A STUDY ON MARKET POTENTIAL FOR CAREERWISE

CONDUCTED AT BANGALORE, ASSESSPEOPLE SERVICE PVT. (LTD). INDIA

SUBMTTED IN PARTIAL FULFILLMENT OF THE COURSE REQUIREMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT

SUBMITTED BY: ROHIT KUMAR (N.S) DSBSPGDMA1038

GUIDED BY: PROF. DR.S.SAIGANESH (FACULTY, DSBS)

GUIDE CERTIFICATION This is to certify that the report titled A study on MARKET POTENTIAL FOR CAREERWISE SECTOR OF ASSESSPEOPLE has been prepared under my guidance and supervision. The report is submitted in partial fulfillment of post graduate diploma in Management (Approved by AICTE) by ROHIT KUMAR N.S Reg. no. DSBSPGDMA1038 and this report/ study have not formed a basis for the award of any degree or diploma in any university/ institution.

Place

Date

Guide Name

Director

Designation

DECLARATION

I hereby declare that the information presented here is true to the best of my knowledge. Also, the report has not been published any where else.

I hereby declare that the report/ study titled STUDY ON MARKET POTENTIAL FOR CAREERWISE prepared under the guidance of MR.S.SAIGANESH submitted in partial fulfillment of the requirement for the award of Post Graduates Diploma in Management (AICTE) in Dayananda Sagar Business School is my original work and has not been submitted for the award of any other degree/ diploma in any university / institution.

Place: Bangalore

ROHIT KUMAR N.S

Date:

Signature:

ORGANIZATION CERTIFICATE
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Acknowledgement
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The project of this magnitude would not have been completed singly. Firstly I want to give my hearty thanks to all mighty who made the world and me also. There are many other people without whom the completion of the project would not have been possible. Some have contributed towards this directly while other have provided indirectly It gives me immense pleasure to thank Mr.Satish salivati (Head Service Delivery) and Mrs. Priyanka Sinha(BDE) for providing me summer training in his reputed organization and giving me a chance to have the experience of actual Service Provider. I am indebted to Prof.Dr.S.Saiganesh (faculty)and my project internel guide for his guidance and cooperation in completing this project.

I am also grateful to Prof. R.K.Vijya sarthy,DIRECTOR, DAYANANDA SAGAR BUSINESS SCHOOL, BANGALORE, for permitting me to undertake this study.

PREFACE

PGDM is the one of the most reputed professional coures in the field of Management.It include theory as well as its practical application.Summer Training is an integral part of PGDM programme, for sucessful completion of this programme require two months summer training in reputed organisation. So after completion of third semester each student at DAYNAND SAGAR BUSINESS SCHOOL, BANGALORE need to under go two months training in an organisation. This training serves the purposes of acquainting the student with environment of an organisation in which student have to work hard in future .Only theoretical knowledge is not enough but its practical application is also required to be learned. I was fortunate enough to have an opportunity of doing summer training at ASSESS PEOPLE SERVICE Pvt. Ltd.INDIA. Every trainee was required to prepare a report of his working in the organisation. I was assigned a project on MARKET POTENTIAL FOR CAREERWISE In this report,all the important findings of the project are included ,over and above an overall profile of the company(CAREERWISE) is also given.It is hoped that this report will make the readers familiar with the store and also give the idea about the product and services offered by the company.

TABLE OF CONTENTS

SR NO 1 2 3

CHAPTER NAME INTRODUCTION INDUSTRY PROFILE COMPANY PROFILE

PAGE NO

PRODUCT PROFILE

5 6 7 8 9 10 11

RESEARCH METHODLOGY PROFILE OF RESPONDENT DATA ANALYSIS AND INTERPRETATION FINDINGS LIMITATIONS BIBLIOGRAPHY ANNEXURES

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INTRODUCTION

Assess People services Pvt.Ltd. India is online workforce assessment service company and has been in the e-assessment space for over 11 year. As a leader in online assessment the company has expertise in designing, deploying scientifically validated assessment for use invaried setting assessment Pvt.Ltd.The first Indian company to adopt internet technologies at its very nascent stage to deliver best in-class workforce assessment .Two vertical level corporate &Future workforce. This company proven track record of working with client of repute across several location in India &other countries with various sector of the industry. Careerwise is an interactive zone for school students, provided for self discovery, learning and growth. All the services support the goal of doing what you love, getting better at it and making the most of your potential, for we believe that each of you is unique and needs to discover what will make you happy and successful. In india there are four branches of the company , Mumbai, New Delhi, Bangalore and Chennai.

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Company profile

Assess people pvt ltd is a pioneer in workforce assessment services since 1999 in India this is an online workforce Assessment services company and has been in the e-assessment space for over 11 year . This company has four branches Mumbai, Chennai, NCR, Bangalore and Pune. As a leader in online assessment the company has expertise in designing, developing and deploying scientifically validated assessments for use in varied setting Founded and managed by a group of passionately committed professionals with several decades of experience in human Resource Management and technology This is the first Indian company to adopt internet Technologies at its very nascent stage to deliver best in-class workforce assessment services. This company have a proven track record of working with clients of repute across several locations in India and other countries with various sectors of the industry. Our solutions are well researched and tested through extensive empirical studies in the client environment. This company has a team that is backed by an experienced and competent board of advisors and directors with international experience to bring in the strategic focus into our vision. This company has a team comprises renowned academicians in ststistics, psychology and organizational behaviour who bring a research perspective to all our service offerings to meet the highest quality standards.

About Us

Pioneer in workforce assessment services since 1999

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Assessment services for o High School Students to Senior Managers o Individual and team assessments Build on continuing research, scientific concepts and process rigour Proven track record with clients across industry segments Research Associates in Psychology, Statistics and Assessment science. Internet as the medium of delivery Own operations in Mumbai, Chennai, NCR, Bangalore and Pune. Assessments anytime, anywhere..

What we do For Companies

We help companies improve their workforce productivity through o Improving quality and productivity of hires o Reducing cost of hiring o Reducing cost of training o Managing fitment and job transition o Improving individual and team development plans o Managing attrition o Conduct specific workforce research studies Assessment of aptitudes, abilities, skills, behaviours, competencies, knowledge, morale, attitude and work values Multilingual Assessments Biometrics, Photo, Phone2web Analytics-Basic and Advanced End2End Assessments Organisation-wide Surveys

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Board of Directors

R.Kannan Managing Director & CEO R. Kannan is the founder promoter of AssessPeople and brings with him over thirteen years of experience in Human Resource Management and over fifteen years of entrepreneurial experience. His areas of expertise include Human Resource strategy management, workforce management and process management. An alumnus of XLRI (Batch of 82), he has worked in organisations like Blow Plast, Crompton Greaves, Hindustan Lever and the Murugappa Group in various positions in workforce managment. His last stint in HR was at the Murugappa Group where he worked as the General Manager HR and moved on to create his own space in Indian industry .Long before online workforce management solutions entered the Indian scenario; he envisaged its need and founded AssessPeople in 1998, with a charter to provide best-in-class, workforce management solutions through the synergy of HR and psychology, in India and abroad, using the Internet as the medium of delivery. Over the years, with its origin in India and global in vision' philosophy the company has grown to a leadership position in the
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domain of workforce management solutions in India and is beginning to make forays into international markets as well. In addition to his business activities, he founded and manages a not for profit organisation to help the visually challenged www.anuvikaz.org Apart from being an avid reader, writer and speaker, he has also authored a book Taking Charge of your Career published by Penguin.

DIRECTOR Ganesh subramaniyam Ganesh is a Director on the board of AssessPeople and advises the company of matters of Strategic Finance. A Chartered Accountant and a Cost Accountant, Ganesh has worked in organisations like Coopers & Lybrand, Bank of America, Ernst & Young, Nadathur Holdings, He has over 15 years of experience in Finance and operations. His expereince in the Consulting sector has given Ganesh an in-depth broad based understanding of the technology finance interface, a determinant of his contribution as a member of the Board and the Management Team. He has an in-depth exposure to IT and Software Development in terms of processes of financial and operations planning, budgeting and cost management . He also has an in depth exposure to the complete spectrum of accounting, taxes, finance, budgeting, controlling and reporting. He helps structure and optimize all administrative processes and commercial decisions within the organization. When not at work he enjoys music, reading,writing and cricket

Lalitha Kannan DIRECTOR Lalitha Kannan has been a guiding force behind all legal, secretarial and strategic finance issues in AssessPeople. Her sound financial advice and her years of experience have helped AssessPeople since its inception. A Company Secretary by profession, Lalitha has worked with various companies consulting
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in the areas of legal and company law regulatory and compliance matters. With over seventeen years of experience as a Company Secretary, Lalitha brings to the table a strong blend of confidence and financial expertise. She has an in-depth exposure to Financial and Operations Planning and Budgeting. She helps organize and optimize all financial processes and strategic commercial decisions within the organization. Lalitha has been a constant support for the team at AssessPeople. A very approachable and likable person of senior management team. When not at work she loves homemaking, reading and music.

Dr.Aru Varma Director Dr. Arup Varma, is Indo-U.S. Professor of Management Studies at the Graduate School of Business, Loyola University Chicago (U.S.A.). Dr. Arup Varma is a Professor of Human Resource Management at Loyola University Chicago, having joined Loyola in 1996. Previously (2002-2007), he was Director of the Institute of Human Resources & Employment Relations, and Chair of the HRM department. He has also been a visiting professor, and guest lectured, at Peking University, Beijing, China; Tulane University, New Orleans (U.S.A.); Great Lakes Institute of Management, Chennai; XLRI, Jameshedpur, Clark Atlanta University, Atlanta (U.S.A.), and Aston University, Birmingham (U.K.). Dr. Varma has published numerous scholarly articles and book chapters on key topics in Human Resource Management. He has taught courses in International and Strategic HRM, Staffing, Organisational Theory and Behaviour, Strategic Financial Analysis, Performance Management, Organisational Development & Change, etc. His current research looks at performance appraisal, and expatriate selection and evaluation. He belongs to the XLRI Batch of '84 and is a Ph.D. (Industrial Relations & Human Resources), from Rutgers University, NJ. An outstanding teacher and researcher in his own right, he was awarded the 'Graduate School of Business Faculty of the Year - 2002/3'and the 'School of Business Administration Researcher of the Year - 2003/4'. He is a member of the
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American Psychological Association, the Society for Industrial/Organizational Psychology, the Academy of Management, the Society for Human Resource Management, and the Human Resource Management Association of Chicago. A well respected professor globally, Arup brings in a global favour to the "Think Tank" in AssessPeople.. He works with AssessPeople in guiding the strategic research initiatives and facilitates moves for partnerships with academic and research institutions in India and abroad. When not at work he enjoys cooking and travelling.

Anil Kochhar Director An alumnus of XLRI (Batch of 82), Anil has worked in Ranbaxy in various positions in Human Resources and moved on to create his own space in Indian industry. As a Managing Director of an leading International Buying house in India, Anil had worked extensively with clients in USA, Europe and South East Asia markets. A keen eye for international business opportunities and a strong sense for managing relationships makes Anil a valuable asset to the 'think tank' of the AssessPeople Board to fulfill to global aspirations of the company. When not at work he enjoys music, traveling and reading.

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PRODUCT PROFILE

Future Workforce Why this generation is precious They are the future workforce. They will decide the direction of our economy. They will impact our daily lives by their successes and failures. The challenge being faced by today's education system is to enable this generation to translate their knowledge and skills into performance - by matching them with the opportunities available in today's world. It is thus imperative to ensure that the future workforce is exposed to the best possible decision making tools. With extensive research capabilities and experience in working with organisations of repute we have designed set of future workforce management services to help student make informed choices at the high school, graduation and job seeking stages.

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Careerwise.in is an interactive zone for school students, provided for self discovery, learning and growth. All the services support the goal of doing what you love, getting better at it and making the most of your potential, for we believe that each of you is unique and needs to discover what will make you happy and successful. We want you to discover your unique talents and make informed choices when it comes to careers assessment. The interactive platform would be both learning and fun to do education career development. The CAREERWISE zone consists of a series of online tests for aptitude that would help careers assessment. This would help in planning a career through a scientific process leading to a self development career plan. The DISCOVERY zone provides various tests for you to check your skills and abilities. They will make you think and reflect on your attitudes and behavior and provide insightful feedback. The WoW (World of Work) zone has resources that would help you to explore various vocations. For those of you who are wondering what each vocation holds for you, this is the right place to get insights into what is in store in most of these vocations - a very important step in careers assessment. The WES (What Experts Say) zone has an array of practical insights on various aspects from experts in various fields of careers assessment All the zones will be fun to navigate around and also benefit your education and career development.

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As you approach the finish line in your graduate degree program, you should be thinking about your ultimate career aspirations. When you are ready to begin your job search, first you must know the different stages in the job search process and where you are in each of the stages. This includes preparing a resume, Group Discussions, Interviews and most importantly knowing your skills. Planning and preparing for a job in advance is the key to successful employment. Careersmart is a pioneering initiative from AssessPeople(formerly Careersindia), a leading workforce assessment services company and has been designed to help you in your preparation for the dream job! An Interactive web enabled programme that includes a range of services - right from preparing your resume to providing you with assessments and techniques to identify your strengths and weaknesses and prepare you for the toughest of interviews. Make a smart move for your dream job. CareerSmart is a web enabled program and offers the following services/sections: WHAT IS CAREERSMART? Resume Builder: A custom designed engine to build a professional resume from the various formats available, just the way prospective employers would like to see it. Careersmart Aptitude Test (CSAT): This section gives you a feel of the entry level screening tests conducted by numerous organisations. English Wise: This section is designed to test your proficiency in English. The English wise report provides you with detailed development suggestions. It covers both Basic and Applied Skills of English. Skill Explore: A service to assess and identify your skills that will hinder or help in the job search process. The report provides developmental suggestions on areas that require improvement. GD Coach: Helps you understand the intricacies of a Group Discussion. The section offers information and a GD Quiz section to evaluate your understanding of the dynamics of a Group Discussion and provides you with specific development suggestions.
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Interview Manager: Video clips on how to attend interviews and a mock interview quiz ection prepares you to face the challenge of a big time interview!!!

SERVICES OF COMPANY

Assessment Solutions For Manpower Hiring Workforce management solutions for hiring In the current Industrial scenario, with the 'war for talent' intensifying, it's clear that scientific methods are proving their value in workforce management. They are generating both direct and indirect returns on investment. 'Hiring the right person' cuts down the loss of productivity created by wrong decisions in employee recruitment. Our workforce management solutions for hiring range from individual assessment at entry level for abilities, skills and behaviours to pre employment assessments for managerial personnel that include standard and customized assessments.These solutions are made available in a web enabled hiring process management for employee recruitment that is seamless and easy to use.

Associate Level Ability Screening Associate Level Behavioural Competency Profiling Work Personality Profiling for Managerial Positions Campus Hiring Solutions Competency Modeling and Assessments Nursing Skills Test

Workforce Growth Solutions

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Workfoce management initiatives, result in improvement in productivity, quality and customer service at a financially measurable rate. Our 'Growth Solutions' range from Assessments that provide well defined and focused action for workforce management. Development and goal alignment to providing detailed developmental suggestions and support guides for improvement initiatives. These solutions are made available in a web enabled process for both self assessment and feedback on a multi rater model. Our growth solutions include:

Multi-rater feedback system for workforce management Competency modeling and assessments for workforce development process management

These solutions help in drawing up optimum workforce management plans for organization. We have conducted extensive research through various studies across organisations in India on several areas of employee engagement and attrition. The findings of these studies indicated significant linkages among the onboarding, engagement and attrition process, thus highlighting a need for an integrated process management for optimum management of the workforce in a seamless manner. Our process management for retention cover a series of surveys aimed at connecting with employees at various stages of their tenure in the company. Thoroughly researched and standardized, these surveys come in three versions: Onboarding, Engagement and Exit

The Dipstik range of Surveys

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OBJECTIVE

To study the market potential for careerwise.

Objectives of Careerwise: 1.Build commitment in the individual. 2.Develop long-range perspective. 3.Providing best sevices. 4.Lessen employee obsolescence. 5.Ensure organizational effectiveness. 6. Quality service provided by the company.

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RESEARCH METHODOLOGY

Type of research

Descriptive Type of data

Primary data Data collection method

Data is collected through structured questionnaire. Sampling

Convenient sampling Sample size 50 Data analysis technique

Quantitative Data analysis tool

Bar charts,pie charts.

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Question 1. Do you know about careerplanning services? a) Yes b) No 17 33 34% 66%

Do you know about careerplanning services

17
YES NO

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INTERPRETATION: 34 % parents and students know about the career planning services mean while 66% dont have any about this service.

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Question 2: Do you think these services are helpful for students? a) Yes b) No 36 14 76% 24%

Doyouthinktheseservicesa helpful for students re

YES

NO

24% 76%

INTERPRETATION: Maximum numbers of people has a better experience of career planning and counsiling services.

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Question 3: What is your career planning? a) MBA b) ENGINEIERING c) MEDICAL d) OTHERS 08 17 10 15 14% 34 % 20% 32%

18 16 14 12 10 8 6 4 2 OTHERS 0 MEDICALS ENG MBA What is your career planning

INTERPRETATION: Over all 34 % of students are know what they have to do while there are 32% are those student who they dont know what to do.

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Question4: . Would you be interested in career planning services?

a) Yes b) No

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76% 24 %

W ouldyoube intereste incareer planningservice d s

YES

NO

24%

76%

INTERPRETATION: Maximum 76% student are interested in career planning services.

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Question 5: Are you aware of their services? a) Yes b) No 16 34 32% 68 %

Are you aware of their services

16 34
YES NO

INTERPRETATION: Maximum number of students and parents i.e., 32% are aware of the career planning services , rest 68 % are not satisfied.

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Question 6:How you come to know about career planning service ! a) Friends b) T.V Add c) Internet d)Others

40 35 30 25 20 15 10 5 0 Colum n2 Colum n1 :How you come to know about career planningservice

INTERPRITATION: Maximum number of student and parents 62% knowing about career planning services through or by the help of internet.

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Question 7: Do you think parents should be take career services for best career of their childrens ? a) Yes b) No c) Others

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25

20

15 Colum n2 10

0 OTHERS NO YES

INTERPRITATION: 83% parents want to chosse the best career for their children.

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Question 8: Which kind of change you need in this service ! a)Easy approch b)Career oriented c)Reduction in price d)Multi career awareness

18 16 14 12 10 8 6 4 2 m ulti reduction career in price awareness 0 career oriented Easy approch : Which kind of change you need in this service !

INTERPRITATION: career orientation is the maximum 45% service which is parents want to change for their childrens, mean while easy approach is lesser then all given datas . Multicareer awareness is second prefference of student and parents.

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9.Will you recommed your friends and relatives to use career planning services? a)Yes b)No

Will you recommed your friends and relatives to use career planning services

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31

YES NO

INTERPRITATION: 62% answered recommed their friends and relatives to use career planning services.

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10. How you made the order for the service of career planning? a)Online b)Phone c)Meeting d)Others

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15 How you m ade the order for the service of career planning 10

OTHERS

0 MEETING PHONE ONLINE

INTERPRITATION: 72% parents and student made the order of career planning services through internet / online.
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11.How will you rate for career planning services? a)Excellen b)Good c)Average d)Cant say

20 18 16 14 12 10 8 6 4 2 0 How will you rate for career planning services

INTERPRITATION: maximum numbers of student and parents answred cannt say anything because they dont have enough awreness about this career planning services. On another asspects we seen that the parents who have idea about career planning services they rated this career planning 38%.

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FINDINGS

Maximum number of student and parents are not aware of career planning service. Data on internet is not suficient as good as others. Maximum number of students dont know thair area of interest. Qalification of parents and their source of income is most important for the students to choose their career . Maximum no of parents want to give the best education their child but by the lake of information they dont. Awaring program like advertisment are not good.

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Limitations of the study

Time limit is the major constraint. Some respondents refuse to co-operate. Some respondents replied half heartedly. Some respondents gave incomplete information. Some respondents gave dishonest answer.

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BIBLIOGRAPHY

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WEBSITE VISITED www.Assesspeople.com SL NO. TITLE OF THE BOOKS AUTHOR NAME OF PUBLISHER

Principles of Marketing

Philip Kotler

Prentice Hall Of India 9th Edition

Marketing Management

Philip Kotler

Himalaya Publishing

Research Methodology

C.R. Kothari

www.Wekipedia.com www.Marketresearch.com

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PERSONAL INFORMATION
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Dear sir/ Madam, I Rohit kumar N.S student of DAYANANDA SAGAR BUSINESS SCHOOL PGDM(AICTE) BANGALORE conducting a survey on CAREER PLANNING SERVICES under ASSESSPEOPLE Pvt.Ltd Bangalore; This survey is a part of my partial fulfillment of PGDM course. Please provide relevant information by filling this questionnaire to make my survey more comprehensive. All details from your part will be kept confidential.

Survey on career planning services:-

PERSONAL DETAIL:Name:Age:Sex:Mobile no:Occupation:1. Do you know about careerplanning services? Yes No 2. Do you think these services are helpful for students? Yes No 3. What is your career planning? MBA ENGINEERING

MEDICAL

OTHERS

4. Would you be interested in career planning services? Yes No 5. Are you aware of their services? Yes No
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6. How you come to know about career planning service? Friends T.V add Internet Others 7. Do you think parents should be take career services for best career of their children? Yes No Others 8. Which kind of change you need in this service? Easy approach Career oriented Reduction in price awareness

Multi career

9. Will you recommend your friends and relatives to use career planning services? Yes No 10. How you made the order for the service of career planning? Online Phone Meetings 11. How will you rate for career planning services? Excellent Good Average 12. Do you have any suggestions for career planning services? Please mention .. ..;

Other way

cant say

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