MARKET SURVEY

Product / Service Category :- Microwave Oven

Company Name :- LG Electronics India Ltd.
Total Brands / Name :- Home appliances, Television, Power Entertainment,
Monitors, Refrigerators, Washing machine, AC,
vaccum cleaner, Plasma Conditioners, Microwave.

Total Product / Brand Line & Price of Each Brand.

Sr. No. Product Name Prices
1 Marvel convection ( MC 804 AAR) 21, 000
2 Wonder convection ( MC 805 AA) 18,000
3 Super grill ( MG 606 BLA) 19,000
4 Intello grill ( MG 605 AP) 17,500
5 Smart grill ( MB 394 AA) 11,500
6 Little chef (MS 194 AA) 9,000

Major share of the company in total market :- 37 %

Logo / Trade mark of company:-

Major Target Customer :- Upper middle and middle class family and chefs of big
Hotels.

Name of the Entrepreneur :- Mr. K.M.. Kim

Name of the MNC / Organisation in collaberation with parent company :-

It is a US company with no collaberation

Name of the Advertising agency in connection with the product organisation :-

LOWE LINTAS LG., Capital /LG/MWO/01

MARKET SURVEY

SSGMCE, Shegaon.
Product / Service Category :- Microwave Oven
Company Name :- MATSUSHITA India Pvt. Ltd. ( National )
Total Brands / Name :- Air conditioners, Televisions, Music Systems,
Microwaves, Washing machine, Home appliances.

Total Product / Brand Line & Price of Each Brand.

Sr. No. Product Name Prices
1 NN-S 557 WF (23L) 14,000
2 NN-K 577 WF (23L) 19,000
3 988 (42L) 37,000

Major share of the company in total market : - 9 %

Logo / Trade mark of company:-

Major Target Customer :- Upper and Middle upper families and chefs.

Name of the Entrepreneur :-

Name of the MNC / Organisation in collaberation with parent company :-

Panasonic Company.

Name of the Advertising agency in connection with the product organisation :-

FONTASEY ME Cann/ NPLL / 2564 /01

MARKET SURVEY

Product / Service Category :- Microwave Oven

Company Name :- Samsung Electronics India Ltd.

SSGMCE, Shegaon.
Total Brands / Name :- Television, Refrigerators, Air conditioners, Washing
machine, DVD, CD player, VCR, Power entertainment,
Microwave, Mobile phones, Home appliances.

Total Product / Brand Line & Price of Each Brand.

Sr. No. Product Name Prices
1 CE 118 KF 17,000
2 CE 2733 / CE – 2933 13,500
3 M 1774 11,000
4 CK 98 F 18,000
5 CK 138 F 22,500

Major share of the company in total market :- 7 %

Logo / Trade mark of company :-

Major Target Customer :- Upper middle and middle class family and chefs of big
Hotels.

Name of the Entrepreneur :- S.S. Lee (For India), M.D.: K.S.Kim

Name of the MNC / Organisation in collaberation with parent company :-

Name of the Advertising agency in connection with the product organisation :-

Mudra SECL : 2190

MARKET SURVEY

Product / Service Category :- Microwave oven

Company Name :- Kitchen Appliances India Ltd. (Kenstar)
Total Brands / Name :- Mixer Grinder, Domestic water purifier, Hand mixer,
Stick blender, Sandwitch Toster, Pizza maker, Iron,

SSGMCE, Shegaon.
 Waffle maker, Coffee maker, Microwave.

Total Product / Brand Line & Price of Each Brand.

Sr. No. Product Name Prices

1 OM 2003 M 6990
2 OM 9925 E 10,490
3 OM 9916 E 12,990
4 OM 9918 C 15,990
5 OM 9928 C 19,990

Major share of the company in total market :- 7 %

Logo / Trade mark of company :-

Major Target Customer :- Upper middle and middle class family and chefs of big
Hotels.

Name of the Entrepreneur :-

Name of the MNC / Organisation in collaberation with parent company :-

Name of the Advertising agency in connection with the product organisation :-

Quadrant, India. Engg. 900 MWE/ Sydney.

MARKET SURVEY

Product / Service Category :- Microwave oven

Company Name :- British Physical Laboratory (BPL)
Total Brands / Name :- Television, Refrigerators, Air conditioners, Washing
machine, DVD, CD player, VCR, Power entertainment,
Microwave, Mobile, Telephones, Home appliances.

SSGMCE, Shegaon.
Total Product / Brand Line & Price of Each Brand.

Sr. No. Product Name Prices

1 600 T 8,000
2 800 T 11,500
3 800 G 12,500
4 900 T 23,000

Major share of the company in total market :- 7 %

Logo / Trade mark of company:-

Major Target Customer :- Upper middle and middle class family and chefs of big
Hotels.

Name of the Entrepreneur :- Ajit Nambiar

Name of the MNC / Organisation in collaberation with parent company :-

Collebrated with Japanese Company Sanyo and Tied
with Toshiba , Media One, Harries Communication and
Octel.

Name of the Advertising agency in connection with the product organisation :-

Rediffusion, KAMERAD, Total press.

MARKET SURVEY
Product / Service Category :- Air Conditioners
Company Name :- LG Electronics India Ltd.
Total Brands / Name :- Home appliances, Television, Power Entertainment,
Monitors, Refrigerators, Washing machine, AC,
vaccum cleaner, Plasma Conditioners, Microwave.

Total Product / Brand Line & Price of Each Brand.

Sr. No. Product Name Prices
1 LWN 1860 30, 000
2 LWN 1860-N1 32,000

SSGMCE, Shegaon.
 3 LWN 1862 30,000
4 LWN 1861/63 32,000
5 LWN 2460 34,000
6 LWC 960 20,000
7 LWC 1260 24,000
8 LWC 1262 25,000
9 LSK 1862 50,000
10 LSK 1864 58,000
11 LSK 2464 65,000
12 LSK 3060 87,000
13 LSK 1260 44,000

Major share of the company in total market :- 22 %

Logo / Trade mark of company:-

Major Target Customer :- Upper class, Upper middle class family and Firms.
Name of the Entrepreneur :- Mr. K.M.. Kim
Name of the MNC / Organisation in collaberation with parent company :-
It is a US company with no collaberation
Name of the Advertising agency in connection with the product organisation :-
LOWE LINTAS LG., Capital /LG/MWO/01

MARKET SURVEY
Product / Service Category :- Air Conditioners
Company Name :- Carrier Aircon Ltd.
Total Brands / Name :- Air conditioners, Refrigerators, Compressors.

Total Product / Brand Line & Price of Each Brand.

Sr. No. Product Name Prices
1 Arctic (0.75t) 22,800
2 Flavia (1T) 22,000
3 Dyna (1T) 23,500
4 Celecta (1.2T) 27,490
5 Millenia (1.5T) 26,990
6 Decora (1.5T) 27,990
7 Cozy (1.5T) 30,500
8 Silencia (1.5T) 31,000
9 Samco (1.5T) 36,000
10 Lona (1.0T) 23,500
11 Elanza (1.2T) 25,490
12 Prisma (1.5T) 27,990

SSGMCE, Shegaon.
 13 Siroco (1.0T) 30,500

Major share of the company in total market : - 17 %

Logo / Trade mark of company:-

Major Target Customer :- Upper & Upper middle class families, Firms.
Name of the Entrepreneur :- Krishna Sachdeva
Name of the MNC / Organisation in collaberation with parent company :-
Globe International.
Name of the Advertising agency in connection with the product organisation :-

MARKET SURVEY
Product / Service Category :- Air conditioners
Company Name :- Samsung Electronics India Ltd.
Total Brands / Name :- Television, Refrigerators, Air conditioners, Washing
machine, DVD, CD player, VCR, Power entertainment,
Microwave, Mobile phones, Home appliances.

Total Product / Brand Line & Price of Each Brand.

Sr. No. Product Name Prices
1 AW09F1SD (0.75T) 20,700
2 AW 12F1JD (1.0T) 24,200
3 AW 12F8JD (1.0T) 26,800
4 AWT 18F1MD (1.5T) 29,900
5 AWT 18 F8MD (1.5T) 32,900
6 AWT 24F1ME (2.0T) 35,200
7 AST 18A2QE (1.5T) 56,950
8 AST24A2QE (2.0T) 64,000
9 APH2807ER (2.3T) 95,000

Major share of the company in total market :- 11 %

Logo / Trade mark of company :-

Major Target Customer :- Upper and Upper middle class family and Firms.

SSGMCE, Shegaon.
Name of the Entrepreneur :- S.S. Lee (For India), M.D.: K.S.Kim
Name of the MNC / Organisation in collaberation with parent company :-
Name of the Advertising agency in connection with the product organisation :-
Mudra SECL : 2190

MARKET SURVEY
Product / Service Category :- Air Conditioners
Company Name :- Videocon International Ltd.
Total Brands / Name :- Television, Refrigerators, Air conditioners, Washing
machine, DVD, CD player, VCR, Power entertainment,
Microwave, Home appliances.

Total Product / Brand Line & Price of Each Brand.

Sr. No. Product Name Prices
1 RC 10E (1.0T) 19,800
2 RC 15E (1.5T) 22,400
3 RC 20E (2.0T) 27,900
4 VA1000 DLX (0.8T) 17,100
5 VA1200 DLX (1.0T) 20,300
6 VNA 1800 DLX (1.5T) 24,700
7 VNA 30 (1.0T) 22,000
8 VNA 45 (1.5T) 26,900
9 RC 10 SPDX (1.0T) 35,400
10 RC 15 SPW (1.5T) 43,000
11 RC 20 SPW (2.0T) 47,100
12 RC 25 SPSL (2.5T) 74,000

Major share of the company in total market :- 9.2 %

Logo / Trade mark of company :-

Major Target Customer :- Upper and Upper middle class family and Firms.
Name of the Entrepreneur :- V. N. Dhoot.
Name of the MNC / Organisation in collaberation with parent company :-

SSGMCE, Shegaon.
 Toshiba Corp. of Japan, Akai, Matsushita Electric Ltd.
Name of the Advertising agency in connection with the product organisation :-
Triton, Mudra, Chaitra Leo burnett, VIL (W/M)

MARKET SURVEY
Product / Service Category :- Air Conditioners
Company Name :- MATSUSHITA India Pvt. Ltd. ( National )
Total Brands / Name :- Air conditioners, Televisions, Music Systems,
Microwaves, Washing machine, Cordless,
Home appliances.

Total Product / Brand Line & Price of Each Brand.

Sr. No. Product Name Prices
1 CW-C122FY (1.0T) 21,500
2 CW-C120FY-S (1.0T) 20,500
3 CW-C182BY (1.5T) 26,900
4 CW-C180BY-S (1.5T) 24,900
5 CW2432SF (2.0T) 37,044
6 CS-C181KY (1.5T) 50,900
7 CS-C241KY (2.0T) 56,900

Major share of the company in total market : - 12.8 %

Logo / Trade mark of company:-

Major Target Customer :- Upper and Upper middle families and Firms.
Name of the Entrepreneur :-
Name of the MNC / Organisation in collaberation with parent company :-
Panasonic Company.
Name of the Advertising agency in connection with the product organisation :-
FONTASEY ME Cann/ NPLL / 2564 /01

SSGMCE, Shegaon.
 CONCLUSION

As per the information collected from different dealers and other sources,
the market share of the companies were found to be :
1) LG - 37 %
2) National -9%
3) Samsung -7%
4) BPL -7%
5) Kenstar -7%
6) Others - 33 %
The above data may be elaborated in the pie chart as shown below.

Market Shares of Top five leading Microwave

Ovens Companies
9%
7%
33% National
7% BPL
Samsung
7%
Kenstar
L.G.
Others
37%

From the pie chart it is clear that LG. Electronics is the Leading company
in Microwave which has overtaken all other companies and has a share of 37 % which
doesn’t provide any company as challenger and hence remaining companies may be
termed as follower or nicer and has a great scope for improvement in future.

SSGMCE, Shegaon.
 CONCLUSION

As per the information collected from different dealers and other sources,
the market share of the companies were found to be :
1) LG - 22 %
2) Carrier - 17 %
3) National - 12.8 %
4) Samsung - 11 %
5) Videocon - 9.2 %
6) Others - 28 %
The above data may be elaborated in the pie chart as shown below.

Market Shares of Top five Leading AC

companies
12.8%
28% National
9.2% Videocon
Samsung
11% Carrier
L.G.
Others
22% 17%

As per the pie chart LG may called the leader which has 22 % market
share below that Carrier may be called as challenger with 17 % market shares and other
companies are follower and nicer.

SSGMCE, Shegaon.
 INTRODUCTION

As we are living in the age of ‘e’ i.e. electronics which has became a part
of day to day life which has even penetrated the hearts of our kitchens. The world has
become a global village with all ready short cuts available.
While going through A & M magzine of April 2001 issue I came to know
about the market share of microwave ovens which surprised me to take this as my market
survey. So I decided to go in details for survey & knowledge about microwaves which
was shocking as the market share showed a great fluctuation from company to company
which was done in few major cities of India as per A & M magzine.
The microwave oven seems to be “ female friendly and preferred by chefs
of big Hotels due to the following advantages of retaining nutrition and hygiene,
maintains freshness and taste, saves immense time and energy, oil free cooking, even and
easy cooking of variety of recipes which can be easily cooked with complete safety.
Hence due to these reasons customers are getting attracted towards
microwave oven for cooking and has become a part of kitchen.
The Report will try to focus on top companies of Microwaves ovens.

SSGMCE, Shegaon.
 INTRODUCTION

The Air Conditioners is the important need in todays pollutionise

atmosphere. No one wants to be deprived from cool and resty atmosphere.
The following are five top leading Air Conditioners companies in the
Indian market.
Tomorrows environment process severe challenges for todays Air
Conditioners. Heat pollution and Electricity costs will increase significantly. Keeping
things in mind the global series range of Air Conditioners has been developing. The Air
Conditioners were them developed to meet tough Indian conditions of heat humidity and
pollution.
In today’s fast life human beings wants more comfort and luxury. So more
companies are compete and improve their quality of product to show their existance.
The report showing tops companies of Air Conditioners.

SSGMCE, Shegaon.