PrISM 10-26-2011

General questions: Occupational therapy (Bridgett) wanted to create Facebook page - can't create with "UTHSCSA" - strange conflict - - we need to investigate World Occupational Therapy day tomorrow (10-27-11)! International meeting going on virtually. Community involvement www.Saludtoday.com Luke welcomed our panel from Trinity University here to discuss how they are utilizing social media throughout the Trinity campus. Admissions Office Matt Barsalou http://web.trinity.edu/x1496.xml Undergraduate focused so concentrate on high school audience and their parents, leveraging social media where students are. Twitter is not the most interesting for admissions - - he doesnt have a lot of content to engage the students with, so he sees You Tube content as more affective. In 2008 dove into Facebook, students were doing research there, so put engaging content out there. They have a Trinity University Facebook application (University Outreach) keeps prospects separate from accepted students - -works really well. He wants to be sure he gets them reliable information. Well used by students. See the TU community in action! He's created "Virtual visits" - on Tuesday nights it's video night at Trinity, on Wednesday night they have live Facebook chat with prospects and on Wednesday during lunch time they offer a live chat for parents (on their lunch hour). They use Ustream for those video productions. Students can tweet, or chat, email questions during the sessions. http://apps.facebook.com/trinityuniversity/ Admissions Office has a clear purpose - connect and be accessible, not to mine information about them Research Claudia W. Scholz cscholz@trinity.edu http://www.trinity.edu/departments/research/index.html Mostly works with science - 120 students in the summer to do research, created a Facebook presence to get students interested. For example they tweet congratulations to grant recipients. She listens to twitter for grant opportunities. She also repurposes content from twitter and announce via email to reach the faculty audience. She recommends Hoot Suite makes it all possible for her time wise allows her to schedule into the future. Tweet deck helps too. They created a back channel for recent strategic planning session including a core curriculum review TU2022. Visioning process - groups all over campus, salient issues past, present, and future ideas - what tools will students need to graduate with? So wondered how to document all of this? Sent out a hashtag to a few folks, ended up with getting other groups involved including the alumni community, brought in other groups! Not really planned, grew organically all on that day. All were encouraged to collaborate, provide clarification, and re-tweets. Tweeted: "Students need to experience failure" got lots of activity, so created breakout session for the afternoon. They could have placed tweeter more strategically around the groups, the momentum died off substantially at the end of day. They want this to go on and have a place to work around for the rest of the series. Found it hard to participate in the workshop and tweet but this way made it interesting. Know this has a lot of potential. Result in unintended consequence - took pictures of some iconic faculty the alumni knew - alumni jumped in and requested involvement in the planning - engage alumni sooner rather than later. Lesson learned: Be prepared for unintended consequences. If you are going to open it up, you may not be able to hold off Page 1 of 3

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an audience until later, you include them you will change the quality of the interaction. Can't control the release of information - everyone could be part of the conversation. Next event is the Ideas lab in January SciFund Challenge: Learned of it on twitter, will run November 1 - December 15, 150 scientists will put modest projects on rockethub.com to raise funds for their projects. Use relationships to get funding. Get pledges if goal is met get the funding, if not meet goal, don't get the money. Is crowd funding or micro funding viable for research? These are mostly projects in the $1000 - $2500 range. Kick starter is another resource for this type of micro funding. Recommend offer rewards for those who donate. Some examples of projects include: archeologist trip, engineering pump, field guide to weeds in San Antonio - maybe publish on demand site. We look forward to Trinity returning to our meeting with a follow up in the Spring! Alumni Mary Kay Cooper http://web.trinity.edu/x8029.xml @tualmnidir Caveat - - she plans to share the same information at Action Camp this Friday (10-28-11)! She has spent the last two and a half years on twitter finding alumni, she's been prolific in tweets, all broadcast stuff she's been searching for alumni. She is more interested in how many people she follows than how many followers she has, since her main goal is reconnecting with and learning about alumni. Tell more public info to mine data about alumni without being creepy about it - watch out for the creepy line in conversations, always works better if have a prior relationship (personal). She is only recently working in LinkedIn to find and update information on alumni; discovered alumni group, now moderator, reviewed profile and get great response (providing a service - letting them know about the Houston chapter, send newsletter, etc.). She follows twitter feeds review news clippings from Public Relations and find info about alumni to tweet. Host Live tweet events - - attend and work lots of events (alumni) - a little difficult to find balance. Alumni visits - put it on twitter and the alumni shows up! It all depends on relationships and quantity of alumni. LinkedIn environment - received a different interaction (one job searcher). Facebook used for advertising events, get the students involved and student participation at events skyrocketed - can be challenging to get RSVP on this and their event system - - requires additional effort Information Technology Amy Chapman, ITS department http://web.trinity.edu/its.xml Degree in psychology, led to technical writer, social media not really in background or job description. She didn't go to school to study social media. Discuss ways to incorporate social media - - much more interactive. They have mostly internal audience, evolving from faculty and staff to even students. In the course of revamping website learning how people interact with technology - most rather call the help desk instead of searching for an answer. Students will go find a You Tube video on how to do it. They are slowly evolving from phone call to self-research. It all started more as an online newsletter, formulaic - - shifting to producing information. Discovered people wanted to get advice on technology. Evolving - blog started in the summer, produce information primary to our community. It is really meant to answer questions. The campus is in the process of shifting over to Google, Gmail and Google apps. Demonstrate, to get people interested. Recently switched from Word Press to Blogger - - it is more Page 2 of 3

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interactive. Shift to making it social from just the push-type newsletter. Not getting much interaction for twitter/Facebook. She loves short links (bitly), blog posts gets more activity than reposting. Trinity has engaged www.lynda.com for training IT type skills. They found it worth it when they looked across multiple departments to meet the needs. Coates Library Alex Gallin-Parisi http://lib.trinity.edu/ Chosen for the web team (since she is a young person with glasses), she made the mistake of asking who is doing social media, since she asked, so of course she is it! Twitter - started tweeting as much as possible to let people know who the Coates library is. Audiences - undergraduate focused, should be students first, faculty/staff next and alumni, San Antonio, other librarians. Likes the distinction PrISM describes of professional vs. personal accounts and responsibilities. She is using twitter to broadcast events. Twitter doesn't produce enough content. We are sharing content produced by the Trinity community. Look at metrics (helps maintain case for the use of social media). Data important - what sort of communication we are making with students. Facebook - put the twitter feed on Facebook, now have a student working on Facebook (really new). Q: Does Trinity have a Directory of social media - handled by university communications, not sure if updated.

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