OCTOBER 2011

CONFIDENTIAL

BRAND DEVELOPMENT SERVICES PROPOSAL

Prepared for: BRIGHT MORNING STAR TRANSPORT SERVICES

This proposal is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Yanju Advertising Marketing Solutions.

CONTENT
Introduction Understanding of Your Needs Scope of Work Approach and Deliverables Experience Statement Fees and Terms of Payment Conclusion

INTRODUCTION
Y.A.M.S is your complete Brand Agency geared towards creating, managing and promoting world class brands. We aim to effectively create a corporate identity for our vast clientele tailored to suit their specific needs. The management consists young innovative technocrats skilled in brand management and alignment processes. Our capability statement includes, but is not restricted to the following: SERVICES Business Development Solutions business plan development, feasibility studies, business writing and market research. Marketing Strategy Development Concept Architecture and Implementation Brand Alignment Training Media Buying, and Creative Services PRODUCTS Corporate Gifts and Souvenirs Marketing and Promotional Items Company Uniforms and Staff branding General Printing

UNDERSTANDING OF YOUR NEEDS

In line with the brief and with the resolve to create a world class company, the management of Bright Morning Start Transport Services wishes to engage Yanju Advertising Marketing Solutions to create a corporate identity and build a unique brand in its emergence as a corporate transport services provider as well as prepare it for continued growth into a logistic company.

Provision of full details of our technical and commercial capabilities concerning the provision of designs and creative for Bright Morning Star Transport Services.

Company Logo Samples, Payoff Copy and Brand Manual Company Document Templates Branding and Printed Marketing

SCOPE OF WORK
For this project, we propose to offer the following to Bright Morning Star Transport Services to facilitate market entry and dominance. The project is broken into the following stages: Presentation of a Brand Questionnaire to gather a more detailed brief and analysis of same. Presentation of Sample Logos for approval. Development and presentation of the Brand Manual and Template Designs. Printing and Production of company marketing paraphernalia. Social Media Marketing Implementation. Online Media Buying, Facebook Page, Twitter Mentions...

STAGE 1

STAGE 2

BRIEF ANALYSIS AND BRAND QUESTIONNAIRE

STAGE 3

LOGO DEVELOPMENT and BRAND FORMULATION

BRAND MANUAL & TEMPLATES

PRINT AND PRODUCTION OF PARAPHERNALIA

STAGE 5

STAGE 4

SOCIAL MEDIA CAMPAIGN Twitter, Facebook, and Website ads.

APPROACH AND DELIVERABLES

The stages of this project would be embarked upon within a period of 2Months, after which all deliverables would have been met. The Brief Analysis stage would last for 10days, at the end of which is the Approval of the deliverables. The next stage of Design and Creative would last for 5days. The Print and Production which is the concluding stage would last for another 10days, and the Online Media campaign would last for a Month from Mobilisation. Phase I: Brief Analysis

Review and analysis of Brand Questionnaire. Sample Logos Review and approval Duration - 10 days

Phase II: Design and Creative Brief Analysis Design and Creative
Development of brand manual Design of business documents Duration 5 days Interface development

Phase III: Print Production

Online Media Coampaign

Print and Production

Production of deliverables of stages 1 & 2 Duration 10 days

Phase IV: Online Media Campaign

Integration of all modules after approval Creation of face book page and management and specific twitter mentions Online Media campaign Report Duration 4 weeks

EXPERIENCE STATEMENT
GOOD UNDERSTANDING OF THE NIGERIAN BUSINESS ENVIRONMENT

The nature of our work over the years has built up our first hand knowledge of acceptable brand business practices and procedures for getting things done properly, as well as a good reputation in the marketing communication industry.

POOL OF TALENT

Y.A.M.S anchors its strength on the selection and development of its multinational consultants. The firm comprises highly experienced and young, dynamic consultants who are fully conversant with current brand practices and keep up to date with developments in their professional fields.

STRONG ALLIANCES AND PARTNER NETWORK

We are constantly innovating, using leading edge technology and have developed synergies and partnerships with world class organisations in a bid to provide superior and value-adding consulting services to our clients.

WE ARE A WORLD CLASS COMPANY WITH LOCAL PRESENCE

For Bright Morning Star Transport Services, we can respond to support issues urgently and in a timely manner.

FEES AND TERMS OF PAYMENT

Our Professional fees for the assignment would be : STAGE Creation and Development of Logo and Brand Manual Online and Social Media Campaign Total COST (NGN) 300, 000 150, 000 450, 000

Our Professional fee for this assignment would be Four Hundred and Fifty Thousand Naira (N450, 000) only (as shown in the table above)
Terms of Payment Please bear in mind that this cost does not include production of printed copies of any of the documents that may have been designed in the process of this contract. Production cost would be invoiced after approval of designs. Also note that Bright Morning Star Transport Services would be fully responsible for costs pertaining to travel outside Lagos for consultants, including accommodation and feeding. Any activities incurring reimbursable expenses would be approved in advance. Before commencing this assignment, we would require a signed letter of engagement from Bright Morning Star Transport Services . 50percent of total cost should be paid as mobilisation for each stage of the project, the balance of which should be made available at the termination of same.

CONCLUSION
We thank you for the opportunity given us to submit this proposal and we look forward to receiving your favourable response, shortly. Should you require any additional information or wish to further discuss any aspect of this proposal, kindly contact any of the following: Contact Person 1: Adeyanju Adegboye Telephone Number: 234 (0) 703 820 3799 E-mail: adeyanjuadegboye@yahoo.com Contact Person 2: Ophylia Ibekwe Telephone Number: +234 (0) 818 579 6305 E-mail: chinoibekwe@yahoo.com Contact Person 3: Doyin Soremekun Telephone Number: +234 (0) 803 110 2715 E-mail: getcre8ivo@gmail.com