Magazine World 2011 Q 1

MAGAZINE WORLD
No.68 Q1.2011 fipp.com
beauty
character
dynamic
compelling
wacky
heart joy fire of clarity effective spirit emotion wit passion magazine cool design lan
the clever accessible
story
refreshing panache
love pace impact
energy flair
excitement
humour talent innovative insight

subtle
technique
fresh sign-posts consistency challenging
targeted
empathy
relevant
crisp
surprising palette
seduction
authentic detail
connected
authoritative
luck
craft strategy
original
branding
desire
icons fun
interactive
courage
sparkle
Design hotshots reveal how publishers can breathe new life into their magazines
Making friends in social media Digital the age of acceptance Cosmopolitan struts its stuff
PRESIDENT'S COMMENT
Negotiating a fluid landscape
The worldwide magazine media association Queens House, 55-56 Lincolns Inn Fields, London WC2A 3LJ, UK pp.com info@ pp.com
Editor Amy Du n Managing editor Karen Taylor Design Ian Crawford
MAGAZINE WORLD
he most popular pages on FIPPs website, fipp.com, are our news on magazine launches from around the world. Towards the end of 2010 we started listing launches of iPad editions of magazines, and they now regularly account for a half of all the launch activity that we monitor. Its remarkable to think that the iPad was launched less than a year ago, and even more remarkable the impact it has had on the publishing industry. That there is excitement in the halls of magazine media groups around the world is an understatement. The iPad has proven to be one of those very rare beasts a product that has engaged the imagination of editors and the hopes of accountants. At the Digital Innovators' Summit in Berlin on 14-15 March, FIPP will be launching the second Innovations in Magazines World Report. Our first edition was a huge success and Im sure the new edition will prove just as stimulating and thought provoking.* E-publishing and iPad initiatives feature strongly of course, and all the early excitement was about what the technology could do, and what it meant for content deployment and the user experience. Whilst this focus of attention will never go away, there is no doubt that just at the moment the debate has shifted firmly on to business model considerations. Magazine media companies are proving to be very different customers to those that Apple has been used to dealing with. We are an industry with a significant voice, and can mobilise opinion very effectively. On a positive note, as the dialogue with Apple has progressed, they have changed their previously very rigid position on their standard terms and conditions. Whilst some ways short of what magazine publishers want, the changes are helpful and certainly a number of publishers are quite
happy to continue developing their business and trying out more experiments with Apple. But issues such as the quantum of revenue splits; the access to customer data; the ability to set pricing; and the arbitrary application of rules on content; are extremely significant and are far from being resolved. In the traditional, analogue world there are a host of long-standing precedents, joint industry codes of conduct, accepted business practices and the like, that have addressed all of these issues. Given that the iPad is less than a year old, its understandable that definitive positions acceptable to all have not yet been reached. So a dialogue with Apple must continue, though magazine media organisations need to be clear on their objectives in such a dialogue for example, FIPP
Chris Llewellyn, president and CEO Helen Bland, company secretary and information services director Christine Scott, vice president Natalie Butcher, research and administrative assistant Stuart Hands, commercial manager Claire Jones, events manager Jenny Stubbs, training coordinator Chairman Aroon Purie, chairman and editor-in-chief, The India Today Group Vice Chairman David Hill, president and CEO, International Publishing Services, IDG (International Data Group), USA Treasurer Erwin Fidelis Reisch, CEO, Alfons W. Gentner Verlag, Germany Immediate past chairman Pierre Lamunire, chairman, Edipresse Group, Switzerland President and CEO Chris Llewellyn, president and CEO, FIPP, UK Hubert Burda, chairman of the board and publisher, Hubert Burda Media Holding, Germany Thomaz Souto Corra, member of the board of Abril Group, Editora Abril, Brazil Axel Ganz, president, Axel Ganz Communication, France George Green, consultant, Hearst Corporation, USA Akira Nagata, special advisor, Nikkei Business Publications, Japan Phil Scott, managing director, ACP, Australia Roberto Briglia, general manager, Magazine Division, Arnoldo Mondadori Editore, Italy Ralph Bchi, president, Axel Springer International, Axel Springer, Germany Eckart Bollmann, executive board member, Bauer Media Group, Germany Peter Phippen, managing director, BBC Magazines, BBC Worldwide, UK Ulrika Saxon, CEO, Bonnier Tidskrifter, Sweden Shi Feng, president, China Periodicals Association (CPA), China Alfredo Ogawa, Editorial Services Director, Editora Abril, Brazil Jacques Louvet, president, Fdration Nationale de la Presse dInformation Spcialise, France Torsten-Joern Klein, president, G+J International, Gruner + Jahr, Germany Victor Shkulev, chairman of the board, Hachette Filipacchi Shkulev/InterMediaGroup, Russia Rupert Heseltine, chairman, Haymarket Media Group, UK Duncan Edwards, president and CEO, Hearst Magazines International, USA Fabrizio DAngelo, managing director, Hubert Burda Media Holding, Germany Joseph Frenkel, chairman, Israel Association of Periodical Press, Israel Young Chull Kim, chairman and group publisher, Kaya Media Corporation, Korea Jean de Boisde re, deputy CEO international, Lagardre Active, France Antonios Liberis, president, Liberis Media Group, Liberis Publications, Greece Nina Link, president, Magazine Publishers of America, USA John Relihan, CEO, Media24 Magazines, Media24, South Africa William T. Kerr, member of the board, Arbitron, USA Barry McIlheney, CEO, PPA, UK Svida Alisjahbana, director, PT Gaya Favorit Press (Femina Group), Indonesia Enrique Iglesias, CEO, RBA Revistas, Spain Brian Segal, president and CEO, Rogers Publishing, Canada Eija Ailasmaa, president and CEO, Sanoma Magazines, The Netherlands Koos Guis, CEO, Sanoma Magazines International, The Netherlands Alan Heng Loon Chan, chairman, SPH Magazines, Singapore Lisa Gokongwei-Cheng, president, Summit Media, The Philippines James L. Jacovides, vice president, international, Time Inc., USA Alexander Lindholm, CEO, United Magazines, Finland Wolfgang Frstner, managing director, Verband Deutscher Zeitschriftenverleger, Germany (Exo cio) Enrique Micheli, executive director, Asociacin Argentina de Editores de Revistas (AAER), Argentina Printer Pensord Mailing Air Business Paper Hanno Art Silk. Supplied by Sappi. FIPP 2010 ISSN: 1359-1312. Circulation: 6,000
FIPP
FIPP MANAGEMENT BOARD
FIPP ADVISORY BOARD
DIRECTORS
"We are an industry with significant voice, and can mobilise opinion effectively..."
itself has yet to take a co-ordinated view on many of these issues as we simply have not yet had the time to debate the matters. Of course, with the emergence of more tablet devices, initiatives such as Googles One Pass, and perhaps with HTML5 coming along to potentially change the game completely, this is an incredibly fluid landscape. By the time we come to FIPPs World Magazine Congress which will be held this year in New Delhi in 10-12 October, (see page 29) its pretty certain that our world will be looking very different and all the more reason for magazine media people to come along, share views and learn.
* See page 11 for more information about
FIPP's Innovations in Magazines World Report
Please note: The opinions expressed in this magazine do not necessarily represent the views of FIPP.
STRATEGIC SPONSORS
fipp.com
Q1. 2011 | Magazine World |03
Tablet Publishing
WoodWing: No. 1 in the world
Now available for Android
Software for efcient cross-media publishing

Publishers all over the world are choosing WoodWings Digital Magazine Tools to produce and publish their daily, weekly or monthly issues for tablets. Some of our customers: WoodWings Digital Magazine Tools are part of our Enterprise publishing system. Thats what makes WoodWing the perfect solution for the production of newspapers, magazines, books and corporate publications for traditional channels as well as for the iPad and other tablets. WoodWing always supports the latest media channels, ensuring that our customers will stay ahead of the competition. However youre delivering your content, the cross-media approach of WoodWings Enterprise publishing system is the best and most ef cient choice.
Time Inc. Sunday Times Gruner+Jahr American Express Sanoma Reed Business
Abril Dennis Publishing MacMillan Ringier United Nations Virgin
www.woodwing.com/tablet
magazine world issue 68
CONTENTS
PRESIDENTS
COMMENT
SPECIAL FEATURE
How are magazine publishers using it to support their brands, and what the most popular ways to do it are
MEMBER PROFILE
31 MEDIA 24
The South African publisher reports on a strong position in its home market
PROFESSIONAL
the iPad phenomenon
03 Chris Llewellyn talks about
20 SOCIAL MEDIA
DEVELOPMENT
41 DIGITAL DEVELOPMENTS
GLOBAL NEWS
06 Magazine publishing news from around the world
One of the MBMC course leaders tells you how to keep up with the latest digital developments
BRAND OF THE
LAUNCHES
tablet launches showcased
QUARTER
UPCOMING EVENT
45 FIPP RESEARCH FORUM
Proving magazine advertising e ectiveness in Paris
8 The latest global print and
26 COSMOPOLITAN Hearsts long-standing brand shares its secrets for success
WORLD MAGAZINE DESTINATION

34 INDONESIA
Its an exciting time for the Indonesian magazine market, which has attracted a lot of international interest recently
TRENDS
47 NORTH AMERICA
A report on trends in the region from FIPPs new circulation and adspend report
NEW PUBLICATION
11 INNOVATIONS IN
A preview of FIPPs new report
MAGAZINES
SUPPLIERS
51 A directory of suppliers to the publishing/media industries
UPCOMING EVENT
29 WORLD MAGAZINE
Find out the latest about FIPPs biggest event of 2011, taking place in New Delhi, India
CONGRESS
ASSOCIATION
PROFILE
CANADA
37 MAGAZINES
The association has just launched its own magazine, and also has exciting plans for its future strategy
AND FINALLY...
59 DIARY
Some of the most important events for your 2011 diary
12 COVER
MAGAZINE DESIGN
STORY
What constitutes good magazine design? We talk to some of the best in the business to nd out what makes them tick
Lowe Story
La it-girl anglaise Daisy Lowe et ses best friends, en paillettes, sequins tueurs, taffetas, meraudes, diamants et bolro de renard, auraient ador hanter le Londres des seventies.
Photos Paul Schmidt Ralisation Anne Sophie Thomas
Ve st e p a ille tt e s, M o s c h i n o c/o N e t- a-p o r t e r.c o m Ju p e e n pli ss d e s oie, Jil S a n d e r. S a c e n c u i r, C h a n el. ( sa m a i n d r oit e) B ra c ele t e n or, m e rau d e s e t d i a m a nt s, A u Va s e d e D elft. B ag u e t oile s e n or bla n c e t sa p h i r, Ly d i a C o u r t eille. ( sa m a i n g au c h e) B ag u e e n p e rle s d e c u ltu r e e t sa p h i r s, A u Va s e d e D elft.
fipp.com
FIPP magazine course takes off

The FIPP Magazine Brand Management Certificate (MBMC) for 2011 begun at the end of January. The sell-out course attracted 20 new publishing executives keen to learn, embrace and implement all the necessary skills for senior management in todays publishing environment. The programme runs over a nine-month period, broken into four residential weeks in a top London hotel. This first week covered: The Role of the Publisher; Global Magazine Trends and Future; Integrated Circulation Strategies; Understanding Multi-platform Distribution Models; Managing the Ad Sales Team and Selecting and Retaining Staff. Each week is intense, as this international delegation is taught in English, covering disciplines that may not be familiar to them in their everyday work. They will return
again in April, June and September for the remaining modules that lead towards gaining a certificate. Details for MBMC 2012 are available on fipp. com/MBMC. For information or to register providing content to business decision makers while they are working. Derek Reisfield, chairman of BBN said: BBN has received many requests from publishers and advertisers alike for uniform and comprehensive demographic user data. Third party audits are the most reliable method for acquiring this data and BPA has a long reputation as the authority for gathering B2B audience profiles. iNterNAtioNAl MAgAziNes has announced that it will engage in tablet-only licensing for its international brands. The publisher has done a great job so far of bringing many of its magazine brands to the iPad including Popular Science, Science Illustrated and Mama using its in-house software, Mag+. It aims to licence these brands to other publishers across the globe, who will be able to do so without actually printing a single copy of the magazine.
your place, contact FIPPs training coordinator Jenny Stubbs at Jenny@fipp.com FIPP would like to thank UPM for its continued support at sponsor of the MBMC. Honduras also emerged as a deadly country for journalists, with eight killed in 2010 and many others receiving death threats. Most of the journalists targeted covered organised crime, drug trafficking and land disputes.
n UK publishing association, ppA , has
announced that it has changed its official name from the Periodical Publishers Association to the Professional Publishers Association. PPA protects and promotes the interests of print and online publishers of consumer and business media in the UK. The association will continue to operate under the acronym PPA, but has made the change to acknowledge the fact that its members are continuing to expand their operations onto an increasing variety of platforms. launched a strategic relationship to develop the first standardised auditing and web-user data collection solution for the B2B media marketplace. This standardised web audit enables advertisers to access independently audited digital user statistics with web properties that are solely dedicated to
n iNdepeNdeNt MediA sANoMA
n BoNNier
n BBN ANd BpA WorldWide have
MAgAziNes has been renamed Sanoma Independent Media. The name change is has taken place due to the merger of two divisions - Sanoma Magazines and Sanoma Entertainment. The division will focus on magazines, online, mobile, radio and television. Sanoma now has four divisions: Sanoma Media, Sanoma News, Sanoma Learning and Literature and Sanoma Trade. has added online magazines to its digital offering, with the launch of pocketmags.com. PocketMags.com allows publishers to offer digital versions of their titles from their own websites, as well as picking up sales from passing traffic from the virtual newsstand. Ian Remmer, business development director commented: Weve had a very successful apps division for some time now with more than 150 apps live, but we wanted to strengthen our business by adding versions that can be read on a PC or Mac. Whilst this technology is not new, it does give just about everyone access to our clients publications and is, of course, a new revenue stream for them. Just like our apps business model, we do not charge clients for this service and merely share the revenue from cover prices. All of MagazineCloner.coms app clients have agreed to promote PocketMags.com, so we expect traffic and sales to build quickly.
n App builder MagazineCloner.CoM
Spot the tagS

You will notice some colourful square icons throughout this edition of Magazine World. they are 2d tags, and each one will take you to more information about the subject on the page you are reading, at the Fipp website. to make these tags come alive, download the Microsoft tag app on your smartphone. When the app is open, hover over a tag, and you will be directed to the relevant page on fipp.com. enjoy!
n Sixty-six jourNAlists and other
media workers were killed because of their professional activities in 2010, with Mexico and Pakistan emerging as the most deadly countries for journalists, according to the World Association of Newspapers and News Publishers (WAN-IFRA). Ten journalists were killed in both Mexico and Pakistan in 2010, as narcotics trafficking in the former and insurgency in the latter have put journalists in the line of fire. That compares with nine killed in Mexico and eight in Pakistan in 2009.
06 | Magazine World | Q1. 2011
fipp.com/news
FIPP INNOVATIONS REPORT LAUNCHED

The second Innovations in Magazines 2011 World Report has been launched. This years edition identifies, monitors and dissects brilliant innovations in magazines, which deliver new readers, revenues and relevance to magazines around the world, showcasing a new age of exciting innovation. Chris Llewellyn, FIPP president and CEO said: Our first edition was a huge success and Im sure the new edition will prove just as stimulating and thought provoking. E-publishing and iPad initiatives feature strongly of course, and all the early excitement was about what the technology could do, and what it meant for content deployment and the user experience. Whilst this focus of attention will never go away, there is no doubt that just at the moment the debate has shifted firmly on to business model considerations. Juan Senor and John Wilpers, editors of the report, said: Readers expect much more from publishers on tablets than two-dimensional content. They expect digital narratives, along with content they can read, watch, touch and share. It means we need to learn to design for eyes and for fingers simultaneously. It means we must change workflows in our newsrooms. It means we must rethink subscription and advertising models. It means we must innovate as never before. Innovations in Magazines 2011 was made possible by the generous sponsorship of printers Polestar Wheatons and paper supplier Sappi. PrintCity is responsible for the innovative cover incorporating cold foiling design enhancement to make it even more eye-catching. See page 11 for more information about the report, or visit fipp.com/publications to order your copy. newsstand for the Australian market. Head of ACP digital Carl Hammerschmidt said ACP had released the magshop app to coincide with the strong demand for tablet devices such as the iPad. ACP will look to release apps for other operating platforms, such as Googles Android, in the future. has launched a London newsagent, which will sell more than 110 of its magazines from around the world. The Cond Nast Worldwide Newsagent will be based in Piccadilly, and will sell all the publishers magazines from 25 countries, including local versions of Cond Nast brands Vogue, GQ and Vanity Fair. The magazines are grouped by brand and marked by international flags representing each country, including 16 editions of Glamour ranging from the Bulgarian to Mexican editions. The newsagent also showcases Vogue books. Apps and iPad products will not go on sale in-store, but will instead be available to view on one of four iPad demos, including the Vogue and Wired apps, which launched in November. will give us the resources and flexibility to return Playboy to its unique position and to further expand our business around the world, Hefner said in a statement on the deal, which was unanimously approved by Playboy Enterprises board. Scott Flanders will remain CEO, and the companys outsourcing deal with American Media Inc. to handle the business-side operations of Playboy magazine will remain in force, according to AMI. ACCESS INTELLIGENCE , has acquired Red 7 Media, owner of Folio Magazine and several other media brands. The ability to round-out our leading position in the consumer magazine market with Red 7s events, online communities and a leading magazine while expanding into the dynamic events business is a truly exciting prospect for Access Intelligence, our employees and customers, said Don Pazour, president and CEO of Access Intelligence.
ADVERTISING BUREAU (IAB) has announced that its board of directors has elected a new chairman, Bob Carrigan, chief executive officer of IDG Communications. Carrigan has served on the board of directors for five years and has been a member of the executive committee since last year. Im energised to be taking on this position at such a crucial, transformational time for media, just when more marketers are shifting their attention to building brands online and engaging with their consumers in creative, new ways, said Carrigan. In the coming months, the IAB will be focused on leading the industry on some challenging and exciting issuesfrom mobile to local to privacy. I look forward to playing an integral role building and expanding on IABs legacy of outstanding accomplishment and guiding the interactive landscape of tomorrow. MAGAZINES has launched an iPad magshop application to capitalise on strong demand for tablet devices. The magshop app will offer digital versions of 16 magazines, including Dolly, Cleo and Wheels on Apples iTunes store, with more to be added in what is believed to be the first digital
THE INTERACTIVE
COND NAST
B2B media company,
Australias ACP
Cross-media publishing solutions
PLAYBOYs parent is going back to
its roots as a private company. Playboy Enterprises has entered a definitive agreement with founder Hugh Hefner to take the company private. I believe this agreement
company WOODWING has published two whitepapers explaining analytics for tablet apps and its multi-screen support for creating content for multiple devices, both available in the companys tablet publishing solution. Visit woodwing.com/en/whitepapers.
FOLLOW FIPP ON TWITTER
Find out about the latest cross-border magazine launches and industry news by following FIPP on Twitter: @FIPP_magazines
fipp.com/news Q1. 2011 | Magazine World |07

AFRICA / MIDDLE EAST
MULTIPLE COUNTRIES SOUTH AFRICA INDIA
EUROPE
AUSTRIA
NORWAY
Title: Variety Countries: Middle East and Launch date: 15 January 2011 Brand owner: Reed Business
Information Licensee: Middle East and Media Publishing Languages: Arabic and English North Africa
Title: Whisky (new title) Launch date: February 2011 Brand owner: Integrated Media Print run: 11,000 (at launch) Cover price: postage-only
subscription model
Title: Diabetic Living Brand owner: Meredith Licensee: Maxposure Media Circulation: 36,000 (at launch) Frequency: Quarterly Cover price: 100 INR (1.61)
Group
ASIA-PACIFIC
MULTIPLE COUNTRIES
MONGOLIA
Title: T3 Brand owner: Future Publishing Licensee: DMG Verlag Launch date: 2 February Frequency: Bi-monthly Cover price: 5
BULGARIA
Title: Vi Menn Bil/TopGear (co-branded syndication deal with 50/50 split content) Launch date: Q1 2011 Brand owner: BBC Magazines/ Hjemmet Mortensen Frequency: Seven times peryear Circulation: More than 75,000
RUSSIA
Title: Cosmopolitan Countries: Across the GCC and Launch date: March 2011 Brand owner: Hearst Licensee: ITP Consumer Languages: English Print run: 15,000 (at launch)
Publishing Lebanon
Title: Cosmopolitan Brand owner: Hearst Magazines

International Licensee: Irmuun Multimedia Print run: 7,000 Cover price: 7,000 Mongolian Tugriks (4.28)
Title: Hello! Brand owner: Hello! Licensee: MS Team Print run: 36,000 (at launch) Cover price: 1.99 BGN (1)
Title: Diabetic Living Brand owner: Meredith

Corporation Licensee: Dear Media Frequency: Quarterly Circulation: 10,000 (at launch) Cover price: 90 RUB (2.25)
EGYPT
Title: Champions Countries: China and Thailand Brand owner: Haymarket Licensees: Titan Media in China
and Siam Sport in Thailand
VIETNAM
GERMANY
SLOVAKIA
CHINA
Title: FourFourTwo Brand owner: Haymarket Media

Group
Title: Autocar Launch date: 15 January 2011 Brand owner: Haymarket media
Group
Licensee: Omedia Print run: 10,000 Frequency: Monthly Cover price: 5 LE (0.64)
Title: La Revue du vin de France Launch date: May 2011 Owner: Groupe Marie Claire Licensee: Seek Group Circulation: 50,000-70,000
Licensee: Le Media Circulation: 25,000 Cover price: 34,500 VND (1.30)
Title: Jamie (new title) Launch date: 10 March 2011 Brand owner: Gruner + Jahr Frequency: Six times per-year Print run: 100,000 Cover price: 4.90
Title: GALA Launch date: 15 December

2010
Brand owner: Gruner + Jahr Licensee: Media Publishing Print run: 20,000 (at launch) Cover price: 2.10
>> Track cross-border launches at FIPP.com/launches, and email amy@pp.com to have your launch featured here
fipp.com/launches

UK
*
* all apps iPad-compatible, unless otherwise stated
A Publisher: RCS
MediaGroup Country: Italy Price: Free
EVO Publisher: Dennis

Publishing Country: UK Developer: Developed in-house by the Evo team Price: first edition was free, rising to 2.99 (3.59) from the second edition
Title: Healthy Food Guide Launch: March 2011 Brand Owner: Healthy Food Licensee: Eye to Eye Media Distribution: UK and Eire Size: A5 Frequency: Monthly Cover Price: 2.80 (3.32) Website: healthyfood.co.uk
Guide International
LOLA Publisher: Editora Abril Country: Brazil Price: $5.99 (4.52) from
second edition Developer: WoodWing
SCIENCE ILLUSTRATED Publisher: Bonnier Corp. Country: USA Developer: Bonnier,

using its in-house Mag+ platform Price: Introductory price was $2.99 (2.29)
BRAVACASA Publisher: RCS

MediaGroup Country: Italy Price: 2.99
SOUTH AMERICA
MEXICO
EXAME Publisher: Editora Abril Country: Brazil Price: Went to market for
free, but $7.99 (6.03) from second edition Developer: WoodWing
MANN Publisher: Hjemmet

Mortensen Country: Norway Price: 49 KR (6)
SPORTS ILLUSTRATED
Samsung Galaxy tablet
Publisher: Time Inc. Country: USA Developer: WoodWing
DOVE Publisher: RCS

Title: Diabetic Living Brand owner: Meredith Licensee: Comercial TNS Mex Circulation: 25,000 (at launch) Frequency: Quarterly Cover price: 25.00 MXN (1.25)
a division of Lyrsa Editores MediaGroup Country: Italy Price: 3.99
GOOD FOOD Publisher: BBC Magazines Country: UK Developer: Mobile IQ Price: 1.79 (2.10) as a
special introductory offer, rising to 2.99 (3.51) after an initial trial period
MARTHA STEWART EVERYDAY FOOD Publisher: Martha Stewart

Living Omnimedia Country: USA
VIRTUAL HISTORY ROMA Publisher: Mondadori

Digital
Country: Italy Price: 7.99
PERU
ELLE Publisher: Editora Abril Country: Brazil Price: Went to market for
free, but $7.99 (6.03) from second edition Developer: WoodWing
MAX Publisher: RCS MediaGroup Country: Italy Price: 2.39
ZOO ROLLER GIRL

Android
Publisher: Bauer Consumer Title: Hola! Brand owner: Hola! Licensee: El Comercio Print run: 30,000
JUST BE Publisher: Pacific

Magazines Country: Australia Price: $2.45 (1.83)
Media
Country: UK Developer: Mobikats Price: 1.49 (1.77)
EMPIRE Publisher: Bauer Media Country: UK Price: Introductory price

was 1.79 (2.14), rising to 3.99 (4.79) per issue fipp.com/launches
OK! Publisher: Northern & Shell Country: UK Frequency: Weekly Price: 2.39 (2.82)
THERE IS ONLY ONE ISSUE 3.

WHATS NEXT THE UNIQUE ISSUE. COMING SOON.
ISSUE ONE
6 / 5
ead Print is d rint long live p

issue two 6/5
birth
collabo
rate
Whats Next is a magazine exploring the future of print. To subscribe for free go to www.whatsnextmagazine.net
www.sa ppi.com
cover corr 1 2.indd
wh at
ne xt
col lab
orate
lor an exp
d hamme Eman Mo owsky Los Andrew Jo Elvin Mndiyatha i phelen Qa Sivek Currie Susan Moore Declan a ni Madib e Fuluka idg as Coler Nichol or Juan Se Slotover Matthew gre Ale r Nacho Chancello ez David om Evia-G Kattya erson MacPh Angus n Leysho Gareth son Phil Arm ell xw Jack Ma ai Uriel Sin dson Richar Matthew nnig He Wanda ikowski iek jtek Pon ska Cw Wo Bednar Martyna vies Ian Da za ni Nkwa Manjo z Seidlit Serge Torres Carl De an er Sherm Ivy Ba Meliva mawethu Mareshe nkeni No Masikeso bbock ren Lu Ka Rantanen Mikko go Mr Bin urova Gja Boiana i osarsk Lisa Sm Haller Mischa n Sigudi Marily
ati on
fut ure of the
nt in pri
aut um
0 n 201
4/10/10
16:50:38
new publication innovations in magazines world report
The wow! factor

hese days, the simplest way to connect the print world to the digital world is by pulling out your smartphone. Augmented reality and 2D tags viewed through a mobile device allow readers to look at additional content from just about anywhere. This technology has the potential to revitalise the print industry by adding a digital component that is easily accessible and user friendly. Making augmented reality accessible and easy to use are primary goals for Metaio, a leader in augmented reality development. In November 2009, Metaio launched Junaio, the first and only mobile augmented reality application with image-recognition capabilities. Metaios past augmented reality projects, like the 3D cover they designed for Popular Science in 2009, required the reader to hold the magazine up to a webcam in order to activate the augmented reality experience. The one thing that hindered more use was that extra step, said Lisa Murphy, product marketing manager of Metaio, in regard to the issue. Using smartphones eliminates that step. Metaios recent projects use the Junaio application to create a more appealing experience. In October 2010, Metaio helped produce a special issue for Germanys
The second Innovations in Magazines 2011 World Report identifies, monitors and dissects brilliant innovations in magazines which deliver new readers, revenues and relevance to magazines around the world. Here is an excerpt from one of the chapters, which looks at how magazines are experimenting with augmented reality and 2D tags.
innovations in magazines 2011

The second Innovations in Magazines 2011 World Report identifies, showcases fantastic innovations in magazines which deliver new readers, revenues and relevance to magazines around the world. The survey highlights a series of magazine case studies and interviews showing initiatives that have a proven track record of being successful, focusing on identifying innovation in content-driven solutions. The study is co-published by Innovation International Media Consulting Group and FIPP. Case studies include the tablet revolution, exploiting social media, mobile, video, reality TV and gaming and digital newsstands and paywall experiments Innovations in Magazines 2011 was made possible by the generous sponsorship of printers Polestar Wheatons and paper supplier Sappi. PrintCity was responsible for the cover incorporating cold foiling design. Visit fipp.com/publications to order your copy.
How to best use 2D tags

Use broadly: Include tags as part of editorial
pieces, not just within advertisements
Mobile optimisation: Make sure your content is

easy to view on a mobile device
Be creative: Have your tag link to video, link to

contact info, or even dial a number
Create a custom tag: Feature your logo or

whatever other image you like. It will make the tag stand out from others and allow you to feature your own brand.
success witH 2D tags

In 2010, Cond Nasts Allure updated its annual free stuff issue by adding Microsoft Tags. Every year, Allure gives away about 32,000 beauty products. In previous years, readers needed to remember which products they wanted to enter for, then go online to enter each individual giveaway. With the implementation of 2D tags last year, readers were able to enter simply by scanning a tag. Allure saw an increase in participation of 38 per cent from the year before. A total of 444,572 tags were scanned, beating the record number of tags scanned from JagTags 100,000 scans in the 2010 Sports Illustrated swimsuit issue. The campaign was a great success for Allure and Microsoft Tag, and a great example of an innovative and organic way to implement 2D tags into the print product.
Sddeutsche Zeitung magazine that was filled with augmented reality from cover to cover. To enjoy the experience, all the reader had to do was enter the Junaio application, click on the Sddeutsche Zeitung channel, and scan their phone over the images. Viewing digital content through augmented reality is exciting, sophisticated, and fun, but in terms of simple, nothing beats the 2D tag. And no 2D tag company stands out more than Microsoft Tag. A study done recently by Nellymoser, analysed the mobile action codes and content of the top 100 US magazines by circulation from September to November 2010. The results showed Microsoft Tag as generating 82 per cent of all action codes used in those 100 publications. The folks at Microsoft Tag arent worried
about catering to those who dont have smartphones because the people who would be interested in this sort of technology probably already have one. Ill use my Grandma example, says Bill McQuain, director of Tag Product Management. Even if I gave my grandmother a smartphone, she would still only use it as she would any other phone. There are a number of advantages to using Microsoft Tag over several other 2D or QR (quick response) tag companies such as Kaywa, i-nigma, Goqr.me, and QR Stuff: The Microsoft Tag can be printed in much smaller size than a QR code; It can be colour, black and white, or custom-made so it can fit aesthetically with an image or within the design of a page or site; It can be scanned even without much light; It can be managed within Microsofts tag management system, where the owner can view data analysis and change the content to which the tag links. Microsoft Tag is making 2D tag technology more comprehensible and stylish, so its no surprise that many publications have already jumped on board. Advancements in 2D tags and augmented reality technology are making it increasingly convenient and simple to obtain digital content from magazines, breathing extra life into a media industry that is in danger of falling behind the times.
fipp.com/publications
cover story magazine design
cks tra
more ouple nail c b thum es this imag side?
Weren't we were going to look at this logo? How about red?

Move pic o t to left, ore take in ms, e coverlin . below..
dee col pen ba wit our ckgro hd u res contr nd s... ast
masthead 20% larger (branding!)
raphy e typog tyle nic is s keep th out mag? through
ee s ot whL DEl LS h A EE
THE WH AN CITIES PE IN EURO
Q's
moderne c romanPRINGTIME
S PARIS IN
Type too small? Can pic be brighter? Can we t another couple of coverlines on?
to seasonsrful be chee H THE
HROUG TIPTOE T AMSTERDAM TULIPS IN
fipp.com
ange a ch of
is e design magazin ye, good r simply tutored e playful o l, he un beautifu nt that it Even to t bliminal, the conte be su s It can ss from portant a evident. an art cla t its as im s bu aylor get mre. shocking jamin Ey t. Karen T en reec se and B strives to ew Dipro ck, Andr Roger Bla
>>
fipp.com Q1. 2011 | Magazine World |13
Blueprints for Success

presents
Publisher opinions on Digital Circulation

Revenue Generation The Tablet Market ...and more! Free download available at
www.nxtbookstudy.com
1. 866 .26 8.1219 in fo@ nxt boo kmed ia.com
>>
common thread unites our three different observers an American, a we have a mission to put their clothes in the Brit and a Frenchman. Its a genuine love of design. The word passion has most beautiful environments as possible. almost become a clich now, with everyone from politicians to reality Diprose, on the other hand, is on a TV show contestants all professing to have it in bucket loads. But the real mission to put his magazines content in the passion of a craftsman shines through, whatever the vehicle, or publication. most interesting and thought-provoking This is something that Wired art director Andrew Diprose, who won the UKs environments as possible it goes with the magazine association PPA award for art direction in 2010, widely acknowledges. Wired territory. He says: Wired has some very Diprose says it is not just titles like Wired, Elle, US GQ, US Esquire, and Monocle [titles he clever, unusual and exciting content; the admires] that produce the goods: You can see the love, when its there, he says, referring to design of the magazine has to be up there the amount of effort and creativity that goes into producing a quality magazine. It may be a too. We want to surprise the reader visually, fanzine, a fashion magazine or a small B2B title, but it will standout, if the love has gone into it. through illustrations, photography and He emphasises quality craftsmanship the typography and structure, which forms the basis typography finding new ways of telling of good design. Once the walls are up and plastered, you can add the furniture. And this, in a story. As the reader turns the page I want Wireds case, can range from the wild and wacky to the dreamy each page telling a different to surprise, confront and excite them. story in a different voice. This variety produces the pace that designers instinctively seek. An example of this is a page showing a US design guru Roger Black concurs. A veteran designer who has produced some of Rolling pixilated image and on the next one a clear Stones iconic covers, among many other things, is also an advocate of good, clean typography image and the message that the previous and design. I like the classic form of the 1920s. A simple journal-derived structure, with good page is how a person with a retinal sight typography and good art. The best exemplars today are The New Yorker and The Economist. implant would see. The spread was about new Interestingly, Jalouse, the hip and trendsetting French fashion magazine, has looked back technology for restoring partial eyesight to to the archives for its latest relaunch. The February issue has a new layout and telex style the blind: Id never heard of this before like font. Says Benjamin Eymre, editorial director of Les Editions Jalou: We wanted to keep many of the subjects written about in Wired. Jalouse feminine, but we are always looking At the initial design meeting I thought, oh for new ways of graphic design. In the past my goodness, can we do this? A lot of our subject matter is clever and intense and it can be challenging and difficult to illustrate. 15 years weve had 15-20 fonts designed for But Diprose has the knack of coming up with what he calls playful and others us and LOfficiel, our sister publication. might consider inspired ideas some of them pushing the boundaries of design. We are now adopting the Swiss style Im lucky in having a great relationship with my editor David Rowan and a compliant graphic design which was introduced art department. You need that trust. We are constantly having a dialogue about in the 1950s giving it a modern French ideas and how they can be executed. The fantastic production department have a touch. A mix of Swiss and French graphic mix of a smile and a grimace when I come through the door, and, obviously, some design is where we are heading. ideas never see the light of day, as there are physical limitations in printing. As far as trends in photography are concerned, However, this hasnt stopped Diprose from producing a black page of black the trash trend (emanating from London) has type, with just the tiniest shade of difference so that you can just read the been binned. Thank God, says Eymre. And copy. Or, when illustrating a cover feature on the Trust Economy (supermarkets were heading towards something more sexy and their loyalty cards and covert advertising), Wired produced a transparent and commercial. It is difficult to say where this is glossy ink message on the front cover that could only be read in a certain coming from because the media is becoming light, saying: Wired will make you sexy, popular, rich, smart, cool. more and more international. But the brands we I like to flatter the curiosity of the reader, says Diprose, who was thrilled with are working with now want to sell clothes. And >>
benjamin eymre: jalouse
On ne sy attendait pas vraiment et pourtant. Art, musique, cinma, mode ou littrature, toute la culture fut bouleverse cette anne-l. De nouvelles revendications, de nouvelles provocations et de nouveaux modes dexpression voient le jour en cette fin des annes 70 et restent aujourdhui, encore plus que jamais, dactualit. Cette anne-l, le rock se voit forc de baisser dun ton. Si, avec son premier album et ses solos de guitares, Van Halen relance le genre version FM made in USA, la mort dElvis Presley, en aot 1977, tourne la page du vrai rock et le King cde la place aux Dancing Queens ! En un mot : au disco ; mais aussi, et surtout, aux discothques. Exit Woodstock, les grandes communions et les grandes scnes du roi de Memphis : avec le disco, cest en bote de nuit, en club ultraselect, quon retient dsormais la nuit.
Lanne 1977 =
Un nouveau club new-yorkais initie cette slection naturelle des oiseaux de nuit et en fait sa marque de fabrique ds le soir de son ouverture. Ce club, cest of course le Studio 54. Le 26 avril 1977, des milliers de stars et de hipsters se pressent langle de la 54e et de 254 West, rpondant linvitation lance par Steve Rubel et Ian Schrager (et surtout par Carmen dAlessio, leur RP reine de la nuit). Des milliers de personnes, dont Mick Jagger et Frank Sinatra qui, ce soir-l restrent sur le carreau ! Mais que pouvait-il se passer de si fou lintrieur pour quau-del de lexcitation de louverture, la file dattente ne se rduise jamais ? Eh bien, parfois rien ! Steve Rubel laissait en effet trs souvent plus de 5 000 personnes trpigner lextrieur, alors qu lintrieur la soire tait loin de battre son plein. Je prfre que mon club soit vide plutt que dy laisser entrer une seule personne mal habille, dclarait-il souvent, avant de prciser Mark, son gnial portier, ne laisse personne entrer qui me ressemble, si je ntais pas propritaire, je nentrerais pas, ou de crier une bombasse venue avec sa copine : Toi, tu peux rentrer, mais pas ta femme ! Mais la plupart du temps, lintrieur, la fte navait pas de limites. Comprenez : looks incroyables + chevaux sur le dancefloor + alcool + drogue + sexe (oui, oui, sur le balcon le club est un ancien thtre et dans les salons). Livresse et lexubrance nont pas de limites et la gnration post-Woodstock (enfin, les beaux et bien habills) vient ici se lcher et oublier le Vietnam, les chocs ptroliers et tout le reste. Cest l que se cre la culture du night-clubbing.
Studio 54 + 33 mois de dcadance
Lowe Story
La it-girl anglaise Daisy Lowe et ses best friends, en paillettes, sequins tueurs, taffetas, meraudes, diamants et bolro de renard, auraient ador hanter le Londres des seventies.
Photos Paul Schmidt Ralisation Anne Sophie Thomas
Ve st e p a ille tt e s, M o s c h i n o c/o N e t- a-p o r t e r.c o m Ju p e e n pli ss d e s oie, Jil S a n d e r. S a c e n c u i r, C h a n el. ( sa m a i n d r oit e) B ra c ele t e n or, m e rau d e s e t d i a m a nt s, A u Va s e d e D elft. B ag u e t oile s e n or bla n c e t sa p h i r, Ly d i a C o u r t eille. ( sa m a i n g au c h e) B ag u e e n p e rle s d e c u ltu r e e t sa p h i r s, A u Va s e d e D elft.
Jalouse has adopted a 'Swiss style' graphic design, introduced in the 1950s, giving a modern French touch. According to the publisher, a mix of Swiss and French graphic design is the way forward
fipp.com
Lets start something.
Forward its the only direction we go.

Partnering with CDS Global makes businesses better. Our full suite of technology-driven solutions maximise the value of each and every customer interaction. Offerings including our fullment, e-commerce and customer information and data management solutions extend your business capabilities while improving your bottom line. And our global presence allows us to leverage and implement forward-thinking ideas from all over the world.
Youll nd the nudge your business needs by partnering with CDS Global. Visit www.cdsglobal.co.uk to get moving today.
Innovation. Service. Solutions. www.cdsglobal.co.uk
ROGER BLACK
Roger Black has designed many iconic covers, including Foreign Affairs, Smart, Men's Fitness and Rolling Stone
the reader response to the scratch card ink on another cover that said: Do not remove. We were inundated with readers who wanted to know why not! Another example of an innovative cover was remarked upon on BBC Radio 4 recently. During a piece on social media, one presenter said that he had been astonished to receive an electronic cover from Wired with some of his own personal details on it (Wireds point being the ease in which this information is traced online). Wired, of course, is just catering for its audience. Something that Black and Eymre agree is essential.
Says Black: Magazine design should be for the reader. A good start is to make it easier to read! Im amused that we now have a category of digital professional called user experience designer. What kind of design is not for the user? If youre designing for yourself, you should call yourself an artist. Says Eymre: When you do a new layout you are addressing different audiences. You are addressing the reader first of all and then the market the advertising market, which must recognise your code. In our case, we must be avant-garde, but not too avant-garde. Its all about the balance. You have to look at magazines that come out
just twice a year as they are trend setters in a way. They can do what they want. But, generally, the trend setter that comes out 10 times a year has to have a bit more consistency. They have to be creative and consistent which is a hard balance to get. Although Vogue, and the more edgy French Vogue in particular, has been famous for its design, Eymre doesnt see it as an influence. Its a big engine. Jalouse is more of a laboratory. We try to promote young photographers, and creative people. We are less obsessed with models than Vogue or LOfficiel. We are more into characters and people.
>>
DESIGN FOR TABLETS

Delivering the magazine experience on the tablet concerns Diprose, Eymre and other art directors and publishers. Diprose says that, although he is loath to predict any particular trend in magazine design, as it is microchanging constantly, he notes that designers are tweaking magazine furniture that will work for print and the tablet. And although Diprose,loves print, he recognises the beauty and versatility of the tablet. You have a backlit screen and can feature slideshows of great photography, rather than using one or two shots. Equally, if you are featuring a lm, you can include a clip. That aside, the tablet has to be readable too. And, as if to illustrate the differences between the two, Diprose adds: A little while after we worked on the iPad edition of Wired, I was sitting at my desk and couldnt help noticing the dog-eared copy of the print version against this immaculately preserved iPad edition. Black clearly has reservations about the tablet. When asked if you can replicate the experience of print on the tablet he replied: Well, you can. But do you want to? Adobe and Woodwing, among others, have made tools that make it easy to go from magazine to iPad. However, the resources it takes to convert print to tablet are considerable. "Now there are a number of new tablets with different sized screens, running on different operating systems. So the iPad idea that publishers embraced in 2010 doesnt seem scalable in 2011. We need to think about these products as new ways to present the kinds of things we know how to produce writing, photography, graphics and video. And we need to nd new ways to create-once-publishmany-times. So this is not about converting magazines. Its about multi-platform publishing. Jalouse has taken a measured approach to the tablet. Although it has put its magazine on Zinio it was several months away from launching its own app as Magazine World went to press. Says Eymre: We think that the standard for tablets has not been properly established yet, so we are talking about the codes of reading before developing any crazy application. Thats not to say that Jalouse is behind the curve, digitally. It has a full team of 25 people in Paris, and around eight people worldwide, working on digital content.
fipp.com
ANDREW DISPROSE: WIRED
Wired recently introduced a 'scratch-off' cover, which art director Disprose was 'thrilled' with
The February issue is all about the year 1977. This is because the editor Jennifer Eymre, my sister, was born that year. This is something that we can allow at Jalouse. It just so happens, happily, that it was also a pretty amazing year and the designers had a wealth of material to work with. Standing back and letting the designers get on with the job is, clearly, something dear to Blacks and Diproses heart if not to all designers worth their salt. Says Black: The worst thing that happens to design in magazine offices is that everyone thinks theyre the designer. I learned a lesson when I was planning a little second home off in the desert Southwest. I hired an architect, told him what I wanted, gave him some reactions to the first sketches, and then let him build his own dream. He won all the national and state awards, got in all the magazines, and I have a place I love living in.
If a publisher treated their art directors this way, they could get much better results than the committee-designed magazines were seeing. To turn this business around, we need innovations and strong new connections to readers. Give the art directors some air. Push them to do better. Tell them your goals, but dont tell them how to achieve them.
Gimmicks
RELAUNCH TIPS
Go back to the basics, says Black. Work on the content: get material that is well-written and well-edited that people cant nd elsewhere. Then turn your designers back into art directors. Ask them to concentrate on the visual content of the magazine, instead of its decoration. The key is creativity and consistency, says Eymre. When we refresh the magazine (twice in the last two years) we ask the art director for two proposals and then we usually go with the one that ts our marketing purposes best. We think it is very important that the creative team gives the input. Diprose emphasises good craftsmanship the typography and structure, which forms the basis of good design. The magazine has to be a pleasure to read, not merely exciting. Once the structure is in place, you can add the furniture.
As far as gimmicks, like 3D and electronic bar codes or tags, are concerned, Black and, particularly Diprose, see a place for them, although neither believe they are of great consequence. These are just gadgets and fads, says Black, Ultimately magazines are about connecting readers to writers, photographers, and artists. New toys can be fun, and magazines should be fun, but eventually these add-ons get in the way. Generally, Diprose is opposed to using gimmicks willy nilly. But he is not averse to using something eye-catching on the cover, which he regards as encouraging a magpie effect. Our [relatively modest] print run gives us the luxury to do some clever things on the cover. Its nice to think that people will pick up the magazine, take it home and put it by their bed or on a coffee table for a month like a little piece of art. And making a work of art is that much easier when you can surround yourself with the best illustrators and photographers. Naturally, they too, like the aforementioned magpie, will be drawn to something illuminating that will showcase their work in the best way. Interestingly, one of Jalouses gimmicks has had a rather surprising twist. The second quarter, 2009 edition of Magazine World
featured Jalouses faux marriage between the UK music producer Mark Ronson and his French actress girlfriend Josphine de La Baume. Now, says Eymre, the couple are getting married in real life a clear case of art, imitating life, imitating art. But, according to Eymre, the marriage is unlikely to be as crazy as their staged one and if Jalouse covers it, it will be in a more classic style, in keeping with its new trend away from gritty reality. This move away from grunge has been noted elsewhere in the surprise success of TV period dramas like Downtown Abbey in the UK, for example. It would seem that in times of austerity, design tends to favour the classic and beautiful a
Once you've established good readability of text, you can do anything...

refuge from real-life struggles. Equally, in better times, designers and creatives can afford to live like common people. Black says: Once youve established good readability of the text and straightforward way-finding, you can do anything you want. Its up to the reader to decide if it works. When I was starting out in magazines we didnt worry so much about consistency, or even the design details. We wanted great pictures and good pacing. We made some ragged mistakes along the way. Fortunately for me, my issues of Rolling Stone are remembered for the great covers and features not the failures. Its time again to take some risks, so we can break through the predictable. Lets give readers a shock . . . and a little awe."
fipp.com
special report social media
i
Social climbers
M
onday morning in central London: gloomy, raining and delays on the tube. The only respite from the tediousness of the moment is to reach into your bag and fish out the latest rain-soaked issue of your favourite magazine. Its a familiar story. Despite all the predictions charting the death of print, and all of the mobile and tablet platforms that have emerged during this time, the print magazine is still the preferred refuge from the tediousness of the morning. Indeed, the will they, wont they? moment that occurred between print and digital towards the middle of the last decade has all but given way to marital bliss, as any perceived battleground between the two delivery channels has fallen away. If pandas were as easy to breed as digital magazines, zoos would be full of them. Or, perhaps, monkeys. Monkey magazine, which was pioneered by the UK's Dennis Publishing in 2006 as the first fully digital-only mens magazine, has been rolled out into international markets over the past two years. As a result of the success of this and other digital titles, Dennis now makes almost half of its total domestic ad-revenue from digital publications, and this is a threshold that looks set to be crossed sooner rather than later. In an interview with UK trade magazine MediaWeek in January 2011 now an exclusively online publication James Tye, chief executive of Dennis Publishing, said: I dont think the portfolio will ever be all digital, but I wouldnt be surprised if we crossed that 50 per cent boundary in two or three years. Globally, magazine brands have done an excellent job of expanding their readership through the digital channel. In 2010 the total number of global internet users who visited an entertainment news property such as Maxim or Gala grew 40 per cent to 330 million people aged 15+, according to comScore. That represents a significant increase. It also reiterates the digital opportunities available to magazine publishers seeking to extend distribution beyond paper boundaries and into overseas markets. However for all of the advancements made in online publishing in the recent past, magazine publishers are now awakening to a new digital challenge; a challenge that this time threatens not only the paper it is printed on, but the very concept of magazine content itself. That challenge is social media. Or, at least, that is how it is conceptualised. Like many things the evolution of the internet can be charted not necessarily
Global internet users who visit sites like these grew by 40 per cent last year to 330 million people
fipp.com
The last decade has seen the uptake of digital media advance, with both positive and negative knock-on effects for the magazine publishing industry. The explosion in social media is revolutionising magazine consumption even further, particularly in international markets where growth in mobile internet usage is erce. How is this new course of transition being steered? And what potential risks and opportunities are associated with this emerging technology? Jamie Gavin investigates.
by its technological realities, but rather by the etymology we ascribe to them. From information superhighway, to converging media through Web 1, 2, 3.0, the digital medium has taken on many guises. This latest attempt to mass-categorise the multiple components of a constantly evolving digital eco-system is social media, and for the large part this term does an excellent job of describing the shift from didactic to conversational content that is occurring on an international level. comScore figures estimate the global internet audience to currently stand at approximately 1.3 billion users, aged 15+.
Patrick Smith, editor and chief analyst at themedia brieng.com
That means that with a global audience of 330 million, four out of 10 internet users around the world are now accessing entertainment news content on a regular basis. Conversely, 1.1 billion people or eight out of 10 global internet users accessed at least one social media site during the same month. Tellingly, Facebook alone attracted 660 million monthly internet users, exactly double the number of global internet users who visited an entertainment news site during the same period. This represents a fundamental sea-change in the way that we think of the media industry as a whole, with communication rather than content being placed at the heart of the web. Patrick Smith, editor and chief analyst at themediabriefing.com and former newspapers reporter at Press Gazette in the UK, argues that the very concept of what constitutes content is itself evolving: The issue is not one of moving away from content towards conversation, but one of that conversation becoming the content itself. Young people do not necessarily make that distinction, and are much more publishers within their own right than previous generations: sharing links, creating video content, and uploading photos to Facebook.
This trend is not being helped by the fact that brands facilitated by social media and blog publishing platforms are increasingly taking it upon themselves to communicate directly with their consumers. The risks, therefore, are growing. With consumers becoming increasingly focussed on community content and brands seeking to communicate with these audiences directly, the need for a traditional content production hub is gradually being eroded on both sides. Couple this with the fact that Facebook now boasts a community twice the size of the entire global online entertainment news audience without the overheads of
Charlotte McEleny, senior social media reporter at
New Media Age
>>
fipp.com
content creation and the emergence of social media begins to look like a daunting prospect for the magazine industry. An interesting sub-plot within this shift is the implications it holds for the publisheragency relationship, as Ciaran Norris, head of digital at UK agency Mindshare World, alludes to: I would argue that it was the web as a whole rather than specifically social media, but the agency-publisher relationship is undoubtedly changing. Many publishers are now moving into areas that would previously have been the domain of agencies such as creative, while agencies are moving into areas more traditionally thought of as publishing, such as sourcing and creating content. And on top of all this, companies like Facebook and Google have become publishers within their own right without ever having created any content and are scooping up revenue from traditional publishers and agencies alike. Certainly, the global magazine industry has faced challenges to the traditional publishing model before, and just like the period of digital migration before it, the social media shift brings about the potential for opportunity as well as risk. One fundamental we emphasise to our clients at inPress Online is to view social media channels as an engagement network across the web, rather than attempting to build offsite communities on platforms like Twitter and Facebook in isolation. By taking a joined-up approach to social media, brands are beginning to learn how to leverage an all roads lead to Rome approach, which uses social media channels as direct response points to draw audiences directly back to on-site content. If you can do that within the framework of a two-way communication that relies on greater consumer input, then social media can become a powerful publishing tool. Senior social media reporter for Centaurs New Media Age magazine, Charlotte McEleny, is adamant that while social media threatens to take away eyeballs from traditional magazine content, the opportunities presented by these channels by far outweigh the risks.
Ale Lewis, publishing director of the BBC Good Food Group
The opportunities in social media outweigh the disadvantages if you use these channels in the right way. If you are just using social media to disseminate snapshot messages then of course you will create a problem in losing eyeballs and engagement levels from the main content areas. The real challenge is using social media as a way of bringing users back to your site and keeping advertisers happy. McEleny also believes that we are about to witness a return to more gated content communities, in the form of the paywall.
Economic viability
Preliminary reactions to newspaper paywalls have been mixed. Their economic viability would appear to depend on a straightforward equation between the losses in advertising revenue brought about by diminishing audiences, versus increased subscription fees. However, blessings can often be delivered in disguise and through the growth of mobile technology and, in particular the launch of Apples iPad, magazine publishers are discovering new formats through which to attract advertising and subscription revenues. One example of this is the newly launched BBC Magazines' Good Food iPad app. With more than 3.4 million monthly visitors to bbcgoodfood.com and a print readership of more than 300,000 copies, the magazine is already popular in both print and online. With the launch of the app, the Good Food
FAST FACTS
Twitter has reached nearly 200 million registered accounts who make 110 million tweets per day, up from 160 million accounts in September 2010, and 95 million tweets per day in early December 2010 Facebook had more than 600 million active users in January 2011 Some 41.6 per cent of US people had a Facebook account in April 2010, according to Social Media Today Twitter has just launched its service in Korean, its seventh language to-date Twitter has started releasing several products to monetise its service, including Promoted Tweets, which are sponsored messages that are featured within a users stream
TIME.com has begun to offer advertisers access to its 2.2 million Twitter followers and 165,000 Facebook fans for sponsored messages. Strict rules are in place to ensure they dont hinder user experience
Social Networks like Twitter and Facebook have become the fastest growing source of trafc referrals for many news sites, according to industry analyst Ken Doctor. They account for 10-15 per cent of referrals, but are number one for growth
brand has not only been able to expand onto an additional platform, but also offers a range of capabilities that were previously unavailable in its other incarnations. The first thing that hits users when they launch the Good Food app, is the stunning quality of the photography of the backlit iPad, says Alfie Lewis, publishing director of the BBC Good Food Group. Additionally, readers can now flip directly to recipes listed in full on the back of photographs, and increase the font size to use while cooking. Recipes can be shared directly via email, and ingredients added directly to shopping lists without the need to tear pages from the magazine. These more practical features exclusive to the iPad version of the magazine could simply not have existed on other platforms. Of course, while increased aesthetic and ergonomic capabilities are an enticing prospect for iPad magazine readers, it is ultimately the economic viability of these apps that will determine the formats longterm success within the industry. Lewis passion for the new iPad app is shared by Rebekah Billingsley, BBC Magazines' mobile devices publisher, who adds that of all digital products to date, the Good Food iPad app most replicates the traditional magazine offering beautiful, image led products. Inherent within this likeness to the print magazine is a built-in push functionality that notifies participating readers when the latest issue of the magazine app becomes available. These kinds of capabilities are helping magazine content to find its way back onto the consumer agenda, as opposed to simply being stumbled upon through serendipitous browsing online. Paul Armstrong, head of social media at Mindshare, emphasises the need for magazines to get back to the core of their readers routines, using whatever platform is most applicable for that individual: The biology of people has not changed, technology has simply evolved, and that increases the levels of instant gratification and community sharing when it comes to media consumption. It is important to get back to the heart of consumers daily routines, and leveraging capabilities like notification alarms within newspaper and magazine apps is an excellent way to get
>>
fipp.com
All for one and one for all

All the services a publisher needs, one point of contact, one invoice, one happy customer. Air Business specialises in providing cost efficient quality solutions that your customers will appreciate*.
From the moment the ink dries, let Air Business take care of the rest.
For an immediate response contact sales on: +44(0)1727
890620 or email: sales@airbusonline.com *See our subscriber feedback report at: www.airbusonline.com
A wholly owned subsidiary of An Post, The Irish Post Office
www.airbusonline.com
there. We must remember, however, that social media is ultimately about people not tricks or tools. Ultimately we are all here agencies, brands, and publishers alike to change the hearts and minds of consumers, hopefully for the better. This would be a sensible mantra for the international magazine industry to adopt. While the iPad app is emblematic of one way in which traditional magazine publishers may generate incremental revenues from emerging mobile and social technology, it is not a holistic solution. Android users, for example, now make up a larger share of smartphone subscribers in the US than iPhone users, and with new forms of tablets emerging all the time, the ability to distribute across multiple operating systems can make for a heavy and increasingly non-universal investment.
Top titles on Twitter

Magazines have been at the Twitter game for a while now, and many have built large, loyal followings. There are eight magazine brands with more than a million followers, and 14 with more than half a million. Inspired by a survey done by The Wrap last year, Folio Magazine has taken a look at those magazine brands with the most Twitter followers. The list was culled at the end of January (follower counts were taken on 31 Jan). For about 50 titles, the follower counts were compared to a similar count conducted in October, to see how their counts grew over the last three months. Among the top 25, Rolling Stone (#25) and The New Yorker (#14) both grew about 30 per cent in terms of followers, while The Economist (26 per cent) was not too far behind. Brand
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 People Time InStyle Womens Wear Daily Entertainment Weekly Newsweek Life Health Wired TV Guide The Economist People Style Watch Elle The New Yorker Good National Geographic Teen Vogue Harvard Business Us Weekly Marie Claire Nylon Sports Illustrated W Fortune Rolling Stone Fast Company CNN Money Harpers Bazaar Mens Health Print Eye Magazine Forbes Advertising Age iD Inc. Dwell Consumer Reports Vanity Fair Scienti c American Travel + Leisure Real Simple Playboy O The Oprah Magazine Writers Digest Food and Wine People en Espanol Seventeen Parents Discover Parenting
Outside the box
leveraging their huge, internationally recognisable brands to establish communities on social networking sites and delivering branded content within them. In days gone by, a magazine may have carried a display ad created by an ad-agency with a phone number or email address acting as a direct response mechanism for that brand. Now they have the opportunity to create exclusive content and include immediate links directly to the magazine or brand site, and instead of generating buzz through word-of-mouth marketing or pass-on readership, benefit from the direct sharing of that content immediately through the online network effect. To execute this strategy, it may be that the magazine industry has to conceptualise itself as shifting more towards an advertorialbased approach than we have seen previously in the print and online epochs.
The real challenge for magazine publishers is not to see social media technologies in isolation, but to seek an integrated approach to content distribution that, for the time being at least, does not rely too heavily upon one form of technology over another. The possibilities for publishers to leverage direct-response communities online and then create packages for brands around them are endless. From branded Facebook tabs, to affiliated marketing promotions, crowdsourced ad-content, to treasure hunts and check-ins using location-based services and beyond, there are more boxes to tick than ever before in terms of advertising campaigns. The trick, of course, is not to think inside these boxes, but around them. Integrating tools like Facebook connect and collecting login details for promotional vouchers issued on social networking sites not only increases engagement levels and digital footprint, but helps to establish longterm relationships with consumers. Going forward, magazines will need to place themselves at the heart of this content:
Followers 01/11
2,328,166 2,315,393 1,866,412 1,698,075 1,485,837 1,319,277 1,297,140 1,288,508 727,072 654,137 577,396 563,063 559,453 526,763 497,450 480,628 478,513 385,985 329,050 314,375 303,224 292,197 261,631 256,755 255,740 252,749 247,119 245,510 237,693 235,782 217,815 211,941 209,727 191,421 190,655 158,869 151,330 147,800 144,900 139,397 136,971 131,730 130,169 125,720 123,751 122,386 113,871 113,260 112,618 106,459
Behavioural targeting
Whatever the risks that social media poses to the traditional magazine publishing industry it is clear that the benefits, potentially at least, outweigh them. One advantage to emerging social media technologies that is often overlooked in the media industry is the incredible behavioural targeting and customer retention benefits that they bring. Never before in the magazine industrys history have publishers had so much data at their fingertips to record and analyse the behaviour of their readers, and tailor content towards them, as Matthew Yorke, president of IDG Global Media testifies: Magazines have been about building audiences around common passions and interests, and social media is no different people congregate around those passions on the social web much like a water cooler. In a social world magazines can make direct connections with those passionate readers beyond the magazine, and there is a huge opportunity to understand how that audience is speaking about a certain topic in real-time and joining in that conversation. The opportunities are now there to track consumer behaviour not only from publisher to brand site and through to point of purchase, but right across the web, and to react to and engage with consumers in real time to influence that journey. Magazines have a huge opportunity in front of them to capture, captivate, and retain expanded readerships through social media. But as most commentators would testify, it is about applying a consumer-driven approach to this process and leveraging the right technologies accordingly. Jamie Gavin is managing director of inPress Online (inpressonline.com), a new digital communications agency providing integrated services in PR, social media, SEO, and marketing and advertising.
Matthew Yorke, president of IDG Global Media, and examples of its social networking activities
Source: Folio Magazine
fipp.com
brand of the quarter cosmopolitan
Striking a pose
Cosmopolitan has been giving sassy advice to generations of young women. Founded in the 19th century and reinvented in the 60s by the original womens libber Helen Gurley Brown, Cosmo is still very much a girls racy best friend, says Duncan Edwards, Hearst Magazines International president and CEO.
MAGAZINE WORLD (MW): How did
Cosmopolitan come about?
DUNCAN EDWARDS (DE): Cosmopolitan started as a general interest literary magazine and was a very important magazine of its time and well into the 20th century. However, in the early 60s the magazine had lost its way. At that time, Helen Gurley Brown had just written this book called Sex and the Single Girl which had become a huge cultural phenomenon in the US. She was then offered the opportunity to take over the magazine and use it as a vehicle for sharing her views with young women in America. The new version of Cosmopolitan that Gurley Brown created in 1965 changed the face of womens magazines almost overnight. The way the magazine offered relationship and personal advice mixed with a dose of sexual empowerment messages led to the modern-day Cosmo brand and its worldwide dominance. Brands have to stand for something timeless and enduring. How Cosmo is edited has changed over time, but the principles that underpin it remain the same. So I wouldnt necessarily say that the 60s and 70s were the magazines glory years in fact, with 62 editions, Cosmo is now the most widely read womens magazine in the world. MW: The magazine's international expansion has been phenomenal give us an idea of the scope of this side of your business? DE: Our first venture overseas was in 1972, when we launched in the UK. This, by all accounts, was against the wishes of the management of National Magazine Company at the time, who didnt think British women were ready for Cosmos rather racy content. But it was an enormous success it sold out in a couple of days and the magazine had to be reprinted. In general, thats been the story in every market that weve gone to. Young women around the world are looking for empowerment and have this desire to have a magazine which helps them get the most out of life. Cosmo has a very powerful message and one that is universal. After the UK launch, we quickly expanded
overseas, with France, Brazil and Mexico and other parts of Latin America in 1973. There were some big markets established quite quickly, and there was a drive to create an international business, largely through licenses and joint ventures.
MW: Are you reaching saturation now on the global front? DE: Most of the big markets now have a Cosmo. But weve announced two new launches in the past few months weve just launched in Mongolia, which makes us the first western magazine in the country. We launched in Vietnam last year. And weve just announced the launch of Cosmo Middle East, East out of Dubai and there will be more launches throughout the year. We are dealing with a finite number of countries we cant invent a country with 100 million people but there are more places where wed like to publish Cosmo. I dont think there is a country where it wouldnt work its just a case of finding the right partner. MW: How do you control the brand beyond your own borders? DE: The fundamental values behind the brand are clear. But the execution of that message has to be done locally and has to be sensitive to the cultural norms that exist in each place. Were used to this. We publish in the US and UK which have fairly liberal attitudes and then we publish Cosmo in some predominantly Muslim countries like Indonesia, Malaysia, Turkey and, now, in the Middle East, where there is a more conservative culture. Young women in these countries have different attitudes, particularly to sexual content so we have to respect that. Its good business to do so.
sillhouette to have various intl editions of cosmo pasted within
fipp.com
1928 - 1931: Flight columnist is Amelia Earhart, the rst woman to y across the Atlantic
CAMPAIGNS
September 2004: UK Cosmo started its 'Smart Girls Fake It' campaign to encourage readers to shop in stores that refuse to stock real fur June 2010: UK Cosmo launched the Real Man campaign, with the message that real men don't abuse women or children. The campaign featured male celebrities and was a reaction to the shocking statistics revealing an increase in domestic violence during the football World Cup.
brand of the quarter cosmopolitan
March 2006: US Cosmo Radio launches
March 2003: Cosmo Australia partners Sexual Health and Family Planning Australia to petition the government for over-the-counter access to the morning-after pill. It was granted in 2004.
RUSSIA
2005: Cosmo Russia recorded as biggest selling magazine in Russia and Europe (1,000,000). September 2008: Russia Cosmo breaks world record for most bikiniclad women in one place 1,602 on the Sochi Riviera Beach. April 2007: Cosmopolitan.com launched. Cosmo US previously featured on iVillage.com
SOUTH AFRICA
April 1994: Cosmo South Africa features the role Cosmopolitan played in the lives of political prisoners on Robben Island, including using the magazine to create a secret code. April 2009: Cover of Cosmo South Africas 25th Anniversary issue featured a white silhouette of the iconic Cosmo pose. The issue also contained a 72-page 25-year anniversary special.
As far as our cover girls are concerned the image is pretty much consistent everywhere. Its a three quarter length crop, usually in the same confident pose, one hand on her waist, one hand on her hip. The girl usually has lots of hair with movement and is smiling, showing teeth. The girl is meant to look like a woman that other women would like to be friends with. Shes meant to look sexy, but not intimidating. We use images from the US and the UK around our international editions, when appropriate, but we also use images that are shot locally. We do have a brand book, to help our partners, which details the architecture of the magazine the colours, look, fonts, etc. But we are constantly updating the brand its very much a dynamic, organic process a living document. And we have a number of other ways of managing the brand, including a team in New York responsible for the day-to-day contact with all of our editions, a system to share content, a bi-annual conference and training in New York.
MW: Competition in the womens sector is huge. How does Cosmopolitan fight its corner? DE: In more or less every market around the world the magazine is the number one or two title in its category. In some markets it competes aggressively with fashion magazines, particularly in Asia. In other markets, its more of a circulation magazine. So its one of the great global brands. There arent that many but Cosmo is certainly one. I would argue that Elle is another,
Marie Claire is a good global business and then Vogue is the other one it has fewer editions, but is very powerful, wherever it exists. Beyond that, there are very few; there are lots of strong local magazines, but that is really the pack. That said, everywhere you go there is extremely tough competition.
MW: How does Cosmopolitan build its digital presence? DE: We have just won the Ad Age award for International Digital Strategy. Our strategy is that every edition of Cosmo has a website. We are also keen to build community. There are large communities of women that talk to each other through our websites. We are also, of course, delivering digital magazines on tablets. If youre travelling, or want to carry more than one magazine around with you, then the tablet is a good way of doing this. The tablet experience is similar to reading a printed magazine, but its an additional distribution means, not a replacement for print. The print version still has many advantages, and we certainly dont think it's going to go away. I think it is a superior experience. MW: What about brand extensions? DE: There are Cosmo-branded products
editions of Cosmo and continue to improve the editions we have. Sometimes one of the most important things is to look after what youve got. Thats always number one on our list.
MW: Who is your typical reader? DE: In every country we have a very specific
portrait of our reader. We give her a name and an identity, like an avatar. Generally shes in her early twenties, single, working and making her first steps into adulthood.
MW: How did the global recession affect Cosmopolitan? DE: 2009 was an extremely challenging year for everybody. But, as a strong market leader, it was less affected. It was much more robust than many other magazines. We were able to weather the storm that year and, in fact, in many markets were able to pick up significant market share. In 2010 we had a good recovery, made a lot of money, and we expect that to continue in 2011. MW: Where do you see Cosmo in 10 years time? DE: Cosmo is a phenomenon. The thing that underpins it is its enduring brand philosophy. And that is not going to go away. How it evolves and how it is delivered, will change. You compare the magazine now to editions 10 or 20 years ago and, although its still serving the same purpose, its different. So Cosmo will still be here in 10 years. And, in my view, it will still be on paper. But many consumers will read it on some form of digital device. And the devices will change massively, as well.
around the world, and they do pretty well. There are books, and all sorts of different things. There will continue to be different extensions. But really Cosmo is a magazine at its heart.
MW: What plans do you have for the title? DE: We will continue to launch more
fipp.com
adaptable | open | reliable

eZ Publish is the leading CMS in the media world*
www.ez.no/fipp
* Over 1,000 market leading media brands worldwide use eZ Publish
upcoming event world magazine congress
Sieze the day

FIPPs 38th World Magazine Congress will be held in New Delhi, India, on 10-12 October 2011. The Congress is set to be the most spectacular yet, with speakers from some of the most inuential media companies in the world
ndia exotic, yet modern and booming. A land of myths and mysteries. A landscape thats as diverse and vibrant as its stories, people, customs, festivals and delectable cuisines. From the endless sand dunes in the west to the mystical Himalaya in the north and east, the charming lagoons in the south, bustling cities, forgotten mud-hut villages and intricate monuments in locations where empires once existed, India is a complete world in itself.
The Congress
Hosted by the Association of Indian Magazines (AIM), the 38th FIPP World Magazine Congress will take place in the Leela Kempinski Gurgaon Hotel in New Delhi. Gurgaon in the northern part of Haryana
is the main city of the national capital region of Delhi. The city is famous for its outsourcing and off-shoring services. The major industries in Gurgaon are IT, auto manufacturing and pharmaceutical. The city is home to major IT companies and provides the best infrastructure in terms of schools, roads, housing societies and medical facilities. Gurgaon also has a major manufacturing industry. The city houses Indias largest passenger car company, Maruti Suzuki. Hero Honda, the worlds biggest motorcycle company is also based in Gurgaon. Retail is another big industry in Gurgaon, where there are 43 malls, including the biggest one in India. The per capita income in Gurgaon is the third highest in India after Chandigarh and Mumbai.
Entertainment
At the Congress, a Gala Dinner will take place on 12 October at the Kingdom of Dreams. The evening will bring a blend of Indias culture, heritage, art, crafts, cuisine and performing arts. The Kingdom of Dreams is designed to offer international and domestic tourists a breathtaking, magical Indian experience. It showcases modern and traditional India and presents Indian culture in an entertaining format to all visitors. The entertainment will offer the best of India in the form of cuisine, crafts, musicals, theatre, carnivals, folk dances, mythological dramas and more. The Congress will also include a spouse tour, details of which can be found on the official website, fippindia11.com.
ABOUT THE CONGRESS

The FIPP World Magazine Congress has become an increasingly prestigious event, the last event attracting almost 1,000 delegates to London. It has also become a focus for celebrating the publishing industries of the host countries. Speakers at the London Congress in 2009 included:
MAURICE LEVY, CEO, Publicis, France JONATHAN NEWHOUSE, chairman,

Cond Nast International, UK MARK THOMPSON, director general, BBC, UK
CATHIE BLACK, president, Hearst Magazines, USA CHRISTIE HEFNER, former chairman and CEO, Playboy Enterprises, USA
ppindia11.com
DELEGATE RATES
Visit ppindia11.com or contact events manager, Claire Jones at claire@pp. com for more information. For sponsorship and advertising opportunities, contact commercial manager, Stuart Hands, at stuart@pp.com
(US$ conversions are approximate)
Before 31 July FIPP member Non-member Spouse rate National Associations Delegations* 6-10 delegates 11-15 delegates 16+ delegates Rs. 82,000 (US$1,800) Rs. 75,000 (US$1,650) Rs. 69,000 (US$1,520) Rs. 96,000 (US$2,110) Rs. 1,15,000 (US$2,530) Rs. 25,000 (US$550) Rs. 50,000 (US$1,100)
After 1 August Rs. 1,10,000 (US$2,420) Rs. 1,26,000 (US$2,770) Rs.25,000 (US$550) Rs. 55,000 (US$1,200)
Full-time employees only, and a maximum of three at 50 per cent discount * Delegations must be organised and paid
for directly by the FIPP-member National Association. All members of the delegation must be registered at the same time.
fipp.com
THE BEST MAGAZINE PRINTER IN THE WORLD: Emirates Printing Press, winner of the Sappi International Printer of the Year Awards 2010.
Amongst all the regional gold winners from Europe, North America, Asia, Middle East & Africa, Australasia, South and Central America who competed, we're proud to be chosen as the world's best printer in the magazine web production, and prouder still of the fact that it is an extra bold achievement for the UAE.
1 1
NO. NOW, NO.
IN EUROPE & THE MIDDLE EAST.
IN THE ENTIRE WORLD.
member profile Media24
hoMe
Magazine WoRld (MW): Could you give us a little history about Media24? John Relihan (JR): Media24 Magazines is a subsidiary of Media24, which, in turn, represents a division with newspapers, magazines, book publishing, distribution, printing and online publishing entities of the Naspers Group. Naspers was founded as Die Nasionale Pers (The National Press) in 1915. Initially it published one newspaper (Die Burger The Citizen), but expanded to publish its first magazine Huisgenoot (Home Companion) in 1916. Huisgenoot remains a flagship weekly magazine, selling around 320,000 copies per issue. MW: How is the company structured? JR: Media24 Magazines comprises five
no place like
Media24, the South African publisher, has carved an enviable position in its home market. From consumer, B2B and digital to custom and flagship events, the company has got it covered, explains CEO John Relihan.
publishing business units, each with a number of title clusters grouped by genre/sector: Weeklies [Flagship weekly family interest titles, Heat and an agricultural portfolio]
Womens interest [Afrikaans and English general interest, Shape, Seventeen, Parenting and home interest/dcor] Lifestyle [travel titles, automotive, health and sport (Rodale portfolio), surfing] Developing market [womens general interest, entertainment, soccer and FHM] Business [B2B, custom, medical B2B and customer]. At the beginning of 2010, we established a central advertising sales division. It is responsible for the top 70 per cent agencies (in terms of revenue - the bulk of advertising in South Africa is sold through media buying agencies) and clients (big brands, e.g. Unilever, Proctor & Gamble, Tiger Brands etc). This division sells 360 marketing solutions across all channels (print, online, events, competitions etc). Direct advertisers and classifieds are managed by smaller sales teams that reside within the respective business units.
In addition to advertising sales, corporate support at the magazine division also includes the CFO (with all services reporting in: HR, circulation services, finance, IT etc); digital publishing solutions (developing apps, an e-workflow system and publishing to tablets and e-readers) and strategy development.
MW: What would you say is the most successful strand of this diverse business? JR: Our flagship weekly titles by far; the trio of Huisgenoot, YOU and Drum, with their combined average weekly sales of around 640,000 copies. On a monthly basis, these three represent around 46 per cent of all magazine copies sold in South Africa. This unit is also home to Skouspel, an Afrikaans music event and the largest of its kind in the country, as well as numerous printed special editions. The success is attributed to these truly South African titles being deeply
fipp.com
World-class design, now accessible to all.

design
Spanish Zaha Block Party Hadid

LineAbove
interview
Cover_ Cover_ Line 2_Hed Line 2_Hed

ARC Magazine |
xxxxx xxxxxx and Construction xxxxx xxxxxx xxx xxx Architecture, Research xxx xxx xxxxxx xxx xxxx xxx xxxx xxxxx xxxx. p00 Cover_Line2_Dek xxx Cover_Line2_Dek xxx xxxxxx xxx xxxx xxx xxxx xxxxx xxxx. p00
Month 20XX Vol.X
LineAbove
FOAs colorfully dramatic Spanish Pavilion for Japans World Expo. p28
Thinking outside of the box and one step ahead of the curve delore modit ut lant. p54
IndustryNews SectionName
t he discussio n starts here
De scr i pt i on of s ect i on he r e Edited by First Lastname
About: Anthony Weiss Oborper a sequipit lut nis ut nibh eugueros dolore feum modit ut la at, vel doluquis etuer se mod duis ex eu feugiat lum nim delisl esto consectem iril a ulla amconse.
Edited by Thomas White
xxxxxxx xxxxx xx In Focus xxxxbyxxxx xxxxxxxx Weiss xxxxxxx xxxxx xxxxxxx xxx xxxx | xxxx xxxxx xxxxxxx xxxxxx xxxxxx xxxx xxxx xxxx xxxx Anthony xxxxxx xxx xxxxx xxxxx xxxxxxxx xx xxxxxx xxx xxxxxxx.
dipit numsand iamcommy nim augiam in henim autpat wis nisim in exer at, volorperatem vero cortion sequam, ver sis dolum vullut wisi. La faci tiscidunt lobore molobor sis dit, quatis ad duiscil landrero del ea tatie magniam consent et, qeras etro nos ad mod mod ero consecte vel eum quiscilit liquismod tat. Iquatin utat. Rad eras reetum et velit al ari diores odoit loreet aliquisim el et lore delesequat liam, et consequamet velissit num velit lamconse we vullandre tie commolo rtincipsusto exer sit ipit lore conse mod a tem zzril euguer sequatio odignim in ulluptatisl a inim niscidunt estis aliquisci bla feugait amet eras aut wisim nullaorperit velisi et alti tatinis alisciduisi et lutpate etummy nibh ea aciliquis dolum in dunt lamcons equipit uscidunt et forum a augiat. Pat. Ugiam dolore commodolor sed tate vel el do eriure facinim duis nit augiam, velis duipsummy nostrud mod exerius ciliquis nummolo borperat. Ibh exerostrud ea faccum delendre modiat et, velisse quisim nosto ea consed doluptat am num quat. Pit laor sequisl ut nis adit eugait wisismo dignibh eugait ipsuscidunt ad enim quisim ing eugait ullutet, con ut lumsandre tin henit ulpute dolortio coreet, quametum quatum iuscip exeros num velisi tat nullan voloborer sisl ea commodipit vel in eraestrud tisi tio odit et lam ilit, sisim velismodiam dit, sectem vero endrera esecte faccum duissendrem velit ing ea corer alit incinismod a et, commy nibh eu feu facipisl endio eu faccummod tetummod ea faccum venibh et wisis dui enibh ea aut velenim alit veliquat in essequis nonsectem ipisi. Im dolent irit niat, quat lore. Vel exerostissi tat aliquis ismolorer sustio od et ulla commy nulputat alit Iquamconse a minim et vullaorem. Tis doloboreros ad dolore consequam dolorperos nisisi. Vullandit accum quipismolore dolor ad ex ea feum acing estio con lorem eras et euguerc. Equipsustisit lore dolobore delis dolore. In eugait alit nim nummodio elent utat, sumsandio erostrud te eraestrud duis nullaore dolorerci bla facillam, quat ametuer il iureet, sustio dolutat
AuthorBio until an end nested style character (command+3) xxx
October 2009 N1
Section Name |
by Author Longname
Magazine Name |
Xxxxx xx Xxxxx xx xxx Xxxxxx Xxxxxxx
Nonseniatie ea cor auguero dit wisisi lamconsed.
Toy Story
Beijings Grand Spectacle Cover_Line1_Hed ellipsoid dome of titanium Paul Andreus and glass proves that its not about Xxxxx Xxxxxxin the Peoples Republic.allp32 sport
Cover_Line1_Dek xxxx xxx xxxxx xxx xxxx xxxx xxxxxxx xxx xxxx xxxx xxxx xxxxx xxxxxx xxx xxxxx. p00
Play Rooms a Hit at Home and Office Hed_Black_29pt Xxxxx Xxxxxx Xxxx Xxxx
LineAbove
bodytext_8pt dropcap xxx xxxxx xxxx xxxxxxx xxxx xx xxxxxx xx xxx xxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxx xx xxxxx xxxx xxxx xxx xxxxx xxx xx xxxx xxxx xx
Caption xxx xxxxxx xxxx xxxxx xxxxx xxx xxx xxxxx xxx xxxxx xxx xxxxxx.
X
10
xxxxxx xx xxx xxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx adreetum et velit al a xxxxx xxx xxxxestis aliquisci bla feugait niscidunt xxxx xxxxx xxx xx xxxxx amet aut wisim nullaorperit velisi diores odoit loreet aliquisim xxxx xxxx xxx xxxxx xxx xx xxxx xxxx xxxxx xxxxx xxxx lutpate etummy el et lore delesequat liam, et xxtatinis alisciduisi etxx xxxx num consequamet velissit xxxx xxxxx xxx ea aciliquisxxxxx in dunt lamnibh xxxx xxxx dolum xxx xx xxxxx xxxx. equipit uscidunt augiat. velit lamconse we vullancons xxxxx xxxxx xxxx xx xxxx xxxx xxxx dre tie commolo rtincipsusto BodyText xxx xxxxxxx xxxx xx te corperos nos exer sit Riuscidunt lore xxxx xxxxx xxx ipit lore conse mod tem zzril euguer xxx xxx xxxx xxx xxxxx xxx xxxx xxxx xxxxx xxx xxxxxx xx amet dit nulla a faccummodiam et xx xxxxx xxxx xxxxxxx xxxx xxxxx xxx xx xxxx xxxx xxulluptat la faci bla amcon veniatisim xxxxx xxxxx xxxx xx sequatio odignim in ulluptatisl inim xxxx xxxx xxxxx xxx xx xxxxx xxxx. xxxx xxxx xxxxx xxx xxxx xxxx xxxxx BodyText xx xxx xxxxx xxx xx xxx xx xxxxx xxxx xxxx xxx xxxxx xxx xxxx xxxx xx xxxxx xxxxx xxxx xx xx xxxx xxxx xx ARC | October 2009 xxxx xx xxxxx xxxxx 00 xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxx xx xxxxx xxxx xxxxxxx xxxx xx xxx xx xxxxx xxxx xxxxxxx xxxx xxx.
vel eriliquis vel eugiamet et illum iure consecte consequisse vel dolortin ver ilit ullamco dion henit lamet lore facilla faciduis alit, adigniamet vent wissim dolobor eetuero a euissent venit lor autpat wis nisim cortion a sequam. Um iustrud tionum zzriustrud magna facillaor ad bla amcon veniatiiumet ilisi. Magna feu faciliqui tie eras ramalti veliquisl. Sectet lore facilisl wisit la feuguer incip elesto od tet ate faccumm odionsed dolorercil eraesed verat nonulluptate tinis diate mod te te ex exerilit augait ea commy nonsed il eum quipisisi. Jason Pollard
Photo: PhotoLibrary.com
xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxx xx xxxxx xxxx xxxxxxx xxxx xx xxxxxx xx xxx xxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx. BodyText xxxxx xxx xx xxxxx xxxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxx xx xxxxx xxxx xxxxxxx xxxx xx xxxxxx xx xxx xxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxx xxx xxxxx xxxx xxxx xxx xxxxx xxx xxxxx xxxx xxxx xx xxxxx xxxxx xxxx xxx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx Caption xxx xxxxxx Is thexxxx xxxxx xxxxx relevant?xx xxxxx xxxx. Bauhaus still xxx BodyText xxx xxxxxxx xxxx xx xxx xxx xxxxx xxx xxxxxx xx xxx xxx xxxx xxx xxxxx xxx xxxxx xxx xxxxxx. xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx he bauhaus school was founded by Walter LineAbove xxx xx xxxxx xxxx xxxx xxx xxxxx xxx Gropius in Weimar. xxxxx xxxxxof itsxx xx xxxx xxxx xx In spite xxxx name, and the factxxxx xxxx xxxxx xxx xxxx xxxx xxxxx that its founder was an architect, the xxx xx xxxxx xxxx xxxxxxx xxxx xx Bauhaus did xx xxx xxx xxxx xxx xxxxx xxx departnot have an architecture xxxxxx ment during the first years ofxxxx xx xx xxxx xxxx xx xxxxx xxxxx its existence. Nonetheless it was xxxx xxxx xxxxx xxx xxxx xxxx. creating a founded with the idea of BodyText xxxxx xxx xx xxxxx xxxx body text 11pt_5line drop cap xxxxx xxx of art in which all arts, including architecture total work xxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxx xxxx xx xxxxxx xxx xxx xxxx xxxx xxxxx be brought xxxx xx xxxx The xxxxx would eventually xxxxx xxxxx together. xxxx Bauhaus style xxx xxxx xxxx xxxxx xxxxx xxx xxxxxx xxxx xxxx xxxxx xxxxx xxxthe most influential xxx xx xxxxxin Modernist became one of currents xxxx xxxxxxx xxxx xx xxxxxx xx xxx xxxxxx xxx xx xxxx xx xxxxx xxxxx xxxx xxxxx modern design. Bauhaus had a profound architecture and xxx xxxx xxx xxxxx xxx xx xxxx xxxx xxxxxx xx xxxxx xxx xxxxx xxx xxxxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx dit xxxx xxxx xxxxx ulla atio Oborper a sequipit xxxx xx xxxxx xxxxx xxx xxxxxx xxx xxxx xx xxxxx xxxxx lut wis nis xxxut tet prat pratxxx xx od euipit autat, xxxxx xxxx nibh eugueros dolore corercing erat. xxxx xxxx xxxxx xxxxxx xx xxxxx xxx xxxxx xxx xxxxxx xxxx a feum ipsum velxxxx xxx xxxxx xxxUmmod utat, duipissit xxxx xxxx xx adipit et consed etum fontsiv aros handgloves ute duis etuero xxxxx xxxxx xxxx xxx quat. Riuscidunt xxx xxxx xxxxx xxxxx xxx xxxxx xxx xxxx dionum accum a dolore modit ut la vel lore te corperos xxxxx xx xxxxx xxxxx xxxx xxxx xxxxx xxx xxxx xxxx nos amet dit nulla xxx xx dolutat, tio a lorem erat a odiat. xxxxx xxxx. faccummodiam et ulluptat la faci bla BodyText xxx xxxxxxx xxxx xx xxx xxxx xxxx xxxxx xxx xx xxxxx Ibh et, consequat, a sectet BodyText xxx xxxxxxx xxxx xx vel eriliquis eugiamet il dolore amcon veniatisim xxxxxx xx xxx xxx xxxx xxx xxxxx xxx xxxx xxxxxxx xxxx xx et wis amet la facipsum do euis- xxx xxxx xxxiure consecte consequixxxxxx xx xxx vel et illum xxxxx xxx del ex xxxxxx xx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxx xxxx xxx xxxxx xxx xxtet accummy nibh eugiamet xxsse vel xxxxx xxxx xx ullamco dion xx xxxx xxxx xxxxx dolortin ver ilit cipit alissi xxxx xxxx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xx xxxxx xxxxx alis nulputat wis nisim a duisit ipit wist xxxx xx xxxx xxxx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx faciduis alit, henit lamet lore facilla xxx xx xxxxx xxxx xxxx xxx xxxxx xxx xxxxx xxx xxxx aliquat wisl dit iurerostrudxxx heniam xxxx xxxx xxxvent wissim duisim vel xxxx xxxxx xxx xxx tin xx xxxxx adigniamet xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxxx xxxx xxxx xxx xxxxx xxx xxxx xx xxxx xxxx xxxxx xxxxx xxxx xx quam zzrilissim dolendi amcommolessi xxiliqui ex etue ting esecte magna faccum xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxxx xxxx xx xxxxx xxxxx iliqui exerostie dolorer aessit xxxx xxxx xxxxx xxx xxxx xxxxdolore facipissed magna eu feum il xxxx xx ipsumsandiam xxxxx xxx xx xxxxx xxxx xxxxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx niat. Ut lan xxx xx xxxxx xxxx xxxxxxx xxxx xx dolobor eetuero aliquis acing ercilis nos ad dunt vullandignim xxxxxx xx xxx xxx xxxx xxx xxxxx xxx xxx xx xxxxx xxxx. pratuer se veliquat accum verci xxx xxx xxxx xxx xxxxx xxx illamcore Et lan xxxxxx xx hent euissent venit lor sum xx xxxx xxxx xx xxxxx xxxxx xxxx xx BodyText xxx xxxxxxx xxxx xx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx. xxxxxx xx xxx xxx xxxx xxx xxxxx xxx xxxx xxxx xxxxx xxx xxxx xxxx. BodyText xxxxx xxx xx xxxxx xxxx xx xxxx xxxx xx00 xxxxx xxxxx xxxx xx BodyText xxxxx| xxx xx xxxxx xxxx ARC October 2009 xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xx xxxxx xxxx xxxx xxx xxxxx xxx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx
Haus of Style
Hed_Black_29pt Xxxxx Xxxxxx Xxxx Xxxx
X
18
Publication Name | Month 20xx
Primary credit: Artist Name
Publication Name | Month 20xx
About: Oliver Powell has been a staff writer at ARC for seven years, writing mostly about the luminaries in the architecture world. He is a licensed architect himself, having designed the Bay Shore Art Museum in 2001 for which he was awarded the ICAA medal of honor.
AuthorBio until an end nested style character (command+3) xxx xxxxxxx xxxxx xxxx xxxxxxxx xx xxxxxx xxxxxxx xxxxx xxxxxxx xxx xxxx xxxxxx xxxx xxxx xxxxx xxxxxxx xxx xxxxx xxxxxx xxxx xxxx xxxx xxxx xxxxx xxxxxxxx xx xxxxxx xxx xxxxxxx.
Hed_Black 85pt Xxxxx

Byline Author Name
ody text 7 line drop cap xx xxxxxx xx xxx xxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxx xx xxxxx xxxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxx xx xxxxx xxxx xxxxxxx xxxx xx xxxxxx xx xxx xxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxx xx xxxxx xxxx xxxxxxx xxxx. BodyText_11pt xxxxx xxx xx xxxxx xxxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxx xx xxxxx xxxx xxxxxxx xxxx xx xxxxxx xx xxx xxx xxxx xxx xxxxx xxx xx xxxx xxxx xx xxxxx xxxxx xxxx xx xxxx xxxx xxxxx xxx xxxx xxxx xxxxx xxx xx xxxxx xxxx xxxx xxxxx xxx xxxx xxxx.
16 Publication Name | Month 20xx Primary credit: Artist Name
Pushing the Envelope

Alonzo Jimenez, architect, philosopher, and all-around renaissance man talks life, love and Spanish buildings.
By Oliver Powell
Dek_27pt xxxx xxx xxxxx xxx xxxxx xxx xxxxxx xxxxx xxxx xxxxxxx xxx xxxxx xxx xxxxxx xxxxx xxxx xxxxxxx xxxxxx xxxx xxxx xxxxxxx xxxx xxxxxx xxxx.
A
gutter credit: xxxxx xxxx gutter credit: xxxxx xxxx
lonzo Jimenezs London-based firm, Foreign Office Architects (FOA), is recognized as one of the most creative design firms in the world, deftly integrating architecture, urban design and landscape architecture in their projects. Under his theoretical stewardship, FOA has produced critically acclaimed and award winning projects for the public and private sector on an international scale. In their approach to architecture, FOA are new pragmatists, bringing to bear great technical rigor in their focus on organic growth and the evolution of design species hybridizing uses relating to both local and global conditions. The work unfolds rigorously through a broad variety of locations and typologies. In 2002 they realised the
ARC | October 2009 Photo: PhotoLibrary.com
Alonzo Jimenez in his London office. In their approach to architecture, FOA are new pragmatists, bringing to bear great technical rigor in their focus on organic growth and the evolution of design species hybridizing uses relating to both local and global conditions.
Caption xxx xxxxxx xxxx xxxxx xxxxx xxx xxx xxxxx xxxxx xxxxx xxxx xxxxx xxxxx xxx xxx xxxxx xxxx xxxxx xxxxx xxx xxxxxx xx xxx xxxxxxx xxx xxxxxx.
64
October 2009 | ARC
00
Month 20xx | Publication Name
17
Just add content: Ready-Media template libraries come stocked with style sheets, color palettes, fonts, and hundreds of predesigned pageseverything you need to create a visually consistent publication with the minimum allocation of resources.
Magazine template libraries start at just $1,500

ready-media changes the way magazines are designed. By providing a complete set of templates for every kind of page, publication production is vastly streamlined, freeing designers to concentrate on the visual content side of their job instead of spending time on rote layout. Never before has media design of this quality been so accessible, so affordable.
n n
n n n
Fully customizable Adobe InDesign files, compatable with CS2CS5 Created by a team of industry leaders with nearly 100 years of publication design experience 7 magazine libraries now available Multiple font palettes to choose from Cross-platform, multi-device solutions available 1Q 2011!
Ready-Media.com
info@ready-media.com
member profile media24

Media24 now has a variety of its popular brands on the iPad
The strongest growth recently has come from titles aimed at the developing market...
entrenched in the media consumption behaviour of South Africans (given also that Huisgenoot is the longest standing local magazine), as well as the following:
of titles will be available on tablet/ereaders by the end of March 2011.

MW: What impact did the global downturn have on your business? JR: June 2009 saw South Africa falling prey to the global downturn when the country entered its first recession in 17 years. By the end of that year, job losses tallied around one million; numerous small to medium sized businesses had to close shop and major advertisers reduced their marketing spend dramatically. But then a wave of optimism hit the country in the run-up to South Africa hosting the FIFA Soccer World Cup in the middle of 2010. Consumer optimism jumped by several percentage points and marketers eager to exploit this upswing and expected growth in sales (from also the influx of foreign visitors) created a boom for all media. The magazine industry at large has remained fairly stable over the past two years; likewise Media24 Magazines, as both the circulation and advertising market leader. MW: In South Africa, Media24 is a leading publisher. Is international expansion, particularly in other parts of Africa, still on the cards, or are you now consolidating this part
of the business? JR: We have closed down our magazine publishing operations in Kenya and converted a publishing partnership in Nigeria into a licensing agreement. Our titles are distributed to immediate neighbouring countries, but we do not, at this stage, foresee any expansions into the rest of Africa.
MW: What markets are your biggest and why? JR: South Africa; our insights and
Unique editorial mix: News, gossip, info Reader comes first: Consumer activist Emotional touch-point: Ordinary people Continuous evolvement: Stay fresh True to 90 year brand legacy: Knows South Africans: Exploit niches
Having said that, the strongest growth over the past year and also considered to be the source of future growth has come from titles aimed at the developing market. In the recent consolidation of the company into five publishing units, we have strengthened the portfolio for this market from three to four womens general interest titles and also TV entertainment, soccer and mens lifestyle.
MW: How have you managed to produce a successful business model for your online publishing? JR: At Media24 Magazines we consider websites as important companions to the print brands and we have managed to grow our digital revenues from these websites by around 100 per cent over the past year. However, our main priority is not to publish magazine websites, but rather use these platforms to build brand communities and drive social media. In the digital sphere, our focus is now on developing magazine brand related applications for tablets/e-readers and mobile (including Android). Our full portfolio
understanding of local readers allows us tofocus on home-grown being best for a local market. We believe were in the business of quality content that enriches lives and builds communities; access to which is of value to our advertisers.
Companion for all
MW: Do you have a company slogan or philosophy? JR: Our philosophy is to create and publish world class magazine brand content that enriches lives on multiple platforms MW: Where do you see growth for Media24 in the short term and medium term? JR: The developing market segment (rapidly growing new middle class) locally, as well as magazine brandrelated apps (tablet and mobile).
MEDIA 24: PORTFOLIO

CONSUMER TITLES
Over 48 consumer titles, around 12 standalone print brand extensions/ special editions (linked to agship titles and covering travel, womens interest, food/entertaining, DIY and crafts etc) and the largest Afrikaans music event linked to the agship weekly title Huisgenoot. The titles cover all the publishing genres.
B2B
21 titles
CUSTOMER
10 titles at the dedicated business unit within Media24 Magazines. Also, Media24 holds a majority share in New Media Publishing, one of the largest custom publishing agencies in the country.
FREE COMMUNITY MAGAZINES:

Four (based in KwaZulu-Natal province)
fipp.com
destination indonesia
HOTSP T
I
t is no surprise that Indonesia is on the radar of international publishers. It is the largest economy in South East Asia, the third fastest growing G-20 economy after India and China and has a buoyant tourist industry, earning hard cash alongside the robust oil and gas, textile and plywood export industries. These are some of the reasons to be cheerful for Indonesias 240 million people, more than 80 per cent of whom are above the poverty line. The gleaming high-rise metropolis of Jakarta is testimony to the hive of industrious activity which permeates this nation of 17,508 islands. But, it is not all rich pickings and, rather like the 129 active volcanoes dotted around the archipelago, there are hotspots to be mindful of. The healthy growth of the economy since 2004, as well as the consistent growth of magazine Adex which grew to close to US$130m in 2009 from around US$60m in 2004 - inevitably fuelled the confidence level of magazine publishers to expand their portfolios. While it would be too far fetched to say that they were suffering from irrational exuberance, in hindsight, some warning signs were, indeed, overlooked, and a fair number felt the consequences. That said the domestic industry has made significant ground since the turn of the century. Before 1998, the growth of print media in Indonesia had been relatively slow, due to strict regulation. During that period, whoever wanted to launch a publication, had to have a SIUPP (Press Publication Business Licence). The government considered the dispersal of information as its responsibility, and had created a special department named the Department of Information to govern the media. As a result, the Indonesian publishing industry was fully controlled by the government, unlike other industries. To publish a new magazine or newspaper, many documents were required, and only a small number of publishers owned a SIUPP.
In the past few years theres been a urry of international interest in the Indonesian magazine market. Attracted by good growth potential and a receptive, literate audience, it has been an exciting time for the industry, as Elwin Siregar reports.
A moment of euphoria
Everything shifted when Indonesia entered the Reform Era in 1998. During the time of President Bacharuddin Jusuf Habibie, Muhammad Yunus Yosfiah, The Minister of Information, revoked SIUPPs as the absolute prerequisite for publishing businesses. The free market era for the publishing industry commenced, and the freedom of the press has been stronger since President Abdurrahman Wahid dissolved the Ministry of Information in 1999, when he decided that the spread of information was not the governments responsibility. Immediately, the progress of events affected the numbers of print media. As illustrated in 2003: within a semester the number of magazines escalated from 193 to 305 titles, while the number of tabloids jolted from 62 to 102 titles. If we compare with the period prior to 1998, the growth of the numbers of periodicals jumped almost 400 per cent. The emergence of the print media was followed by diversity in categories. The segmentation not only used demographics,
but also psychographics, and, thereafter, many sub-categories have emerged. In the womens category, for instance, we could find magazines about fashion, beauty, parenting and cooking, while in the childrens category, apart from magazines for pre-school, kindergarten, and elementary school, many characters appeared, for the purpose of both education and also entertainment. The same situation happened in the automotive category, with the introduction of new specialised magazines.
After the feast, the hangover
This feast, however, did not turn the publishing business into a smooth highway overnight. The circulation system, for example, could become an obstacle. Distributing publications and collecting payments from traditional agents was not easy. Agents were often overwhelmed with the magnitude of titles and lost focus. Many new media emerged and, reluctantly, died fast. New faces in the industry had to admit their lack of distribution coverage, and their bargaining power with the traditional agents was not strong. As a result, in 2004 the growth of the media slowed down. By 2009 the market reached a new equilibrium with 300 titles covering both magazines and tabloids. A number of publishers reacted with continuous improvements in the work process, and more efficiency in the distribution process. Kompas Gramedia, for instance, created a centralised circulation system. This resulted in distribution cost efficiencies, a boost in bargaining power, as well as the opportunity for package subscription programmes. On the production side, WoodWing software has been used, which has created a shorter-time production process, an orderly database and easy control.
Licensed magazines
The growing newsstands in Indonesia show this market has potential for international publishers
Alongside the new surge in the publishing industry, a number of international brands entered the Indonesian market. MRA was seen as the pioneer, with the
fipp.com
destination indonesia
children's
general
women's
launch of Kosmopolitan in 1997, and this Hearst publication has seen more success after changing its title to Cosmopolitan in 2001. The success drove MRA to launch more Hearst titles, such as Cosmogirl and Harpers Bazaar. Nowadays, MRA publishes 14 licensed magazines. Femina Group, a long standing publisher of womens magazines, also launched Cleo, Estetica, Readers Digest, and Mens Health. Currently, Femina publishes eight licensed media, more than its local magazines (six titles). Kompas Gramedia as the biggest publisher in Indonesia, through its Kompas Gramedia Magazine Group, currently publishes 27 licensed magazines. Some 15 of them fall into the children's media category with titles such as Bobo, National Geographic Kids, Donald Duck, Disney and Me, Princess, Tinker Bell, Cars, Barbie, Jalan Sesama (Indonesian version of Sesame Street), etc. Bobo magazine, which was launched in 1973, now experiences higher circulation than in its country of origin, The Netherlands. Beyond childrens media, Kompas Gramedia Magazine Group has launched National Geographic, National Geographic Traveler, Auto Bild, Chip, Chip Foto-Video Digital, Digital Camera, Prevention, and
What Hi-Fi? Sound and Vision. In July 2010, Kompas Gramedia Magazine Group launched four additional magazines: Fortune, InStyle, More and Martha Stewart Living. The total number of licensed magazines in Indonesia has now reached 80 titles, a 175 per cent increase from 2005.
Ad driven magazines
The imbalance in the growth of publications compared to readers has changed the business model. Many periodicals are not heavily supported by circulation revenue it's coming from advertising instead. There is also a tendency for some magazines to be designed as ad drivers. This happens especially in lifestyle magazines, which contribute to the average increase in the advertisement pie as much as 20 per cent per year. The advertisement format has also developed towards creative ads, from display ads previously. Furthermore, to answer the shift in reading habits, advertisers book ads in both print media and digital.
Digital initiatives
Digital advancement has been rapid. According to internetworldstats.com, approximately 30 million Indonesians access
automotive
digital
the internet. Although the penetration is still low at 12 per cent, Indonesia has positioned itself as number five in Asia, after China, Japan, India, and South Korea. There are currently 160 million mobile phone users, and 15 per cent have internet access. Many periodicals have taken advantage of websites as a promotional tool. On the websites, a few publishers use articles as teasers, and there are pages offering subscription programmes. In the last three years, a few toplevel publishers have re-launched their websites with the newest information and interactive features such as commentary columns and forum facilities, so that the visitors can exchange information. As far as mobile phone initiatives are concerned, the first were carried out through interactive SMS. They didn't last long, and a couple of years later a few media companies started to provide mobile versions of their websites. Others have advanced further through the introduction of applications for mobile phones and tablet PCs, such as Apples iPad and Samsungs Galaxy Tab. Initiatives conducted by Kompas Gramedia Magazine Group embrace all of the above The increase of visitor traffic has reached 300 per cent for each of the last three years; while similar increases have been seen in revenue. On the iPad, the companys MAJALAH app, reached number one in Top Free Apps, just two days after it was launched. The current situation is not too surprising, as illustrated by Nielsen at the recent Indonesia Marketing Forum. The company reported a stable increase in GNP since 2002, the highest level of the Jakarta Stock Exchange Composite Index since the recession and the highest reserve of foreign exchange. Quoting Yongki Susilo of Nielsen Indonesia: It is indeed the harvest year of Indonesian dreams. As Indonesian publishers reach for these dreams, up is the only way. Elwin Siregar is publishing general manager at Kompas Gramedia Magazine Group. Additional reporting by the Jakarta Post and other sources.
fipp.com
As one of the UKs leading independent international mailing houses, UK Postings provides the complete distribution service under one roof. We provide overseas mail solutions using worldwide established postal services to ensure timely, cost effective deliveries Our extensive range of international mail services includes: International mail consolidation Direct entry / local look mailings Registered services Packet and Parcel distribution Specialist delivery services Courier and freight forwarding - with signed proof of delivery Returns management
association profile magazines canada
Turning a new leaf

Magazines Canada, founded in October 1973, has become the lead advocate and focal point for Canadas magazine media says CEO Mark Jamison.
association evolved?
MAGAZINE WORLD (MW): How has the MARK JAMISON (MJ): The association started as a national physical distributor of Canadian magazines and has continued to enhance its participation with the industry in the marketplace in many diverse ways. Over the last decade, the industry mandated the CMPA to first integrate the advertising bureau (called Magazines Canada) and then the core of the countrys B2B magazines into one umbrella organisation rebranded Magazines Canada (2005). This evolution has positioned Magazines Canada to be responsive to magazine media needs. Magazines Canada has also evolved into an umbrella for the regional associations and other related national associations under which to share programme content and address common advocacy needs.
MW: What are your main priorities as far as supporting your membership? MJ: There are four focus points involving a robust level of staff and volunteer activity aimed at ensuring a healthy and vibrant magazine industry:
It's a busy year for Magazines Canada, launching a magazine and running its annual conference
1. Public Affairs has a national focus with a variety of contacts and submissions in support of government policy that is Canadian content focused 2. Advertising trade advocacy encompasses events, research, a major awards programme, and specific services like Ad Direct, a webbased ad pre-flight and delivery portal powered by industry-leader SendMyAd. 3. Circulation marketing encompasses a digital newsstand, direct marketing campaigns, newsstand promotions and, perhaps unique in the world, a publisherdriven direct-to-retail newsstand distributor. As the only distributor dedicated exclusively to Canadian magazines, Magazines Canada services a cross country network of specialty, independent and chain retailers. We distribute our member magazines to almost 200 retailers, and to wholesalers who supply a further 150 stores. We are working on an ongoing basis to maximise efficiencies, improve reach and generate sales, as well as offering a competitive pay scale, easy-to-read
online sales reports and customer service. 4. Personal development makes the association a leading provider of in-career training in Canada, with MagNet, our annual conference, being the largest gathering of any media organisation in Canada (1,300 delegates).
MW: How important are your international ties and the international market in general? MJ: Magazines Canada holds membership with FIPP, ABM, and MPA, monitoring activity and sharing when the opportunity arises. We do this in concert with very active relationships with our many regional magazine associations, as well as other national media organisations, from circulators to copyright to film and newspapers. We have to keep an eye on international trends so the association can remain nimble in helping members keep Canadian content top-of-mind in Canada (for example, Canadian magazines have 70 per cent of the subscription market but only five per cent of newsstand sales.) One useful platform for this exchange is MagNet. A partnership of many associations, this conference brings together speakers and delegates from across Canada and the world.
MW: What are you doing to support and advise your membership in these difficult economic times? MJ: The association works to make sure that its members get reasonable cost collaborative access to programmes critical to generating business. Increased advertising and political advocacy rounds out this response. For example: In personal development: We have frozen prices on most programmes, and will be offering enhanced value packages to our annual conference and webinar series passes. We also provide bursaries to members with smaller circulations to offset travel and registration costs. We are also working to reduce the need for members to travel to our programmes by increasing our offerings that allow magazines to take part remotely; i.e. our webinar series and the travelling consultants programme. We carefully select our presenters and offerings to provide personal motivation, ideas for accessing different revenue streams and the tools our members need to strengthen their businesses. In ad trade advocacy: Advertising services has created the comprehensive Toolkit for
>>
fipp.com
1 Reg 6, 201 May
VE! Aer before S ist
CANADAS MAGAZINE CONFERENCE LA CONFRENCE CANADIENNE DES MAGAZINES JUNE 7-IO, 2OII
LEARN CONNECT GROW NETWORK
SESSIONS STARTING AT JUST $6O IN: PRINT DIGITAL DESIGN AD SALES CIRCULATION PRODUCTION MANAGEMENT
magnet.magazinescanada.ca
ON! CATI LO NEW
IOTT ARR NTO DM YAR , TORO RT COU E ST THE YONG
475
association profile magazines canada
the Times initiative, encompassing magblast video podcasts, newsletters, fact books, one-page Fast Facts, webinars, live events and specialty documents, all designed to educate and inspire key stakeholders: sales professionals, media planners/buyers and advertisers. Each initiative strives to explode myths, create top-of-mind awareness and look to the future in proving the ongoing relevance and power of magazines. Other practical tools include the AdDirect ad portal and magworks creative testing service. In public affairs: The association worked to ensure that the Government of Canada sustained its commitment to and support of Canadian content programmes, including the impact of postal rates in getting content to Canadians. In circulation marketing: In 2008, our Newsstand Marketing Project helped Magazines Canada titles outperform the industry by 24 per cent and boost single copy sales by 33 per cent. In 2009-10 our collaborative Direct Marketing campaign was marketed to 970,939 readers across Canada and sold 14,626 subscriptions to a vast array of Canadian consumer magazines. Magazines
canadian publishers are now digital media enterprises...

to online TV programmes. That print readership did not decline in the recession gives added momentum to the digital drive as the industry ramps up out of the economic downturn. On the practical side, Magazines Canada partnered with Zinio to create the collaborative digital newsstand, now with over 170 titles on the system all beginning to offer even more consumer-friendly access.
MW: What is the Canadian market like at the moment? And how does it differ from the US market? MJ: Industry fundamentals remain strong, despite a recessionary economy, as readership, circulation, readers-per-copy and time-spent reading have been maintained. Performance indicates that the recession dip was the result of advertiser cutbacks rather than changes in consumer behaviour. Canadian magazine advertising revenue has bounced back from its recessionary 2009 low with ROP (run of page) pages up over five per cent (November year to date). As online/digital revenues continue their rapid expansion, magazines are increasing their capacity to extend content across all relevant digital platforms and devices while creating integrated multi-platform sales bundles. Canadian ad revenue performance has consistently outpaced the US for several years and future forecasts predict similar performance going forward into 2011. MW: What are the most popular magazine sectors and those with potential for growth? MJ: From the Consumer Magazine Fact Book we could glean that the category that has grown the most with the most launches in the past five years is leisure/ recreation/sports/travel with 48 new launches (45 in English and three in French) followed by city/regional general interest with 42 (41 English and one French) and then lifestyle (31 English and one French). The general interest magazine category accounts for the highest average issue circulation in Canada (9.52 million in 2009). Womens magazines (5.85 million) and city/ regional magazines (5.79 million) follow. MW: Are you implementing any major campaigns or events? MJ: Whether it is professional development or ad trade services, face to face or online, if Magazine Canada runs something and magazine media stakeholders consume it, its an event. Based on the trends, we will see Magazines Canada branded content, event themes and marketing move across many delivery platforms for maximum benefit to members.
Face-to-face delivery: Several events and programmes have been developed for 2011/12 to portray the magazine medium as a creative, innovative medium of the future (State of the Magazine Nation; Integrated Programs that Work; the Best on Page Awards; magblast podcast series). Conference delivery: MagNet will be tied to themes informed by other delivery platform outcomes. It will continue offering the advantages of the face to face national gathering, but will evolve to offer more and more digital components, such as webcasts during the conference and for post-conference release. Recognition delivery: Magazines Canada has implemented four separate advertising campaigns for consumer magazines and business media this fiscal year focused on varying themes supporting the power of the medium as well as encouragement to recycle magazines after they have been read and shared with others. Public affairs: The Government of Canada has mechanisms to encourage the creation of Canadian content across all cultural activity. However, these mechanisms assume that magazines are printed. Increasingly, our members are competing with domestic and foreign content that is not in print form and not regulated under current instruments.
MW: How do you see the Canadian magazine industry in 10 years time? MJ: Canadian magazine publishers of all sizes are now fully-integrated digital media enterprises embracing all relevant consumer and B2B touch points. Canadian magazines are rapidly offering a menu of communication properties that provide a 360-degree marketing presence surrounding readers wherever they live, work or play. Magazines Canada will continue to play a key role in this future development through creation of a digital roadmap including the development of our digital newsstand and relevant digital apps that deliver across all available platforms from our bedrock print, to tablet, to mobile. We cant overstate the value of an effective governance policy that supports a robust committee system in identifying industry needs and then achieving member driven goals.
the best on page awards is another huge event in the Magazines Canada calendar
Canada promotes its member titles through a range of special events every year including public festivals and conferences. We promote our magazines to libraries and partner with organisations that put the spotlight on Canadian magazines. Our digital newsstand is a collaborative and cost-effective method of disseminating Canadian magazines. In communications in general: Magazines Canada offers one of the most robust website portals among Canadian media associations. Meanwhile, February saw the launch of a national trade periodical, Canadian Magazines Canadiens: Inside Todays Magazine Media. It will feature in-depth profiles of people and publications, commentary from industry experts, plus industry trends, news and accomplishments from the magazine world. far as digital is concerned? MJ: Today, Canadian magazines are fullyintegrated digital media companies driving content across multiple platforms. We observe daily launches of tablet and mobile apps, as well as websites using the power of magazine brands to attract large responsive audiences
MW: How advanced is your membership as
at a glance
Founded: 1973 RebRanded: 2005 StaFF: 21, including full and parttime, as well as contract and warehouse personnel. they support the policy work of over 200 active volunteers on more than 20 committees and task forces. MeMbeRShip: 382 [english and French language] consumer, business media and cultural titles. the 400 member milestone is a target for 2011/12.
fipp.com
Are you ready for this new addictively amusing puzzle?

I. Complete the grid so that every row and every column is lled with just as many zeros as ones. II. A maximum of two zeros or two ones can be placed next to or underneath each other. III. Identical rows or columns are not allowed.
Easy
Hard
The puzzle your readers have been waiting for!

We published our rst Binairo in the summer of 2009 in Belgiums largest newspaper. When the puzzle disappeared from the newspaper in the autumn, we were besieged with angry e-mails. Puzzlers wanted their Binairo back. Today the puzzle has regained its place in the newspaper and it appears in different countries. We can deliver custommade magazines, books, syndication panels and an online application.
NEW PUZZ LE
Enj
thinking !
BrainSnack and Binairo, are international registered trademarks of PeterFrank t.v., Postbus B-9830 Sint-Martens-Latem, 11 Belgium. The BrainSnack and Binairo stand for high quality logical brandnames puzzles and mind games for kids, young adults and adults.
Media Content Provid
er
Go to www.peterfrank.be or www.binairo.com
Addictively am using
Copyright by PeterFrank t.v. All rights reserved. For more information about custom editions visit or website www.peterfran , adaptations, special sales, etc. , k.be or info@peterfrank.be.
or contact Peter De Schepper peter@peterfrank.be +32 486 87 12 14
special report digital developments
So, when did you start feeling that digital platforms don't matter?
The digital revolution has been every bit as controversial and difcult as the industrial one. Great progress for many has caused equal measures of confusion and casualites for others. But weve now reached the stage of acceptance, says Mike Hewitt, who guides us through a rocky ride...
s you read this, there are 17 million tablet computers in use in the world and many of them are Apple iPads. Not bad for a product that only launched in May 2010, and a useful reminder of how quickly the way we read, for pleasure and for business, is changing. For magazine publishers, the rise of the tablet is just the latest wave of technology to break over worried heads. Can it really be less than 15 years since we were having serious conversations about whether the internet might overtake radio as an advertising medium? It may have taken nearly two decades of change to persuade magazine veterans that digital was the future (and amazingly there are still a few refuseniks out there), but we are all going to have to think a little faster if were to stay in business over the next 20 years. Sadly, the evidence is that too many of us are filing reports of digital medias omnipresence in the drawer marked too difficult. Its hard to throw print publishing skills that have taken years to develop into lifes garbage chute, but like it or not, the future is digital and has been since the turn of the century. So while youll never find me denigrating those old skills (I was trying to explain how to cast off a headline to a group of baffled online editors only last month), I do spend a lot of my time helping advertising, editorial and production teams update the way they think about the world and their place in it. So, if you recognise your own recidivist tendencies in any of the above, seize the moment to learn from those who have made the switch early and are starting to reap the rewards and from those who have suffered from, perhaps, responding too late.
fipp.com/professionaldevelopment
Pushing Forward
UK magazine printers with the vision to push back the boundaries
As leading UK magazine printers for over 380 regular publications, our customers rely on us to have the foresight and the expertise to embrace new technology for the good of their titles. Working with world-leading product developers we are securing ever more cost effective magazine production and increasingly sophisticated content management and delivery. Were also actively involved in promoting revenue generating digital platforms such as sophisticated Digital Editions or iPad and iPhone Apps to help publishers identify new opportunities to monetise their content. Together we can push your title forward.
Pensord people make the difference www.pensord.co.uk 0044 (0)1495 223 721
A big thank you to Customer Care Manager, Gareth Williams for helping us to promote Pensords services.
special report digital developments
"A lot of people have chased like Gadarene swine into this, but you cant always reach a given audience this way..."
If we needed a warning that changing patterns of media consumption are going to hurt, it came in January this year with the closure of Hachette Filipacchis UK teen magazine Sugar. As Hachette Filipacchi said at the time: Over the past decade the teen magazine market has declined by 75 per cent as teens spend their media time on mobile and web platforms and increasingly expect to receive content for free. Many smaller publishers would cheerfully kill for Sugars monthly sale of 113,320, but Hachette realised that the real value of the Sugar brand is in the 430,000 readers every month who visit its online incarnation, Sugarscape. Hachette isnt the first consumer publisher to give up the battle to sustain a print title as readers rush online, and it wont be the last. Business publishers were there some years back, as those titles, often data-driven and classified-and-recruitment funded, were amongst the most vulnerable to the lower costs and greater reach of digital. Now UK print B2B stalwarts Graham Sherren and Mike Bokaie, the respective founders of Centaur and Caspian, have joined forces in a start-up which will publish entirely online. For those running magazine publishing companies, adaptation to digital is clearly not optional. If we wanted to analyse the way publishers have reacted, we might split it into five phases (with apologies to the grief counselling industry). See table. The strongest media owners and publishing teams are those that reached stage five the quickest. In four years of moderating the FIPP/VDZ/emediaSF digital publishing conference in Berlin, Ive seen delegates at every stage, and theres no doubt at all that the first step to future profitability is reaching acceptance and adopting a digital mindset. So what might that look like? One of the hardest ideas to change is the way publishers think about circulation. Subscribers and newsstand purchasers were, in the past, the passive recipients of content. Even when readers were involved, things werent always what they seemed. I have appeared as a teacher from Penge in a What Car roadtest and been the author of countless words to fill those few centimetres at the foot of other letters pages. Instead, we need to think of all our readers, whether print or online, as a network of people with a common interest, and therefore, probably, common information and entertainment needs. If we can be a place for them to gather,
FIVE STAGES OF DIGITAL

DENIAL: 1996-2002 ANGER: 2002-2007 BARGAINING: 2007-2009 DEPRESSION: 2009-2010 ACCEPTANCE: 2010? The internet is a fad which wont a ect us. How dare these internet people threaten our business? Perhaps we can buy out an online rival, or hire talent, to save our print business? Were doomed OK, prints not going to be our main earner but were still a great media business
attracted by our content but also by the opinions of others in the network, well have an audience that advertisers will want to reach. Building that audience happens much faster online, but it can drain away much more quickly too. Just ask Myspace, whose audience numbers dropped by 49 per cent last year, falling from 6.5 million visitors in May 2009, to 3.3 million in May 2010. Fortunately, the skills gained over years of building and maintaining print circulations transfer rather well to digital, giving magazine brands an advantage. At PMA Training in the UK, chairman Keith Elliot says that the fundamentals of journalism are constant, but the companys post-graduate course continues to change and adapt, with students now leaving with skills such as video interviewing and editing which make them ideal for online roles. Students now work on a print magazine, but also on a commercial online magazine, says Elliot. Students looking for jobs can continue working on the online magazine after the course. Not that he believes print is no longer required: A lot of people have chased like Gadarene swine into this, but you cant always reach a given audience this way some people arent willing or able to read online. Sales teams too have to adapt. Some very powerful print brands can still have the conversation that goes: The answer to all your problems is a page in Surprise. Now, what are your problems? Most of us cant.Thinking digitally means really understanding what an advertisers business needs are and coming up with genuinely media-neutral ways of using the network of readers you have developed to help meet those needs. That could include simple banner and contextsensitive advertising, but it might also include
events, whether live or online, surveys, contract publishing and content creation, or new ideas we havent thought of yet. Brian Neil, head of Training and Development at Centaur Media and author of Selling Advertising Space in 90 Minutes, has led sales training for 10 years and has seen the skills required change a good deal. The key principles of selling remain constant find out the requirements of the customer, build rapport and present a decent proposal," says Neil. What has changed is the increasing complexity of options and the metrics used to track success. Sales staff need to be more intellectually versatile, articulate and able to grasp more difficult options in terms of how the web works." Sales teams, journalists and marketers may be arriving at their first jobs better equipped than ever to tackle digital media, but its the publishers, managing directors and boards who often face the most difficulty accepting that decades of experience may have lost its value. In fact, it hasnt. Attracting online readers demands great design and content, excellent marketing and a real understanding of the needs of a specialist audience. If anyone has those skills, its magazine publishers. Mike Hewitt is CEO of the digital publishing business C-Stream. A former editor of Marketing magazine, he launched BrandRepublic. com for Haymarket Media before going on to publish Management Today. Mike still writes and consults in digital media and can be seen moderating the FIPP/VDZ Digital Innovators magazine media conference in Berlin, and teaching the digital module of the FIPP Magazine Brand Management Certif icate in June. Contact him at mike@mikehewitt.co.uk
THE FIPP DIGITAL PUBLISHING COURSE

Digital publishing is the biggest opportunity to hit the publishing industry in a generation. And if you havent already, its time to plug yourself in and open your mind to a new world of dynamic content and protable digital strategies. The FIPP Digital Publishing Course has been designed to equip magazine publishing executives with the knowledge, insight and skills to develop lucrative and successful digital publishing models. This practical and interactive course focuses on the strategies used by the most successful and entrepreneurial magazine website publishers. Course leaders from the Mequoda Group (USA), will share the expensive lessons that have been learned by pioneering digital publishers along with the techniques that have proven to be protable. The next course will take place in Sydney, Australia, on 7-11 November 2011. Visit pp.com/ DPC or contact training coordinator Jenny Stubbs at jenny@pp.com for more information.
fipp.com/professionaldevelopment
BPA Worldwide. Because auditing transparency and audience insights are more critical than ever
BRAND REPORT AUDIT AS OF DECEMBER 2010
BPA-AUDITED PUBLICATION PROVIDING FULL CIRCULATION DISCLOSURE CAN NOW ADD WEB TRAFFIC DATA AT NO ADDITIONAL COST
Circulation disclosure and audience insights have never been more vital in the media evaluation process. BPA members around the world now have real-time online reporting of audited web traffic included with circulation audits of print products. For more information, call +1 203 447 2800 or visit bpaww.com. BPA Worldwide. Leading the World in Media Auditing.
B R A N D R E P O RT I
BUSINESS
CONSUMER
DATA B A S E
EMAIL
EVENTS
INTERACTIVE
N E W S PA P E R
upcoming event research forum & awards
Media boffins
F
IPPs fifth Research Forum on 14-15 April in Paris, France, will debate the impact on audience behaviour of the emerging digital products offered by publishers yet not neglecting key issues concerning the more traditional field of research into print media. Print isnt dead far from it but it is changing, and the argument isnt so much about where content should live, since it should live everywhere on all platforms, but how to reshape it for different devices. The scene will be set by Denis De Costa of Adobe Systems, France, who will review the reinvention of the reading experience for the digital era. How can digital technologies be used to extend the reach and relevance of magazine publishers editorial content? It is not only that new devices are beginning to carry publishers content, but also there are new ways of using and interacting with those devices, such as animated info graphics and 360 degree rotation of items. Attendees at the Research Forum will explore the implications for audience research, both in demonstrating the value of the editorial content when delivered in fresh and innovative ways, and in valuing the advertising carried. What new research techniques will it be necessary to evolve? subscriptions and magazine apps designed for iPads and other handheld devices. Since marketing mix models are now widely used when planning campaigns, its vital for publishers that optimum information about magazine audiences are fed into the models. All too frequently the data actually used falls well short of the optimum. One particular element that is often missing is the rate of accumulation through time of magazine readership. If this information is absent, the link between exposure to a magazine ad and purchase of a product is severely diluted, and magazines contribution to a campaign will be under-estimated. In the USA, consumer magazine association, MPA, has been working to improve the situation, and at the Research Forum Kathi Love of GfK-MRI will discuss Granularity, a new way of ensuring the right input goes into the models. Granularity is an online portal created by GfK-MRI. It greatly reduces the manpower needed to generate magazine audience data for insertion into marketing mix models. In one step, agencies and modellers are able to extract insertion schedules from their media systems, feed the schedules into the Solutions Granularity portal, specify the desired output There will also be a review of the recent criteria (time periods, markets, demographics) published studies in the US dealing with and download model-ready data. consumers use of magazine content on Discussion of new methods of audience tablets, mobiles and other devices. research will review what neuroscience Theres an obvious need techniques can tell us about readers for surveys which provide use of magazines, with papers from Visit ppresearchforum. South Africa and The Netherlands. audience data on print, online com for more and mobile platforms for the For example, the Dutch information about the same magazine brands. One MediaBrain study, presented by event. The Forum will of the solutions available Dennis Hoogervorst of Sanoma be followed by the FIPP Uitgevers, will show whether will be described by Tom Research Awards. neuroscience supports claims Robinson of Affinity Research, about magazine engagement, USA. Delegates will also discuss and how interruption by advertising Affinitys newly-announced VISTA Digital service, which will measure the affects the perception and processing of impact of digital ads which are delivered to magazine and television advertising. consumers through electronic magazine It's becoming accepted that magazines
With magazine editorial content expanding onto numerous digital platforms, how can publishers devise and use research to prove the effectiveness of their advertising and communications? Guy Consterdine reports.
excel at generating word of mouth communication (WoM), and that WoM is a vital part of establishing and maintaining a brands image. There will be three papers which explore this further and make comparisons across multiple media: papers by George Mikaberydze of Hachette Filipacchi Shkulev, Russia; Robert Witteman of Sanoma Uitgevers, The Netherlands; and Taru Eboreime of the Finnish Periodical Publishers Association.
Digital demands
While digital platforms are demanding increasing attention, the event will not neglect the traditional areas of research about printed publications. The national readership survey is France is undergoing a revolution, described by FIPP Research Committee chairman Nicolas Cour of Prisma Presse; and new insights into print magazine reading are emerging from Germany, to be presented by Anna-Maria Deisenberg of the Institute for Media and Consumer research. Guy Consterdine is FIPPs research consultant
fipp.com/research
regional report north america
Mags still waiting for recovery party invite

After a contraction in the advertising market over 2008/9, ZenithOptimedia is forecasting a faster recovery for North America than initially expected, with a return to growth in 2010 and further recovery during 2011/12. However, the prospects for the magazine industry are less encouraging. Rachel Nacer reports.
mong the countries of North America the US, Canada and Mexico it's the US market which grabs the headlines. With over 7,000 consumer magazines and around 3,500 paidfor B2B titles, the US is the largest magazine market in the world, with the annual number of consumer magazine copies sold and distributed estimated at around 4.6 billion. Furthermore, the country's publishers are the most active in the world in launching international editions of their magazines. Canada and Mexico both have their own established magazine industries, with approaching 1,300 consumer magazines in Canada and just under 1,500 in Mexico. The reach of the Mexican magazine industry stretches out into the Spanish-speaking countries of Latin America, while a priority for Canadian publishers is to protect their home market from US imports. The FIPP World Magazine Trends 2010/11 report provides information on the magazine and advertising markets of all three countries in the region.
Magazines take a big hit
North America's magazine industry suffered the most during the global economic downturn, reporting a decline in advertising revenues of 21.3 per cent in 2009 following a 7.9 per cent fall in 2008 (chart one). Recovery is not yet in sight, with ZenithOptimedia forecasting further (although smaller) declines in 2011 and 2012. However, there are considerable variations within the region. The magazine market in the USA was particularly badly affected by declining advertising revenue, losing over 27 per cent of its adspend in 2008 and 2009 combined. There has also been a fall in newsstand sales as consumers
have reduced their expenditure during the recession. As a result of the squeeze on revenue, the number of magazine titles fell as closures outnumbered launches. In Canada, although adspend declined sharply at the height of the recession, there are now signs of recovery with ZenithOptimedia forecasting slight growth in magazine adspend from 2010 onwards (chart two). The number of magazines has remained relatively stable but circulation fell for the first time for many years, as publishers sought to reduce costs by cutting print runs and, in some cases, closing down print editions to become digital-only products. The most positive situation is in Mexico, where the magazine industry suffered a less dramatic decline in advertising revenues during the recession. With a forecast for double-digit growth in advertising revenue from 2010 onwards, its level of adspend is expected to have recovered to pre-recession levels by 2012. North American magazine publishers are particularly vulnerable to fluctuations in the advertising market as advertising generates a relatively high proportion of their revenue, outweighing copy sales. Adspend accounts for 59 per cent of total revenue in the USA and 65 per cent in Canada. However, copy sales are more stable than in many other markets since subscription levels are very high. In Canada, 88 per cent of magazine sales are through subscription while in the USA the figure is as high as 90 per cent.
Challenges of new technology
Besides the effects of recession, magazine publishers in the USA and Canada have been faced with the emergence of new
>>
NEW AGE
CASE STUDIES INCLUDE:
SHOWCASING A
OF EXCITING INNOVATION
The second Innovations in Magazines World Report highlights a series of magazine case studies and interviews showing initiatives that have a proven track record of being successful, focusing on identifying innovation in content-driven solutions. The study is co-published by Innovation International Media Consulting Group and FIPP the worldwide magazine media association.
The tablet revolution Mobile, video, TV and gaming Exploiting social media Digital newsstands Augmented reality & 2D tags Paywall experiments
ORDER FORM
Quantity Print Digital edition Print plus digital Member 69 69 97
UK (2.00 per copy) Europe (5.50 per copy) Rest of the World (10.00 per copy)
Or order online at pp.com/publications or fax to +44 20 7404 4170
INNOVATIONS IN MAGAZINES 2011 WORLD REPORT

Non-member 99 99 139 Sub-totals
Method of payment
I enclose a cheque made payable to FIPP
(cheques must be in UK Sterling and drawn on a UK bank)
Charge my credit card
M/Card
Visa
Amex
POSTAGE AND PACKING Print only)
Card number
Expiry date Name on card Signature Date
Security digits
(Amex)
TOTAL
Delivery address
Name (Mr/Mrs/Ms/other) Job title Company Address
Order Ref (if applicable)
Name and billing address of card holder if di erent to delivery address
Name Address
Postcode
MW_Q1.2011
Country Mobile Post/zip code Country
Direct telephone Email
Queens House, 55-56 Lincoln's Inn Fields, London WC2A 3LJ. UK

The worldwide magazine media association
Tel: +44 20 7404 4169 Fax: +44 20 7404 4170. Email: info@ pp.com www.pp.com/publications
Print sponsor
Paper sponsor
regional report north america
CHART ONE: US ADVERTISING EXPENDITURE BY MEDIUM (USD million)

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Newspapers Magazines Television Radio Cinema Outdoor Internet Total
46,227 21,712 51,610 19,581 303 5,093 7,758 152,282
48,538 22,757 55,504 20,364 339 5,297 8,688 161,487
50,237 23,902 55,390 20,589 400 5,726 9,992 166,235
51,493 24,804 58,355 20,892 460 6,344 11,086 173,434
49,948 25,688 58,723 21,211 529 7,040 14,513 177,653
43,954 23,633 57,849 19,218 608 7,131 17,823 170,218
32,966 18,568 52,630 16,471 638 6,698 20,338 148,310
29,669 18,623 56,525 16,048 670 6,902 23,082 151,519
27,592 17,990 58,893 16,079 711 7,407 26,526 155,198
25,661 17,560 60,729 16,712 746 7,723 30,636 159,766
CHART TWO: CANADA ADVERTISING EXPENDITURE BY MEDIUM (USD million)

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Newspapers Magazines Television Radio Outdoor Internet Total
2,213 534 2,473 1,024 248 207 6,700
2,284 566 2,592 1,058 265 318 7,084
2,326 582 2,637 1,149 301 492 7,486
2,305 597 2,836 1,216 324 787 8,065
2,250 628 2,886 1,284 369 1,086 8,504
2,178 605 2,969 1,363 405 1,402 8,921
1,776 516 2,714 1,285 364 1,591 8,247
1,799 522 2,921 1,362 387 1,793 8,784
1,837 529 3,043 1,417 402 1,951 9,179
1,837 538 3,129 1,466 422 2,148 9,540
CHART THREE: MEXICO ADVERTISING EXPENDITURE BY MEDIUM (USD million)

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Newspapers Magazines Television Radio Total

Source: ZenithOptimedia
417 346 2,086 325 3,175
412 339 2,254 342 3,347
435 370 2,516 382 3,704
507 437 2,880 420 4,244
577 491 3,439 485 4,992
597 520 3,863 447 5,428
467 372 3,151 349 4,340
533 421 3,592 398 4,944
597 476 4,023 438 5,534
680 547 4,627 499 6,354
digital media platforms that are increasingly competing with the traditional print media for both audiences and advertising. This is a long-term trend that will have a major impact on the future of the magazine industry. Publishers in the region have been particularly active in adapting their print products to the new technologies, seeing an opportunity to reach new audiences and generate revenue in new ways. The B2B magazine industry has already changed dramatically with publishers moving away from their reliance on print advertising revenue by extending to other media platforms, including digital and events. Meanwhile, consumer publishers are continually launching and updating their websites and are increasingly making use of social networks. They have also been quick to react to the launch of the iPad and other tablet devices by launching digital editions and applications for their titles. In the USA, the Association of Magazine Media tracked 302 digital brand extensions by its members in 2009 alone. In Canada, around 160 publishers are taking part in Magazines Canadas digital newsstand that offers digital editions and applications for the iPad. The situation in Mexico is very different, as a lower rate of internet penetration means that there is relatively little competition from the internet at the moment. As a result, the number of magazine websites remains low in this market. North American publishers have continued to expand their presence in the international
magazine market. The World Magazine Trends report contains information on cross-border magazine launches for the period October 2009-September 2010. During this period the USA has been the most important source of international launches, with its publishers accounting for over a third of all cross-border launches. American publishers have been particularly active in Asia Pacific and, to a lesser degree, in Western Europe. They have, however, had a proportionally smaller role in launching titles in the emerging Central and Eastern European magazine market. The Mexican magazine industry has a traditionally strong presence in the Latin American market (chart three). The leading Mexican magazine publisher, Editorial Televisa, has subsidiaries in a number of Spanish-speaking countries through which it distributes its titles.
The emphasis for the Canadian magazine industry is more on protecting its own domestic market from the spill of US-published magazines. Magazines Canada has been continuing its efforts to persuade the public to Read Canadian and is campaigning for better representation of home-grown titles on the newsstands. As the region emerges from recession, the challenge facing publishers is to ensure that the industry has a share in the overall recovery. This will depend on how well publishers adapt to the structural changes that technological innovation is bringing to the media industry and how well they succeed in generating revenue from the new media platforms. Rachel Nacer is a media and marketing consultant based in Paris, France and editor of FIPPs World Magazine Trends report.
WORLD MAGAZINE TRENDS

The 16th edition of World Magazine Trends provides both detailed local information on the magazine markets in a wide range of countries and also an overview of major trends and developments through regional and international data and summaries. Now featuring 48 country markets in depth, new tables include a monitor of cross-border launches, online and mobile phone penetration and number of websites. New countries featured include: Bulgaria; Egypt; Estonia; India; Indonesia; Israel; Malaysia; New Zealand; Peru; Portugal and Turkey. Order your copy of the report online at :
pp.com/publications
WORLD MAGAZINE TRENDS 10 11

The sixteenth edition of FIPP World Magazine Trends provides readers with the most comprehensive information available on leading magazine markets. The book has been compiled by FIPP through the contribution of industry experts, advertising agencies, research agencies, magazine publishers and national magazine associations.
An essential guide to circulation and adspend
PRE ORDER FOR DECEMBER 2010 DELIVERY
KEY INDUSTRY DATA ON CONSUMER AND B2B TITLES MAGAZINE ADVERTISING FIGURES AND FORECASTS INTERNATIONAL AND REGIONAL SUMMARIES MAGAZINE LISTINGS BY CIRCULATION AND READERSHIP PER COUNTRY TOP MAGAZINE PUBLISHERS PER COUNTRY... AND MUCH MORE!
Or order online at: pp.com/publications, or fax to +44 20 7404 4170
ORDER FORM
Quantity
WORLD MAGAZINE TRENDS 2010/2011
THREE FORMATS 01 Printed book (300 pages, A4, full colour) 02 Digital edition 03 Raw data in Excel spreadsheet
ANY SINGLE FORMAT: Member: 225 Non-member: 299 TWO OF ANY FORMAT: Member: 315 Non-member: 420 POSTAGE AND PACKING: (print only)
Quantity
THREE OF ANY FORMAT: Member: 475 Non-member: 630
Sub-total
2009/2010 print edition only 30, plus p&p, when you order the 2010/2011 edition
SPECIAL OFFER:
Books to Europe and the rest of the world are sent via airmail
UK & Rest of Europe

(9.50 per copy)
Rest of the world

(17.50 per copy)
Sub-total
TOTAL Method of payment

I enclose a cheque made payable to FIPP (cheques must be in UK Sterling and drawn on a UK bank) Charge my credit card Card number Name on card Date:
Please give name and billing address of card holder if di erent to the delivery address:
Mastercard
Visa
Amex Expiry date Security code Signature Order Ref (if applicable)
(Amex)
Name Address Post/zip code Country
Delivery address
Name (Mr/Mrs/Ms/other) Job title
MW_Q4_2010
Company
Address Post/zip code Direct telephone Country Mobile Email
Queens House, 55-56 Lincoln's Inn Fields, London WC2A 3LJ. UK Tel: +44 20 7404 4169 Fax: +44 20 7404 4170 Email: natalie@ pp.com
www.pp.com/publications
Paper sponsor
Print sponsor
SUPPLIERS
ADVERTISING SALES
BBN Networks
BBN offers digital advertisers a large-scale B2B marketing platform. With more than 700 websites from more than 60 B2B companies in North America and Europe, BBN reaches over 45 million business decision makers. BBN offers advertisers targeted reach to business media audiences through display ads, video, e-newsletters, e-blasts, webinars, widgets, welcome page ads, surveys, and mobile apps. BBN Networks is based in Washington, USA. 132 West 31st Street, 9th Floor New York, NY 10001, USA +1 212 231 7208 lgabriele@theb2bnet.com info@abce.org.uk
A COMPREHENSIVE LISTING OF INTERNATIONAL PUBLISHING SERVICES OFFERED BY FIPP ASSOCIATE MEMBERS AND INDUSTRY SUPPLIERS
abce.org.uk
CONTACT: Jan Pitt, Director of Magazines
Johannisstrasse 2, Freising, 85354, Germany +49 (0) 8161 / 80 74 978 info@theinterviewpeople.com
idsourcing.eu
+30 210 577 7110
editionsatlas.ch
CONTACT : Sandrine Court, media manager
CONTACT: Kleanthis Nikolaidis, managing director
theinterviewpeople.com
CONTACTS: Matthias Wur, managing director; Michael Karg, managing director
FIPP STRATEGIC SPONSOR
theb2bnet.com
CONTACT: Lauren Gabriele, business development executive
Dentsu is the largest advertising agency brand and the fth largest marketing and communications organisation in the world. As well as an extensive network of Dentsuowned ofces worldwide, the company holds an equity position in the Publicis Group, which gives Dentsu clients access to more seamless global communications. Dentsu is publicly quoted on the Tokyo stock exchange.
1-8-1 Higashi-shimbashi, Minatoku, Tokyo 105-7001, Japan +81 3 6216 5111 dentsu@dentsu.com
Dentsu
A not-for-prot organisation since 1931, BPA Worldwide, a founding member of the International Federation of Audit Bureaux of Circulations (IFABC), is governed by a tripartite board comprised of media owners, advertising agengies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any auditing organisation in the world, spanning more than 30 countries. BPA serves more than 2,500 media properties, as well as 2,600 advertiser and agency members. Two Corporate Drive, 9th Floor Shelton, CT 06484, USA +1 203 447 2800 info@bpaww.com
The New York Times Syndicate provide comprehensive coverage of news and features, distributing articles, photos and multimedia from The New York Times and more than 100 other respected sources including Der Spiegel, Harvard Business Review, Slate.com and National Geographic. It also develops foreign language licenses for T Style magazine, the NYT Book Review and Science Times. For more information visit nytsyn.com or contact nytsynparis@nytimes.com
3 Rue Scribe, Paris , 75009, France +33 1 5305 7650 hertzberg@nytimes.com
The New York Times Syndicate
PrimeDisc produces CDs, DVDs bundles for magazines publishers that deploy optical media to add value to their cover mount products. Whatever the target readers interest, PrimeDisc helps produce an optical media product that delivers an outstanding effect. Headquartered in Hong Kong, China, and with manufacturing operations in Hong Kong and Guangzhou, PrimeDisc serves its customers throughout the region and beyond. Floor 12, Unison Industrial Centre
27-31 Au Pui Wan Street, Fo Tan, Shatin N.T, Hong Kong, Hong Kong China + +852 2690 3656 lillianyau@primedisc.com.hk
PrimeDisc International
Roger Black Studio is a media strategy consultancy specialising in website, magazine and newspaper launches and redesigns; cross-media content and branding strategy; and typographical, design and art direction consulting for contentbased media. For more than 35 years, working with magazines like Rolling Stone, Roger Black has been developing strategies for how best to design publications to more effectively communicate content.
245 Fifth Avenue, Room 2345 New York, NY 10016, USA +1 212 481 9800 roger@rogerblack.com
Roger Black Studio
rogerblack.com
CONTACT: Roger Black, chairman
primedisc.com.hk
CONTACT: Lillian Yau, Business Development Manager
DIGITAL SOLUTIONS
Ceros is an advanced digital magazine platform, with more than one million opens of Ceros interactive magazines every week, readership in 192 countries and major brands creating advertising content specially for the format, Ceros is the de-facto standard for interactive online magazine publishing.
90/92 Pentonville Road, Islington London, N1 9HS, UK +44 8455 211 872 sales@ceros.com
CONTACT: Philippe Hertzberg, director EMEA

609 Greenwich Street, New York NY 10014, USA +1 212 499 3300 andergb@nytimes.com
bpaww.com
CONTACTS: Peter Black, senior vice president, business development Glenn Hansen, president and CEO
CROSS-MEDIA PUBLISHING SOLUTIONS
Ceros
nytimes.com/syndicate
CONTACT: Gloria Brown Anderson, vice president, international and editorial development
CONTENT PROVIDERS
dentsu.com
CONTACTS: Osamu Onuma, director magazine division; Fumitaka Satomi, senior manager magazine division
SSM Global Media provides expertise in international media to its clients. Many are Blue Chip listed on world markets, including publishers and agencies from all media disciplines. Importantly, having built the largest global network of media representatives in the world (more than 80 ofces) and being a high prole member of international media trade associations, clients deal condently with SSM.
First Floor, SSM House, 1 Cobden Court Wimpole Close Bromley, Kent, BR2 9JF, UK +44 20 8464 5577 stuart.smith@ssm.co.uk
SSM Global Media
TCS is a content provider specialising in quality feature articles text and photography. It sources material from publishing houses, independent journalists, photographers and photo agencies. TCS syndicates rst rights on a wide range of topics including human interest, travel, personalities, lifestyle, adventure and science to publications worldwide via its website. TCS is the ideal link between content producers and the international publishing industry.
PO Box 58295, Amsterdam 1040 HG, The Netherlands +91 80 4261 6333 tcs@thecoverstory.com
The Cover Story
COVERMOUNTS
thecoverstory.com
CONTACTS: Jan Paul Douma, CEO
Icon Design is a privately held Maltese Corporation that conceives, designs and executes high perceived value promotional items that are cost-effective for sales promotions. Apart from having its own manufacturing facilities for some product segments, it develops, designs, sources raw materials and selects suppliers, plans production, controls manufacturing and quality, manages export documentation and shipping consolidation for all kinds of merchandising items.
Praa do Principe Real ns 20, 21 & 22 2do andar, Lisbon, 1250-184, Portugal +35 62 205 6873 lisbon.ofce@gmail.com
ssm.co.uk
CONTACT: Stuart Smith, managing director
AUDITING SERVICES
ABC provides a credible, comparable and transparent measurement currency to the media industry. Covering print, digital and evolving platforms, an ABC certicate gives reassurance to advertisers and media buyers by providing circulation and website trafc gures audited to industry agreed standards. Contact info@abc.org.uk for more information or visit abc.org.uk
Saxon House, 211 High Street Berkhamsted Herts HP4 1AD, UK +44 1442 870 800
ABCe
TIP, an independent media agency, cooperates with international publishing houses and accredited freelance journalists to provide A-list interviews and features. TIP supplies in more than 50 countries the highest quality content, including: celebrities, movies, music, politics, travel, the arts and literature, health and beauty - and all available with territorial exclusivity. With TIP, editors can access the very best in editorial that engages, excites, and moves the world. Founded in 2007, content providers include
The Interview People (TIP)
matchingbox.com
CONTACT: Julie Roucos, production manager
WoodWing Software offers stateof-the-art editorial solutions for the magazine, newspaper, book and corporate publishing markets. The companys suite of editorial solutions includes its agship Enterprise publishing system, allowing publishers to seamlessly push content to any publication channel be it print, online or mobile with a single click. WoodWing has established itself as the international leader in the magazine industry, demonstrating an unprecedented return on investment. WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacic, and Latin America. Customers are served through select partners. Ronde Tocht 1d, Zaandam, 1507 CC The Netherlands +31 75 614 3400 euro@woodwing.com
ceros.com
CONTACTS: James Lovett, sales director; Paul Crabtree, group marketing director
woodwing.com
CONTACT: Jeroen Sonnemans, sales director Europe
Sddeutsche Zeitung, The Daily Telegraph, The Times, Daily Mail, London Evening Standard, The Sun, The Independent, SPIN Magazine, Metro UK, Hot Press or Foreign Policy.
ID Sourcing, with ofces in four EU countries (Portugal, Poland, Greece and Romania), operates as a sourcing company supplying high quality services to large volume clients located in all EU member states. It focuses on the design, development and supply of cover-mounted promotions for the magazine industry, as well as on other market sectors like FMCG and hyper-market chains.
19-21 Kristalli Str, Perister Athens, 12131, Greece k.nikolaidis@idsourcing.eu
ID Sourcing
Nxtbook Media transforms print materials into dynamic online publications that leverage the power of online. More than one million readers enjoy Nxtbooks every month, while publishers benet from unique revenue opportunities and impressive reader engagement. An Inc. 500 company, Nxtbook Media provides cutting edge technology and unparalleled service. 480 New Holland Avenue, Lancaster PA 17602, USA +1 866 268 1219 info@nxtbookmedia.com
DESIGN
nxtbookmedia.com
CONTACT: Jeff Martin, director of business services
Editions Atlas is a limited company with its headquarters in Lausanne, Switzerland. Founded in 1931, the company is a subsidiary of De Agostini Group. It produces artwork for advertisements and publications. Clients are based in Benelux, Europe, Eastern Europe and Scandinavia.
Route des Dragons 7, Cheseaux sur Lausanne, 1033, Switzerland +41 21 731 9025 scourt@editionsatlas.ch
Editions Atlas
Pressmart is a digital conversion and delivery partner of print publishers including newspapers, magazines, catalogues and books. It offers powerful digital publishing capabilities with an on-demand platform, advanced content management tools and an industry-
Pressmart
>>
fipp.com
SUPPLIERS directory
grade cloud hosting infrastructure. Pressmart has a global customer footprint in 57 countries with 700 publishing titles in 25 languages delivered to 1.5+ million subscribers worldwide.
55 School Lane, Whitley City KY 42653, USA +16 063 767 022 mtucker@pressmart.com
pressmart.net
CONTACT: Michele Tucker-Ali, North American sales representative
Zinio is a 24/7 global newsstand offering digital versions of magazines, books and other publications: single issues, subscriptions and access to back issues without boundaries. Zinio provides publishers new circulation and revenue growth opportunities through its offerings, from marketing programmes that include customer acquisition, retention and cross-promotion, to production services, a robust e-commerce engine and digital delivery, circulation and fullment services.
C/Almagco, 31 3 Izq Madrid, 28010, Spain +34 91 125 0350 arsuarez@zinioglobal.com
Zinio
In its 25th year, and now owned by The Irish Post Ofce, Air Business is the leading force in the innovative distribution of the printed word on a Global scale. Servicing all types of publishers we are focused on fast efcient delivery. With a data bureau that handles complex lists and instructions, all mailings are completely postal sorted prior to wrapping enabling us to achieve excellent dispatch / delivery times. Over the last 5 years the company has achieved major controlled growth. Our new strategic partnership with the FIPP will assist us with being able to provide its members with the most comprehensive suite of effective quality distribution services and rates. 4 The Merlin Centre, Acrewood Way St Albans, Hertfordshire, AL4 0JY, UK +44 1727 89 0600 sales@airbusonline.com
Swiss Post International (SPI) is the international business unit of Swiss Post. Represented in Europe, USA and Asia, SPI offers tailor-made solutions for customers' individual needs. From subscription management, CRM services, subscription sales, letter shop tasks, fullment and time-critical transports to worldwide distribution, including international newsstand sales, SPI is the full-service provider for all publisher-related services.
Die Schweizerische Post Swiss Post International Mingerstrasse 12 3030 Berne Switzerland +41 44 925 20 01 carsten.vossmeyer@swisspost.com
Quayle Munro (incorporating The van Tulleken Company) is a leading independent merchant bank, with ofces in London, New York and Edinburgh. Quayle Munro acquired The van Tulleken Company, the M&A specialist in media and technology software, in 2008. Quayle Munros media team advises independent publishers and international corporations on a wide range of corporate transactions, including M&A, and debt and equity fundraising.
22 Berners Street, London, W1T 3LP, UK +44 20 7907 4200 enquiries@quaylemunro.com
Quayle Munro
LICENSING AND SYNDICATION
Bruce Sawford Licensing (BSL)
Bruce Sawford Licensing is Britains leading provider of third party licensing services to publishers around the world. It represents the interests of more than 100 companies and uses its unique database system to identify suitable matches for licensing. It selects partners, leads negotiations, generates documentation and provides full administrative support once agreements are underway. In short, BSL makes licensing easy.
3-4 Brookside, Lillingstone Lovell Buckinghamshire MK18 5BD, UK +44 1280 860 185 Bruce +44 7831 567372 Owen +44 7531 595 603 bruce@brucesawfordlicensing.com
quaylemunro.com
CONTACTS: Jane Collins, executive assistant; Kit van Tulleken, executive director
405 Lexington Avenue, 46th Floor New York, NY 10174, USA +1 212 355 1390 newyork@vantulleken.com
swisspost.com/press
CONTACTS: Carsten Vossmeyer, head of industry publishing
brucesawfordlicensing.com
CONTACTS: Bruce Sawford, managing director; Owen Sawford, new business director
airbusonline.com
vantulleken.com
CONTACTS: John Wickersham, managing partner; Jonathan Gordon, managing director
CONTACT: Loriane Hirst, sales director
ENTERPRISE AUTOMATION
zinio.com
CONTACT: Raul Suarez, managing director global Jashanmal is a distributor and wholesaler of international press and books in the UAE, Bahrain and India (in partnership with Media Star). It handles titles across categories including domestically and internationally published daily papers, current affairs weeklies, consumer weeklies and monthlies. Its focus is on news trade distribution through category management arrangements with the UAEs leading retailers, and publisher fullment services.
PO Box 1545, Dubai , United Arab Emirates +971 4 266 6633 narain@jashanmal.ae
DISTRIBUTION
Dubai-based magazines, newspapers and books distribution company, which has been in operation for more than 40 years. Distributing more than 1,500 international titles from the USA, France, Germany and Italy such as Cosmopolitan and Mens Health Dar Al Hikma also distributes more than 400 GCC Arabic and English titles from Oman, Qatar, Kuwait, KSA, Egypt, Lebanon and Syria. Every publisher gets a customised distribution and marketing plan.
PO Box 2007, Dubai, United Arab Emirates +971 4 266 5394 alhikma@emirates.net.ae
Dar Al Hikma
jashanmal-uae.com
CONTACT: Narain Jashanmal, distribution manager
Dalim software, headquartered in kehl, Germany, is a global leader in the design and development of innovative productivity, workow and communication software solutions for the publishing and graphics industries. Since 1985, Dalim Software solutions have been selected by some of the most renowned media publishing, advertising, prepress and printing companies worldwide. The acceptance of our solutions is our motivation to constantly develop technologies which have the potential to affect the media landscape for the decades to come. info@dalim.com
Veronis Suhler Stevenson (VSS) is a private equity rm that invests buyout and structured capital funds in the media, information and education industries in North America and Europe. VSS provides capital for buy-outs, recapitalisations, growth nancings and strategic acquisitions to companies and management teams with a goal to build companies both organically and through a focused add-on acquisition programme.
7th Floor, 350 Park Avenue New York, NY 10022, USA +1 212 935 4990
Veronis Suhler Stevenson
CONTACTS: George Cole, partner VSS structured capital funds, Jeffrey Stevenson, managing partner and co-chief executive ofcer
8th Floor, Buchanan House 3 St Jamess Square, London SW1Y 4JU, UK +44 20 7484 1400 sodim@vss.com
dalim.com
+49 7851 91 96 0
Excellent publishing experience, outstanding journalistic quality and economically successful premium brands make Europes largest magazine publisher Gruner+Jahr the perfect licensing partner. The new G+J International Brands and Licenses Unit offers ready-to-launch concepts of brands such as GEO, GALA, PM, Parenting International Network and NEON in print, online and beyond to generate revenues from copy sales or ad-driven markets. Your local knowledge about the market and G+Js routine and excellent expertise in internationalising strong brands, leads to a solid and efcient partnership. Become part of Gruner+Jahrs international success story.
Am Baumwall 11, 20459 Hamburg, Germany +49 40 3703 6331 internationalbrands@guj.de
Gruner + Jahr
CONTACT: Osman Cheikh Hassan, managing director
Dawson Media Direct (DMD) brings together publishers and airlines through the provision of newspapers and magazines to passengers onboard aircraft and in executive lounges throughout the world. These actions benet from a sophisticated inight copy allocation system, which is able to tailor placement to forecasted passenger loads for each individual ight and class and accurately report usage to publishers.
Inight House, Hurricane Way, Axis Park Langley, Berkshire, SL3 8AG, UK +44 17 5348 5000 enquiries@dawsonmd.com
Dawson Media Direct
Established in 21 countries, Lagardre Services is a world leader in travel retail and press distribution. In retail, it operates major brand names like Relay and Inmedio (Eastern and Central Europe). Thanks to a strong and longterm partnership with publishers, Lagardre Services distributes domestic and international newspapers and magazines in 11 countries and manages Relay.com, the digital kiosk.
2 rue Lord Byron, 75008, Paris, France +33 142 99 0708 bellot@lsnet.fr
Lagardre Services
CONTACTS: Carol Werl, chief executive ofcer; Bertin Sorgenfrey, head of international marekting
vss.com
CONTACTS: Marco Sodi, partner; Morgan Callagay, managing director
guj-international-brands.com
CONTACT: Andr Mllersmann, head of international brands and licenses unit
INVESTMENT BANKING
DeSilva and Phillips honours the simplicity and strength of basic principles: sellers deserve the highest price; buyers deserve the best deal; restructurings require the most efcient solution. It achieves the optimum solution for its clients not simply a tombstone. It has successfully concluded over 195 deals, among them the most signcant deals the industry has seen.
475 Park Avenue South, 22nd Floor New York, NY 10016, USA +1 212 686 9700 roland@mediabankers.com
DeSilva and Phillips
IT SOLUTIONS / SERVICES
lagardere-services.fr
CONTACTS: Jean-Louis Nachury, chairman and CEO, Frdric Chevalier, executive vice president, strategy, innovation & sustainable development; Catherine Bellot-Antony, assistant
Siemens IT Solutions and Services is a market leading systems integrator, providing its publishing customers with tailored solutions to help launch new services, generate additional revenues, improve operational effectiveness and reduce costs. It can support its clients by providing consulting advice, systems design, procurement, project management, implementation, testing, roll out and ongoing support, including running their IT operations.
Stadium House, 68 Wood Lane, London W12 7TA, UK +44 774 063 1772 media@siemens.com
Siemens IT Solutions and Services
Hot English Publishing
Hot English Magazines fresh and fun approach to learning English is available for licensing to publishers all over the world. The offer comes complete with strong supplementary material and the full support of an expert team. Hot English Magazine is an absolute must for any publishers varied magazine portfolio, and will allow you capitalise on the huge market in your country for English language learning.
Paseo del Rey 22, 1, 1, 28008, Madrid, Spain Telephone: +34 91 549 8523 thorleyr@hotenglishmagazine.com
mediabankers.com
CONTACTS: Roland A DeSilva, managing partner; Reed Phillips III, managing partner
dawsonmediadirect.com
CONTACTS: Phil White, director; John Howe managing director
siemens.com/media
CONTACT: Chris Lawrence, principal consultant; Harald Greiner, business development
www.hotenglishmagazine.com
CONTACT: Thorley Russell, Managing Director
>>
fipp.com
SUPPLIERS directory
isme tee 30-18, Tallinn, 13512, Estonia +372 656 3783 enn@trykitehno.ee +1 718 473 0720 david@mediaideas.net
MEDIA STRATEGISTS
media-ideas.com
CONTACT: David Renard, senior partner
ONLINE RESEARCH TOOLS
Business Strategies Group specialises in helping B2B media companies develop businesses in Asia. Drawing on the resources of the regions most experienced team, Business Strategies Group has worked with clients on market research, new product launch support, support for board-level strategic planning exercises and identifying potential M&A partners, assistance with planning and negotiation, M&As, negotiating M&As, and opening up new geographies.
1101 Wilson House, 19-27 Wyndham Street, Central Hong Kong, China +85 2 2525 6120 paul@bsgasia.com
Business Strategies Group
CONTACT: Enn Kerner, managing director
bsgasia.com
CONTACT: Paul Woodward, principal
Cross Border Media (CBM) specialises in building strategic alliances internationally. It undertakes market research, event management, licensing, jointventures, wholly-owned subsidiaries, mergers and acquisitions. CBM organised the Monetising New Media Platforms conference in 2007 and The Global Business Media Forum 2010 (supported by BPA and ABM). Clients include BPA, MIT Technology Review, The Deal, DealMaker, Weider, Playboy, Scientic American, Afaqs, Crain Communications and Gruner+Jahr.
303 Fifth Avenue# 1608, New York NY 10016, USA +16 467 241 787 crai@crossbordermediainc.com
Cross Border Media
Media Convergence Asia Pacics mission is to expand the presence of established media companies in the Asia Pacic region. The companys strength is reected in three major areas: a thorough knowledge of the magazine business at all levels; an understanding of the markets and their cultural diversity; and a solid network of relationships throughout the region, with access to talents and industry professionals for the local adaptation of consumer magazines. It has ofces in Sydney, Beijing and New Delhi. The companys expertise spans from general advisory services to the creation of local subsidiaries and joint ventures.
PO Box 567,Vaucluse Sydney, NSW, 2030, Australia +61 2 9327 8966 tellmeall@mediaconv.com
Media Convergence Asia Pacic
MJ Communications & Publishing strategies aims to serve publishers by offering strategic publishing solutions and advisory from concept, market studies, research, licensing, partnerships, to graphics and marketing. Being aware of global trends, market cultures and economies, MJ C&PS are experts of the MENA region and EU markets.
Steinbrechstrasse 9, Magstadt, 71106 Germany +49 160 9770 7214 info@mariellajaeger.com
MJ Communication & Publishing Strategies
Looking for more cost-effective ways of doing in-house research across your organisation? Demographix specialises in supporting publishers and broadcasters with tools for sales insight, reader panels, subscriber satisfaction surveys, online questionnaires and more. The system is designed for global reach, with inbuilt support for multilingual surveys. Responsive all-inclusive helpdesk support, custom-build projects and technical excellence are hallmarks of its service.
57 Chestnut Road, London SE27 9EZ, UK +44 20 8761 7854 bobby@demographix.com
Demographix
SPONSOR OF THE FIPP MAGAZINE BRAND MANAGEMENT CERTIFICATE

UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future. Its products are made of renewable raw materials and are recyclable. UPM consists of three business groups: energy and pulp, paper and engineered materials. The Group employs around 23,000 people and it has production plants in 15 countries. In 2009, UPMs sales amounted to 7.7 billion. UPMs shares are listed on the Helsinki stock exchange. The company offers the broadest array of papers to reach your readers. For every end-use, we have a paper for you.
mariellajaeger.com
CONTACT: Mariella Jaeger, founder/ consultant
demographix.com
CONTACTS: Bobby Pickering, director; Derek Cohen, managing director
mediaconv.com
CONTACT: Didier Gurin, president and CEO; Linda Li, corporate manager
#706 Inspiring Space, No. 25 Ganluyuan Nanli. Beijing 100123, China +86 1 39 1127 9075 jenny@mediaconv.com
PRM Media Advisors International specialises in media and management consultancy, licensing and joint ventures, M&A, international postal issues, and internet and software for print media.
Tennisveien 12C, Oslo, 0777, Norway +47 9 087 1076 peremo@online.no
PRM Media Advisors International
PAPER SUPPLIERS
CONTACT: Jenny Hu, country manager
Holmen Paper is a leading supplier to daily newspapers, retailers, telephone directory companies and magazine publishers. Holmen Paper has paper mills in Norrkping and Hallstavik in Sweden and in Madrid, Spain. Total production capacity amounts to two million tones per year. The total number of employees is 2,200.
Vattengrnden 2, Norrkping SE-601 88, Sweden +46 11 23 50 00 info@holmenpaper.com
Holmen Paper
www.upm.com
PO Box 380 00101 Helsinki, Finland + 358 204 15111 paperinfo@upm.com
upm-kymmene.com
CONTACTS: Ken Ehrnrooth, vice president, Publishers Segment. Ulla-Riitta Unkuri, director, Marketing Communications
CONTACTS: Chander M Rai, president and CEO; Lekha Rai, director
Founded 18 years ago, MediaFund offers magazine owners and operators execution of their strategic plan. MediaFund has worked for the largest publicly held media organisations as well as a number of privately held magazine groups in acquisitions as well as in disposals.
139 Highlever Road London, W10 6PH, UK +44 20 8960 4967 prc@mediafund.co.uk
MediaFund
CONTACT: Per R. Mortensen, president
MULTI-CHANNEL CMS SOLUTIONS
holmenpaper.com
CONTACT: Giselle Sucre, business intelligence manager
PHOTOGRAPHIC AGENCIES
Cue Ball is an advisor, broker and business developer for the media and communications industries. Cue Ball promotes the convergence and globalisation of ideas, brands, media, content and capital. The rms speciality is the brokerage of all forms of cross-border media deals: syndication, licenses, joint ventures, strategic partnerships, mergers, acquisitions and divestitures. Cue Ball works with more than 70 clients from 15 countries.
1035 Fifth Street, Boulder Colorado, 80302, USA +1 303 449 9194 cabell@cueballdigital.com
Cue Ball
eZ Systems
Adaptable, open and reliable are the key values of eZ Publish, the worlds leading multi-channel Web CMS for the media industry. Its platform is used by more than 1000 media brands worldwide including publishers such as Arnoldo Mondadori, Cond Nast, Financial Times Group, G+J, Lagardre Active, LexisNexis, Prisma Presse, Sanoma Magazines, Wall Street Journal, WEKA and UBM. eZ Publish allows media companies to place any type of content within a single platform, from any content-source, and efciently manage, distribute and monetize that content across any channel such as online, mobile/ IPhone, print, video, e-readers/iPad, community and e-commerce. Klostergata 30, Skien, N-3732, Norway +44 7554 432 123 rro@ez.no
mediafund.co.uk
CONTACT: Piers Russell-Cobb, managing director
Media Venture is an equity company focusing on solutions across traditional and digital media to open new markets. Services include active merger and acquisitions, analysis, consulting, research on business development, investments into new media ventures, business models, prototypes and market testing.
Schnbrunnerstrasse 222-228/3/7 Vienna, 1120, Austria +43 664 451 6662 mario.husten@mediav.eu
Media Venture Services
CONTACT: John T Cabell, founder and CEO

6211 Shadow Tree Lane Lake Worth, FL 33463, USA +1 561 649 9948 greehan@cueballdigital.com
CONTACT: Mario Husten, managing partner
cueballdigital.com
CONTACT: Mike Greehan, partner and COO
Gratek Consultants
Gratek was founded in 1989 to run project management for new and existing publishing houses and printing plants in the Baltic. Clients include Unipress, Publishing Ekspress Group, Norfolier A/S, Venspils Nafta and Fogra.
mediaIDEAS is a leading research and consulting rm for print and digital publishing. It is a leading source of unbiased information, technology and product directions, and industry denitions. Its team is comprised of industry leaders and researchers and has worked on cutting edge initiatives in the publishing and mobile devices space.
P.O. Box 1301, New York NY 10009, USA
mediaIDEAS
ez.no
CONTACT: Rolf Rohwer, global media manager
Sappi is the worlds leading producer of coated paper. its brands include Magno, HannoArt, Tempo, Quatro, Royal, Allegro, Cento, Era, EuroArt Plus, EuroBulk, Furioso, Galerie, Mega and Tauro graphic papers, as well as Algro, Leine and Parade speciality labelling and packaging papers and boards. Customers in more than 100 countries worldwide specify these for the highest quality publishing, promotional and packaging applications. The papers are produced in mills accredited with ISO 9001, ISO 14001 and EMAS certication and Sappi is the rst paper company in Europe to hold chain-of-custody certication for its entire European operations under both the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certication (PEFC) schemes. 154 Chaussee de La Hulpe, 1170, Brussels, Belgium +32 2 676 9700 communications@sappi.com
For over a decade, Celebrity Pictures has provided an unbeatable platform for the worldwide syndication of studio celebrity portraiture. Its archive boasts an eclectic mix of high-production imagery on internationally renowned celebrities from all areas of entertainment, fashion, arts, politics and sport.
98 De Beauvoir Road, London N1 4EN, UK +44 20 7275 2700 info@celebritypictures.co.uk
Celebrity Pictures
celebritypictures.co.uk
CONTACTS: Dan Braybrook, international sales director; Alan Strutt, photographer
Picdesk Image Library
Since 2005 Picdesk has licensed rights-managed images to a worldwide client base of over 2800 photo editors, art buyers and creative directors. Picdesk is a niche picture library specialising in images of women for use in magazines. Clients license images from Picdesk for major features, covers, editorial and advertorial usage. We represent 39 international photographers and communicate specic requests to a resource of over 500 freelance photographers.
6/9 Sterling Circuit, Camperdown NSW, 2050, Australia +61 2 9029 4251 simon@picdesk.com.au
sappi.com
CONTACTS: Marco Eikelenboom, director sales and marketing; Marjolein Vile, marketing communications manager (marjolein. vile@sappi.com); Antti Makkonen, sales director publishing (antti. makkonen@sappi.com).
www.picdesk.com.au
CONTACTS: Simon Moss, director; Megg Moss, director
>>
fipp.com
SUPPLIERS directory
PRINT SOLUTIONS
Dai Nippon Printing (DNP) was established in 1876 as the rst full-scale printing company in Japan. Today, DNP is one of the worlds largest printing companies. It has a history of innovation in print and IT, and continually develops its solutionoriented business model, whereby it also contributes to the development of the publishing industry.
1-1-1 Ichigaya Kagacho, Shinjuku Tokyo, 162-8001, Japan +81 3 3266 3800 fukuda-k@mail.dnp.co.jp
Dai Nippon
editions service and the ability to publish either online or via iPad and iPhone app technology thus helping customers make the most of new digital and mobile platforms. Pensord is ready to help publishers adapt and thrive long into the future.
Tram Road, Pontllanfraith, Blackwood NP12 2YA, UK +44 1495 22 3721 sales@pensord.co.uk
support these solutions revitalise and streamline production workows at an affordable investment. Burg Stramanweg 105, Amsterdam Censhare is all-in-one. More than 70 national and international media companies, nancial service providers, agencies and companies in industry and commerce make successful use of integrated publishing with censhare. They include BMW, Opel, GM, coop, REWE, dyson, McCann Erickson, Deutsche Post, Deutsche Bank, Opel, SwissRe, Geberit and SIEMENS, Cond Nast, Sddeutscher Verlag, Editora Abril, the National Magazine Company and Austrian News Verlag. SMEs such as Karl Storz, Hevert and the LST Group have opted for a communication database with censhare.
Paul-Gerhardt-Allee 50 Munich, 81245, Germany +49 89 5 6823 6102 mw@censhare.de 1101 AA, The Netherlands +31 2 0697 6029 info@vangennep.nl
+31 20 4874 270 david_jeffrey@tw4.com
tw4.com
CONTACTS: Patrick Eleveld, managing director; David Jeffrey, business development director
vangennep.nl
CONTACT: Gerda Oppewal, CCO
TRAINING
pensord.co.uk
CONTACTS: Darren Coxon, managing director
SUBSCRIPTION SERVICES
CDS Global is an outsource provider with operations in the UK, Australia, USA and Canada. It offers customer management solutions to the worlds leading publishers and other sectors such as government, direct marketing rms and nancial institutions. CDS Global is committed to providing the highest quality service, delivering consistent client support and investment in technology.
Tower House, Sovereign Park, Lathkill St Market Harborough, Leics LE16 9EF, UK +44 1858 46 8811 mark.judd@cdsglobal.co.uk
CDS Global
dnp.co.jp
CONTACT: Kenichi Fukuda, general manager business solutions and marketing
Berliner Alee 26, Dsseldorf, 40212 Germany +49 211 862 0180 ishihare@dnpe.jis.de
Since 1900, Toppan Printing has met clients' needs and expanded its business through advanced and progressive technologies. With this leading edge, Toppan has faced the birth of a new millennium and its own centenary with condence and a set of optimistic plans for clients needs.
1-11-1, Shimura, Itabshi-ku, Tokyo 174-8558, Japan +81 3 3968 5111 osamu.mitsui@toppan.co.jp
Toppan Printing
Cardiff University runs internationally respected graduate training programmes for journalists. Magazines, broadcast and newspaper options deliver craft skills within a curriculum that recognises the realities of converged digital media. All students acquire skills in video, audio and social media, along with the core values of good journalism.
Cardiff School of Journalism, King Edward VII Avenue, Cardiff CF10 3NB, UK +44 2920 874 000 holmesta@cardiff.ac.uk
Cardiff University
CONTACTS: Takashi Ishikawa, managing director; Akihiko Shibata, technical representative
censhare.com
CONTACT: Matthias Wurth, communications manager
cardiff.ac.uk/jomec
CONTACT: Tim Holmes, lecturer
toppan.co.jp
CONTACTS: Naoki Adachi, president; Osamu Mitsui, foreign rights manager international sales
OneVision Software AG
cdsglobal.co.uk
CONTACT: Mark Judd, commercial director
Emirates Printing Press

FIPP PRINT SPONSOR FOR FIPP WORLD MAGAZINE TRENDS 2009/2010 AND PRINT SPONSOR FOR WMM 2010
Emirates Printing Press, based in Dubai, is the leading high quality press in the UAE. Its eight, six, ve and four colour presses and three Rotoman heatset web presses offer state of the art printing facilities for books (hard and soft backed), calendars and magazines. It offers repro, print and distribution all under one roof.
4 High Street, Burnham, Buckinghamshire SL1 7JH, UK +44 16 2866 8884 eppeurope@aol.com
SOFTWARE
For 25 years, Adobes award-winning software and technologies have redened business, entertainment and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at any time. With a portfolio of many of the most respected and recognisable software brands, Adobe is one of the worlds largest and most diversied software companies.
345 Park Avenue, San Jose 95110-2704, USA + 1 206 675 7607 lynly@adobe.com
Adobe Systems
OneVision provides innovative software for the publishing and printing industry. Focusing on process automation and resource optimisation, OneVisions portfolio comprises solutions for le control, correction and normalisation, ink saving, image enhancement, creation of ePapers and le logistics. Headquartered in Regensburg, Germany, OneVision serves customers in more than 60 countries through a worldwide network of sales subsidiaries.
Dr. Leo-Ritter-Strae 9, Regensburg 93049, Germany +49 941 780 040 info@onevision.com
Circdata offers market leading customer services and web-based solutions for subscriptions, event delegate registrations and online digital products to publishers and event organisers. By combining innovative and cutting edge web technology with an excellent customer services team Circdata brings transactional processing and services into the 21st Century.
The Coach House, Turners Drive, Thatcham RG19 4QD, UK +44 1635 869 868 j.ormiston@circdata.com
Helen Berman is an international media sales trainer, speaker and author of Ad Sales: Winning Secrets of the Magazine Pros. The Helen Berman Corporation specialises in increasing sales and building skills and strategies for magazine publishing, online sales and events. The courses include integrated media, new media and media ROI. The company also offers webinars and e-newsletters.
15332 Albright St, Antioch #164 Pacic Palisades, California, 90272, USA +1 310 230 3899 hberman@helenberman.com
Berman Media Sales Institute
onevision.com
CONTACTS: Isabelle Tricot, manager special projects; Kathrin Schwagerl, corporate communications
helenberman.com
CONTACT: Helen Berman, president
adobe.com
CONTACTS: Lynly Schambers-Lenox, senior product marketing manager
eppdubai.com
CONTACT: Ron Nunn, sales manager
FIPP PRINT SPONSOR FOR MAGAZINE WORLD

Pensord is one of the UKs leading magazine printers, and an avid supporter of the publishing sector. In addition to its role as print sponsor of Magazine World, Pensord is also an associate member of PPA, and strategic partner of its Independent Publishers Advisory Council. Pensord not only boasts market leading print technology, it also has a steadfast determination to maximise the latest content management and delivery technology. Team Pensord promises publishers an award-winning and comprehensive package of support, including a free publication health check to help customers identify opportunities to reduce costs; a free green audit to establish the most cost effective approach to sustainable printing; a comprehensive digital
With more than 1,000 customers, Atex technologies power some of the most prestigious, high performing and award-winning media companies worldwide. Its systems manage endto-end workow for all advertising, subscriptions, print and digital content management operations. Atex remains committed to helping media companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant and available on demand.
100 Longwater Avenue, Green Park Reading, Berkshire, RG2 6GP, UK +44 1189 450 128 info@atex.com
Protecmedia (protecmedia.com) is a private held Software Technology Company focused on helping publishing companies maximise their newsroom and advertising resources. Protecmedia performs its activity through consultancy and software product development. Its products and services have been deployed in countries in Europe and America, and its know-how comes from 30 years of collaborative work with publishers.
29 Calle Julin Camarillo Madrid, 28037 Spain +34 91 573 0808 acheca@protecmedia.com
Protecmedia
circdata.com
CONTACTS: James Ormiston, managing director; Mark Sullivan, sales manager
TW4 (a Time Warner company) meets the international fullment needs of its premium client base. It offers global fullment services for clients who operate internationally and nationally. Its services include subscriptions management, order processing, response handling, PCI compliant international payment processing, billing and renewals, customer care, ecommerce, warehousing and distribution and the best reports in the business.
Vida Gebouw, Kabelweg 73, Amsterdam 1014 BA. The Netherlands
TW4
PMA trains journalists worldwide from postgraduate to editor level. It offers courses across all the core editorial and design skills, and how to integrate them from print to online. Its digital courses on working with video, sound, images, the web and words are particularly relevant to multimedia platforms. Delegates learn practical skills fast in highlytailored small groups.
PMA Centre for Media Excellence, 7a Bayham Street, London NW1 0EY +44 (0)20 7278 0606 riva@pma-group.com
PMA Media Training
pma-group.com becomeajournalist.com
CONTACT: Riva Elliott, business development manager
protecmedia.com
CONTACTS: Juan Eloy Martn, sales and marketing director; Andrs Checa, marketing manager
atex.com
CONTACTS: Jane Taylor, regional marketing manager NEMEA; Jerome Laredo, vice president sales NEMEA
Van Gennep develops, markets and supports collaborative workow systems for the publishing industry. With an in depth understanding of publishing challenges, innovative software development, and a culture of dedicated customer support, the company provides easy-to-use software solutions. Combined with comprehensive, personalised user
Van Gennep
Reach 11,800 publishing executives in 90 countries through an exciting range of advertising opportunities in
MAGAZINE WORLD
For more details, contact Stuart Hands at: stuart@fipp.com or call: +44 20 7400 7535
fipp.com
ON TARGET?
Make sure you are on target by attending The Research Forum (1415 April 2011), a two-day event for publishers, researchers and marketing executives in the magazine business. It has previously attracted some of the worlds leading magazine research professionals, who meet to discuss the latest issues and developments in BOOK NOW AT www.ppresearchforum.com
EXCELLENCE
REWARDING
All delegate prices include a ticket to the FIPP Research Award Dinner, where outstanding research will be recognised. Additional tickets can be purchased at www.ppresearchforum.com
awards
diary
SOCIAL MEDIA AND MAGAZINES April 2011, Brazil Organised by ANER aner.org.br PRESS MAGAZINE WEEK 6 April 2011, Paris, France Organised by SPM lapressemagazine.fr MAGNET: CANADAS MAGAZINE CONFERENCE 7-10 June 2011, Toronto, Canada Organised by Magazines Canada magazinescanada.ca/magnet
THE CEO'S SUMMIT 6 October, New York, USA Organised by LatinVision Media latinvision.com/conference
FIPP RESEARCH FORUM / AWARDS

14-15 April 2011, Paris, France Organised by FIPP fippresearchforum.com CIRCULATION DAY May 2011 ANER aner.org.br 2011 ANNUAL CONFERENCE 1-4 May 2011, Austin, TX, USA Organised by ABM americanbusinessmedia.com
MPA/PBAA RETAIL MARKETPLACE 12-14 June 2011, Baltimore, Maryland, USA Organised by MPA magazine.org/retailconference PPA AWARDS 15 June 2011, London, UK Organised by PPA ppa.co.uk/events MPA DIGITAL: TECHNOLOGY 23 June 2011, New York, USA Organised by MPA magazine.org
38TH FIPP WORLD MAGAZINE CONGRESS

10-12 October 2011, New Delhi, India Organised by FIPP/AIM fippindia11.com IFRA EXPO 10-12 October 2011, Vienna, Austria Organised by WAN-IFRA ifra.com AOP SUMMIT 14 October 2011, London, UK Organised by the Association of Online Publishers (AOP) ukaop.org.uk
PUBLISHING 2011 4 May 2011, London, UK Organised by PPA ppa.co.uk/events FESTIVAL OF MEDIA 8-10 May 2011, Montreux, Switzerland Organised by C Squared Events festivalofmedia.com MPA NATIONAL MAGAZINE AWARDS 9 May 2011, New York, USA Organised by MPA magazine.org PRESS FESTIVAL 14 May 2011, Budapest, Hungary Organised by the Hungarian Publishers Association sajtofesztival.hu AEEPP AWARDS 19 May 2011, Madrid, Spain Organised by AEEPP aeepp.com INDEPENDENT MAGAZINE MEDIA CONFERENCE 18-20 May 2011, San Francisco, USA Organised by MPA magazine.org/imagconference PRESS FREEDOM SYMPOSIUM June 2011 Organised by ANER aner.org.br
EDITORIAL WORKSHOP July 2011 ANER aner.org.br DIGITAL NEWSSTAND WORKSHOP July 2011 ANER aner.org.br III BEST MAGAZINE COVER OF THE YEAR July-September 2011 ANER concursocapas.org.br VDZ DIALOGMARKETING TAG 24-25 August 2011, Hamburg, Germany Organised by Verband Deutscher Zeitschriftenverleger (VDZ) dialogmarketingtag.com V ANER MAGAZINE FORUM 12 September 2011 Hyatt Hotel, So Paulo, Brazil ANER aner.org.br IAB MIXX CONFERENCE AND EXPO 3-4 October 2011, New York, USA Organised by the Internet Advertising Bureau (IAB) iab.net AMERICAN MAGAZINE CONFERENCE 4-5 October 2011, New York, USA Organised by MPA magazine.org/amc
56TH DISTRIPRESS CONGRESS 17-20 October 2011, Barcelona, Spain Organised by Distripress distripress.net AUSTRIAN MAGAZINE AWARDS STERREICHISCHER ZEITSCHRIFTEN PREIS November 2011, Vienna, Austria Organised by sterreichischer Zeitschriften- und Fachmedien-Verband oezv.or.at PUBLISHING EXPO 2011 November 2011, Moscow, Russia Organised by the Guild of Press Publishers (GIPP) press-expo.ru/english
FIPP DIGITAL PUBLISHING COURSE

7-11 November, Sydney, Australia Organised by FIPP fipp.com/dpc AUSTRALIAN MAGAZINE WEEK 7-11 November, Sydney, Australia Organised by Publishers Australia and MPA publishersaustralia.com.au ZEITSCHRIFTENTAGE, PUBLISHERS NIGHT 17-18 November 2011, Berlin, Germany Organised by VDZ zeitschriftentage.vdz.de
>> IF YOU WOULD LIKE YOUR MAGAZINE MEDIA RELATED EVENT TO BE FEATURED HERE, EMAIL AMY@FIPP.COM WITH THE DETAILS fipp.com Q1. 2011 | Magazine World |59

Magazine World 2011 Q 1

Enviado por

Dados do documento

Descrição original:

Título original

Direitos autorais

Formatos disponíveis

Compartilhar este documento

Compartilhar ou incorporar documento

Opções de compartilhamento

Você considera este documento útil?

Este conteúdo é inapropriado?

Direitos autorais:

Formatos disponíveis

Magazine World 2011 Q 1

Enviado por

Direitos autorais:

Formatos disponíveis

MAGAZINE WORLD

No.68 Q1.2011 fipp.com

love pace impact

humour talent innovative insight

fresh sign-posts consistency challenging

Negotiating a fluid landscape

Editor Amy Du n Managing editor Karen Taylor Design Ian Crawford

FIPP MANAGEMENT BOARD

FIPP ADVISORY BOARD

* See page 11 for more information about

FIPP's Innovations in Magazines World Report

Q1. 2011 | Magazine World |03

Now available for Android

Software for efcient cross-media publishing

Abril Dennis Publishing MacMillan Ringier United Nations Virgin

magazine world issue 68

the iPad phenomenon

03 Chris Llewellyn talks about

8 The latest global print and

26 COSMOPOLITAN Hearsts long-standing brand shares its secrets for success

WORLD MAGAZINE DESTINATION

Q1. 2011 | Magazine World |05

FIPP magazine course takes off

n UK publishing association, ppA , has

n iNdepeNdeNt MediA sANoMA

n BBN ANd BpA WorldWide have

n App builder MagazineCloner.CoM

Spot the tagS

n Sixty-six jourNAlists and other

06 | Magazine World | Q1. 2011

FIPP INNOVATIONS REPORT LAUNCHED

B2B media company,

Cross-media publishing solutions

PLAYBOYs parent is going back to

FOLLOW FIPP ON TWITTER

Title: Cosmopolitan Brand owner: Hearst Magazines

Title: Diabetic Living Brand owner: Meredith

Title: FourFourTwo Brand owner: Haymarket Media

Licensee: Le Media Circulation: 25,000 Cover price: 34,500 VND (1.30)

Title: GALA Launch date: 15 December

EVO Publisher: Dennis

SCIENCE ILLUSTRATED Publisher: Bonnier Corp. Country: USA Developer: Bonnier,

BRAVACASA Publisher: RCS

MANN Publisher: Hjemmet

Publisher: Time Inc. Country: USA Developer: WoodWing

DOVE Publisher: RCS

MARTHA STEWART EVERYDAY FOOD Publisher: Martha Stewart

VIRTUAL HISTORY ROMA Publisher: Mondadori

Country: Italy Price: 7.99

MAX Publisher: RCS MediaGroup Country: Italy Price: 2.39

ZOO ROLLER GIRL

JUST BE Publisher: Pacific

Country: UK Developer: Mobikats Price: 1.49 (1.77)

EMPIRE Publisher: Bauer Media Country: UK Price: Introductory price

THERE IS ONLY ONE ISSUE 3.

ead Print is d rint long live p

fut ure of the

new publication innovations in magazines world report

The wow! factor

innovations in magazines 2011

How to best use 2D tags

Mobile optimisation: Make sure your content is