ANIMANIA FESTIVAL

AUSTRALIA’S LEADING JAPANESE & ASIAN ANIMATION, MANGA, GAMES AND POPULAR CULTURE EVENT

2006 STALLHOLDERS PACK MAY 20 Brisbane // Holiday Inn

JULY 01 Melbourne // Victoria Hotel
AUG 12 Sydney // Carlton Crest
SEPT 09 Brisbane // Holiday Inn
SEPT 30 - OCT 01 Sydney // Town Hall

FESTIVAL

CONTENTS
Background & History
Qualified Target Audience
Anime, Animania Festival?
Planned Events
Marketting and PR Programme 8
Stallholder Opportunities
Benefits of Exhibiting
Stall Costs - Brisbane
Floor Plans - Brisbane
Stall Costs - Melbourne
Floor Plans - Melbourne
Stall Costs - Sydney AUG
Floor Plans - Sydney AUG
Stall Costs - Sydney OCT
Floor Plans - Sydney OCT
Extras - Costs Associated
Terms and Conditions
2 ANIMANIA FESTIVAL
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BACKGROUND & HISTORY
Animania reaches a milestone in
2006. This will be the 5th year that
Animania has been organised.
2 which brings together thousands
To celebrate the occasion, Aurora
3 Entertainment (AE) will stage 5
5 events across the 3 major cities
(Sydney, Brisbane, Melbourne) on
7 the East Coast of Australia.
2006 also marks the 30th
9 anniversary for cultural exchange
10 between Australia and Japan.
11 To commemorate this event, 2006
12 will be an official year of exchange
where the Australian and Japanese
13 Embassies in both countries will be
14 endorsing events that aim to foster
this cultural exchange.
15
16 We are proud to announce that
the Animania Festival has been
17 endorsed and will form part of the
19 Official Programming for Australia-
Japan Year Of Exchange!
21
22
WHAT IS ANIMANIA?
Animania is an annual festival,
of young and eager people from
local, interstate and overseas, to
immerse themselves in the popular
culture that surrounds Anime and
the Japanese Culture.
Animania began in 2002 as the first
Japanese animation festival ever to
be held in NSW.
At its inauguration, the event was
attended by more than 500 people.
In 2005, Animania set its foot on
Brisbane and in 2006, Animania
will have its inaugural event in
Melbourne.
The festival is designed to create an
environment for the general public
to come face to face with Japanese
pop-culture in an exciting and
vibrant atmosphere.
In addition it will also:
>> showcase up & coming
artists
>> give rise to opportunities
to be introduced to anime
clubs, businesses and
partnerships
>> stage family-friendly shows
such as humorous debates
and colourful costume play
>> run a variety of competitions
through trivia and drawings
Animania is Australia’s Leading
Japanese & Asian Animation,
Manga, Games and Popular
Culture Event.
The event is highly regarded and
recognised. Partner with us this
year and let your organisation
benefit from the experience.
Q U A L I F I E D TA R G E T A U D I E N C E DO YOU
INTEND TO
97%

ATTEND
ANIMANIA
NEXT YEAR?

Critical to the success of Animania
has been the continued ability of AE
to bring the event a qualified target
audience.
Our research indicates the top three
reasons why the general public
3%
Yes No
In Animania Sydney 2005, the Animania continues to clearly
event attracted interest from the meet the expectations of our
following areas: target market as 97% of attendees
surveyed indicated that they 2005 AGE
>> Youths intended to come to Animania in BREAKDOWN
2006 and future events. This is an
>> Teens increase of 2% compared to 2005. 14%

attend Animania are to:

1. Discover and explore the culture
and the events
2. Obtain merchandise and
information
3. Meet new people and network
with existing contacts
>> Higher Education Students Thousands of people are expected 47.9%
to attend the event the entirety of 37.9%
>> Academics the Celebration. Under 18
18 - 25
25+
>> Industries Importantly, Stallholders can
be confident that they are
>> Community Groups meeting the expectations of their
organisations and the community 86% Youths and Teens
>> Media by supporting this event.
[38%] Higher Education Students

[48%] School Students

14% Others

ANIMANIA FESTIVAL 3
2 0 0 6 S TA L L H O L D E R S PA C K
 “All the people from our office that
attended said it was a wonderful Q U A L I F I E D TA R G E T A U D I E N C E
weekend. Congratulations!”

CLAIRE BLACK
NATIONAL SALES AND
MARKETING MANAGER
Representatives from the following Organisations attended Animania Festival
AVANT CARD
in 2005 (in alphabetical order):
Animania will continue to remain
>> Anime@UTS >> Madman Entertainment an event that is concerned
“What a bumper convention! Fun >> AnimeMQ >> National Tax Agency Japan with quality; of the attendees
had by all.” >> AnimeUNSW >> NHK Japan / OCEAPRO and stallholders and of the
>> ATA USQ >> Osaka Prefecture Office environment in which the Festival
AVI BERNSHAW >> Australia Post >> Rotary International is conducted.
OZTAKU MAGAZINE >> Avant Card >> SBS
The success of the event is not
>> AV Channel >> St John Ambulance (NSW) viewed by the number of visitors;
>> AVCON >> SUAnime but rather by the quality, the
“I enjoyed Animania Sydney >> City of Sydney >> Sunday Telegraph opportunities presented and of
2005.” >> City Weekly >> SUTEKH course, the end results.
>> Consulate-General of Japan >> Sydney Morning Herald (SMH)
NORIKO TANIGUCHI >> FBi 94.5FM >> Tokyo Pop
NATIONAL TAX AGENCY JAPAN >> GUNIAC >> Turningpoint Solutions
>> Holiday Inn >> University of Queensland
In 2005, Animania’s website >> Japan Foundation Sydney >> University of Sydney Union
attracted >> JAUWS >> University of Technology Sydney
> over 55 000 Unique Visitors
> over 750 000 hits.

4 ANIMANIA FESTIVAL
2 0 0 6 S TA L L H O L D E R S PA C K
ANIME, ANIMANIA FESTIVAL?
Anime is a shortened, alternative
term for Japanese Animation and is
represented by all genres.
The literal origin of the word had its
derivatives from the French (Anime,
short for “animation”).
“Japanese Animation” has had its
roots dated back to the 1960’s
when the Japanese began adapting
numerous television series from
their local comic books (also known
as “Manga”).
Many animated shows contain
elements of science fiction, fantasy,
modern drama, soap operas, action,
childish themes, Japanese culture
and even adult material.
There are literally thousands of
different titles of Anime movies and
series available worldwide.
The Festival spans from one to
three days, showcasing:
>> panels, excellent for learning
about many aspects of Anime
and Japanese Culture
>> socialising events such
as Karaoke and Cosplay
(Masquerade)
>> Anime-related merchandise
>> Anime theatres
Many cosplayers can be seen
wandering the hallways at the
Festival, and conversations
are easily engaged amongst
all participants who share
their passions and Animania
experiencecs.
The Festival has been a life
changing experience to a lot of
people.
To the youth of our era, this has
become the norm.
They are, or have grown up
with Anime and it has become
an integral part of their lives.
Though, we must not forget
those who grew up with old-
school Anime without realising so,
such as Astroboy, Robotech and
Transformers.
Some of these youth are already
or will be starting families and in
the coming years, their children
will be growing up with Anime too.
With earlier large-scale successes
such as Pokemon, Dragonball and
Yugi-oh, which have now set the
standard for children’s TV shows,
it is only a matter of time before
the Anime medium becomes fully
absorbed into the mainstream.
An investment now into this
marketing opportunity would
represent excellent value for your
marketing dollars.
ANIMANIA FESTIVAL
2 0 0 6 S TA L L H O L D E R S PA C K
“I thought I would write thanking
you for making the event such a
pleasure to participate in.
I was really struck by the positive
vibe and professional attitudes
exhibited by you and your
colleagues. Your willingness to
make our experience, as vendors
and sponsors, a positive one is
noted.
My compliments to you and your
team and we are looking forward
to the next one!”
DEAN PRENC
ANIME BRAND MANAGER
MADMAN ENTERTAINMENT
“Grats on a successful opening
day of Animania.”
ANIMANIA SYDNEY
2005 ATTENDEE
5
 “[C]ongratulations to you. Dean
has advised me that it was a ANIME, ANIMANIA FESTIVAL?
well organised and professional
event!”

TIM ANDERSON
CEO
MADMAN ENTERTAINMENT
“Certainly we enjoyed your event.
Actually very impressive, I must
say. Pls. invite us again. “
TETSUYA YOSHIMOTO
CONSUL FOR INFO.& CULTURE
CONSULATE-GENERAL OF JAPAN
SYDNEY
“Thank you very much for having
us at Animania last weekend.
We really enjoyed the event. All
the best for the next year!”
KANA TANITUS
OCEAPRO
Anime has exploded into
mainstream Australia in the last few
years with many morning TV being
replaced by children’s Anime.
There has also been a flood of
Anime and Anime-inspired movies
that have hit mainstream theatres,
including:
>> Innocence: Ghost in the Shell 2
>> Steamboy
>> Studio Ghibli Collections
>> Princess Mononoke
>> Howl’s Moving Castle
>> Kill Bill Vol 1 & 2
>> Spirited Away (a joint winner of
the 2003 Golden Bear Awards)
At Animania we continually strive
to improve the event to meet your
needs and those of the attendees.
Our after-event research provides
us with an opportunity to
understand your needs and act
upon them.
Expansions into other cities/states
came about as a direct result of this
feedback channel.
Research has indicated that we
should expect approximately the
following numbers of people for
each of the 5 events that will take
place in 2006:
>> May : ~ 500
>> July : ~ 500
>> August : ~ 1 000
>> September : ~ 500
>> October : ~ 10 000

6 ANIMANIA FESTIVAL
2 0 0 6 S TA L L H O L D E R S PA C K
PLANNED EVENTS
All 5 events will play host to the
ever-popular
>> Cosplay Competition
(Masquerade)
>> Animania Olympia
(Game Show)
Various other events are staged
to cater for the tastebuds of the
attendees, including events such as:
>> Karaoke
>> Screenings
This is the opportunity for people
from far and wide to:
>> participate in the variety of
events
>> revel in the atmosphere
>> meet up with friends and to
make new friends
As Anime fever is rife amongst the
youths and teens, they will make
up a large portion of the attendees.
Aside from university and high
school students, parents will
also accompany children to the
Festivities.
Animania is proud to present a
family-friendly event that is open to
people of all ages.
As a result of this, the exposure for
Organisations such as yourself will
be more far-reaching and effective.
Each of the events’ focus and
theme will differ in some aspects.
As an example, August Sydney
event will focus more on
workshops such as Cosplay and Art
in preparation for the main Sydney
event in October.
This will allow participants to
better appreciate and actively take
part in competitions as they’ve had
preparatory sessions/training.
“Thanks for your email. I really
enjoyed the event and it looked
as though everyone else was as
well. Congratulations :)”
JADE WARNE
WRITER
9 TO 5 MAGAZINE
“Everyone from AnimeMQ would
like to thank you and Aurora for
organising a fantastic event. We
all had a great time and can’t wait
for next year.”
MICHAEL ZHENG
ANIMEMQ PRESIDENT
“I would like to say thanks for
organising Animania. I enjoyed
it very much.”
JANET YUEN
ARTIST
ANIMANIA FESTIVAL 7
2 0 0 6 S TA L L H O L D E R S PA C K
 “Congratulations on [a] very
professionally managed staging
of the event.”
DR MICHAEL HILL
FACULTY OF DESIGN,
ARCHITECTURE AND BUILDING
UNIVERSITY OF TECHNOLOGY
SYDNEY
“I’m looking forward to Animania
next year!”
COURTNEY EGAN
ATA USQ - PRESIDENT
8 ANIMANIA FESTIVAL
2 0 0 6 S TA L L H O L D E R S PA C K
MARKETING AND PR PROGRAMME
Aurora Entertainment runs a
highly focused marketing and PR
programme to support Animania.
This ensures that there is a high
level of awareness of the show
among its target audiences and
that it delivers quality attendees to
stallholders.
ADVERTISING AND PUBLIC
RELATIONS
In excess of 6000 preliminary
annoucements will be sent out
utilising the database of Aurora
Entertainment and its associated
kindred Organisations. The
promotion to attract attendees have
already commenced.
In addition, a targeted advertising
campaign, both physical and
electronic mailouts will be initiated
using the primary school, high
school and university networks.
Other opportunities include
local and interstate major daily
newspapers.
NEW WEBSITE
A well formatted and easy to
navigate website is an essential
marketing tool and the revamped
Animania website will be just that.
Last year in excess of 750 000 hits
were made to the website.
We anticipate access levels to
increase for 2006 as we will be
directing attendees to the website
to register and obtain the latest
information on competitions and
the events programmes.
FLIERS, POSTERS
This will be distributed throughout
the city, suburbia and schools to
give exposure to the events.
THE FESTIVAL BOOKLET
The Festival Booklet is designed
to provide additional opportunities
for those stallholders that don’t
have the staff to have a stall at
the event or find their marketing
budget a little short of money just
now, but still realise that it is vital
to have some sort of presence at
the event, given the audience is
so-targeted.
The Festival Booklet is an area
of great interest for attendees.
Our research indicates one of the
main reasons attendees cite for
attending the show is to gather
information.
E-NEWSLETTER
Monthly/fortnightly newsletter
are sent out to our subscribers
so they stay current with latest
developments. There are
opportunities for advertising space
to be utilised.
S TA L L H O L D E R O P P O RT U N I T I E S
There is no better opportunity for
you to showcase your product or
service to qualified attendees
than to become an stallholder at
Animania. Consider how long and
costly it would take you to reach this
number of qualified attendees
through regular sales calls.
Animania will assist you in
establishing or confirming your
product and service in the minds of
attendees. This event will provide
you with unparalleled marketing and
sales opportunities.
The top five reasons stallholders
gave for participating in Animania
2005 were:
1 Exposure
2 Make money
3 Gather qualified leads
4 Network with other stallholders
and the industry
5 Meet with existing customers.
The event is clearly meeting the
expectations of stallholders as 96%
when surveyed indicated they will
be back in 2005.
WILL YOUR ORGANISATION
BE A STALLHOLDER AGAIN
IN 2006?
96%
If you’re serious about wanting to
do business with the cultural and 4%
animation sector of the Australian Yes No
Market, then you simply can’t
afford not to be at Animania.
Can you allow your customers
to be seeing and talking to your
competitors and having them
wonder where you are?
ANIMANIA FESTIVAL 9
2 0 0 6 S TA L L H O L D E R S PA C K
 “Animania has pioneered many
developments with respect to BENEFITS OF EXHIBITING
Australian conventions...

Overall, Animania was a quality

event, with lots of happy
attendees.”

GERARD VONG
YOROKONDE: ANIME ANYTIME
>> Opportunity to increase your
income ASK YOURSELF
HONESTLY - CAN YOUR
>> Your product or service will be
ORGANISATION AFFORD
introduced or seen by your
NOT TO BE AT ANMIANIA
target audience
FESTIVAL IN 2006!?
>> You will be able to create or
enhance your customer
relationships from the contacts
provided to you directly after
the event
SPONSORSHIP OPPORTUNITIES
>> Stallholder listing in the Festival
Booklet, a valuable take home There are many sponsorship opportunities available at Animania 2006.
resource tool for attendees. Please contact our sponsorship team at sponsorship@animania.net.au
for futher details

10 ANIMANIA FESTIVAL
2 0 0 6 S TA L L H O L D E R S PA C K
S TA L L C O S T S - B R I S B A N E HOW TO BOOK YOUR STALL

[MAY & SEPT] 1. Refer to the floor plan (on the

next page) and decide which
location you would prefer.
Remember to specify your
preferred stall number(s).
$230*** » Floor Space
VENDORS #
per table* » Entry Pass (2) 2. Fill in the Application Forms
» Logo in Festival Booklet and Website** and

> mail to
PO Box 325, Beecroft NSW
2119, Australia
$110*** » Floor Space
COMMUNITY
per table* » Entry Pass (2) > email to
GROUPS##
» Logo in Festival Booklet and Website** stalls@animania.net.au

$45*** » Floor Space

ARTISTS » Entry Pass (1)
per 1/2 table*
» Logo in Festival Booklet and Website**

# Organisations and Companies, including Educational Institutes are classifed as Vendors.

## Entities that are not-for-profit are classified as Community Groups.
* A table is 1.8 x 0.75m. It includes 2 chairs and wall space for advertising. ‘Terms and Conditions for Stallholders’ applies with regards to
signage. Each table also includes 2 entry pass (non-transferrable).
** Provided the payment is received by the designated cut-off date.
*** A 50% premium applies after the cut off date. Please consult ‘Terms and Conditions for Stallholders’ at the end for further details.

ALL PRICES INCLUDE GST.

ANIMANIA FESTIVAL 11
2 0 0 6 S TA L L H O L D E R S PA C K
 FLOOR PLAN - BRISBANE
Main Stage Animania Merchandise
Vendors Area Water Station
Screening Area Lift
Photo shoot Area
Registration Area
Karaoke Area
Doodling Area
Community Groups and Artists Area
HOLIDAY INN BRISBANE
(ON TO OF ROMA ST STATION)
ROMA ST
BRISBANE QLD 4000
AUSTRALIA
1

8 9

3
10

11
12
4 6
13
5 7
14 15

12 ANIMANIA FESTIVAL
2 0 0 6 S TA L L H O L D E R S PA C K
S TA L L C O S T S - M E L B O U R N E HOW TO BOOK YOUR STALL

[ J U LY ] 1. Refer to the floor plan (on the

next page) and decide which
location you would prefer.
Remember to specify your
preferred stall number(s).
$275*** » Floor Space
VENDORS #
per table* » Entry Pass (2) 2. Fill in the Application Forms
» Logo in Festival Booklet and Website** and

> mail to
PO Box 325, Beecroft NSW
2119, Australia
$135*** » Floor Space
COMMUNITY
per table* » Entry Pass (2) > email to
GROUPS##
» Logo in Festival Booklet and Website** stalls@animania.net.au

$50*** » Floor Space

ARTISTS » Entry Pass (1)
per 1/2 table*
» Logo in Festival Booklet and Website**

# Organisations and Companies, including Educational Institutes are classifed as Vendors.

## Entities that are not-for-profit are classified as Community Groups.
* A table is 1.8 x 0.60m. It includes 2 chairs and wall space for advertising. ‘Terms and Conditions for Stallholders’ applies with regards to
signage. Each table also includes 2 entry pass (non-transferrable).
** Provided the payment is received by the designated cut-off date.
*** A 50% premium applies after the cut off date. Please consult ‘Terms and Conditions for Stallholders’ at the end for further details.

ALL PRICES INCLUDE GST.

ANIMANIA FESTIVAL 13
2 0 0 6 S TA L L H O L D E R S PA C K
 FLOOR PLAN - MELBOURNE

Main Stage
1 2

4 more
seats

THE VICTORIA HOTEL

Registration
215 LITTLE COLLINS STREET 5
Area
MELBOURNE VIC 3000 Cloakroom
AUSTRALIA Stallholders
Karaoke
6 Area
Area

9 Art / Gallery
Area
10 11

14 ANIMANIA FESTIVAL
2 0 0 6 S TA L L H O L D E R S PA C K
S TA L L C O S T S - S Y D N E Y HOW TO BOOK YOUR STALL

[AUGUST] 1. Refer to the floor plan (on the

next page) and decide which
location you would prefer.
Remember to specify your
preferred stall number(s).
$250*** » Floor Space
VENDORS #
per table* » Entry Pass (2) 2. Fill in the Application Forms
» Logo in Festival Booklet and Website** and

> mail to
PO Box 325, Beecroft NSW
2119, Australia
$115*** » Floor Space
COMMUNITY
per table* » Entry Pass (2) > email to
GROUPS##
» Logo in Festival Booklet and Website** stalls@animania.net.au

$45*** » Floor Space

ARTISTS » Entry Pass (1)
per 1/2 table*
» Logo in Festival Booklet and Website**

# Organisations and Companies, including Educational Institutes are classifed as Vendors.

## Entities that are not-for-profit are classified as Community Groups.
* A table is 1.8 x 0.60m. It includes 2 chairs and wall space for advertising. ‘Terms and Conditions for Stallholders’ applies with regards to
signage. Each table also includes 2 entry pass (non-transferrable).
** Provided the payment is received by the designated cut-off date.
*** A 50% premium applies after the cut off date. Please consult ‘Terms and Conditions for Stallholders’ at the end for further details.

ALL PRICES INCLUDE GST.

ANIMANIA FESTIVAL 15
2 0 0 6 S TA L L H O L D E R S PA C K
 Main Stage Animania Merchandise
Stallholders Area  INFO
Art Gallery Water Station
Photo shoot Area Lift

FLOOR PLAN - SYDNEY [AUGUST]

STAGE
1 2
3

4
5 6
CARLTON CREST SYDNEY
169-179 THOMAS STREET
SYDNEY NSW 2000 7 8

AUSTRALIA
9 10

11 12 

13 14

Lower
Ground Floor
15 16
Tables are 180cm x 45cm

17 18 19 20
Foyer

16 ANIMANIA FESTIVAL
2 0 0 6 S TA L L H O L D E R S PA C K
S TA L L C O S T S - S Y D N E Y HOW TO BOOK YOUR STALL

VENDORS1 [OCTOBER] 1. Refer to the floor plan (on the

next page) and decide which
location you would prefer.
PACKAGE 1 $395# » Table3: 1 » Floor Space: Approx. 2.5m2
Remember to specify your
+Bond: $300## » Entry Pass: 1
preferred stall number(s).
» Logo in Festival Booklet and Website4
2. Fill in the Application Forms
PACKAGE 2 $625 # » Table3: 2 » Floor Space: Approx. 5.25m2 and
+Bond: $400## » Entry Pass: 2
» Logo in Festival Booklet and Website4 > mail to
» Backing Board5 : 1 PO Box 325, Beecroft NSW
2119, Australia
PACKAGE 3 $1 250# » Table3: 4 » Floor Space: Approx. 11m2
+Bond: $500## » Entry Pass: 3 > email to
» Logo in Festival Booklet and Website4 stalls@animania.net.au
» Backing Board5 : 2

PACKAGE 4 $2 500# » Table3: 6 » Floor Space: Approx. 25m2

+Bond: $1 000## » Entry Pass: 4
» Logo in Festival Booklet and Website4
» Backing Board5 : 2

1
Organisations and Companies, including Educational Institutes are classifed as Vendors.
3
Table = 2.1 x 0.6m
4
Provided the payment is received by the designated cut-off date.
5
Backing/Partition Board = 2.1 x 1.2m
# A 50% premium applies after the cut off date. Please consult ‘Terms and Conditions for Stallholders’ at the end for further details
## SECURITY BOND Waivers may be granted on a case by case basis. Security Bond will be refunded in full four (4) weeks after the event
should no damage or further costs be incurred by the Stallholder.

ALL PRICES INCLUDE GST (SECURITY BOND IS GST FREE).

ANIMANIA FESTIVAL 17
2 0 0 6 S TA L L H O L D E R S PA C K
 HOW TO BOOK YOUR STALL S TA L L C O S T S - S Y D N E Y
1. Refer to the floor plan (on the
next page) and decide which
ARTISTS / GROUPS [OCTOBER]
location you would prefer.
Remember to specify your
preferred stall number(s).
» Floor Space
2. Fill in the Application Forms COMMUNITY $275*** » Entry Pass (2)
and
GROUPS## per table* » Logo in Festival Booklet and Website**
> mail to » Backing Board1: 1
PO Box 325, Beecroft NSW
2119, Australia
» Floor Space
> email to
stalls@animania.net.au $120*** » Entry Pass (1)
ARTISTS per 1/2 table* » Logo in Festival Booklet and Website**
» Backing Board1: 1/2

1
Backing/Partition Board = 2.1 x 1.2m
# Organisations and Companies, including Educational Institutes are classifed as Vendors.
## Entities that are not-for-profit are classified as Community Groups.
* A table is 2.1 x 0.60m. It includes 2 chairs and wall space for advertising. ‘Terms and Conditions for Stallholders’ applies with regards to
signage. Each table also includes 2 entry pass (non-transferrable).
** Provided the payment is received by the designated cut-off date.
*** A 50% premium applies after the cut off date. Please consult ‘Terms and Conditions for Stallholders’ at the end for further details.

ALL PRICES INCLUDE GST (SECURITY BOND IS GST FREE).

SECURITY BOND of $200 for Artists and $500 for Community Group applies. Waivers may be granted on a case by case basis.
Security Bond will be refunded in full four (4) weeks after the event should no damage or further costs be incurred by the Stallholder.

18 ANIMANIA FESTIVAL
2 0 0 6 S TA L L H O L D E R S PA C K
FLOOR PLAN - SYDNEY [OCTOBER]

VENDOR AREAS

Loading
Dock

SYDNEY TOWN HALL

1A 1D
2A 2F 483 GEORGE STREET
3A 3B SYDNEY NSW 2000
AUSTRALIA
2B 2G
EXIT 1B 1E
2C 3C 3D 2H

1C 1F
2D 2I

3E 3F

4A

2E

4B

ANIMANIA FESTIVAL 19
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 FLOOR PLAN - SYDNEY [OCTOBER]
ARTISTS AND
COMMUNITY
GROUPS
AREA

SYDNEY TOWN HALL

1 2 3  4 5 6

483 GEORGE STREET

SYDNEY NSW 2000
7 8 9 10 11 12 13 14
AUSTRALIA

15 16

17 18

EXPRESS
ENTRY
< Art
Info

Doodling Tables
Desk

Panel / Workshop
Art Gallery
Doodling Tables
20 ANIMANIA FESTIVAL
2 0 0 6 S TA L L H O L D E R S PA C K
E X T R A S - C O S T S A S S O C I AT E D

The following additionals costs apply for:

» Power usage for the duration of the event (including bump-in and bump-out)
» Additional Passes for Staff/Personnels
» Table Cloths
» Showbag Inserts (No. of showbags made will be as per estimate No. of attendees as quoted on page 6)
» Programme Booklet (as per Showbag in terms of numbers),

EVENT Power Additional Passes Table Cloth /pc Showbags inserts Booklet - A6
(max size A4) (1 page Ad)
MAY $50.00 $15.00 $15.00 $150.00 $150.00
JULY $50.00 $15.00 $15.00 $150.00 $150.00
AUG $50.00 $15.00 $15.00 $150.00 $150.00
SEPT $50.00 $15.00 $15.00 $150.00 $150.00
OCT $100.00 $60.00 $25.00 $550.00 $550.00

ANIMANIA FESTIVAL 21
2 0 0 6 S TA L L H O L D E R S PA C K
TERMS AND CONDITIONS FOR STALLHOLDERS
GENERAL INFORMATION
All Stallholder Staff present at the Festival must comply with the Terms and
Conditions for General Public. Available online at www.animania.net.au.
ALLOCATION OF SPACE/AREA
Stallholder space shall be assigned at the discretion of Aurora Entertainment
Pty Ltd (hereinafter referred to as “the Organisation”) and as agreed with
the relevant packages.
INSURANCE
It is the Stallholder’s responsibility to have public liability insurance to
cover themselves. A copy of the insurance policy (certificate of currency)
must be forwarded to the Organisation at least thirty (30) days before
the Festival commences. If the Stallholder does not hold/have current
public liability insurance, please fill out the declaration form accordingly
to indicate this. Should the Stallholder circumstances change it is the
responsibility of the Stallholder to forward the updated details.
DAMAGES
Any and all damages caused to the Venue whether intentional or
unintentionally inflicted by the Stallholder shall be passed on to the
Stallholder. The Stallholder will be billed accordingly. The Organisation
will advise the extent of the damage after consultation with Venue
Management. The Organisation reserves the rights on the way the
damages are recovered from the Stallholder.
SIGNAGE POLICY
Not limiting to decorations, signs and banners may not be taped, nailed,
tacked, stapled, or otherwise fastened to ceilings, walls, painted surfaces,
or columns in the Venue. No holes may be drilled, cored, or punched in
the Venue. No sand, glitter or other miscellaneous decorations are allowed
in the Venue. The Stallholder may display / attach their own signage,
however, only strictly within their allocated Space and to the authorised
objects. Any Stallholder found violating the signage policy be billed for
the damages and will be issued with a warning. Any further violation will
result in the immediate removal of the violating party and all fees paid
will be forfeited.
If Stallholders are unsure as to what constitutes as acceptable signage,
please consult Festival Management Staff (hereinafter referred to as
“Management”).
RESERVATIONS / PAYMENT
To reserve Stallholder space, you must contact Management to confirm
availability. DO NOT send payment unless you have spoken to Management
and reserved a space. Reservation date starts from the signed date of
all the relevant forms in the Application Pack. After reserving space, an
Invoice will be issued by Management and seven (7) working days will be
given to remit payment. If payment is not made within that time, the tables
will be released to the general pool. All Money Orders / Bank Cheques or
Company Cheques must be made out to “Aurora Entertainment Pty Ltd.”
Electronic Fund Transfer (EFT) is preferred.
TABLE CONFIGURATION
They are to be left as they were found. Any rearrangement will result in
obstructions to the emergency exit routes. Under no circumstance are they
to be rearranged without first consulting Management.
REFUND POLICY
Should Stallholders find they are unable to attend, cancellation of the
booking can be arranged by contacting Management.
Stallholders will receive a refund of half of the Stallholder Fee should a
replacement Stallholder be found for that space. Should a replacement
NOT be found, the Stallholder will forfeit the Full Stallholder Fee.
Please allow four (4) to eight (8) working weeks for the Organisation to
process a refund cheque. Stallholders who cancel give up any claim or
reservation to the cancelled space.
Any Stallholder space not claimed by on the setup day/time before the
Festival will be considered forfeited and will be reclaimed by the Festival.
The Stallholder in question will forfeit all Fees.
Should any Stallholder not advise Management that they are no longer
able to attend the Festival will automatically forfeit all Fees.
LATE REGISTRATION
Stallholders who sign up after the dates listed below for the said event will
incur a premium of fifty percent (50%) added to the total cost.
Payment and paperwork must be received by COB, 5pm on
Friday, 17th of March 2006 for MAY Brisbane event
Friday, 21st of April 2006 for JULY Melbourne event
Friday, 12th of May 2006 for AUG Sydney event
Friday, 16th of June 2006 for SEPT Brisbane event
Friday, 7th of July 2006 for OCT Sydney event
Stallholders must pay for Stallholder Space (be it Artists, Community
Group or Vendors) with EFT, cash, money order, bank cheques or company
cheques, NO exceptions. The Stallholder will be assigned space at the
discretion of the Organisation.
LAST MINUTE REGISTRATION
On the day of the Event, should stallholders require more space, an 100%
surcharge will be applied on top of the Late Registration Premium. However,
please note that additional space may not necessarily be available.
SUGGESTED PROCEDURES FOR PROTECTING VALUABLES
The Organisation will be providing as secure a Stallholders’ Area as
possible. We will not provide bag check due to the Venue, but we continue
to have Staff monitor the Stallholders’ Areas.
Please take extra precautions in the placement of your merchandise and
cash to guard against the possibility of theft. Stallholders are responsible
for their own property, merchandise and money.
Every due care and precaution has been taken by the Organisation to
ensure that valuables are protected, but under no circumstances will the
Organisation or its personnels be liable for loss or damage including but
not limited to merchandise, equipment, or revenue as a direct or indirect
result of Stallholders poor management.
STALLHOLDERS’ AREA HOURS
Attendees will be allowed access to the Venue only during opening hours.
We require that you or an associate be present at all times during these
hours.
MAY Brisbane event Sat, 10:00 – 16:00
JULY Melbourne event Sat, 10:00 – 16:00
AUG Sydney event Sat, 10:00 – 16:00
SEPT Brisbane event Sat, 10:00 – 16:00
OCT Sydney event Sat, 10:00 – 19:00
Sun, 10:00 – 17:00 (Vendors)
Sun, 10:00 – 19:00 (All others)
STALLHOLDERS’ AREA SETUP
All goods MUST be brought in via the Loading Area and under no
circumstances is it to go through Front-of-House entries, exceptions may
be granted under extraordinary circumstances.
OCT Sydney Event (Vendors Area Only)
Stallholders are advised to contact Management thirty (30) days prior
to setup day (Friday, 29th of Sept 2006) to advise what vehicle and the
registration number of that vehicle (or the hiring company). Due to size
restriction of the dock, each Stallholder will only be allowed to bring in ONE
vehicle at ONE drop off time. Bump-in time will start from 6pm onwards.
Please be warned that if your vehicles registration number is not on the
dock list, you will be asked to leave. Rangers are out and about and have a
copy of the list. If they find any vehicle that have not been authorised to be
there, they WILL book and the vehicle towed at your own expense.
Before bringing vehicles around for unloading, Stallholders MUST check in
with Management.
It is the Stallholders responsibility to contact Management and to pre-
arrange a suitable drop-off time.
You are strongly encouraged to bring your own handcarts, as there are
none available for your use within the complex. The loading dock will be
available on Friday for unloading goods off vehicles. Please note there are
time restrictions in the dock area, please plan to arrive in plenty of time
to unload your merchandise. To expedite this process, you may wish to
package your merchandise or use containers that are easily stackable.
OCT Sydney Event (Artists & Community Group Area Only)
As per Vendor Area, goods may be dropped off and left at the Venue,
however setup time will start from 8am (Sat).
All Other Events
Stallholders are advised to contact the Venue directly to arrange for goods
to be delivered to their docks and to arrange a suitable time for this to
occur, should it be required.
Stallholders are strongly advised to consult the Venue with regards to how
best to package their goods for ease of transport from Loading Area to
Function Area.
Bump-in will be from 6am on the day of the event, unless otherwise
informed. Management will advise closer to date should circumstances
change.
STALLHOLDER PASSES
The Stallholder Package has indicated the number of passes that will be
issued to the Stallholder. Additional passes may be purchased by contacting
Management.
The pass issued to Stallholders will be treated as Public Area Access Pass
with some Back-of-House Access granted, these being the Loading Dock.
Back-of-House Access privileges are activated ONLY during bump-in and
bump-out times
Stallholder passes must be worn at all times by the designated staff
working at the stall.
Passes may not be sold, loaned, or otherwise transferred to persons who
are not working for you. Identifications will need to produced upon request
and spot-checks.
Passes may NOT be shared among employees. Each pass is specifically
assigned to the nominated relevant Staff that has been nominated. The
practice of using one pass shared among multiple employees is prohibited
and will result in the confiscation of passes and payment of passes at the
rate of On the Door Full Price Passes for however number of employees
involved.
Every individual working your stall MUST wear a pass at all times.
SUGGESTED EQUIPMENT TO BRING
The Organisation will be taking every precaution to ensure that room
temperature is of an acceptable nature. However, please be aware that
having a crowd around your stall generates a lot of heat. It is STRONGLY
advised that fans of sorts be brought to keep your Staff cool and
comfortable, especially for Sydney October event.
STALLHOLDERS’ AREA POLICIES
ADULT MATERIALS POLICY
Animania is a family friendly event.
We ask that Stallholders, particularly those with adult merchandise, please
keep this in mind when setting up. The acceptability of adult displays are
at the sole discretion of Management. Failure to comply with warnings will
result in removal from the Stallholders’ Area, the revocation of Stallholder
status and forfeiture of Stallholder Fees. The public showing of adult
animated or live film at the Festival is strictly prohibited.
Adult media can be sold, as long as appropriate cloaking device is in place
to prevent access by underage eyes. Any form of illegal pornography
is absolutely prohibited and will be dealt with severely. The offending
Stallholder will be immediately reported to the authorities. Furthermore,
Stallholder will be immediately reported to the authorities. Furthermore,
the Organisation reserves the right to pursue legal actions against
the said Stallholder. It is recommended that any adult content related
materials be stored underneath the Stallholders’ table and only brought
out upon request of the customer.
Any Stallholder found selling adult media to non-legal (18-) aged
attendees will be immediately ejected from the Festival without
refund. The proper authorities will be contacted. It is the Stallholders
responsibility to ascertain whether the buyer is of legal age (18+).
WEAPONS SALES POLICY
The Organisation DO NOT condon the sale of weapons at the Festival.
Any Stallholder found selling weapons without proper licenses will be
reported to proper authorities.
For more detailed information on the Festivals overall weapons policy,
please refer to the website (http://www.animania.net.au).
POLICY FOR EVENTS REQUIRING CROWD CONTROL
Any event, which attracts large crowds or involves audience participation
- such as the sale of limited-edition tickets, or a giveaway of free items
has special requirements. Management must be notified at least seven
(7) working days before the commencement of the Festival for any such
event to ensure the coordination of event security. Events may be moved
or stopped if there are significant crowding or security issues.
BOOTLEG / PIRACY POLICY
The Organisation does not allow the sale of bootleg merchandise.
Bootleg merchandise applies to only titles licensed in Australia in the
form of LDs, CDs, DVDs and Videos.
The Organisation bans the advertising of bootleg products. Any violation
during inspection time before opening hours will come with a warning.
If offending products are found at that time you will be asked to remove
the offending materials. Failure to comply or a subsequent violation will
result in removal from the Festival. Stallholder Fees will be forfeited. NSW
Law Enforcement Agencies may also be notified.
Advertising legitimate products and services is, of course, both allowed
and encouraged.
REQUIREMENTS FROM THE VENUE
1. Decorations, signs, banners, etc. may not be taped, nailed, tacked,
stapled, or otherwise fastened to ceilings, walls, painted surfaces, or
columns in the Venue.
2. No holes may be drilled, cored, or punched in the Venue.
3. Parking in the loading dock, service drives of the Venue, or even
employees’ parking area is prohibited. Violators will be towed at their
own expense and risk.
4. All freight and exhibit material must enter the Venue through the
Loading Dock. The Venue is requesting Stallholders to load and
unload through the Loading Dock. Special considerations may be
made, please contact the Management for further details.
5. All fire, safety, and building regulations must be strictly followed.
Particular attention should be paid to the prohibitions against
propane, acetylene, and other flammable materials.
6. Stallholders are responsible for the removal of all materials at the
conclusion of the Festival. The table area used by the Stallholder
must be cleaned.
7. The Venue prohibits the use of normal tape on their walls and floors.
No tape may be used on painted or portable walls.
8. No sand, glitter or other messy decorations may be used at the
Venue.
Last Updated 17 January 2006
Animania Festival // Aurora Entertainment Pty Ltd
ANIMANIA FESTIVAL CONTACT
OPERATING HOURS INFORMATION

Saturday 20th May 2006 For stallholder bookings, sponsorship and

10:00am - 4:00pm advertising opportunities, please contact:

Saturday 1st July 2006 Louis Lee

10:00am - 4:00pm mobile: +61 418 270 875
email: louis@animania.net.au
Saturday 12th August 2006 www.animania.net.au
10:00am - 4:00pm

Saturday 9th September 2006

10:00am - 4:00pm

Saturday 30th September 2006

Sunday 1st October 2006
10:00am - 7:00pm

Aurora Entertainment Pty Ltd

R
PO Box 325, Beecroft NSW 2119
Fax: +61 2 9872 9723
FESTIVAL
www.auroraevents.com.au