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Package 1 Package 1
CM workplaces
n Collaborative portal n Lean CM workflow n CDT maintenance n Data integration

Package 2 Package 2
CM analytics (market & POS view) Lean process workflow
SEM for planning
Complexity
Package 3 & 4 Package 3 & 4 Master Data/ CDT workflow Layout WB Shelf opt. SAP POS Article/SKU/Day
POS data mapping
n Merchandising functionality n POS data handling
Category logistics
MAP
Third party POS data Warehouse

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InfoCube Goods Procurement InfoCubes Sales Audit
InfoCube Merchandise Flow
InfoCubes Shopping Basket Analysis (2.0B) InfoCubes Category Management
InfoCube Customer
InfoCube Consumer InfoCubes MAP- Scenario (2.0B)
InfoCube Article
InfoCubes ArticleScenario (2.0B)
InfoCubes Campbell Integration
Integration of SAP BW and SAP Retail
Enterprise Management Customer Relationship Management Category Management
Strategic Enterprise Management
Business Intelligence
Managerial Accounting
Financial Accounting
Market Research & Analysis
Sales Support
Customer Service
Customer Loyalty
Collaborative Business Planning Vendor Relationship Management
Merchandise & Assortment Management
Product Introduction & Maintenance
Price & Promotion Management
Procurement
Forecasting & Allocation
Purchasing
Settlement
Supply Chain Management
Distribution Planning
Inventory Management
Warehouse Management
Shipping & Transportation
Replenishment
Sales Channels
Store Business
Catalog Sales
e-Commerce
Interactive TV
M-Commerce
Business Support
Human Resource Core Functions & Strategy
Human Resource Analytics Treasury/Corporate Finance & Enabling Solutions Management
Fixed Asset Management
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End-to-end data warehouse solution
n Integrated tool-set n Easy-to-use Administrator Workbench for implementation and maintenance. n Business Content - Preconfigured information models reduce cost to build and maintain.
End-user access
n Single-point of access to all enterprise information
u u
User-friendly Business Explorer with graphical front-end Self-service for all levels eliminates IT backlog
n Immediate access for real-time decision making (OLAP engine provides a powerful interactive analysis instrument).
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Flexibility & Openness

n Supporting diverse databases, operating systems and hardware platforms. n Open BAPIs for external data sources, third party extraction and analysis tools.
Scalability
n Fast and easy implementation with preconfigured Business Content n Flexible design for individual needs n Can easily grow while meeting performance demands
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New Generation Data Warehouse Solution
End-to-end data warehousing

and OLAP solution
Low cost to maintain Fast implementation Faster analysis results Low training costs Future-proof
Pre-loaded with SAPs
business process know-how (Retail Business Content)
Analysis without programming

(Ad-hoc Reporting)
Consistent, intuitive user

interface
Member of mySAP.com family

BW Retail Content

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Data Warehousing Functions Data Warehousing Functions

Business Content Business Content

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Best practice examples. Quick starting solutions.

Web pages Workbooks

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Employee Turnover and Retention Management (1) Cockpit (2)

Retail: Category Management (2)

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Industry-specific Business Content General Business Content

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Category Category Management Management

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Merchandise & Merchandise & Assortment Assortment Planning Planning

Loyalty Loyalty Management Management

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Consistency of operational processes with management

Validated and comparable information

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Customer Order Level of scanning revenue

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