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uestion 1

0 out of 1 points

Qualitative interviews cannot be replicated because ________. Answer Selected Answer: Correct Answer: The samples are not representative They are contextdependent 0 out of 1 points

Question 2

"Keeping a group within boundaries, generating interest but not leading the discussion." What role is being described here? Answer Selected Answer: Correct Answer: Focus group analyser Focus group moderator 0 out of 1 points

Question 3

Probing a respondent means ________. Answer Selected Answer: Correct Answer: Sending a follow-up email after the interview Asking further questions to explore an issue 1 out of 1 points

Question 4

Which of these affect the respondents' answers to interview questions? Answer Selected Answer: Correct Answer: All of these All of these 1 out of 1 points

Question 5

Why is it usually inappropriate to use qualitative interview data to make statistical generalisations to a wider population? Answer Selected Answer: Correct Answer: Because samples are usually not representative Because samples are usually not representative 0 out of 1 points

Question 6

Which of these is an ethical issue to consider when audio-recording interviews? Answer Selected Answer: Correct Answer: Participant should be allowed to switch the recording device off at any time All of these 0 out of 1 points

Question 7

What is another term for an 'informant interview'? Answer Selected Answer: Correct Answer: An anonymous interview An in-depth interview 0 out of 1 points

Question 8

A company's own internal 'Internet' is called a ________. Answer Selected Answer: Correct Answer: Chat room Intranet 1 out of 1 points

Question 9

"The dress, manner and body language of the interview will influence the way the interviewee answers the questions." What effect is being described here? Answer Selected Answer: Interviewer

effect Correct Answer: Interviewer effect 0 out of 1 points

Question 10

Why is it a good idea to gain knowledge of your host organisation before beginning your interviews? Answer Selected Answer: Correct Answer: To triangulate your data To raise your credibility 0 out of 1 points

Question 11

Which of these is NOT a disadvantage of telephone interviews? Answer Selected Answer: Correct Answer: Can be hard to establish rapport Geographical distance is overcome 0 out of 1 points

Question 12

Louise is researching MBA distance learning students' experiences of combining work and study. She decides to gather data by 'hanging out' in the online course 'chat room'. What method of communication are her participants using here? Answer Selected Answer: Correct Answer: Asynchron ous Synchrono us 0 out of 1 points

Question 13

"Electronically mediated communication not undertaken in real time." This definition refers to communication that is ________. Answer Selected Answer: Synchrono

us Correct Answer: Asynchron ous 1 out of 1 points

Question 14

A strict and non-changing order and logic of questioning is crucial for standardised interviews. Answer Selected Answer: Correct Answer: e e Tru Tru

Question 15
1 out of 1 points

The validity of well conducted interviews is not usually in question. Answer Selected Answer: Correct Answer: e e Tru Tru

Question 16
1 out of 1 points

As an interviewer, why is it important to consider your body language? Answer Selected Answer: Correct Answer: It may encourage or inhibit respondents' answers It may encourage or inhibit respondents' answers 1 out of 1 points

Question 17

Interviews are especially effective where questions are complex. Answer Selected Answer: Correct Answer: e e Tru Tru

Question 18
0 out of 1 points

You should not make notes if you audio-record your interviews. Answer

Selected Answer: Correct Answer:

True Fals e 1 out of 1 points

Question 19

In terms of protecting a respondent's privacy, which is the odd one out? Answer Selected Answer: Correct Answer: Street interviewing Street interviewing 0 out of 1 points

Question 20

It is not good practice to ________. Answer Selected Answer: Correct Answer: Tape record interviews Base decisions on early interviews 0 out of 1 points

Question 21

Which of these is NOT a type of research interview? Answer Selected Answer: Correct Answer: Structur ed Surface 0 out of 1 points

Question 22

How does an 'email interview' differ from a internet-mediated questionnaire? Answer Selected Answer: Correct Answer: It is longer It is a series of questions and replies 1 out of 1 points

Question 23

Which of these is NOT an element of interviewer competence? Answer Selected Answer: Correct Answer: Coding transcripts Coding transcripts 1 out of 1 points

Question 24

Sensitive questions should be asked ________. Answer Selected Answer: Correct Answer: Las t Las t 0 out of 1 points

Question 25

Interviews are less effective than questionnaires in assuring respondents how their data will be used. Answer Selected Answer: Correct Answer: True Fals e 0 out of 1 points

Question 26

Which of these is a negative effect of group dynamics in group interviews and focus groups? Answer Selected Answer: Correct Answer: Inter-participant discussion Reported consensus 0 out of 1 points

Question 27

Which of these is most likely to be a benefit of conducting group interviews in a chat room compared to a face-to-face setting? Answer

Selected Answer: Correct Answer:

The questions will be more relevant to the group members Influence of age, gender and appearance is reduced 0 out of 1 points

Question 28

Adrian is researching performance management systems among graduate trainees, using critical incident technique. He asks his participant to recall an example where they feel they did not perform at their best. Adrian is shocked when the participant gets very upset and starts to cry. Which of the following courses of action should he NOT do? Answer Selected Answer: Correct Answer: Give them time to calm down End the interview 1 out of 1 points

Question 29

Which of these is NOT an issue in the data quality of qualitative interviews? Answer Selected Answer: Correct Answer: Irrelevan ce Irrelevan ce 1 out of 1 points

Question 30

Your research objectives are to find out why consumers prefer a particular type of product packaging to another. What type of interview would be best suited to your purpose? Answer Selected Answer: Correct Answer: Qualitati ve Qualitati ve 1 out of 1 points

Question 31

Semi-structured interviews can be used to explore and explain findings from questionnaire research. Answer Selected Answer: Correct Answer: e e Tru Tru

Question 32
0 out of 1 points

Which of these is the most important way a "focus group" differs from a "group interview"? Answer Selected Answer: Correct Answer: It doesn't, they are interchangeable terms They have a clearly defined topic for discussion 0 out of 1 points

Question 33

Which of these is not a benefit of qualitative interviews for interpretivist research? Answer Selected Answer: Correct Answer: The interviewee can 'think aloud' They have a high degree of replicability 0 out of 1 points

Question 34

"Sarah is researching 'peak performance' in the creative industries. Her sample is graphic designers and she asks her interviewees to describe an example where they feel they did their very best work." What is this an example of? Answer Selected Answer: Correct Answer: Biased questioning Critical incident technique 0 out of 1 points

Question 35

"Shania is researching ethical consumption habits among young women. She is finding that her participants seem more interested in knowing her own opinions on the topic than in volunteering theirs." Which of the following would be the best strategy for her to use in dealing with this problem? Answer

Selected Answer: Correct Answer:

Do nothing, it is not a problem Welcome their interest and answer their questions at the end of the interview 0 out of 1 points

Question 36

Sam is interviewing companies about their recycling habits. Her interviewees are very passionate about the topic, but keep digressing onto subjects unrelated to Sam's research objectives. Which of the following is the best course of action for her to follow in this situation? Answer Selected Answer: Correct Answer: Do nothing, she should let them talk about whatever they like Politely steer the conversation back to her research agenda 1 out of 1 points

Question 37

"The interviewer has a list of themes and questions to be covered but may omit or change the order of some." What type of interview is being described here? Answer Selected Answer: Correct Answer: Semistructured Semistructured 1 out of 1 points

Question 38

Generalisability is possible from qualitative interview data when the generalisations are to ________. Answer Selected Answer: Correct Answer: Theor y Theor y 0 out of 1 points

Question 39

How are themes for an interview schedule developed? Answer

Selected Answer: Correct Answer:

From the literature All of these 0 out of 1 points

Question 40

"Abdul's study is on social bonds among home or remote workers. He asks his interviewees to tell him how they keep in contact with their work colleagues." What is this an example of? Answer Selected Answer: Correct Answer: Poor questioning Open questioning 0 out of 1 points

Question 41

"The interviewee continually explains her actions in a positive way." What sort of bias might be present here? Answer Selected Answer: Correct Answer: Design bias Response bias 0 out of 1 points

Question 42

If one or two people dominate a group discussion it is best to ________. Answer Selected Answer: Correct Answer: Let them speak since they are the most knowledgeable Actively invite contributions from others 0 out of 1 points

Question 43

"Additional questions may be asked as needed to obtain data." In which type of interview would this NOT be appropriate? Answer Selected Answer: Unstructu

red Correct Answer: Structure d 0 out of 1 points

Question 44

Ethical issues do not apply to internet mediated, electronic interviews. Answer Selected Answer: Correct Answer: True Fals e 0 out of 1 points

Question 45

Which method will encourage respondents to help the researcher by posing questions to other respondents? Answer Selected Answer: Correct Answer: Dept hs Grou ps 1 out of 1 points

Question 46

A closed question should be used to ascertain a definite fact or opinion. Answer Selected Answer: Correct Answer: e e Tru Tru

Question 47
0 out of 1 points

Which of these is a disadvantage of audio-recording interviews? Answer Selected Answer: Correct Answer: Interviewer can concentrate on listening in the interview Participant may be focused on the recording device 0 out of 1 points

Question 48

An informal, unstructured conversation is not a valid type of research interview. Answer Selected Answer: Correct Answer: True Fals e 0 out of 1 points

Question 49

A structured interview is also known as ________. Answer Selected Answer: Correct Answer: A self-administered questionnaire An interviewer-administered questionnaire 0 out of 1 points

Question 50

In descriptive studies, what sort of interview is useful to identify general patterns of behaviour? Answer Selected Answer: Correct Answer: Group Structur ed

Thursday, 10 November 2011 21:31:14 o'clock GMT


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