<Google> Prepared by - <Adi>

Brief Overview of the Company:
Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second. Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users. As a business, Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page. This makes the advertising useful to you as well as to the advertiser placing it. We believe you should know when someone has paid to put a message in front of you, so we always distinguish ads from the search results or other content on a page. We don't sell placement in the search results themselves, or allow people to pay for a higher ranking there. What's a Google? "Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.

Business Solutions:
As with its technology, Google has chosen to ignore conventional wisdom in designing its business. The company started with seed money from angel investors and brought together two competing venture capital firms to fund its first equity round. While the dotcom boom exploded around it and competitors spent millions on marketing campaigns to "build brand," Google focused instead on quietly building a better search engine. The word quickly spread from one satisfied user to another. With superior search technology and a high volume of traffic at its Google.com site, Google's managers identified two initial opportunities for generating revenue: search services and advertising. Google grows and business blooms Over time, these two business lines evolved into complementary networks. Google AdWords advertisers create ads to drive qualified traffic to their sites and generate leads. Google publishing partners deliver those ads targeted to relevant search results powered by Google AdSense. With AdSense, the publisher shares in the revenue generated when readers click on the ads. For sites wishing to have more control over their intranet or site searches, Google developed the Google Search Appliance, a scalable and secure appliance that delivers accurate search results across any number of documents. Google continues to think about ways in which technology can improve upon existing ways of doing business. New areas are explored, ideas prototyped and budding services nurtured to make them more useful to advertisers and publishers. However, no matter how distant Google's business model grows from its origins, the root remains providing useful and relevant information to those who are the most important part of the ecosystem – the millions of individuals around the world who rely on Google search to provide the answers they are seeking.

Major Customers:
Thousands of organizations use Google Enterprise technologies to enable searching, sharing, and visualizing their business information.

Consumer Products Procter & Gamble E-commerce AutoNation ShopNBC SmartHome Education Boston University Dominican University New York University Oregon State University Pennsylvania State University Seattle University Stanford University University of Florida University of Kansas University of Michigan Energy / Oil & Gas Cleveland-Cliffs ConocoPhillips PENPOWER Federal Government Department of Education NASA U.S. Coast Guard U.S. Army Financial Services American Express Citadel Investment Group First Franklin Financial Corporation Morgan Stanley Royal Bank of Canada Sequoia Capital Legal Brown Rudnick Clifford Chance FindLaw Shook, Hardy, & Bacon Manufacturing Boeing Fujitsu Hitachi Data Systems Honeywell Xerox Corporation Yamaha Motor Corporation Media

Discovery Communications National Geographic Readers Digest Organizations Abbott Laboratories UNICEF United States Golf Association World Bank Pharmaceutical / Health Care Blue Cross of Rhode Island Medtronic Roche Pharmaceuticals State and Local Government Georgia.gov Los Angeles County Metropolitan Transportation Authority NIC (State of Arkansas, Hawaii, Indiana, Kansas, Kentucky, Tennessee and Virginia) Westchester County Technology Apple Computer Cisco Systems Sun Microsystems Telecommunications AT&T Broadband/Comcast NEC Corporation Nextel Nokia Sony Ericsson TDS Telecom Major Events in the company (M&A etc.):
It’s a huge list: please go to the following link http://en.wikipedia.org/wiki/List_of_Google_acquisitions


Stock Information GOOG 633.66 +17.66 (2.87%) 17 Oct at 01:00PM PT Open: 630.4 5 High: 634.0 0 Low: 616.0 0

Volume: 2,000 Avg Vol: 4,765,00 0 Mkt Cap: 197.79B

Rest of the info is very well given in the doc sent by Chintan.

Sources of Revenue:

Google offers targeted advertising solutions and global Internet search solutions. Its principal products and services include: Google AdWords Google AdWords is a pay per click advertising program of Google designed to allow the advertisers to present advertisements to people at the instant the people are looking for information related to what the advertiser has to offer. When a user searches Google's search engine, ads for relevant words are shown as "sponsored link" on the right side of the screen, and sometimes above the main search results. Google generate most of the revenue from Google AdWords. In year 2005, Google launched the Google Publication Ads Program through which they distribute their advertisers’ ads for publication in magazines. Google recognize as revenue the fees charged advertisers when their ads are published in magazines. Pay per Click Advertising: Pay-Per-Click (PPC) is the best way to send immediate, targeted traffic to your website. It is an online advertising payment model in which payment is based onqualifying click-throughs. An advertiser has to pay every time his ad receives a click. The Advertisers decide the keywords relevant to their offer that should display their ad and the maximum amount they are willing to pay per click for that keyword. AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, video advertisements on their sites. Revenue is generated on a per-click or per-thousand-ads-displayed basis and the ads are administered by Google. AdSense program includes AdSense for search and AdSense for content. AdSense for search was launched in the first quarter of 2002 and is Google’s service for distributing relevant ads from its advertisers for display with search results on the Google Network members’ sites. AdSense for content, launched in the first quarter of 2003, distributes ads from Google’s advertisers that are relevant to content on Google Network members’ sites. Google advertisers are required to pay Google a fee each time a user clicks on one of their ads displayed on Google Network members’ web sites. Google Answers: Google Answers is an Internet search and research service offered for a fee by Google. It was launched by Google in April 2002. Instead of performing the search themselves users pay someone else to do the same. Customers ask questions, offer a price for an answer, and researchers answer them. Researchers are not Google employees. Prices for questions range from $2 to $200; After a question is answered, Google keeps 25% of the payment, sends the rest to the Researchers. Froogle: Froogle is a service from Google that makes it easy to find information about products for sale online. Froogle is a price engine website launched by Google Inc. Froogle is different from most other price engines in that it neither charges any fees for listings, nor accepts payment for products to show up first. Also, it makes no commission on sales. Any company can submit product information (via a “data feed”) and be included in the Froogle engine. Advertising space is available for purchase to be displayed in Froogle in the form of an AdWords ad.

Of all the paid sources of revenue for Google, Adwords generates more than 90% of the revenue. As such, the role of adwords in Google’s growth is very important. If Advertisers continue to opt for AdWords and the usability of the ads increases in terms of the number of people clicking on the ads, Google will continue to show profits. This fact makes room for manipulations in the search results and paid ads in order to increase revenues. Also instances of click fraud increase the revenue of Google when they are not dealt with properly

Every year the number of people using Google and its network sites increases, and so does the revenue. However, Google has always taken steps to increase its share of the pie. According to statistics the percentage distribution between Google and the adsense publisher up till 2004 is: Year end 2002 it was 88% to AdSense publisher (12% to Google) Quarter end, march/2003 it was 82% to AdSense publisher (18% to Google) Year end 2003 it was 77% to AdSense publisher (23% to Google) Quarter end, march/2004 it was 76% to AdSense publisher (24% to Google) As is evident the share with Google is increasing over the years and one can only speculate what will happen over the years......... Google’s new revenue model: Google is currently testing a new advertising program that pays site owners based on a Cost-Per-Click model. The program, called Cost-Per-Action, was revealed via an invitation e-mail from the Google AdSense team to Web site owners. Competitors: Viacom News Corp Time Warner Yahoo Microsoft Company Strategy:
Google is different. And it's different not only because its thinking is original and its applications unique--witness search queries morphed into a lobby display of bursting color--but because the company's unconventional IT strategy makes it so. Commodity hardware and free software hardly seem like the seeds of an empire, yet Google has turned them into an unmatched distributed computing platform that supports its wildly popular search engine, plus a burgeoning number of applications. We used to call them consumer applications, but Google changed that. Businesses also use them because, well, Google is different. Google's great IT advantage is its ability to build high-performance systems that are cost efficient (we didn't say cheap) and that scale to massive workloads. Because of that, IT consultant Stephen Arnold argues, Google enjoys huge cost advantages over competitors such as Amazon, eBay, Microsoft, and Yahoo. For more info visit : http://www.informationweek.com/management/showArticle.jhtml;jsessionid=GMJZ4WQSWYN ZOQSNDLRSKH0CJUNN2JVN?articleID=192300292&pgno=2&queryText=

Summary - Take aways:
Named for the mathematical term "googol," Google operates websites at many international domains, with the most trafficked being Google.com. Google is widely recognized as the world's best search engine because it is fast, accurate and easy to use. The company also serves corporate clients, including advertisers, content publishers and site managers with cost-effective advertising and a wide range of revenue-generating search services. Through technology development and a

continuing focus on innovation, we work every day on our core mission: to organize the world's information and make it universally accessible and useful. Other Info:
Google Inc. Chairman/CEO: Eric E. Schmidt · Director/Technology President: Sergey Brin · Director/Products President: Larry Page · CFO: George Reyes Other Directors: John Doerr · John L. Hennessy · Arthur D. Levinson · Ann Mather · Paul Otellini · Ram Shriram · Shirley M. Tilghman Advertising:- AdSense · AdWords · Analytics · Base · Checkout · Click-to-Call Communication:- Apps · Calendar · Gmail · GrandCentral · Groups · Gtalk · Orkut Computer Software:- Browser Sync · Desktop · Earth · Gears · Pack · Picasa · SketchUp · Talk · Toolbar · Updater · Video Player · Web Accelerator Publishing:- Blogger · Docs · FeedBurner · iGoogle · Jaiku · Notebook · Video · YouTube Search (PageRank):- Books · Desktop · Finance · Images · Maps · News · Patents · Products · Scholar · Usenet · Video · Web Annual Revenue: US$10.60 billion (73% FY 2006) · Employees: 13,786 full-time (June 30, 2007) · Stock Symbol: (NASDAQ: GOOG), (LSE: GGEA) · Motto: Don't Be Evil · Website: google.com

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