About Gitanjali

The list includes well-know and well established brands such as Nakshatra, Gili, Asmi, Sangini, DDamas In core diamond jewellery segment, the group has strategically integrated across the value chain. It has a strong presence at every level of the business, right from sourcing diamonds to retailing their products through a vast network of stores. The Group has 3 worldclass diamond polishing facilities in India and 6 state of art jewellery manufacturing factories in India. s Produces 8,000 pieces per day In second half of 2012, gitanjali is planning to open 60-65 stores in tier 2 and tier 3 cities Recently opened multi brand jewellery format Jewel souk which retails all majority brands, fashion jewellery accessories and watches Retail presence in US & Middle east, Itlay, UK, Belgium 60% revenue from urban market Opened first Luxury jewellery mall in gurgaon and lot of international players are operating their Acquired Nakshatra Recently roped in KPMG and undergoing restructuring and transforming all its major brands into chain stores. 5 divisions Diamond and Jewellery Manufacturing, Indian Branded Jewellery, Indian Retail, International Retail and Infratech.

Recently acquired four Italian jewellery brands from a unit of Dubai's debt-laden jewellery group Damas International Gold is consumed most in South (37%), West (32%), North(18%) and east(13%) in that order.

Diamond
As one of the worlds leaders in the diamond and diamond-studded jewellery business, the Gitanjali Group principally sources its diamonds through DTC. Diamonds are processed at the Groups units at Surat and Borivli in India, Bangkok in Thailand, and Qingdao in China. Recently its unit at Hyderabad SEZ it has gone also on stream. The Group markets the major portion of its processed diamonds in loose form to merchant jewellers and jewellery houses worldwide. In the form of diamond-studded jewellery, it sells wholesale to marketers of branded jewellery. It also has brands of its own that are marketed only in B2B mode.

Jewellery
produces a diverse range of jewellery: gold, silver, platinum and stainless steel, studded with diamond and other gems These include Classic, Indian Traditional, Contemporary, Ethnic and Casual designs, under multiple brands and collections, and targeted at specific consumer and price segments. As with diamonds, the Group sells a large part of its output of jewellery on a wholesale basis to merchant jewellers, under their own store brands, and to retail chains. These include all classes and types of jewellery.

Retail & Lifestyle

Gili for diamond Jewellery, created brands for retail distribution

Infrastructure
Today, Gitanjali group is coming up with a unique real estate project which will act as a big leap towards providing the best housing solutions for the customer. A.P.Gems and jewellery park in Hyderabad, Axis mall (Luxury mall) in Kolkata

Jewellery
The Jewellery market in India is about 4% of the total Retail Market With in organized category, organized jewellery share is 2.9%. However organized jewellery market is only 4.6% of total jewellery market. Organized Jewellery market is growing at a CAGR of17.7%

Jewellery Total Retail Market Organized Retail Market Organized Market Share % Unorganized Market Share % Share in Total Organized Retail Market

2009-10 In Cr 80,469

2010-11 (Est) In Cr 93,344

Growth% (2010-11) 16

2011-12 (Est) In Cr 1,12.013

Growth% (2011-12) 20

3,700

4,568

23.5

5,802

27

4.6%

4.9%

5.2%

95.4%

95.1%

94.8%

2.9%

Share of organized Jewellery Retail in the total Jewellery market

Jewellery 2009-10
5%

Jewellery 2010-2011(est)
5%

95%

95%

No other category enjoys sentimental quotient as high as jewellery. Still many people buy jewellery for future saving and security. Tremendous scope for organized retailers to grow as unorganized players dominates the market.

Traditional jewellers in India are more engaged in manufacturing-to-retailing mode, where as modern retailers relies more on end point, leaving the sourcing to middleman. Players like Gitanjali have changed the trend of modern retailing and have gone one step ahead in creating speciality retail brand in jewellery. Moving forward the category will become more brand oriented and would play a significant role in influencing fashion trends. The two major players Gitanjali and Tanishq are expected to make up the major share of organized jewellery retail.

Presence Chart Jewellery

Key Retailers Number of outlets 2009-2010 29 Retail Space (Sq ft) 2009-2010 35,000 Presence in no of cities 2009-2010 29

Titan Goldplus

Orra

30

20

Khajana Jewellery

17

93.700

13

Tanishq

116

2,57,235

75

Gitanjali Group (Jewellery)

3,340

10,00,000