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MARKETING RESEARCH
WHY ORKUT IS LOSING ITS MARKET SHARE IN
INTERNET TRAFFIC OF SOCIAL NETWORKING
WEBSITES?
Submitted By:- Submitted To :-
Ravi Kant MaIvika Mago
Vikas Kumar SoIanki
Ankush Srivastava
Sumit
RahuI Singh
Tushar Tyagi
Suresh Kumar Pinninti
BACKCRUUND - NEED FUR RESEARCH
7:9 is a social networking website that is owned and operated by Google Inc. The service is
designed to help users meet new Iriends and maintain existing relationships. It is similar to other
networking websites. Orkut has been continuously one oI the most visited websites in countries like
India and Brazil. As oI April 2010, 48.0 oI Orkut's users are Irom Brazil, Iollowed by India with
39.2 and United States with 2.2. As oI October 2010, Alexa traIIic ranked Orkut 81st in the
world; the website currently has more than 100 million active users worldwide. Anyone 18 years old
or older can join Orkut.
Over the years, Orkut has created a distinct image Ior itselI. Being a product oI brand 'Google it
came into the limelight since Jan 22, 2004. People got attracted to Orkut because it was a kind oI
something new social networking site to Indians. AIter October 2006, it attracted more users because
people could make their accounts in Orkut without any invitation.
But unIortunately, Ior the past two years or so, there has been continuous drop in grabbing the
market share oI Orkut in social networking websites traIIic as compared to other network sites.
The Iollowing document outlines a proposal Ior research to meet the above needs.
RESEARCH UB)ECTIVE
O To study why people are losing interest in Orkut.
O To study the diIIerent Ieatures people look in social networking sites.
O To study the popularity oI Orkut among various age groups.
O To study additional innovation/creativity which people would love to have in networking
sites which haven`t been introduced by Orkut or any other networking website yet.
O To study why people are attracted to Orkut.
FACTURS AFFECTINC RESEARCH DESICN
O Availability oI suIIicient data
O Availability oI proper questionnaire
O Proper exposure to the external environment
O Time availability
O Ability, knowledge, skill, technical understanding and technical background oI the sampling
people.
RESEARCH DESICN
The proposed research would be largely qualitative (exploratory) in nature, using a semi-structured
questionnaire (to permit in-depth probing on some aspects).
O ace to Iace interviews shall be conducted with samples in order to compare Orkut with its
competitors.
O To address research objective oI understanding the users, the questionnaire administered to
them shall be divided into many sub-parts one Iocussing on Orkut as a brand, one geared
toward the Ieatures oI social networking sites, other comprises to check which is the most
popular social networking website and why etc.
Methodology
To attain the above research objectives we carried out an explanatory study and collected data Irom
both sources i.e.
1. Primary data
2. Secondary data
Data collection method:-
Primary data is collected through a survey conducted within the age group oI 18-25 by a well
designed questionnaire.
Secondary data is collected Irom the internet, newspaper articles & magazines.
Survey Method
How Orkut has been perceived as a brand image among the various social networking site users.
Pamphlets are to be distributed to the sample which would contain objective questionnaire that
would basically Iocus on the popularity oI Orkut.
Interview: The interview would contain discussion guide which would Ilow Irom general
questionnaires to speciIic questionnaires.
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Sample Size
Survey 200
Interview 100
%49al 300
We will contact people in any speciIic mall and a crowded place like Connaught Place market on
holidays.
We will take interviews oI students Irom various colleges.
We will also take the interviews oI our institute`s Iaculty and students.
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We will Iocus on age groups oI 18-25 years.
We will also target the proactive users oI social networking websites in metros.
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