policy 2004. We expect certain positive subscribers and coverage will focus more on
moves for broadband in NTP-2005. One applications like IPTV and Video on
positive move in this direction would demand. Next Year will witness the launch
possibly be the significant reduction of duty of IPTV and video on demand on selective
on broadband equipment from current rate basis preferably in metros and A circles.
of 35%. This will help in proliferation of Broadband over cable companies like
broadband in India. One such positive move Hathway and Iqura will also consider
can be more liberal policies related to VoIP, delivering entrainment over their broadband
which is seen as a major application on the over cable platform. Next year will witness
broadband networks, driving growth. TRAI s the selective launch of certain applications in
Recommendation regarding LLU is not India only in some high growth market of
expected by the government in the next one metros and circle A, but DSL will be the
year because of pressure from the preferred platform for launching these
incumbents on government. TRAI however applications. For rest of the India plain
will continue to push Local Loop Unbundling. vanilla internet services will be the preferred
applications over broadband for the next one
TRAI will continue to recommend a year.
reduction in service charge for Broadband
usage. Government is likely to accept this in Access
next telecom policy keep in mind the growth
target set by broadband policy 2004. Open Broadband is really an access side game
sky policy for VSAT and DTH operators will and we will look at access on two fronts:
continue to remain a debatable issue in Enterprise segment and Consumer
India and a conclusive policy in this regard is segment. We expect aggressive moves on
very unlikely to be passed by next year due both these fronts.
to security and other issues. TRAI will
continue to push open sky policy keeping in In the consumer segment DSL is going to be
mind the benefits of open sky policy, leading the technology at the forefront of delivering
to faster subscriber growth. broadband services and it is going to get an
aggressive push from the incumbents who
The forthcoming policies and budgets would will continue to enjoy the benefits of the
continue to focus on making broadband favourable regulation on Local Loop
services accessible hence reduction in Unbundling and will emerge as the key
duties and taxes imposed by the drivers for broadband growth. The DSL
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
access side investments would see an segment will certainly benefit from the
uptake with the fixed line operators focusing slashing of prices.
on increasing penetration who would try and
have a pan India coverage of DSL services. Internet over cable market in India has
With the interplay of factors like heightening started to organize in India. Next one year
competition in the market, aggressive BSNL will witness consolidations in this arena and
rollout plans and the expected fall in existing players like Hathway, Iqura and Zee
equipment prices the tariff structure is going will rollout their service in metros and circle
to undergo a significant amount of change A.
form the present levels and the consumer
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
EVDO can be an attractive option for entry promoted by reliance and Tata as an
into the rural market with the scope of alternative to cable and DSL.
addition to the existing available CDMA
spectrum for deployment. Possible EVDO Satellite based broadband technologies like
trail deployments could take place VSAT and DTH will be selectively deployed
predominantly in the rural market and but the pace of deployment will be driven by
marginally in urban areas subject to demand from the BFSI sector and promotion
spectrum availability. by players like HECL.
• New Players will enter into NLD market by leasing capacity from other
operators
• EVDO trail deployments could take place predominantly in the rural market and
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
dominated by players like CSG,
Telecom Software SchlumbergerSema, ADC, Convergys and
Eftia. Mobile and private fixed-line operators
accounted for Rs 125 crore of the overall
With more and more service providers spend, with new service providers like
entering the market and rapidly expanding Reliance and Tata Indicom taking a large
their services, the demand for Operations share of this pie.
Support System/ Business Support System
(OSS/BSS) and Network Management Billing remained the single largest
Software (NMS) has grown exponentially. component, though Revenue Assurance
To sustain themselves in this highly also gained in importance. Two new
competitive market, service providers need demand areas in the OSS space came into
to invest in infrastructure, improve quality of the limelight, the first being fixed-line service
service, network efficiency and billing providers offering broadband and data
solutions. services, as also GSM service providers
who have started managing GPRS networks
The Rs 175 crore OSS/BSS market saw in in tandem. The second flavor of the year,
play some interesting dynamics. While with cases of unpaid dues increasing, was
Indian vendors like Wipro, Infosys, TCS & Fraud Management.
Subex were busy catering to Foreign
Service Providers, the domestic market was
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
The billing or revenue model is moving from Investments in billing software are going to
usage and/or distance-based to various be on Incremental Licenses as well as we
others like flat rate, pay-per-use, premium, will see fresh investments by new operators
third party/content provider driven. like ESSAR Spacetel & Dishnet Wireless.
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Fraud Management Managed network services will be another
growth area in telecom. Today the trend is to
A rupee saved is a rupee earned. Almost all offer better SLAs to customers with the eyes
the mobile operators are losing revenue in towards customer s retention. We expect
the course of their daily operations, and increased utilization of fault and
recent studies point to losses as high as performance management system by the
15% of total turnover. telcos to improve service quality. It is
expected not only to voice based service
We predict increase in investments of Fraud providers but also of ISPs. We expect year
Management Software for all telecom 2005 to see an increase in managed
environments such as Wireline (PSTN, ISP, services outsourcing.
VoIP), Wireless (2G, 2.5G) and across all
services i.e. postpaid, prepaid, VAS, MMS, Customer Care (Web Self Care)
and m-Commerce.
In case of customer care we see trends
The focus will be investing in modules of towards self-care and Electronic Bill
FMS for plugging the Non-Technical Fraud Presentment and Payment (EBPP). We
since it constitutes the largest chunk of fraud expect to see a lot of integration happening
prevalent today. The leading fraud vendors with regards to this particular domain. Either
like Subex Systems, Azure Solutions etc. they would be sold as an additional module
will definitely focusing on making FMS as a with the billing software product or will be a
plug and play device. There can be a total front-end tool. We do not expect to see a
revamp in the policies of the service stand-alone product offering from any of the
providers especially in the post paid vendors, as of now. This is due to the
segment for control of non-technical fraud. convergence of networks and services. We
We can expect investments in newly expect new investment in service creation
developed fraud management modules that and provisioning modules.
allow monitoring of non-technical frauds in
the pre-paid segments. CRM solutions will continue to remain as the
focal point for a single point of contact.
Infrastructure Management Though it results in duplication of systems,
Systems databases, and staff and creates problems
in providing good service to the customers
because of the lack of integration between
There is a huge potential market among these systems.
telecom businesses. 60 percent of them
have a LAN in place and of these about 33 The CRM solutions will be focused on the
percent have WANs. This represents a large Reduction of Customer Churn and
market for NMS (Network Management Reduction in the Time to Deliver Service.
Systems) software. The network
management needs of small businesses are
not very mature. Thus NMS is going to be a Trends will be towards OSS system
major area of focus in India with equipment addressing customer self services, and e-
vendors providing most of NMS Solutions. commerce and m-commerce activities from
ordering, fulfillment to billing; and finally,
With all service providers busy expanding legacy/existing investments need to be
infrastructure and building capacity we protected.
expect investments in integrated service
management. Many large service providers Business Intelligence
will adopt the Service Management
Platforms. We expect telecom service providers to
invest in Business intelligence solutions
coming from functionality like churn
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
management, marketing automation and such within the next year while existing BI
segmentation management. enterprise users will consider expanding
their BI investments.
We expect investments happening in
inclusion of analytics within the technology, New Focus Areas
a new milestone in the evolution of CRM.
The concept of analytics comes from the
world of business intelligence; it is a real- A lot of investments will happen in mobile
time tool for converting raw data into data services this year with BREW being the
something that can be used to support leading platform on which mobile
business decisions. applications will be developed.
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Communication infrastructure
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
broadband access technology would are no licensing issues and therefore can be
increase with the fall in DSLAM prices. easily implemented by anybody even in a
We see that the prices of access small office or at home which again will aid
points and laptops would further come in the growth of Wi-Fi equipment. Imminent
down. Key buyers of WLan Equipment will opportunities for WLAN are VoWLAN as
be SOHO /Home segment. Fixed Mobile Convergence is being
Separate fixed line and broadband implemented on Wi-Fi. Wi-Fi growth will be
mainly driven by Institutional demand with
VSAT institutions going in for personal wireless
networks in their premises.
Indian VSAT market has been growing at a
very positive rate with the reduction in the VoIP
terminal and hub prices.
IP telephony market will witness a huge
The major contributors being Stock Market upsurge in the next year. Enterprises are
and brokering Segments, Banking and beginning to see the value in using IP
Financial Sectors, Retail and Distribution telephony because of its cost- effectiveness,
Channels, e-Chaupal. easy deployment, and management. VOIP
We expect this trend to follow next year also will witness institutional investment next
and the VSAT industry should witness a year. There is a huge opportunity in diverse
healthy growth. Key reasons behind it are as verticals like banking and financial services,
follows ISPs, system integrators, government
bodies, and the oil industry. But it is in the IT
• ISRO expected to expand and and ITeS service industry where the major
launch HealthSat use of VoIP solutions can be seen.
• DTH and Broadcasting The RoI for an IP phone deployment is
• Distance Education usually very quick, about six to 12 months.
• Digital Cinema With Indian enterprises being extremely
price sensitive, this is an important reason
Broadband Policy 2004 Listed VSAT as an why many enterprises will adopt IP
Important medium to provide High Speed telephony.
Internet.
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Year 2006 would also witness a huge include operational expenditure and capital
growth in the IP PBX market. IPPBX allows expenditure savings on the part of
transformation from digital, circuit-switched customers, as well as the capability to
voice communications toward a deploy new productivity-enhancing
convergence of voice and data applications, such as unified messaging.
communications networks, signified by the Hence the replacement market comprised of
use of Internet Protocol and packet IP-based systems is expected to grow much
switching as the underlying communications faster
technology. Factors driving this growth
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Social Impact of Technology
knowledge, better connectivity, faster
This whitepaper is aimed at studying the role communication and many more; but also
of technology (more specifically the ICT) in technology can have an indirect impact by
influencing the behavioural pattern of society acting as an enabler for a particular industry
(an organized & interdependent community) sector which in turn has a very powerful
and society s response towards technology impact upon the society as in case of media
under various market scenarios. and entertainment industries.
Utility of a tool is ultimately determined by its Such direct and indirect impacts are taken
user; similarly a technology though care of in this report and the related model is
developed with full chastity of intention is as shown below.
equally likely to be misused, as it is likely to
be used. We have tried to cover such
issues of use and misuse of technology in
this report. Further it is observed that a
technology may have a direct impact upon
the society in terms of increased level of
TECHNOLOGY
ENABLER PACIFIER
INTERDEPENDENCE
NEED / WANTS
INDUSTRY SOCIETY
SOLUTIONS
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
expected to eat the share of cable • Motorola demonstrated a unique e-
operators thereby observing a drift education project at Rashtrapati
in the cable subscribers towards Bhavan (Dt8/25/2005 3:58:08 PM
DTH. IST) through its wireless broadband
solution Canopy using i-Grandee
• Growth of pay per song kind of Software. This initiative will enable
trend. school children in remote areas
access to quality education.
• Growth of voice blogs in 2006
(POD-Casting i.e. Broadcasting of Growing models: Distance-learning centres
one s voice over internet and that being used as cyber cafes to boost the
too almost at next to nothing cost). earnings of educational institution. These
funds are further utilized for the
infrastructure development of the institution.
• Innovative initiatives like those of
Airtel clubbing with KBC2, led to
0.7mn SMSs on Airtel network in Employment & Economic well
first phase of its 2 week promotional
period itself. Earlier the responses being
for the entry question were accepted • Because of India s status as a good
through a phone call only. IT hub for outsourcing by U.S.
companies, young Indians between
Such kind of model reflects the capability of 20 to 24 years old, who ordinarily
SMS service to eat up some 1.5%-2.0% wouldn't be able to find work easily,
revenue share of Voice in 2006; not only are finding jobs with call centres
because of such innovations but also straight out of college. This is a
because of various technical reasons consumer base that typically lives at
contributing towards higher ROI from SMS home, with the family. Now they
as compared to the Voice call. have disposable income that s
totally discretionary and about 20%
Education to 30% higher than prevailing
wages, which they are spending on
books, movies, music, cell phones,
Internet played a crucial role in establishing
food and branded clothes.
symmetry of information and enabling
students to take more informed decisions &
Economic Benefits of the projects
will continue to do so in future as well.
like Akshaya , Kerela:
• Literacy level to cross the 82% mark
• The Setting up of the centres itself is
by 2011(with a conservative growth
aimed at encouraging private
rate of 25% as against 20% during
entrepreneurs. Each centre needs
the period 1991-2001).
three to four trainers. Thus, the 552
centres would generate about 3,000
• Growth rate ( on YOY basis) in
jobs and investment worth Rs.30
distance education will cross 50%
crores.
mark which hovered around 10% in
the past decade.
• The ultimate aim is to set up 9,000
Akshaya e-centres networking 300 lakh
• E-learning to be the major
people across 60 lakh households. It is
contributor.
expected to create over 50,000 job
opportunities and attract investments
Thrust due to 10th 5 yr plan, global trends,
worth Rs. 5 crores.
Other national projects like, Akshay
(Kerela), Gyandoot(MP), CBFL(by TCS) &
now the latest:
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Social Bonding & Needs
Crime & Technology
Express Yourself!
• Mc Guire s Need for self In the last few years, technology in the area
expression is well addressed with of electronic communication has developed
the growth of technology and will to such an extent that it is capable of being
continue to play a major role in misused and abused. The Information
empowering masses to Express Technology Act of 2000 is not really
themselves . equipped to deal with the day-to-day
problems of offensive electronic messages.
The shift from a check-box based opinion Some of the issues related to the misuse
section on a website, to the accelerated and use of technology are analyzed next few
growth of Data blogs & Voice blogs and paragraphs.
innumerable online discussion forums.
MMS
Matrimony
Any form of electronic communication which
The number of matrimonial site subscribers tends to/intends to outrage the modesty of
has registered a growth of 77 percent since a person, or infringes on personal or family
2003.This rate is expected to grow at yet relationships is an invasion of privacy.
higher rate as even traditional families are Year 2005 was flooded with a number of
found resorting to such sites. Over 4 million MMS scandals.
online matrimonial search subscribers in It seems, mobile pornography is here to stay
2004 have shown that they find the Internet and the right to privacy is clearly the victim.
as a viable medium for looking for eligible
brides and grooms.
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
respective authorities. The interpretation of that although the misuses of technology
the law in form of demographic data is also tends to creep in faster than the rate at
put on the Web site which the uses of it are identified; yet the
Through e-mails, to date the Foundation has survival or the success of a technology is
sensitised 8 million people worldwide on this ensured if the sum total of uses outperforms
issue the misuses as depicted in the graph
It is clear that technology can trigger both
uses as well as misuses. It is also observed
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
www.education.nic.in
References www.ey.com
www.federalreserve.gov
Articles From Following News www.fedstats.gov
Services www.finmin.nic.in
www.garamchai.com
Times news network www.globalissues.org
Press Trust of India www.google.news.com
Reuters www.humanlinks.com
www.ibef.org
Documents and Magazines www.ieg.org
www.imf.org
Voice and Data Magazine Issues www.indiainfoline.com
Tele.Net Magazine October 2004- www.indianchild.com
August 2005 www.inseadinnovasia.com
Telecom Live Magazine Dec. 2004- www.latin-focus.com
August 2005 www.marketwire.com
www.mindbranch.com
Websites www.mospi.nic.in
www.nationmaster.com
http://canadianeconomy.gc.ca www.nationmaster.com
http://inflationdata.com www.networkworld.com
http://unstats.un.org www.oecd.org
www.abnamro.com www.outlookindia.com
www.airtelenterprise.com www.rbi.org.in
www.auspi.org www.relianceinfo.com
www.bankofengland.co.uk/ www.ril.com
www.bea.gov www.sebi.gov.in
www.Bloomburg.com www.siliconindia.com
www.bsnl.co.in www.sior.com
www.bsnl.in www.statcan.ca
www.business-standard.com www.statistics.gov.uk/
www.business-standard.com www.stat-usa.gov/
www.census.gov www.teledata.com
www.censusindia.net www.thehindubusinessline.com
www.ciionline.org www.thomson.net.
www.cmie.com www.trai.gov.in
www.coai.com www.un.org
www.consensuseconomics.com www.unece.org
www.csmonitor.com www.voicendata.com
www.datamationindia.com www.worldbank.org
www.economictimes.com
www.economist.com
www.economist.com
www.eda.gov/
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
About SITM
We are a business school that is rapidly evolving into a center for learning excellence in
the Information and Communication Technology (ICT) domain. We have a short history of t e n
years, but have already made our presence felt in the ICT industry. Over e i g h t hundred of our
alumni are tirelessly contributing to the growth of organizations throughout the ICT value chain in
India and abroad. This is because we work in an intensive course framework designed
to equip future managers with the knowledge of General Management, Telecom
Technologies, Finance, Software, Marketing, Branding and a deeper understanding of Market
Dynamics.
Our learning effort is partial to hands on approach. Our learned and eminent members of the
Board of Studies keep our curriculum contemporary through biannual revisions. The gurus of
SITM are a potent mix of academicians, domain experts and practicing professionals. Our
students and faculty work closely with each other, apart from academics, under various
committees. Every student has an active exposure to committee activities. Hence we have
ample opportunity to refine crucial managerial and organizational skills like accountability,
teamwork, work breakdown / allocation, business communication, contingency planning, and
change and crisis management. This ability is tested and refined to the utmost in all SITM
events. We regularly participate in many regional and national level Business School
competitions and have a very good track record of emerging as winners. SITM students are also
taught the value of their social obligations and actively participate in social work activities. It is
our constant endeavour to improve upon our past performances, which is the reason for our
quick progress, and so shall it remain.
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Symbiosis Institute of Telecom Management
Atur Center, Gokhale Cross Road
Model Colony
Pune, India 411016
www.sitm.ac.in
analyst@symbiosistelecom.com
Disclaimer
In no event shall Symbiosis Institute of Telecom Management, Pune; hereafter referred to as
SITM, be liable for any indirect, punitive, incidental, special, or consequential damages arising out
of or in any way with any content (or any material provided hereunder), whether based on
contract, tort, strict liability, or otherwise, even if SITM has been advised of the possibility of
damages.
All rights reserved. This document is the sole property of SITM. No part of it may be circulated,
quoted, copied or otherwise reproduced without the written approval of SITM.
39
© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.
Verticals Vertical Heads
SITM Forecast
Research Team
Global Economy Adarsh
analyst@symbiosistelecom.com
Faculty In Charge
Prasanna Kulkarni
(Sr. Faculty, Finance) Global Telecom Manisha Maheshwari
Industry Mentors
Pankaj K Gupta
Telecom Technology Arjun Rajagopalan
Forecast Presenters
Arjun Rajagopalan
Mobile Industry Nikhlesh Agrawal
Vishakha Saigal
Rajat Khanna
Broadband & Internet Deepak Gambhir
Sanjeev Nawani
Web Presence
Communication Sauradeep Das
Deepesh Sodhi Infrastructure
Sumit Kumar
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© Copyright 2005, Symbiosis Institute of Telecom Management, Pune.