Grundini

Very graphic work by Peter Grundy

This is not a promotion, it is simply the way I want you to see my work

Type Land Fact Triangle Hand

Type

work as diagrams

Even letterforms can

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E from Save Fuel

SAVE FUEL

Direct Injection

Injector accurately positioned to deliver precise jet of fuel into combustion chamber

Geotype Australia Russia China America India Europe Japan + Assorted animals from around the world Kangaroo Koala Bear Dragon Reindeer Tiger Bull Fish

Sex Everything you needed to know but were too afraid to ask

B from Architects Language poster 26 modern buildings drawn in a traditional style

DIY typeface For Fuse 15 Cities edition DIY is a development of an idea first produced as a large poster, Architects Language. DIY (Design it youself) investigates type as landscape. Letterforms and buildings are both constructed from a library of systemized modules arranged strategically in space to provide function and expression. You can choose two options: DIY Foundations creates mysterious silhouettes, over which DIY Skeleton can be overlayed to create a cityscape of complex detail and engineering.

Land

Zones Post Office Tower Tate Modern Shell Building Dark views of London momentarily seen from trains

Previous Utopia Every morning I get up and go to the city where dreams are made

Battersea Power Station

Spaces Io Europa Ganymede Callisto Mimas Enceladus Tethys Dione Rhea Titan Hyperion Iapetus Phoebe Puck Miranda Ariel Places imagined but never visited and never likely to

Fact

of the week.

on one of the issues

an instant briefing

graphic providing

unique in-depth

collaborate on a

& Northedge

agency Grundy

information design

Hickman and

Guardians Leo

Each week the

G2

g2 Children g2 Arms

g2 Games g2 Music

g2 Pets

g2 Rubbish

On average, the amount women spend in a lifetime on shoes and clothes that will never be worn is

12,810

g2 Fashion

g2 Film

g2 Football
In the 1992/93 season, when the Premier League was formed the proportion of foreign players was The most watched film in UK cinema history is Gone With the Wind (1940) with an estimated audience of In the six months from June to December 2004, boys aged 10-15 in the UK who were active gamers spent on average

g2 Fitness
An estimated

Over half of all the UK childcare staff in

2003

were not specially trained

The five permanent members of the UN security council the US, UK, France, Russia and China are responsible for

In 2005, legal downloads accounted for

Around

In 2003,

200m

20%

6%

88%

of the worlds reported conventional arms exports

13%

35m

In the 2004/05 season it was

101

of record company revenue. The global market was worth 624m

buying games

50.6%

is wasted every year by members who never go to the gym. Jane Fondas Workout is one of the best-selling home videos of all time, remaining in the US Billboard Top Ten chart from 1982 to 1986 and at number one for 52 consecutive weeks. By 1985 it had sold copies

of the food we buy is discarded, meaning that on average every household throws away 424 of wasted food each year

27%

of women in the UK owned a cat

1m

G2 In 2005/6 Tilly Northedge and I designed 24 weekly spreads for the Guardians G2 newspaper

Triangle

ENVIRONMENT

Trilemma pictograms Introductionary images to the world of energy

C S E ITY R

MARKET STATES

TRENDS

AF

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US & CHINA

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D EM O G RA PH

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HYDRO CARBON

ENERGY
RN EY S G EN ER A L

TRUST

PR

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LIA

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BA L I S LO

world of energy

images of the

Explanatory

diagrams

Trilemma

Relinking
Fast, energy-intensive global growth Remove barriers to investment?

Three underlying discontinuities

RILEM
ob

Reserves
Concerns over long-term supplies and long term availability Which way towards energy security?

$
Carbon
Carbon emissions monitored and priced Promote low-carbon economy?

TRIANGLE

BUSINESS

al

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tion

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Op

e
n

Do

Tr u s t G l

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Security Coercion, regulation

Lo

Social cohesion, justice The force of community

Flags

IRONMEN T IRON MENT

Mapping conventions
Points inside this circle represent trade-offs that are shaped by stronger market forces than today: more globalisation...
starting from the centre of the triangle where we are now

po w

Incentives

ry

Regulato

Milita

one loss areas, indicating a plausible equilibrium

Coerciv

N N

Forces, objectives, and actors

Market incentives

and points on this circle show trade-offs shaped by stronger emphasis on social values: a world closer to our religious ideal or a world more respectful of the planet.
Efficiency

One of the three two wins,

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Ho
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& diplom
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The force of community

The Trilemma Triangle

Coercion, regulation

Security

Social cohesion

Points on the map show complex policy trade-offs and social choices, as competing forces pull toward the three triangle apexes

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AF RIC A
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ENERGY

HYDRO CARBON

FRICA

Hand

20 energy hands Connect Communicate Alert Rail Drive Industry Fly Power Environment New technology Old technology Electricity Sail Archive Surf Warning Water Domestic Roads Global warming

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Hand sequence Pointing hand Left hand Right hand Meditation hand

Previous Dial-a-hand

Technology at your fingertips The ultimate palmtop for vodafone

My tutor looked at my drawing in a life class and said, It takes thirty years to create a style.. Well thirty years is up, this must be it

peter@Grundini.com www.Grundini.com

Grundini

Type

Land

Fact

Triangle

Hand

And

A mixture of work for clients, remastered without compromise and work for myself expressing unused ideas, presented under five headings. If you would like a copy of the printed version of Grundini please contact me.

Letterforms have always played an important part of my work as have arrows, heads, hands and other body parts. I use these things as vehicles to visualise ideas. This first section looks at a variety of typographic concepts from real jobs to personnel projects such as the Architects Language poster from the very early 90s.

This section is entirely new work. Landscapes here are mostly spritual exercises of observation and simplification that ultimately feed back into iconographic work as well as going on sale to my customers and clients.

As Grundy & Northedge much of our work was seen in the public domain, but none so much as the weekly infographic spot Tilly Northedge and I designed for the Guardian newspaper in 2005 and 2006. We considered it the definitive G&N project.

Shell Scenarios are tools that help us understand multiple futures. My job since 2000 has been to help Shell visualise those tools. In 2004 Albert Bressand introduced a concept called the Trilemma by which one can have any adjacent two points of a triangle but not all three. No room for the holy trinity then! and no surprise the importance of the triangle in my ideas for this Scenario generation.

Someone once said, where would you be without the hand motif? So with no apology here are some old favourites and some brand new ideas, all remastered and redrawn for the book.

All work in Grundini is created in Adobe software on Apple computers with the exception of Architects Language which was drawn by hand before I had a computer, or indeed Abode had created illustration software. A special thanks to the following musicians/groups who have inspired me over the years, Biosphere Brian Eno Can Faust Harold Budd Keith Jarrett Klaus Schulze Manual Philip Glass Pink Floyd Popol Vuh Steve Roach Tangerine Dream Terry Riley all available on itunes. A special thanks to Tilly Northedge with whom I built Grundy & Northedge between 1980 and 2006. All work and ideas are the property of Grundini Ltd and are available for sale at www.grundini.com You can buy my work from me or if you prefer go to www.coshuk.com Grundini 2 (The return of Grundini) is planned for release in 2010. Planned topics, Heads, Eyes, Facts2, Olympics and Globes.