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Business Solutions:
I2 is a provider of supply chain management solutions, including various supply chain solutions
consisting of software and service offerings. It operates its business in one business segment.
Supply chain management is the set of processes, technology and expertise involved in
managing supply, demand and fulfillment throughout divisions within a company and with its
customers, suppliers and partners. The goals of the company’s solutions include increasing
supply chain efficiency and enhancing customer and supplier relationships by managing
variability, reducing complexity, improving operational visibility, increasing operating velocity and
integrating planning and execution. Offerings are designed to help customers better achieve the
following critical business objectives:
• Visibility - a clear and unobstructed view up and down the supply chain
• Planning - supply chain optimization to match supply and demand considering system-wide
constraints
• Collaboration - interoperability with supply chain partners and elimination of functional silos
• Control - management of data and business processes across the extended supply chain
These are the four segments where all the solutions provided by I2 fit in.
The application software is often bundled with other product offerings such as business optimization
and technical consulting, training, solution maintenance, software upgrades and development.
The company derives revenues from licenses of software and related services, which include
assistance in implementation, integration, customization, training, consulting and maintenance.
Customers:
Customer Concentration: No individual customer accounted for more than 10% of total revenues.
Company Debacle:
The below graph indicates the share prices of the company in NASDAQ (ITWO)
No of Employees in 2001 – 6100
Key Indicators:
Figures in $Mn.
Financials:
Contract revenue is the result of the recognition of certain revenue carried on i2’s balance sheet
as a portion of deferred revenue. The timing of the recognition of deferred contract revenue is
difficult to predict and is not typically associated with current business or cash collections.
Even though the total revenue has decreased in Q4 06 (by 17 odd %) , the decrease can be
attributed to the decrease in contract revenue. Operating revenue should give us a better picture
of the business and the same marginally increased in Q4 06 (by 3%).
Financial Highlights of FY 2006:
Total revenue decreased significantly by 17% in FY 06. However the operating revenue
decreased marginally in FY06. Contract revenue is deferred revenue.
Even Long term debt has increased from 75.7 (FY 2005) to 83.8 (FY 2006). One of the main
reasons for I2 debacle was that the debts had increased
Question: Can we say I2 is growing and has come out of the debacle which it went into 2-3 years
back?
Sources of Revenue:
Software Solutions: Software solutions revenue includes core license revenue, recurring license
revenue, and fees received to develop the licensed functionality.
Software solutions revenue decreased $3.8 million in the three months ended March 31, 2007
when compared to the same period in 2006. These decreases are largely attributable to the fact
that revenue recognized from prior period bookings decreased.
Company Quote: Our account teams, led by sales representatives and consulting managers, are
responsible for most of our software solutions revenue. Over 50% of our current sales staff has
less than one year of experience with our company. Although we believe direct sales will continue
to account for most of our software solutions revenue for the foreseeable future, we plan to
continue developing indirect sales through, or in conjunction with, sales alliances, distributors,
resellers and other indirect channels. There can be no assurance that our efforts to further
expand indirect sales of our software solutions will be successful or will continue in the future.
This indicates that it is becoming increasingly difficult for I2 to attract new customers.
The company itself is not confident whether it will be able to match the Software Solutions
revenues, indicates a low morale.
Services revenue: is primarily derived from fees for implementation, integration, consulting and
training services and is generally recognized when services are performed. In addition, services
revenue includes fees received from arrangements to customize or enhance previously
purchased licensed software. Services revenue also includes reimbursable expense revenue,
with the related costs of reimbursable expenses included in cost of services.
Services revenue increased $4.8 million, or 20%, for the three months ended March 31, 2007
compared to the same period in 2006. The increase in the three months ended March 31, 2007 when
compared to the same period in 2006 reflects growth in the average number of services personnel as
we continue to match the levels of services personnel with the market demand for our services. Based
on our historical trends, we expect services revenue to continue to fluctuate on a quarterly basis due to
the timing of booking new projects and the timing of revenue recognition on these projects.
A strong growth in the Services revenue indicates that there are loyal customers of I2 and they
continue to prefer I2 products.
Maintenance: Maintenance revenue decreased $2.2 million, or 9%, during the three months ended
March 31, 2007 compared to the same period in 2006. The decrease in maintenance revenue resulted
mainly from a continuing decline in the number of maintenance renewals as well as less favorable
renewal terms. There can be no assurance that maintenance revenues will not continue to decline.
Research and development expenses decreased $0.1 million, or 2%, for the three months ended
March 31, 2007 compared to the same period in 2006.
Competitors:
ITWO JDAS ORCL SAP Industry
I2 Strategy:
New products (e.g. how different products will sell, in real time and even at the store
level.)
Less reliance on Multi million dollar deals – Bigger the deal – bigger the software cycle.
Led to unpredictable earnings.
Sell software in chunks to address specific part of manufacturing / SCM. Smaller chunk –
Less cost – smaller cycle – Predictable earnings.
Some very loyal customers. Very Difficult for I2 to add new customers. However, some
new customers have been added in Japan/APAC region. The revenues from these
customers are not as much as US customers.
Revenue from services has been increasing. Revenue from software solutions and
maintenance has been decreasing.
Major restructuring efforts going on.
Change in the strategy to sell – Selling in chunks to reduce the selling cycle.
Insider Information:
Role offered to SPJCM in Apr 2007:
One of the seniors: The designation we MBAs have been offered is of either Consultants or Sr.
Consultants. The role is as follows:
1. Once a client is assigned, study the process on the client side. Map it to the standard i2
SCM scorecard model (SCOR), study where i2 products can fit in and make a difference
in terms of improving the SCM profitability. Right now , we are being put thru a rigorous 3
month Boot Camp. and we asre being trained comprehensively on all i2 products. They
are superb... I mean the algorithms that run in the backdrop make you sit back and think,
man this is AMAZING.. the work of a genius !
2. Work involves lot of onsite travel once you master a product
3. Very analytical bent of mind required.
4. Requires interaction with CXO level employees
i2 is coming back right now and its in a conservatively expansion mode..will definitely br recruiting
for this yr.