BB0001

S. Kumar

Bachelor of Business Administration-BBA Semester 1 BB0001 Marketing - 2 Credits (Book ID: B0078) Assignment Set- 1 (30 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 a. What do you mean by buying motives? Give examples. (4 marks)
The thoughts, feelings, emotions and instincts that induces customer to buy a product are called as buying motives According to Prof D.J. Duncan buying motives are those influences or considerations which provide the impulse to buy, induce action and determine choice in the purchase of goods and services.

a. Emotional product buying motives in which buyer decides to purchase a product without thinking over the matter logically and carefully. Buyer takes the decisions on the emotions. Following factors provides the list that influence the emotional product buying motives b. Rational product buying motives: When buyer examines pros and cons of purchasing a product and takes decisions then the behavior is called as rational product buying motives. Buyers will be looking for any of the following factors before taking rational decisions b. Rational patronage buying motive will arises after buyer analyzing the shop carefully and providing the information to reference group members. Rational patronage buying motives include the following

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BB0001

S. Kumar

For Solved SMU Assignment @ 1000 Rs Per Semester Email: mba8182@gmail.com Ph: 09873669404
b. Explain briefly the stages involved in buying process. (6 marks)
Consumer passes through five different stages while purchasing the product.

1. Need recognition: customer posses two type of stimuli at this juncture. One is driven by the internal stimuli and another is external stimuli. The examples of internal stimuli are customers desire, attitude or perception and external stimuli are advertising etc. From both stimuli customers understand the need for the product. Here marketer should understand what customers needs have that drew customers towards the product and should highlight those in the communication strategy. 2. Information search: In this stage customer wants to find out the information about the product, place, price and point of purchase. Customer collects the information from different sources like 3. Evaluation of alternatives: After collecting the information, consumers arrive at some conclusion about the product. In this stage he will compare different brands on set

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BB0001

S. Kumar

parameters which he or she thinks required in the product. The evaluation process varies from person to person. In general Indian consumer evaluate on the following parameters

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Q.2 Explain the marketing concepts with its relevance in todays marketing environment. (10 marks)
Marketing Concept: This calls for studying the consumer behaviour, as customers need to be given priority. Thus, identification of target market before production becomes essential to

For Complete Answers Contact Q.3 What is product mix and product life cycle? Elaborate. (10 marks) February 2011
Product Mix One major management aspect involved in product policy is the decision concerning product mix. This is more important nowadays since most of the manufacturers are diversifying their products.

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Ph: 09873669404

BB0001 Bachelor of Business Administration-BBA Semester 1 BB0001 Marketing - 2 Credits (Book ID: B0078) Assignment Set- 2 (30 Marks)

S. Kumar

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Give a note on Functions and Types of distribution channels. (10 marks) Q.2 a. What is price determination and price discrimination? Give examples. (5 marks)

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b. Discuss the environmental considerations in the marketing process. (5 marks) Q.3 Mention the criteria of effective market segmentation and also the elements of market segmentation with relevant examples. (10 marks)

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