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Olay has launched in Brazil, making the beauty care products available to nearly 100 million Brazilian women and introducing Olay into one of the largest remaining untapped Beauty Care markets for the brand. The launch also rounds out the companys Beauty portfolio in Brazil, which is expected to become a key market for Olay.
Shown to work better than prestige brands, Olay products bring advanced, affordable skin care to women in a country where beauty care is an important ritual:
Brazilian women will be able to experience Olay
products in store while receiving counseling from beauty experts. Complete moisturizers provide all-day UVA/UVB skin protection for healthy and beautiful skin. Basic cleansers gently clean and remove makeup, even waterproof mascara.
pginnovation.com
Availability:
Olay launched in Brazil in November 2010 and is available in pharmacies and perfumeries nationwide and online at www.americanas.com.br.
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14/12/10 16:23
Contacts
Gabriela Onofre P&G External Relations onofre.gm@pg.com Aline Almeida Ketchum Digital Brasil (PR Agency) aline.almeida@ketchum.com.br